S&S LUilIBER CO.

7ll7 Eost Firestone Boulevqld, Downey, Colifornio; P. O. Box 243

To provide a permanent record of these comments, NLMA was recording all the interviews on tape. The premier playback of this tape was to be a special feature of the 1958 spring meeting of NLMA directors and committees in Santa Barbara, Calif.

At this meeting, and others of the association, the candid opinions expressed in the interviews will be used to assist

NLMA and industry leaders in the planning of future activities.

NLMA President Floyd McGowin gives this slant on the project :

"We figured it was time to do a little soul-searching. It's awfully easy for a trade association---or an entire industry, for that matter-to go blithely along for years imagining it's doing a top job for its members and its publics.

"The principals of our association want to make sure we're not fooling ourselves. We know there's room for improvement in any operation, so we're asking the people we come in contact with almost everv dav to tell us exactlv what they think of the lumber indlstry in general and our association in particular."

NLMA Board Chairman Walter Leuthold of Deer Park, Wash.. offered this comment on the interviews:

"What these people have to say about our various activities will guide our thinking and help our association and our industry to do a better job all along the line."

Ofrlfucrrles

\ff. D. DUNNING

W. D. Dunning, one of the most highly regarded men in the west coast lumber industry, died May 14. His home was at 404I Marlton Avenue in Los Angeles, where he was the Southern California representative many years for L. J. Carr & Co. of Sacramento and San Francisco. Mr. Dunning had spent his entire career in the lumber industry, and was also a longtime Southland representative of the Sacramento Box and Lumber Co. He had also been with the Little River Redwood Co. before it was merged with the old Hammond Lumber Company.

In Memoriom

Dana L. Fuller, 55, a director of the W. P. Fuller Co. and an executive of the paint company that bears his family's name, died in San Francisco, June 17 . Cornelius Adolph Heintz, 68, died June 18 at his home in Long Beach, Calif. I{e was consulting engineer for Martin Bros. Timber Box Corp., and was widely known as the developer of a smokeless incinerator and assisted with construction of the Venice Canal William P. Schlosser,98, died June 18 in Los Angeles, where he had resided since 1883. He was connected for 7l years with the Hellman Hardware Co. until his retirement ]n 1954. His home was in North Hollywood.

Red Cedor Shingle Bureou Sets Out To Boom Rercil lumberyqrd's Soles

An intensified red cedar shingle and machine-grooved shake advertising program-aimed at builders, architects and the home-buying public-has been announced by the Red Cedar public-has by Ueda Shingle Bureau. As a means of increasing retail sales of Certi erade shineles and Certigroove shakes. the association recentl' Certigrade shingles shakes, recently doubled its original 1958 advertising schedules in the major building and newsstand shelter magazines. Moreover, national architectural publications will carry the cedar message to the custom-home "specifi ers."

In addition to full-page ads in these magazines, four-page color inserts will be used for extra impact. Full-color ads in shelter publications and consumer building annuals will reach millions who u'ill be buying, building or modernizing in the near future. By increased communication with these three important groups-builder, architec.t and consumer-shingle and shake manufacturers predict retail demand will be increased considerably.

As a further help to retailers, the Bureau is ofiering free of

pnroono/o

Helen Pease Rude is now with the new Philips Bros. Lumber Co. in Long Beach, managing the office and serving as "Girl Friday" to the executive staff of the wholesale firm. Mrs. Rude has been with lumber offices in the Pasadena, Los Angeles and harbor areas for several years.

F. L. Brown and Jim Maher of Hollow Tree Redwood Co. called on eastern accounts the first two June weeks.

Don Philips, Jr., vice-president of Philips Bros. Lumber Co., Long Beach, spent the last two June weeks covering Arizona and New Mexico retail yards.

Northern California lumbermen attending the recent N-AWLAnnual at Colorado Springs, May 27-29 (see Pages 22-24), included Mr. and Mrs. Ervin F. Bartel, Scott Lumber Co., Burney; Mr. and Mrs. Al Bell and Mr. and Mrs. Lew Godard, Hobbs Wall Lumber Co., San Francisco; Mr. and Mrs. C. W. Galley, McCloud Lumber Co., McCloud; C. A. "Chet" King, The Robert Dollar Co., San Francisco; Carl Bahr, The Pacific Lumber Co., San Francisco: Dave Davis and "Mac" McCormick, Sifnpson Redwood Co., Arcata; Ralph Steele, Ralph R. Steele Lumber Co., and Sherman Bishop, Union Lumber Company, Fort Bragg.

Corinne and Joe Adams of E. J. Stanton & Son, Los Angeles, returned from an extended Pacific Northwest vacation. Joe's garage superintendent at the wholesale hardwood firm and Corinne's "Girl Everyday" to Manager Lloyd Webb in the softwoods department.

Chondler Lumber Co. Gired

The Chandler Lumber Co., Van Nuys, was prominently mentioned as the supplier of rough lumber in a recent full-page, cooperative newspaper ad announcing the opening of the Bel Air Sands hotel in Bel Air, Calif. Crest Builders Supply was acknowledged for the doors and frames, Pasadena Robfing Co. for roofing, and Acme Hardware for that item.

charge a display kit which features the distinctive charm and texture of cldar. It includes attractive literature and actual product samples. The kit is specifically intended for use with lhe National Retail Lumber Dealers Association-endorsed pegboard panels.

L. A. Hoo-Hoo Elecr Broley Snark

(Continued from Page 14) out of the little woman's dog house by reserving immediately.

Members, Kittens and guests were entertained during the cocktail hour and dinner by the accordian music of Ellen Rita. A letter of thanks was read from officials of the LeRoy Boys' llome, praising Club 2's past support and for making real the homeless boys'woodworking shop project.

Special mention was made of the splendid cooperation and help given the project by Hoo-Hoo Roy Stanton, Dee Essley, Larry Weiland, Harvey Koll, Rex Oxford and Harry Boand. The machinery has been installed and HooHoo and their wives are invited to inspect the Shop and see the inspiration their generous gifts have given these youths.

GRAFTSMANSHIP /or

America's rnost beautiful homes

Split by hand from one of Nature's most durable woods-the giant Western Red Cedar-these rugged shakes are the aristocrats of roofing and siding materials. Their qualitY, however, depends upon the care and ability of the man who makes them. For shahesp.Iitting is truly a craf t. That is why the CertiSplit label is supremely important to you. Insist that this label appear beneath the bandstick of every shake bundle. It is your assurance of. toq qualitY, unif orm quality that has been examined by experienced, impartial Bureau inspectors.