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PACIFIC FIR SALES

July from a 3-months tour of Europe, in which the popular couple toured Germany, France, Italy and England by car after sailing from NYC early in May.

Walnut Creek Lumberman Phil Gosslin called on the Redwood Highway mills during early June.

Dick Freeman, salesmanager of So-Cal Building Materials Co., Los Angeles, and his wife attended the Spring meeting last month in Philadelphia of the National Building Material Distributors Assn., in which the Angeleno is an officer. Also at the NBMDA affair was Ray Haley, Jr. of Haley Wholesale, Santa Barbara.

Art Semans of Semans Lumber & Moulding Co., Marysville, returned June 4 from two weeks' business in the East. San Diego Dealer Eddie Gavotto, on 2-week tour of duty with the National Guard unit at Ft. MacArthur, San Pedro, will complete his training period in mid-July. The retailer is in charge of a transportation squad.

Paul Gaboury, who recently moved his Golden Gate Lumber Co. to Berkeley, visited Humboldt and Mendocino mill connections late in May.

Bob Leonard, president of Bay Plywood, newly reorganized San Francisco jobber, has named Wayne "Dal" Dalbey to a sales post.

Dorothy and Clif Roberts, late of San Diego's Benson Lumber Co., arrived home from their Pacific Northwest vacation looking mighty good to San Diego (and vice versa) and report their travels are over for a while.

Congratulations to Clara and Walt Stuermer for the June 3 debut of Christine Stuermer, newest addition to the household of the salesmanager of the Speckert Lumber Co. Hedlund Lumber's Knute Weidman, an NRO commander, and six members of the 87th Air Wing Staff flew a WWII DC-4 to Hawaii on a training flight over the Memorial Dav weekend.

*potent opplied for Govelo Lumber Instqlls West Coost's First 'Footoge Golculotor'n

The installation of the first "Footage Calculator" on the West Coast, and possibly the first in the Nation, was completed June 1 at Covelo Lumber Company, according to Frank Crawford at his Ukiah headquarters. The "Footage Calculator" is the invention of Covelo Mill Foreman Earl Clark and actually means just that.

The machine, which is installed just behind the trim saw, automatically stamps the length of each board on one end, whether it be a 6-footer or 2O feet in length. Principle of the "Footage Calculator" is something like that of a pinball macnlne:

No sorting to length is necessary before processing lumber through machine. Each piece selects correct stamp by "measuring itself" (by means of hitting a series of elec- travels down the chain. a WPA member, produces a of Douglas fir dimension and operation and will cut to 2U

In addition to the footage stamp, Covelo Lumber also operates a conventional end-stamper which stamps the brand-name "COVELO" on the other end of each piece. End stamp and footage stamps are fully automatic and are applied in same operation. After trimming and stamping, each piece is anti-stain treated, with better grades receiving an additional end wax treatment.

Covelo Lumber, like the majority of the industry's more progressive manufacturers, is convinced that the way to better merchandising lies in better packaging, brand-name identification and improved methods of processing, grading and shipping.

The "Footage Calculator," as a practical matter, will greatly facilitate lumber handling and tallying at the yard as well as the Covelo mill. The footage stamp will be of special benefit to the smaller yard employing untrained help, or operating on a self-service basis. Lumber can be tallied and bin-loaded according to length by merely glancing at the end of each piece. Customers can select correct size without chasing around looking for tape measure or yardstick.

Covelo Lumber Company, daily average of 125,000 b.f. boards. It is a 7-foot band maximum length.

Wolkenhorst Reploces McCulloch

Mark Walkenhorst. formerlv with Lumber Dealers Materials Co., Santa Rosa, has riplaced Al McCulloch at his sales desk with Western Door & Sash Co., Oakland. The latter has started the Al McCulloch Sales Co. at Tahoe Valley as a Scott-Atwater distributor.

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