Currqn's Sontq AnqYqrd Hosts l 5OO ot Remodeling 'Home Festivol'to Show New Self-seryice Centei

The Frank Curran I umber Company formally opened its newly remodeled retail showroom and offices at the Santa Ana yard with a huge "Home Festival," Saturday, May 3. The dealers played host to more than 1,500 of their Orahge county customers and neighbors from 9:30 a.m. till 6:00 p_.m. at the open house which attracted a steady flow of shoppers and future prospects.

Dealers who don't yet know the value of these retail lumberyard "open houses" may be surprised to know that the Santa Ana "Ifome Festival" developed a mailing list of well over 800 interested new prbspects for the pioneer yard.

The completely remodeled and expanded display room features nationaliy known brands of hirdware, toblsjpaints, wallsurfacings and the allied building materials-. The store's new departments include both the hand and power- tool centers, a complete paint section, bath fixturis and residential hardware. The dealers expect to turn a profit on these new items like thev have on the old stand-bvs.

The store was able to tike on the additional tines of home merchandise by more than doubling its display area, said.Frank Curran, Jr., president, and also to elpind its previous lines. The remodeling was designed to snare the fhe wlero Rurr cat DwEU.

self-service and do-it-yourself trade, and a plan room was being completed to take care of the contractor customers and the needs of the home builder or weekend remodelers. Adv-antage-was taken of all available space in the sales room.by_surfacing the walls with Peg-board panels. This permitted greater use of the floor space for -islands and standing racks and tables of tools and-machinery. On other walls, the yard's trade will see a more complete display of types of paneling for home interiors.

- "By-keeping our merchandise out in the open where it can be easily seen by the customers, we have created a self-service sales potential that is hard to beat," says John Wiser, sales manager. "We do not believe ln stumng the merchandise away in drawers and cup- boards," added President Curran.

. The yard's accounting and desk sales space was also increased, Dealer Curran said, to permit the organization to provide faster and more efficient service to ihe trade.

._Th. opening "Home Festival" featured displays and exhibits of national manufacturers, as well as thi yard's local suppliers. Door prizes were awarded on opening-day and 16 Iucky guests carried home handsome prizes fkrnished by (Continued on Page 52)

Hoo-Hoo Club 2 Concots l4 Kittens of June 5 Xleeting;

USP's Don Broley Elected the 1958-59 Term President

A litter of 14 Kittens was delivered, and one Cat rejoined the fraternity at the important Concatenation-Election of Officers meeting of Los Angeles Hoo-Hoo Club 2 held at Inglewood Country Club June 6. It was the final meeting and golf ,tournament of the club's 1957-58 year.

Don Braley, Southern California manager of U. S. Plywood Corp., was unanimously chosen the 1958-59 president at the election following the dinner. His fellow officers serving the new term will be Harold Cole, lst vice-president; Chuck Lember, Znd vice-president; John Osgood, 3rd vice-president, and Freeman Campbell, secretary-treasurer.

The following Club 2 Hoo-Hoo were selected to head the vanous commlttees:

Membership : Wayne Wilson, chairman; Joe Petrash, assistant. Sergeant-at-arms: Joe Petrash, chairman; Rex Oxford, Jim Frutchie, assistants. Golf Tournament: Harvey Koll, chairman; Ernie Thomas, assistant. Publicity: Ole May, chairman; Warren Hoyt, assistant. LeRoy Boys' lfome : Larry Weiland, chairman; Rex Oxford, Harvey Koll. assistants.

Great progress is anticipated for the club under the guidance of President Braley, who succeeds the able administration of Dealer Harry Boand of the Boand-Daly Lumber Co., Los Angeles. M6re than 100 Black Cats in ittendance gave Braley a standing ovation when he accepted the important post.

John Osgood was in charge of the Concat, assisted by Harl Crockett and Rex Oxford, who prepared the class for induction. Outgoing President Boand officiated as Snark during the ritual of initiation, and the Degree Team consisted of veteran, hard-working Hoo-Hoo headed by Supreme Custocatian Don Bufkin of the International Nine as the Visiting Officer. The other Team members were Don Braley, Dee Essley, Harvey Koll, Jim Forgie, Don Gow, Wayne Wilson, Harold Cole and Joe Petrash. They did a splendid, inspiring job in starting the Kittens out right.

The Kittens, now full-fledged practitioners of the Gol-den Rule in business ethics, were:

Alvin A. Aarhaus, Paul O. Bloomquist, Jay E. Burton, Elmo C. Cole, Dale E. Crail, Donald T. Dayen, Henry A. Geiss, John C. Hulse, William Lamb, Paul A. Queen, William T. Smith, Jr., Keith M. Swaner, William R. Wells and Olen L. Werner. The "old cat" who got back on the roster was Phil Gilbert.

Cuttocati0 BUFKIN, Ex-5nqrk B@d, Snak BRAtEY, Deputy Stde Snqrk FORGIE (left to rightl

Custocatian Bufkin delivered the word of welcome to the class _and emphasized his remarks by stating that they would secure social returns from the Internalional Concatenated Order of Hoo-Hoo in the same ratio of their fraternal participation in the club work and regular attendance at meetings. Dee Essley conducted the community sing and Don Braley gave a short talk on next season's events. The short-form Concat was enioyed by evervone in the crowd.

The golfers had a beiuiiful day to play, with sunshine and cool ocean breezes making the play ideal. Past Snark of the lJniverse Roy Stanton enloyea a'good play but took home no loot. Low-gross winner was Spud Jordan, who did take home the moola.

Slcllng Wolfe llcttl, Phil Gilbd ( rlghtl ond q bunch of the boyr wqc whooping It upl

_ In _the lst Flight, Ken Kenoffel won low net, trailed by Don Vogt. The 2nd Flight low net was copped by Harold Cole, with Don Gow the runner-up. The 3rd Flight found Footballer Joe Petrash in the money and Brian McGoldrick getting the guest prize. Prexy Boand walked out of office with the Retailer prize, and the big-money Blind Bogey was p_resented to Charlie Pierce. For not making a hole-inone, John Osgood received a special-prize, crooked ball to help him attain that goal in future.

The meeting adjourned after announcement of the annual dinner-dance to be held the evening of July 17 at Woody and Eddy Play House, at San Gabriel boulevard and Huntington drive, San Gabriel. ft is reported that tickets are going fast, so Club 2 Hoo-Hoo can stay (Continued on Page 63)