LATYRENCE-PH I tI PS TUMBER COMPANY

FUll-SAWf, ROUGH GREEX OID.GROWTH REDWOOD RAI]

BRodshow 24377

Deolers at Exposition Will See Kitchen-Business Merchondising

wtfotEsAtE

Since

By popular dernand, a program on the merchandising of kitchens, appliances, and built-ins will be a major feature of the National Retail Lumber Dealers Associationts 1958 Buildine Products Exposition in Chicago, November 22-25. Expositioi General Chairman Phil Creden, merchandising managei of the

Cdl us for PilUPPnE ffiAIIOGAIIY

You'll -find greater quantity, better selection at the West's largest hardwood firm. More than 2,fi)O,fi)0 b.f. Philippine Mahogany is now on hand-in all thicknesses of AD and KD lum- ber selected for light or red, flat or ribbon srain. /g'x4", 6", and, E" T&G paneling; mouldings and wood, Order any quantity.

Edward Hines Lumber Company of Chicago, revealed that dealer interest in kitchen business has been whetted bv recent publicity given lumberyard success stories.

_ "After hearing the good results other dealers were having, I decided.during the 1957 Kitchen Clinic at the-Philadelphia Exposition to expand our cabinet making into a complete, 6nestop kitchen department," President George Witht of Shaw Lumber Company told Chairman Creden. "\Me have just recently opened and are getting lots of leads."

'With lumber dealers' interest in kitchens gathering daily momentum," Creden said, "a full program on kitchen modernization and new kitchen merchlndising is again a must for the 1958 NRLDA Exposition."

In addition to the forum on selling the kitchen package, a market consultation feature in which top merchandising men from exhibiling- suppliers will participate wilt explore the profit opportunities for the lumber dealer in selling built-ins is an architectural trend in the modern American home.

Kitchen cabinet lines are available to California lumberyards through Tahoe Millwork Co., West Sacramento and Los Angeles; L. J. Carr & Co., San Francisco, and BiltWell Distributors of Southern California. Beverlv Hills.

New 'Universql' Micortq Guts Posfforming Gost, lnventoty Needs

A new "Ijniversal Grade" Micarta which will reduce postforming costs and inventory requirements while giving suplrior performance has been developed by Westinghouse Electrii Corporation. This improved high-pressure laminate will be introduced to the market in June by United States Plywood Corporation, Micarta distributor. The "Universal Grade" material is..050" in thickness and will be available in all patterns and colors. Extensive tests by fabricators in Los Angeles have proven its post-formability on all types of postforming equipment. It meets all NEMA standards for postforming gracfe, but it will sell at the lower price of non-poitforming itaidard 1/16" grades (approximately l0/o less than postforming grade).

For You

Also wall plv(Tell them gou sau it in The California Lumber Merchant)

Marketing of the new material will begin in the Pittsburgh area and be released to other areas rapidly as production facilities permit. Profits of fabricators and dealers will be increased, it is claimed, by eliminating the necessity to stock both postforming and non-forming grades.