Woll, Xlclemore, Woodin Will Serve Southwest Deslers in New Xlox Hordwood Gompony

Rex Wall, M. S. "Mac" Mclemore and William "Bill" \Moodin, well known Southland lumbermen, have pooled their resources and established the Max Hardwood Company to service retail lumber dealers throughout the trade area of Southern California, Nevada and Arizona. General offices and concentration yard will be maintained at 20940 South Alameda St., Long-Beach, near all freeways and the harbor district.

Although the firm is brand'new, the officers of the new wholesale company are long on experience. Rex Wall, who is president of the concern, has been identified in the lumber products and service field for over 22 years. SecretaryTreasurer "Mac" Mclemore has spent over 25 years in lumber sales and production, and Vice-President Bill Woodin is rounding out better than 16 years service at all levels of manufacture and sales promotion. All three executives are veterans in all phases of production and distribution.

In addition to offering all species of imported and domestic hardwoods to the trade, a complete custom kiln drying service and custom milling service will be maintained at the company plant, it was said. The kilns are geared to take better than a 2N,0C0' charge and the yard will accommodate in excess of five million feet of lumber storage in undercover warehouses. Three new trucks have been purchased for delivery purposes and three units of mobile Hyster equipment has been acquired for fast yard service and handling.

"\Me intend to build a close-knit organization of experienced personnel," said Prexy Rex Wall, "and service and quality will be our guide at all times."

"The accent will be on quality hardwood lumber and fast, efficient and reliable service," declared Mclemore. "Our experience has taught us that a well-stocked inventory is the best route to follow, and we intend to offer at all times those hard-to-get hardwood items in lumber and hardwood lumber products," he continued.

"Our efforts are presently directed toward building an experienced staff in administration, operations and sales," put in Bill Woodin, "and we expect to expand along normal channels that will be indicated through the activity in our operations and sales volume."

Max Hardwood Company has just started.to fly-but it is easy to see the men behind the controls are not fledglings -and from all indications have charted their course to follow the flight pattern of successful customer landings.

Philippine Mohogony Associqtion Hos Silver Anniversory Meeting

The Philippine Mahogany Association, Inc., will hold its twenty-fifth annual meeting at the Empress hotel, Victoria, B. C., July 13 through 17. Henry S. Thompson, president of the organization, stated that a record attendance of both members and guests is expected for the three-day meeting.

Items of business will include, in addition to reports on the past year's activities by President Thompson and Executive Secretary George D. Scrim, discussions on ocean and rail-rate situation, advertising and promotion, the development of statistical information, changes in methods of assessments, and other items of interest to the Philippine Mahogany industry.

The Philippine Lumber Producers'Association of Manila will be represented by Carlos P. Fernandez, who will present some of the problems facing the industry in the Philippines.

(Tell them Aou sa@ it in The California Lumber Merchant)