srRAI GHT.. o StROllG ...

Lam-Loc Timbers are i i straight, glued,laminated i i membrsmade to i !

order in any size and I length.They never i i warp, twist or crack . I ! stay pertnanently beautiful. i hng spans. .functional i beautyspecify terested in the furtherance of the use of wood for their own interests."

For heaay loads. ..

Boyd also told manufacturers attending the NLMA meeting:

"Our distribution system has progressed a great deal in recent years but unfortunately the progress has been made with materials other than what vou Droduce. The manufacturers of these materials have taken iognizance of the needs of the market, adapted themselves to those needs and have backed their product with promotion and guarantees.

"That is one of the reasons that the retail lumberyards of the United States are now handling only 40 to 50o/o of their volume in lumber when not too many years ago that percentage was as high as 80o/o."

Poore asserted that "the big falldown" in the lumber industry has been a lack of support for the efforts of commission lumber salesmen. The new president of the National Lumber Salesmen also insisted that the lumber industrv must "iron out the difficulties arising from specie. co*-petition."

Poore added:

REGIST.RATION AT SANTA BARBARA MEETING: ldr. & Mrs. U. R. Armstrong, Hallack & Howard Lunrber Co., Denver, Colo.

Mr. & Mrs. L. R. Andrews, British Columbia Lumber Mfgrs. Assn., Vancouver 1, B.C.

Mr. & M,rs. C. Henry Bacon, Jr., Sim,pson Logging Co., Shelton. Wash.

Mr. & Mrs. W. Van Beckum, Pacific Lum.ber Co., San Francisco, Calif.

Mr. & Mrs. Raymond H. Berry, Scott Lu.m,ber Co., Inc., Burney, Calif.

Mr. & Mrs. Leo V. Bodine, Diamond-Gardner Corp., Spokane 42, Wash.

Mr. Roch Bradshaw, Crow's Lumber Digest, Porrtland 5, Oregon

Mr. J. D. Bronson, Cascade Lumber Co., Yakima, Wash.

Mr. & Mrs. P. V. Burke, Sacramento Box & Lum'ber Co., Sacramento 6, Calif.

Mr. & Mrs. L. J. Carr, Sacramento Box & Lumber Co., Sacramento 6, Calif.

Mr. & Mrs. R. A. Colgan, Jr., Shasta Forests Co., Redding, Calif.

Mr. Walter J. Delong, Weyerhaeuser Timber Co., Tacoma l, Wash.

Mr. George L. Drake, 202 Alder Street, Shelton, Wash.

Mr. J. B. Edens, Southwest Lumber Mills, Phoenix, Arizona

Mr. & Mrs. Elon E. Ellis, Timber Strructures, Inc., Portland 8, Oregon

Mr. & Mrs. Jack Fairhurst, Fairhurst Lumber Co., San Rafael, Calif.

Mr. & Mrs. P,hilip T. Farnsworth, California Redwo,od Assn., San Francisco, Calif.

Mr. & Mrs. George C. Flanagan, Box 606, Medfo,rd, Oregon

Mr. & Mrs. John Fies, 807 Rutherdale Court, San Carlos, Calif.

Mr. & Mrs. H. Ford, American Forest Products Corp., San Francisco, Calif.

Mr. & Mrs. S. V. Fullaway, Jr., Western Pine Association, Porntland 4, Oregon

Mr. & Mrs. R. L. Gardiner, Seaboard Lumber Co., Seattle, Wash.

Mr. & Mrs. N. B. Giustina, Giustina Bros. Lumber Co., Eugene, Oregon

Mr. & Mrs. W. E. Griffee, West Coast Lumbermen's Assn., Portland 4, Oregon

Mr. & Mrs. W. D. Hagenstein, Industrial Forrestry Assn., Portland 5, Oregon

Mr. & Mrs. A. T. Hildma,n, Michigan-California Lumber Co., Camino, Calif.

Mr. & Mrs. A. B. Hood, Ralph L. Smith Lumber Co., Anderson, Calif.

Mr. & Mrs. Earl H. Houston, International Paper Co., LongBell Div., Longview, Wash.

Mr. Nils Hult, Hult Lumber Co., Junction City, Oregon

Mr. & Mrs. Robert M. Ingram, E. C. Miller Cedar Lumber Co.. Aberdeen. Wash.

"Our competitors, who are fighting so ably for the consumer dollar, are spending dollars to our dimes in promotion and advertising. Their salesmen are well trained, well paid and magnificently supported with promotion to make their jobs profitable.

"We have been on the defensive too long. We can no longer rely on the consumer's popular acceptance of wood-that acceptance is dwindling every year. The on-thejob salesman has never had the recognition he deserves. Too much stress has been put on price and economy in selling, and not enough on well-trained and well-paid salesmen.

"We are coming into an era of new ideas, new products and new mechanized methods of handling our products. You are going to need good salesmen more than ever. The local salesman will be vour most imoortant asset. He is on the job, has sold himsilf to the local dealers and can help introduce new products to the retailer, architect and home builder."

Taylor said that lumber's present distribution system is adequate "so far as the availability of lumber itself is con(Continued on Page 60)

Mr. & Mrs. H. B. Jamison, Byles-Jamison Lum,ber Co., Fresno, Cali,f.

Mr. & Mrs. Eliot H. Jenkins, The Booth Kelly Lumber Co., Springfield, Oregon

Mr. & M'rs. Johanssen, British Columbia Lumber Mfgrs. Assn., Vancouver 1, B.C.

Mr. Walter S. J,ohnson, American Forest Products Corp., San Francisco 19, Calif.

Mr. & Mrs. G. E. Karlen, Orwaca Land Company, Tacoma, Wash.

Mr. & Mrs. R. G. Kimbell, 60 Robles Del Rio, Carmel Valley, Calif.

Mr. & Mrs. A. A. Lausmann, P. O. Box 1268, Medford, Oregon

M,r. G. E. Leader, Wales Lumber,Cornpany, Spokane l, Was.h.

Mr. John Leland, International Paper Co., Long-Bell Div., Longview, Wash.

Mr. & Mrs. R. R. Macartney, 729 Pacifi,c Terrace, Klamath Falls, Oregon

Mr. & Mrs. Lee Moffett-Tarter, We.bster & Johns,on, Inc., Stockton. Calif.

Mr. H. W. Murp,hy, Pacific Lumber Inspection Bureau, Seattle 1, Wash.

Mr. & Mrs. Stanwood A. Murrphy, The Pacific Lumber Co., Scotia, Calif.

Mr. Herbert B. McKean, Po,tlatch Forests, Inc., Lewiston, Idaho

Mr. & Mrs. James G. McNary, Al,buquerque, New Mexico

Mr. James C. O'Malley, The O'Malley Lumber Co., Phoenix, Arizona

Mr. & Mrs. E. C. Olson, 604 N. Camden Drive, Beverly Hills, Calif.

Mr. Nich,olas V. Poletika, Union Lumtrer Company, Fort B,ragg, Calif.

Mr. & Mrs. W. E. Pratt, California Redwood Assn., San Francisco, Calif.

Mr. & Mrs. Arthur Priaulx, West Coast Lumbermen's Assn., Portland 5, Oregon

Mr. & Mrs. E. C. Rettig, Potlatch Forests, Inc., Lewiston, Idaho

Mr. W. S. Schofield, California Forest Protective Assn., San F,rancisco, Calif.

Mr. & Mrs. H. V. Simpson, West Coast Lumbermen's Assn., Portland 5, Oregon

Mr. Kenneth S'mith, 155 New Montgomery St., San Francisco, Calif.

Mr. Willis Smith, Coos Head Lumber'Co., Coos Bay, Oregon

Mr. Ed A. Stamm, Herbert A. Templeton Lumber Co., Portland, Oregon

Mr. Robert B. Taylor, Timberlane Lumber Co., Eugene, Oregon

Mr. & Mrs. Coryd,on Wagner, 1220 St. Paul Ave., Tacoma 1, Washington

Mr. & Mrs. Kenneth R. Walker, 189 Almendral Ave., Atherton, Calif.

Mr. & Mrs. J. M. White, Route l-Box 1050, Weed, Calif.

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Through quiz programs and otherwise, public attention today is sometimes directed to youngsters who appear to be youthful prodigies of various sorts. Which reminds us that John Stuart Mill was a Greek student at the age of 3, and at the age of 8 was an authority on Greek literature.

But the great scholar-soldier, Marquis de Montcalm, had a younger brother named Jean who read both Greek and Latin at the age of 3, and reliable authorities reported that he astounded grown scholars when he was just 5 years old by translating from both Greek and Hebrew literature, also studied Art at that age and held his own conversationally with learned and scholarly men, He died at the age of sEvEN'

:N< *. *.

There are usually two sides to the most serious of questions. For instance, the advantages of home-owning have been preached and proclaimed throughout the earth since homes began. Nevertheless, arguments in favor of renting can mike a serious impression. For instance, a critical customer said to a real estate man: "Just what do I get for my money, young man, if I rent this apartment?" And the salesman, who was evidently a philosopher, let him have this: ft was said of Benjamin Franklin during his lifetime that everything he did was done better than it had ever been done before. Edmund Burke said of him: "Everything is play to Franklin." Lest we forget his greatness, it should be remembered that he was the most USEFUL man this nation has ever produced. He was a great scientist, a great linguist, a great diplomat, a great swimmer, a great philoso-

"Just this, Mister: you get a home on which we pay the taxes, the insurance, the water bill; we buy your heating fuel, we fire your furnace and water heater; we furnish your window shades, gas stoves, electric ice box; we do your decorating and repairing, cut your grass, sweep your walks, clean your hall, empty your garbage can, fight your battles with your neighborsall this, and yet you ask me what do you get for your money !"

Opinions differ as to what a vacation means. The gag about the mail man who went for a long walk on his day ofr is as well known as the alphabet. Thomas Edison was under the weather one time and the doctor told his wife that he must take a vacation. Mrs. Edison joined the doctor in that advice. So she said to the great man: "I want you to make up your mind where you would rather go than anywhere else on earth, and I want you to go there tomorrow for your vacation." He promised her he would. So the next morning at daylight he went back to his laboratory.

BY JACK DIONNE

pher, a great economist, a great business man, a great citizen. He went to France and borrowed the money Washington needed to win the Revolutionary War. He built the first cook stove, invented the first bifocal spectacles, founded the University of Pennsylvania, founded the first public library, harnessed the lightning and became the richest man of his day and generation, while establishing timeless reputation for preaching and practicing ?tO,;

Elbert Hubbard, fifty years ago, wrote the following about business:

"He who makes war on business removes the roofs from houses, takes bread from mouths, leaves human bodies naked to the storm, replaces confidence with fear, hope with dread, love with hate, and robs men of their right to work. This country was built on business. We are a nation of workers, builders, inventors, creators and producers."

The wise Mr. Hubbard sure "spoke a mouthful," as the wife of the Mayor of New York remarked to a visiting queen long ago. We created our own power and greatness. We did not inherit it. We dug it from the ground, plowed it from the earth, transported, manufactured, refined and merchandised it until we became richer and stronger than any nation had ever been before; likewise freer, happier, greater. Our power and glory was all built on business. John Enterpriser was the fellow who did it all. And our future happiness and success will depend entirely upon the continued health and happiness of free business enterPrise'

*

J. P. Morgan, the elder, once said that he would unhesitatingly lend a million dollars to a man of the right character; that credit was simply character. When asked what character consisted of, he said: "Morality, intelligence, and right intent." He said that when a man came to him for financial assistance, the first thing he asked was NOT "What is your collateral?" but rather, "'What is your record, what are your intentions, what are your morals, and what is your intelligence?"

To acknowledge a mistake is simply to admit that you are wiser than you were yesterday. The only men who make no mistakes are infallible, and a man who considers himself infallible is cracked. All big men make mistakesand admit them. The sure sign of his bigness is his willingness to make such admissions. It is a mighty small soul that meets honest and courageous criticism with arrogance and vindictiveness.

Sign seen in a cocktail bar: "If the faces on the TV are beginning to look good to you-you've had too much to drink."

Now, Long-Bell imports all of its Philippine Mahogany from Bislig Bay, Mindanao, 1ocated in the Philippine Islandsin an area noted for its constant rainfall, temperature and deep ground humus. It is these factors that assure you of a constant quality of medium texture Philippine Mahogany.

Tt is ,l.,iform dependable quality offers you a new ro,rce of workable, durable Philippine Mahogany, backed by Long-Bell's years of experierrce kiln drying. You don't have to worty about getting "hard" Philippine Mahogany from the north mixed with "soft" Philippine Mahogany from the south.

This Philippine Mahogany is av*tabie ful straight cars or mixed cars with West Coast Lum-ber and Plywpod. Our inventory in', cludes lumber, casing and base, mouldings, solid paneling and plywood.

Excellent transportation facilities deliver Long-Bell quality woods to you. at comptitively low cost.