rtlV alatonih Stoaq

The eastern highbrow was borrowing some money from a banker named Rothschild and, when he signed the note, he did so with great precision and elaborate care, making a very beautiful signature out of it.

"My friend," said the banker admiringly, "you write a wonderful hand."

"Yes," admitted the borrower, "I try to be very careful with my signature, because one of my forefathers signed the Declaration of fndependence."

"According to that way of thinking," said the banker. ..f should be very careful with my signature, too."

"Why?" said the other patronizingly. "Did one of your ancestors sign the Declaration of Independence?"

"No," said Banker Rothschild, "but one of them wrote the Ten Commandments."

(Continued from Page 8) most important retail lumber outlets ln the Southland.

With a start of two employes, Ilundschuh and the present sales manager, Paul Forman, the Nlyrtle Avenue yard now has more than 15 skilled workers, operates its own customer Tilling s-ervice, three trucks and mobile yard equipment. This is d_one, and could only be done, through the highly organize.d, self-service system employed by the firm. t'

"It is a very common situation to have f.rom ZS to 7 S customers waiting on themselves at one time,,' said Sales Manager Forman. "Believe me, the do-it-yourself customer and weekend contractor is a most important man to us," he continued.

^ Ttrif service organization stocks a full line of rough and finish lumber, hardware, tools, paint, plumbing, ani elec- trical equipment- Exterior and interioi finish,'ioofing and hundred of builders' items are available, regardless of the builders' requirements.

To grow with the community, according to Norb

Bundschuh, it is necessary for all employes to be courteous at all times. Building community goodwill is most important, quality of merchandise is a definite must. Constructive and well-planned advertising, ancl helping the customer with his budget problems through proper credit and financing are also definite dealer duties.

According to Norb, you just can't go wrong if you practice all of this, along with the "Golden Rule." Ii you do, they will beat a path to your door, just like they do at the progressive Myrtle Avenue Lumber Company.

Lloyd lfecathorn, western salesmanager of Arcata Redwood Company, announced July 1 that Peter Kepon will be in charge of all Southern California lumber sales for the lirm. Kepon has been in Southern California sales for the company the past two years.