.HIL'B. HART Marqln3 Editor
AITLTHACKABERRY Clrculrdoo Mrnrga
A. C. MER,RYMAN Advcrtbh3
J. E. MARTTN Mgr. Srn Fruclrco ()ffie
W. T. BI.ACK Mgr. Pctlud Ofitcc
lncorporeted under thc larr of Cdilomie
J. C. Diornc, Prcr. ud Trcar.; Phll B. I'hrt' Vlo-Prcr.; J. E. Mrrdn' Sccy. Publlrhcd tho l3t .rd l5th ol och ndth rt 3ls-lr-20 CENTRAL BUILDING. LOSi ANGELES, CAL., TELEPHONE' VAndtks '15a5 Entcrcd u Sccond-clur 'matter Seotobct Zi, l@ .t thc Portofilcc tt " Loe Angclcr, Cdlfornle' uldct Act ol March t' 1t79.
Subrcription Pricc, $2lXl pet Ycer Singlc Copicr,25 ccatr cech.
LOS ANGELES, CAL., JULY 1, 1926
Harsch & Miller :F
Hatten, T. B., Co.
Srn Frencirco Oficc tr Mrtroa Bldr. Phcnc DrvcaDort !6lO
Southcn OEcc bd Naffond Buk Bldf. Hourton, Tcxar
Northwcrtcrn OEcc lt5 NorthvstGn BL. Bldf. Portlald, Orcgon
Advcrtiring Retcr on Applicrtion
Lady luck is a charming but nimble-footed maiden. She can only be won by a stienuous courtship of toil and industry and the only way to hold her affe-ctions is to keep everlastin$ly at it.
TIIE introduction of the automobile steering
- principle in the design of the Willamette Carrier accomplisheg three things:
-The front wheelso being offset, can be turned sharply without interference with the load of lumber;
-Steering is easier;
-Side slip on turns ie largely prevented; Theee are all pointe of vital importance in the guick handling of lumber in congested yards. There are more than thirty other points of improved design about the Willamette Canier that should be looked into before any carrier investment ie made. Your regueet for detailed information involvee no obligation on your part, of courEe.
IVERSIry of stocksand a service and policy above the ordinary-THAT is what is olfered by the Pacific Door and Sash Company, the year 'round, to the Retail Lumber Merchants of Southern California. We invite inquiries for truck or carloads, in straight or MIXED LOTS, on Sash, Doors (Stock or Detail), Screens, Screen Doors, Veneered Doors or Panels, Hardwood Finish, Fir or Pine Finish.
Ttlt PA0fl0 D00R and SASI| C0.
LOS ANGELES
ffiO*N through the years for more than two decades the John ffi Johnson Floor Company has been successfully serving the retail trade with Hardwood Flooting of the better quality.
Throughout this time old friendships have been maintained and new ones made, with a consistent increase in business, yeaf aftet yeat.
Such a record is indeed gratifying, and is responsible, in large meabure, for our decision to enter the Wholesale field, effective immediately.
On the basis of ouf twenty yeafs of successful merchandising we solicit your business. Our convenient location, ample stocks and big feet of delivery trucks, plus our determined policy of absolute protection to the dealer, places us in an ideal position to take care of your every fooring need.
A spark A cigarette
A match
-and of course you are selling for a profit.
APPALACHIAN MOUNTAIN GROWN
The One ltem Any Lumberman Can SeIl and Have a Profit.
It's exclusive. It's close textured Mountain Oak. It's manufactured with the greatest ' care.
It's sorted for color at Lhe mill. It's sold laid only.
It's put down by special trained workmen rn every terntory
It receives special attention from the time the tree is fallen.
It will not cup under ordinary conditions.'
It has a brass plate of guarantee on every foor. It has no competition.
It has a standard price. It satisfies.
WE WANT
-Lumber Companies to be Special Agents.
-A Sample Ritter Floor in Every Town.
EXCIJUSIVE DISTRIBUTORS
THE QUALITY REMAINS LONG AFTER THE PRICE IS FORGOTTEN
ice, with the great characteristics of integritl, responsibility, and dependability, we are steadily engaged in convincing the lumber trade of California by the route of wholesome experience,
' Dllrty msurance ganrzation is the vlewpomts. best protection
s Reciprocal Association
GEO.
R.
CHRISTIE, Managcr ,HOUSTON
Partial Liet of Southen California Policyholderu, Any of Whom Will Teetify Their Approval of Our Plan Sun Lumber Company, Western Harilwooil Lumber Compqy, Hipalito Company, Kling Manulacturitg Compan!, Pratt & Warner, Olson Lumber Company, Ailvance Lumber Conpany, Pacific Planing M\II anil MfS. Company, Wooilheail Lumber Co., American Harilwooil Compatt!, Plastoiil Proilucts Co. llt LUmDermen LOS ANGELES OFFICE 3llt Ccntral Bldg. T. \t/. Jacobr, Mgr.
We carry a complete stock of Domestic and Imported Hardwood Lumber, Panels, and Floorins and specialize in
BAGAC Lumber and Flooring
BATAAN Lumber and Panels
DUALI Panels
LAMAO (White Philippine Mahogany)
Lumber, Panels and Flooring
ORION Lumber and Panels
RED PHILIPPINE MAHOGANY
LET US TELL YOU WHY WE CAN DO BETTER
Sixth and Harrison Streets San Francisco
"EVERYTHING IN HARDWOODS''
Sterling featuree of the Petroleum Securities Building are becoming better known to busin"'s ex_ecutives every day. They includi ideal locatio"-; "p-t"- date construction and--equipment ihroughout; iarking space ingide ttr. ['"iia- ing for tenants as well as customers; fast elevator "ittri""; and, last but not leagt, eficient management.
-any type of industrial structure your trade can use-
THE El Rey line is complete-a roof- r ittg to fit any purpose and to meet any price requirement.
Backing up the entire El Rey line is the Los Angeles Paper Manufacturing Co., with one of the largest roofing plants in the West and with a record of more than a quarter of a century of successful manufacturing experience.
We not only back up the product, but stand squarely behind the dealer with strong advertising and merchandising co-operation. Write us for discounts and for reasons why you should stock El Rey.
1633 No. San Pablo St. - Tel. ANgelur 5236 Los Angeler
]R]EYAsph alt ROOTING
operating Success fully on California White and Sugar Pine Lumber At the Sugar Pine Lumber Co., Pinedale (Fresno County), Cal.
The Sugar Pine Lumber Company, after installing one kiln room of Moore's Reversible Circulation Fan Kiln on trial basis and after testing out its drying efficiency alongside another make of kiln of external blower type, placed an order for Seven additional Moore's Kilns.
Other Mills Recently Adding
MOORE'S KILNS are McCloud River Lumber Co., McCloud, Calif.; C"dy Lumber Corporation, McNary, Ariz.; The Pacific Lumber Company, Scotia, Calif.; Western Lumber Mfg. Co., Marshfield, Ore.; Otren-Oregon Lumber Co., Medford, Ore.
Powerful and Efficient Air Recirculating System-Reversible Circulation Through Loads-Simplified and Practical Mechanical Featuvss-[ulematic Control of Temperatures and Humidities, Combine to Make
Simple, Efficient and Practical Lumber Drying Kilns
We manufacture a Complete Line of Dry Kilns and Kiln Equipment for Eaery Purpose Write for Information
Moictite is a money maker for the lumber merchant. It can be used on every type of building. Under shingles, rustic, brick veneer, floors and plaster. Shippers are now using it for linitrg their freight cars.
Moirtite is strong and pliable- it is vermin proof, germ proof and sanitary-it insulates against wind, dampness and dust.
There is a big demand for this waterproof sheathing paper. Nice profits can be made by those who handle it.
Moistite is backed with a pracF..ical merchandisinq and advertis- rsrng ing campaign, including many effective dealer helps.
T'he Zellerbach Paper Company is now appointing dealers. Write or call at the nearest division for samples of Moietite, descriptive literature and other information which shows how the lumber merchant can cash in with tihis new waterproof sheathing.
Radio Station, San Francisco, recently broadcasted the fact that the biggest tree. in California outside of the national forest areas has been located near Crannell, Humboldt. on.the property of The Little River Redwood Co. The fol. The following are the dimensions and scale of that tree;-
By Jack Dionne
About ten years ago I made my first visit to the Pacific Northwest, going there to deliver an address to the Red Cedar Shingle Manufacturers. In thinking over the lumber situation in California today, I am carried back to the day of that address before that bunch of splendid fellows who m.aje up the Shingle Association-such men as John McMaster, E. E. Case, E. C. Miller, Neil Jamison, George Bergstrom, and others-and the remark I uttered that seemed to be the biggest hit of my talk, which was:
"Gentlemen, I am convinced that you are the most intelligent, the most loveable set of disorganized jackasses that it has ever beeq my pleasure.to meet."
They WERE, and they cheerfully admitted it, and acknowledged the truth of the hit by their loud applause.
But there was one thing to be said in behalf of those Shingle Manufacturers that cannot be said for the lumber folks of California today who aro crying-"Bad business." The shingle men could not and did not succeed in finding a market for their product, and therefore they cut their prices to starvation level in otder to try and force business. (Of course, business cannot be forced or created in that way. They know that NOW. But they did not know it THEN )
But here in California, in the midst of plenty, with a demand that is taking care of a splendid volume of business, and with crop, financial, and economic conditions in the State in splendid health, we fiqd the lumber folks sobbing about how bad business is.
I have been doing a whole lot of looking, listening, and questioning for the past several weeks, and the situation in Southern California is as sadly man-made as any unsatisfactory lumber situation I ever saw-and I have seen a wonderful variety of them during the twenty-odd years I have been watching and writing lumber markets.
I have found retail lumbermen who are doing a splendid busingss and making a splendid profit, and who are most enthusiastic over things as THEY find them. I have found wholesalers who are making good money, and who are listening in on the recent broadcasting of pessimism, sawing wood, and saying nothing. I have found sash and door men who are doing a nice business and making a nice profit.
And, on the other hand, I have found others in those same three lines who tell me they never saw business so rotteq. THESE are in the majority.
But here is the impressive thought-the SAVING thought from my viewpoint: ALL OF THEM ADMIT THAT THE TROUBLE ALL LIES IN OVERHEATED COMPETITION AND RESULTANT LOW PRICES.
Take Los Angeles, for instance. It may be truly said that Los Angeles makes the Southern California lumber market, and has a powerful efrect on the entire California
situation, because of the tremendous consumption of lumber iq and imrnediately surrounding the city.
In Los Angeles a great ded more lumber has been bought and consumed during the first six months of this year, than during the same period of last year. In Los Angeles the building permits for the first half of the year far exceed those of last year. (See facts and figures in this issue to demonstrate this,conclusively.) In Los Angeles the bank clearings are greater than they were last year; the postoffice volume is greater than last year; the general economic situation, collections, failures, etc., show a better condition than last year; the big stores of Los Angeles report business much better this year than last.
ADD UP THAT TOTAL OF GOOD POINTS AND YOU FIND WHAT WOULD SEEM TO INDICATE SPLENDID CONDITIONS THAT WOULD CERTAINLY JUSTIFY PROSPERITY IN SO BASIC AND FUNDAMENTAL A BUSINESS AS THE LUMBER INDUSTRY.
Yet Los Angeles has become pessimistic headquarters for lumber. Why?
They all give the same answer. "Starvation prices."
So, here we are, face to face with a lumber situation that could and should be splendidly prosperous, and ISN'T. Looks like it were time for intelligent and fair thinking men to do something in the face of so excellent a prospect.
So, what are'we going to do about California, and this foolish situation that has arisen here? There is just one answer. Individual right thinking and right dclng, is now and always, the hope of the lumber industrji.
Every man in this industry owes it co the industry, to his own business, and to himself, to do something to help the industry. And here is a situation where he can only help himself by helping everybody else to get this lumber business back in shape.
So let every man in the business take the responsibility on himself of doing SOMETHING EVERY DAY to help make the lumber business better.
There are two things EVERY MAN can do. He can stop talking pessimism; he can start talking optimism. A.y man who doesn't understar\d that this alone, if followed by all members of the industry would help a whole lot, doesn't know human nature, and doesn't know the lumber business.
Start with those two things:
STOP TALKING PESSIMISM.
START TALKING OPTIMISM.
Then go ahead andASK A PRICE ON EVERYTHING YOU SELL THAT MEANS A FAIR PROFIT AND F'AILING TO GET THAT, DON'T SELL.
You'd be surprised how quickly those three things alone
would help the market. It wouldn't take a week to make a decided change. Honest it wouldn't.
"But," many will say, "if I don't meet and beat the price of So-arrd-So, I don't get any business." All right. Let's assume that you don't, momentarily. It would be better to keep your stock for a short time, than to sell for cost, or at a loss. And the stock that IS sold at a decent profit, will fix a higher price level as the value of YOUR goods, and the next thing you know you WILL be selling stock, and getting a fair price. It works that way. Any REAL merchant knows that.
The public is not going to object to a living price for lumber. The public profits in the long run by such a situation. When goods are all sold on price, the fellow who has to cut too deep to get business, has only one recourse. I{e must do some manipulating of grades' some substituting, to get out of the hole. The public is the unsuspecting victim, and in the long run, a too-low price of a basic commodity hurts public and industry both.
Let every man use his brains and ingenuity to devise ways and means of selling on some system other than the slashing of price. No one ever profited consistently by a purely price cutting campaign of selling goods.
Mr. Frank Burnaby, Sun Lumber Company, Beverly Hills, and chairman of the Los Angeles Hoo Hoo Club Golf Committee, has just disclosed the date of the next Tournament to be held for the lumbermen of Southern California, under the auspices of Hoo Hoo.
Roy Stanton, demon mashie throrver, has arranged with
Let every seller of lumber busy his mind with reasons why people should buy from him on some basis other than Mr. Pip's slogan of-"The cheapest lumber at the cheapest price." There MUST be some other reason why people should trade with YOU ! If there isn't, you don't belong in this business !
If the lumbermen of California will just give their undivided thought to the idea of selling building material at a fair profit, it won't take thirty days to get the game back in good shape in California.
CREATE SOME BUSINESS. Get some of the cash that is going in other directions, transferred into business channels by active and intelligent effort to create a desire for those things your lumber will build.
If every lumberman in California sold one fence this month that he would not have otherwise sold, business would be improved.
Now, all together. Let's make the lumber business good iq California. There is enough energy and brains in this industry in this state to make it boom before the summer is over. But it won't "just happen." You have to make it.
WILL YOU DO YOUR SHARE?
the Lakeside Country Club to be host to the boys on July 16th, when an 18 hole tournament will be played for the usual string of excellent prizes, and there will be another bloody duel between the Retailers and Wholesalers.
A Stag Dinner will wind up the festivities in the evening, and Frank says the entire party will be Bigger and Better. Lakeside is a very snappy sporty course, according to Roy, and it is anticipated that a record crowd will turn out.
"Know Thyself"; this Socrates continually dinned into the ears of the men of his time. And "Know Thyself," The California Lumber Merchant has been continually, for four years, trying to drive home to the mentality of the California lumber industry.
Because what Socrates preached to the Athenians, is the same philosophy that the business men of today need continually impressed upon them.
Four years ago the lumber industry of California was without any medium of thought exchange, any mirror of publicity in which it could look upo4 and judge itself, any vehicle of news gathering and transmission, any journalistic mouthpiece t h r o u g h which it could address itself and the world in general.
Yet this mighty commonwealth with its great forest wealth, its huge building industry, its live, active aqd aggressive lumber fraternity, and its distinct pre-eminen-e in the world of business, finance and industry, seemed to us-more than any other district in this natiorl-to be in need of such service as a California Lumber Merchapt could give.
It was of such impression that this journal was born.
Four years is a mighty little time in the life of a California Redwood, but it seems a long time in the life of a publication. And the early years are the interesting years.
With the close of each year, and the printing of each Birthday Issue, we become more and more thoroughly convinced that there WAS a great field-a great NEED-for the Lumber Merchant.
The lumber industry of California just "didn't know what it was missing" until the Lumber Merchant came along to make its cheerful bow twice every month, to spread thoughas of progress, co-operation, good cheer, better business thinking, better buJiness operation, truthful news and editorials that look always on the sunny side of things- just an optimistic message to and between lumbermen.
And, just four years after the first number was issued, it actually seems as though we have been doing it always, and we'll gamble that the average California lumberman 91n hardly remember when he didn't have the first and fifteenth coming of the Lumber Merchant to look forward to.
-
They have been four interesting years.. We have made plenty of mistakes during that time, and the beauty of it is that we know it. The man who doesn't make mistakeJ isn't doing anything. The greater work you try to do, the greater chance to make mistakes you have. So we have tried our "durndest", and we make our "busts" every now and then just like other poor humans.
But they have been mistakes of the head, and not of the heart, and every page of every issue during the four years we have been in business has been devoted to-an honest and earnest effort to do something worth while for the lumber business in California, and for the lumber folks of this great commonwealth.
And we are cheered on by the growing and developing co-operation and assistance of these good lumber people, to go on with the work. We are not at all modest. We believe this to be the keenest aqd cleverest lumber journal published anywhere. We are trying to make it reflect the qualities of this modern Garden of Eden that men call California, and while we can only hitch our wagon to a star in shooting at so high a mark, we believe that we have give4 to California a publication that gets entirely ou1 of the average trade journal rut, in physical as well as mental qualities. Look it over, then look over the average lumber jotrrnal, and note the difference in appearance, typing, paper stock, etc., not to mention the methods of handling the news and editorials.
The Lumber Merchant has been a success from its first issue. One of the chief essentials of a successful speech, is a good audience. And the same is true of a publication. A kindly, considerate, charitable, interested personnel of readers is a fundamental. And THIS The Lumber Merchant has had, and for that fact it is deeply grateful. The lumber people of California have been charitable with our mistakes, generous in their apprecia- tion of the things we have accomplished, a4d always ready to help us make the giade.
And we enter our fifth year of existence, bubbling over with determination to make every lumberman and every- lumber woman- in California proud that the state possesses such a journal as The California Lumber Merchant.
Watch our smoke.
ThtSrS an age of value-giving. witness the great strides made by those concerns whose otr jective is to consandy better their values.
The McCormick organization rs 24 years old. Until the last few years, we were primarily lumber marketers. Our service was that of knowing the needs of the lumber user and the reliable sources of supply.
With all America looking to the Pacific Northwest for its continued lumber requirements, we foresaw the need of a complete organization. Reliable water transporation was needed to the Adantic Coast. Ve added that link to orrr chain. Then came the forming of tfie Charles R. McCormick Lumber Company of Delaware, with vast stands of timber, mills, docls, steamships, distributing yards, sdes offices.
You are interested in our growth, only as it means sofir€. thing to you. And McCormick customers say that this growth has come solely from our ability to supply good lumber, up to grade, at prices that make money for them.
Yard stock of all kinds in mixed or snaight cars. Our rail dqartment is in excellent position to sette retailers inthe Northvest,Middle West and North Cennal stata. I*t as qrcte you
ff SefES OFFICES: Portland, San Francisco, LosAngeleo, San ll
ff Diego, New York, Philadelphia. Mi[s (under construction o, ll
ll re-building): St. Flelens, Oregon; Port Ludlow andPo'rtGamble, ll
llWashington. TREATING PI-ANT: St. Ffelens, Onegon.ll
The average person thinks about California as a land of orange groves, golf courses, and beautiful mountains, with the site of a gold rush here and there.
It usually comes as a great surprise when they are told that California is a commonwealth possessing huge forested areas that will furnish the world with her lumber supply for generations to come.
Even in California, that fact is not well known. We have ca,lled attention in these columns before to the fact that California is usually referred to as the Golden State, whereas the forests of California have already produced twice as much wealth as have her gold mines, and the forest wealth is as yet scarcely touched.
The fact is that there is more virgin commercial timber standing in California than in any other state in the union except Oregon. More than in Washington, and more than stands in British Columbia, Canada's storehouse of timber.
California is blessed by a tremendous stand of timber, and at the same time with such a variety of timber as falls to the lot of very, very few timber territories.
All authorities do not agree on the exact amount of virgin timber standing in the great west today, but all authorities will agree on the approximate round numbers, which are sufficient for this story.
There is fully 500,000,000,000 feet of timber standing in Oregon. This is the greatest stand that any state ever possessed, the original stand in Washington falling considerably below that mark.
In iWashington today there is very little over 250,000,0m,000 feet of timber, and some claim there is not that much left.
California was credited with 381,000,000,000 five years ago by the most competent authorities.
British Columbia claims over 3@1000,@0,000 feet.
About 175,000,000,000 feet is estimated to stand in the Inland Empire, principally in Idaho and Montana.
The biggest stand of timber in California is White Pine. The second iargest stand is Redwood, with its 70,000,000,000 feet, and Sugar Pine ranks close behind Redwood. Douglas Fir,,White Fir, and Cedars, are in the minority.
California is cutting less than 2,000,000,000 feet of her timber annually. A very large portion of this is shi,pped out of the state for consumption, while huge quantities of Fir and Hemlock are shipped in from the north for California consumption.
It is interesting to note that California consumes a far greater amount of timber than she produces each year. Whereas the production of California Lumber has never exceeded 2,000,000,000 feet annually, the city of Los Angeles alone has consumed fully that amount of lumber in a year. In 1923 more than a billion and a half of lumber came into Los Airgeles by water alone, in addition to large shipments of rail lumber, which was more than all the California mil,ls cut that year.
While no close figures are available on the subject, it is safe to assu:me that California consumes at least 3,000,000,000 feet of lumber annually, nearly two billion feet of which is Fir and Hemlock from the north that comes in by both rail and water, and the remainder California Pine and Redwood, and foreign and domestic hardwoods that are used all over the state.
In 1925 nearly 1,800,000,000 feet of Northwestern lumber came into California by water. Fully 200,00d,000,000 came in by rail, making two billion feet in round figures. So from the Northwest alone came more lumber for Califbrnia consumption, than all the mills of California were cutting that year.
\Y /E heartily congratulate you upon the Fourth AnniW ,r.r"ary of your valuable publication, and hope The California Lumber Merchant and its genial publisher will continue to fourish.
George H. Brown, President OAKLAND . CALIFORNIA
The production of lumber in California in 1925 showed a big increase in pine production over any previous year, and a slightly decreased Redwood production.
According to The California Redwood Manufacturers Association, the total production of Redwood in California in 7925 was 488,800,000 feet.
I The California White & Sugar Pine Manufacturers As'sociation figures show that the production of lumber excepting Redwood in California in 1925 was 1,501,866,00O feet, as compared with 1,325,165,000 f.or 1924,1,307,895,000 Ior 1923, 1,025,838,000 for 1922, and then down to 756,301,000 for 192L. The rapid increase in the production of lumber in California is thus shown.
In Southern.Oregon where the same species of Pine grows that grows in California, and where the mills are also members of the California White & Sugar Pine Manufacturers Association, the production of the mills was reported
f.or 1925 as22O,412,@O feet, almost entirely California White Pine.
The total of 1,501,866,000 feet for California (excepting Redwoods) given above, was divided by species as follows: White Pine,854,672,000; Sugar Pine 268,970,000; White Fir 209,M0.,0{JJ_; Douglas Fir, 108,205,000; all other species, 6O,975.W0.
In the Oregon territory the production of White Pine was 211,482,W, and that of California 854,672,ffi, a total production of 1,066,154,0@ feet of California White Pine. This was the first time the production of this wood ever exceeded the billion mark. Practically no Sugar Pine was cut in Oregon, so that the California figures for that species are total.
The total California production outside of lumber for 1925 was theiefore 1,501,866,000 feet plus 488,800,000 feet of Redwood, or 1,990,666,000 feet, or practically an even two billion feet of lumber, the greatest production figures in California history.
The free and unafraid state of Arizona is having a very good year, so far, and prospects in all lines are better than they have ever been before. All crops are good, some of them excellent. Cotton is a little ,later than usual, but conditions are all right. The biggest canteloupe crop they have ever made is now being shipped. It comes in about the time the Imperial Valley crop goes out, so that there is no clash in the market between the two. Arizona is harvesting 5,500. acres of canteloupes, the biggest acreage in her history.
The grape acreage in Arizona is small but growing. The cattle men, after several rather backward years, are jubiliant this year. Heavy rains have helped the grazing wonderfully, ard prices of beef are good.
Irrigated lands are developing fast. In the vicinity of Phoenix, where there are now 250,000 acres under irrigation, they estimate that within five years they will have water on twice that amount of land. Getting ,colonists on this land as fast as it develops is one of the big problems that Arizona has to solve.. They have the land, and they are putting the water to it, but they must get people to plant it as fast as it develops.
Mining is in good shape everywhere in Arizona. The labor situation is splendid, there being practically no unemploy.ment in the entire state.
The Arizona Industrial Congress is doing splendid work
in promoting and directing and assisting the development work in the state. This organization, of which P. G. Spillsbury, of Phoenix, is President, has prepared a lot of splendid literature showing the value of Arizona to settlers and to investors, and a wise distribution of this literature is bringing in hundreds of inquiries weekly. That Arizona is the best bet in the country is the claim of this organizaton.
A prorpective builder in Loa Angeler sent a lumber bill to more than thirty of the leading Iumber yards of the city, asking f,or bids and pricee on tlre material, to come by mail. AU of them quotcd. Of the thi*y odd quotationr only trhree ured any sort of literature ar ar cDclorure, to advertise their businesa It was a Ioct chance for fine publicity. There could be no better opportunity for interesting a purcharer in buildins materialthan sending pulling literature of some terse kind with that price quotation. But only three did anything but quotc the lumber price.
"No mill shall be eligible to membership in WEST COAST LUMBERMEN'S ASSOCIATIONwhose grades are below the test of grades efficiency established by the Board of Trustees of said Association. Any member mill whose grades, over a reasonable period, shall fall below the test of grading efficiency, established by the Association, shall forfeit its membership in the Association. This membership qualification, together with thc list of Association members in good standing, shall, from time to time, be nationally advertised.',
--.C1}-pj,ry1c_Iitl lhg."bove, WEST CO.-AST LUMBERMTN'S ASSOCIATION hercby certifies that thc grades t"'""d'i'"T;
Association:
ANACORTES LUMBER & BOX CO., Anacottcs, Wash.
ASTORIA BOX COMPANY, Astoria, Orc.
BEAVAR LUIIBER COMPANY, Portland, Orc.
F. I( BISHOP LUMBER CO., Abcrdccn, Wash.
BOOTH-KELLY LUMBER CODIPANY, Eugcnc, Orc.
BRIDAL VEIL TIMBER CO., Ertdal Vcit, Crc.
BUFFELEN LBR. & MFc, CO., Tacoma, \f,/ash.
CAMERON LUMBER CO., LTD., Victoria, B. C.
CANYON LUMBER COMPANY, Evcrctt, Wruh.
CARLISLE LUUBER CO., Onalarka, Wash.
CARLSBORG UILL & TBR. CO., Scattle, Wuh.
CASCADT LBR. & SHC. CO., Snohoraish, Wash.
CHEHALIS MILL COMPANY, Salkum, Wash.
CLARK LUMBER COMPANY, Vancouvcr, \f,Iash.
CLARK-NICKERSON LBR. CO., Evcrctt, Wash.
CLARK & WILSON LUMBER CO., Linnton; Orc.
CLEAR FIR LUUBER CO., Tacoma, Warh.
A. F. COATS LUMBER CO., Tillamook, Orc.
COBBS & IIITCHELL CO.; Portland, Ore.
CORVALLIS LBR. & MFG. CO., Portlend, Orc.
CROSSETT WESTERN COMPANY, Wauna, Orc.
DEll[PStY LUMBTR CO., Tacoma, Wash.
TRNEST DOLGE, INC., Tacona, Wash.
DOTY LUUBER & SHG. CO., Porttand, Ore.
DU BOIS IUILL CO,, Vancouvcr, Waah.
EAGLE LUMEER COMPANY, Portland, Orc.
EAST SIDE MILL & LBR. CO., Portland, Orc.
EATONVILLE LBR. CO., Eatonvillc, Wash.
ECLIPSE MILL COUPANY, Evcrctt, Wash.
EMERY & NELSON, INC,, Nepavinc, Wash.
FIDALGO LBR. & BOX CO., Anacortcs, Wasb.
FISCHER LUMBER COMPANY, Marcola, Orc.
G. H. P. LUMBER CO., Hillaboro, Ore.
GLENDALE LUUBER COMPANY, Glendale, Ote.
GRAYS HARBOR MFG. CO., Abcrdecn, Wash.
J. P. GUERRIER LBR. CO., Star Routc, Chchalis, Waah,
IIEWITT.LEA.FUNCK CO., Sumncr, Wash.
HINGSTON BOX COMPANY, Evcrctt, Waah.
WM. HULBERT MILL CO,, Evcrctt, Wash.
E. E. JOHNSON LUMBER CO., Coquillc, Orc.
KENWOOD LUMBER CO., Portland, Ore.
IILEMENT & KENNEDY, Scattlc, Waah.
LAKE CLE ELUM LBR. CO., Roelyn, Warh.
LINCOLN CREEK LUMBER COMPANY, Ccntralia, W8!h.
LINDSTROM-HANDFORTH LBR. CO.. Tacoma, Warh.
LONG-BELL LUIIBER CO., Longview, Wash.
LUEDINGHAUS LBR. CO., Portland, Ore.
MACHIAS MILL CO., Woodinvillc, Wesh.
IIANLEY, MOORE LBR. CO., Tacoma, Wach.
IIcCORMICK LUMBER CO., McCormick, Wasb.
CHAS. R. MCCORMICK LBR. CO., St. Hclens. Ore.
!IcKEN]JA LUIIBER CO., McKcnna, Wash.
L. B. MENEFEE LBR. CO., Portlaad, Orc.
MORRISON MILL CO,, Anacortce, Waeh.
UORRISON MILL CO., Blainc, Warh.
Oftcial Grade Matft of the W. C. L. Atr
MULTNOUAH LBR. & BOX CO., Portland, Orc.
MUMBY LBR. & SHc. CO., Scattlc, Waah.
IIUTUAL FIR COLUMN CO., Tecome, Wash.
UUTUAL LUUBER COUPANY, Bwoda, Wash.
NETTLETON LUIIBER CO., Scattlc, Wash.
NICOLAI DOOR MFc. CO., Porttand, Orc.
OREGON LUMBER CO., Bakcr, Orc.
OSTRANDER RY. & LBR. CO., Ogtrandcr, Wuh.
PACIFIC NATIONAL LBR. CO., Tacorna, Weah.
PACIFIC SPRUCE CORPORATION, portland, Orc.
PACIFIC STATES LUUBER CO.. Tacoma, Wrrh.
PALMER LBR. & MFG..CO., Chchalir, Warh.
PARKER LBR. & BOX CO., Evcrctt, Warb.
PENINSULA LUMBER CO., portland, Orc.
POSEY 
I have been doing business in California about the same length of time the Lumber Merchant has, and the California lumber industry has been kind to both of us.
So I use the Birthday Issue each year to congratulate the Merchant on its continued progress, and to express my appreciation of what these same folks have done for me. If you want special assistance or representation in the north, Iet "Handy" Andy look out for it for you, and you will never regret it. Tty it and see.
A Greeting from Peter A. Simpkin, Chaplain,
Concatenated Order of Hoo-Hoo.It is a pleasure to be permitted on behalf of our merry brotherhood of The Great Black Cat to pen a birthday wish to "The California Lumber Merchant."
The Lumber Merchant has given four years of brilliant, constructive service to California ,Retailers-and the whole lumber fraternity. On its notable success and service wc qffer warm congratulations.
With that trade service it has also given a loyal support and splendid aid and publicity to this brotherhood of the Lumber world.
Every trade organ that serves Hoo-Hoo serves itself.
With each passing month Hoo-Hoo is advancing steadily to that bala-nce of strength East and \Mest, North and Seuth which will make it of value incalcuable as a voice, an enlightner and a bond for the men of lu,mber.
In season and out of season the Supreme Nine,. the Secretaqy's offi.ce and the brotherhood have all been heartened by the support of this paper and those of the trade through the United,States and Canada.
Gratitude for that loyalty comes in the wish for many, many prosperous years and an ever finer service to the great lumber business.
Despite the untoward conditions that affect manufacturer and distributor of lumber adversely, this year there is a good volume of business.
Hoo-Hoo finds just now a steady growth over the continent.
It is wise enough, at least, to realize that the laws of business work inexorably; knows that only keen efficiency can meet the demands of business as it settles toward the nor;mal volume and level; that only brains and clear knowledge joined to economical administration can serve a possible working unity and a common welfare.
Hoo-Hoo believes that it holds a solution for many of our trying problems.
That solution lies in a spirit and a rationde both simple; both calling for the contribution of each man's heart and brain to the end that in brotherly relations and a kindly atmosphere there may come a vision which shall make cooperation function in place of the old, unlimited individualism that destroyed, even without intent, in blind and senseless competition like that of the wolf-pack.
Good sense dies in the atmosphere of suspicion and ignorance. ft fowers in the blossoms of kindly, tolerant knowledge and fruits in the wise harvest that can be alone gathered in the just, fair dealing that works reciprocally.
The spirit of Hoo-Hoo is one of merry affection that finds the humln bond more vitally valuable than aught else..That spirit elevates the ideals of honor, integrity and service to our time in the best we can give.
Its rationale is practical. ICseeks to appeal to the self-in' terest of all lumbermen by a devotion to such programs as rise out of forest and mill and factory and yard and that lead.us to an effort to educate men in the vital things that mean the continuance and the good health of the industry. Unless we can secure economic soundness and reward within the business it is vain to seek aught else.
On that economic foundation it seeks to set ideals of service to humanity.
As it seeks by ideas to create ideds it is conscious that the most vital ihing just now is to create a vision and a brotherhood of A UNITED INDUSTRY.
Hoo-Hoo is passionately devoted just now to this first necessity of seeking Lumber-unity.
In the late war an American officer found it necessary to send three volunteer American lads on a scouting trip to the enemy tre.nches. On the way over to No Man's land one was [illed. The others finished the task, found on their way back the body of their chum and dragged it to the French trench. With help it was borne back of the lines for burial. A little church, half-destroyed, was still served there by its priest. The American lads asked permission to bury their buddy in the little churchyard, but being a ,Protestant that was not possible. They buried him just outside the cemetery fence, and marked the grave with a rude cross. After some time they returned to visit the spot and were distressed not to find the grave. Going to the church they urere cordially welcomed by the priest and wh,en they told him they couldn't find their pal's grave, he said "Come with me !" and led them to the grave inside the cemetery. Surprised-they asked how it came-the ptriest replied "f was distressed because I could not bury a Protestant who had died for France in my cemetery. Canon law forbade that-but there was no law preventing my enlarging the cemetery and consecrating the ground where your chum was buried-so I moved my fence."
That is our present task. In it Jack Dionne and his men have given great aid. We are grateful and look with confidence for an advance in this year that shall help all lumbermen to move their fences and take into calculation the wellbeing of all the other men of lumber.
We value most in the Lumber Merchant its fence-moving spirit.
Lots of people think that a cut price lumber situation such as applies in the Los Angeles district on retail lumber, is a great benefit to the builder, and therefore has its compensating good side, but it is very doubtful if the good effects of too low lumbei prices balances the damage done.
The average small home in the Los Angeles district uses between ten and twelve thousand feet of lumber. At five dollars a thousand higher price, the small home builder would pay fiIty or sixty dollars more for his home, gross price.
But look what an advance of five dollars a thousand would mean to the building industry, and to the, individual 'lu,mbermen. It would mean consistent and substantial prosperity, in place of the demoralized conditions that have
prevailed for so long a time. It would mean that the dealer could deliver better goods, give better service, and be better public servants than they can possibly be when the sales price hovers eternally around the cost mark.
And the benefits would travel backward through thousands of other people. The men at the docks, the owners and erews of the lumber hauling ships, the mil,ls and their employes in the north, and right back to the men of the logging camps, and their families, would be directly benefited by a presperous price condition in Southern California.
Compared with these other possible benefits, the rlittle extra price the builder would pay for his lumber-and it would still be a comparatively low price-looks little by contrast.
California continued to lead the country during the past twelve months, viewed from a standpoint of Hoo-Hoo activities, just as it has done for ,many years past.
The spirit of Hoo-Hoo has not dimmed, and the interest in Hoo-Hoo appears to increase, rather than diminish, with the passing of time. If Arkansas was the birthplace of the famous Concatenated Order, surely California has been its cradle and its strongest rallying ground.
During the ,past year the increase in Hoo-Hoo numbers in California has been far less than the record set in various previous years. But that is as it should be. No longer is there a concerted effort to get in members, but the effort is si'mply to seiure quality, rather than quantity in membership, and to bring into the Order only those who will adcl to the quality of the membership, and to whom membership will bring reward.
The chief aim of California Hoo-Hoo now is to keep up the WORK of the order, and make it a consistent vehicle for the promotion of health, happiness, and cooperation among the lumbermen, to the end that the industry may prosper and be respected, and the public be the better served.
In the old days Hoo-Hoo only met at Concatenations and Annuals. Today Hoo-Hoo meets regularly and continually, creating and improving social relationship and friendly understanding between lumbermen, and keeping the fol'lowers of the industry together in the strong bonds of service and of friendship and mutual understanding.
There have been twelve Concatenations held in California since the last Birthday Issue, the last one being the June Con-Cat in San Francisco. This made the fourth Con-Cat in the Bay District. There were two in the citrus belt of Southern California, two at San Diego, one in Los Angeles, two in the San Joaquin Valley, and one at McCloud.
McCloud is the only new club, being enthusastically organized by that greatest of organizers and leaders, The Parson himself.
McCloud led the ,list of big Con-Cats, with 39 kittens. Los Angeles came next with 30, and Robert Dollar night at San Francisco was third with 25.
The total number of new kittens taken in during the year was 179 and the total number of reinstatements was 29.
Los Angeles and San Francisco each held a big dinner dance during the winter. Los Angeles held three golf tournaments. Los Angeles held a monster Christmas party eqtertaining over three hundred orphan children. Oakland held a big Christmas Jinx. The San Joaquin, San Francisco, dnd Los Angeles Clubs observed Forest Week u'ith special progfams.
,Only one drawback to the year's history. A whole lot of ,California Hoo-Hoo are delinquents in their annual dues to the Order, according to the report of the Supreme Secretary, Henry fsherwood.
PAY YOUR HOO-HOO DUES AT ONCE AND ,LET'S HELP KEEP CALIFORNIA AT THE VERY PINNACLE OF THE HOO-HOO HEA,P. DO IT NOW!
The 4ry of the colored roof is here ! Everywh ere dealers are reordering, gas{ngln on the_big mon ey incatering to this gew vogue. Big Profits . Quitk Work . Amazing ! lnvestigate at once !
Everybody wants the *new day roof'].. the PABCO roof that blends with and supplements the color sdheme of the rest of the house... the roof that is part of the picture !
PABCO SHINGLES are the answer. Investigate today. Make your share of these profits in the shingle business. write at once for information regarding the nine colors in many designs of PABCO COLOCHROME SHINGLES
By CHAS. R. WILSON, JR., Chas. R. McCormick Lumber Cou, San Francisco
Due to the fact that the action of marinc borers has bccn so severe on the Pacific Coast. which condition runs back as far as can bc authentically .traced, governmental, munrcipal and large private industrial cngineering organizations havc rcalizcd the necessity and economy of timbcr preservation to prevcnt againgt this attack. Onq of the earliest pioncers on a large scale in this regard being thd Southern Pacific Railroad, which organization today operatcs a number of the largest and most modcrnly equipped crebsote timber treating planti in this country, howcvcr, although practically all thcir plants are built primarily to carry out the treatment of cross ties, these peoplc use a great number of creosoted piling in their wharf structures and ferry slips, as wcll as many miles of creosoted timber trcstlcs.
The life of a creosoted timber wharf structurc under average circumstances can bc anticipated conservatively at 25 to 30 years and due to the cost of such structure being approximatcly onethird that of any other typc of permanent construction, is the most economical. In order to warrant building a marinc structurc of any other material than creosoted timber it would ncccssarily have -to render a positive servicc lifc of ninety ycars. As the pcriod of obsolescehce in wharf construction is approximatcly 4O years thcre is no inducemcnt to build for longer life whcre it involvcs such very high costs. After a creosoted timber wharf has bcen in service 25 to 30 years it becomes nccessary in some cases to make repairs and in such cases the maintenance cost for the succeeding i0 to 15 years necessary to givc the wharf- a service lifc of 40 years, docs not run more than one-quartcr tbc original cost of the wharf, which in thc first place as previously statld is approximatcly one-third thc cost of any other type of Dermanent construction.
- Fis. 1 and 2 show cross sections of an untrcated pile placed in thi waters of the uppcr San Francisco Bay at Pittsburg. In' asmuch as ttrc rainlall in thc year 1923 had been somewhat undcr normal and due to the fact that thc streams arc being tappcd for irrisation and power dcvelopmcnt, the salt watcrs of the bay rec6dcd to this- point, carrying with it thc marinc borer attack and causing the damage shown, in the pcriod of six months. Previous to this time it had becn confidently thought that the salt watcrs of the bay could not and would not cvcr reach so far in thc uppcr bay. Salinity'tcsts have shown, howevcr, that thc waters wcre of-practically sufficient salt contcnt as far up thc Sacramento Rivei as Rio Vista, about 15 miles above Pittsbur& to suDDort the marinc borcr life.
the avcragc life of untreated piling in San Francisco Bay is 6 to 9 months. Harbor enginccrs have found it economical in this day to also crcosote the fender pilcs in watcrfront structurc€'
Fit. 4 and 5 show cross sections df creosoted piles in scrvicc in San -Francisco Bay 29 to 30 years. The wharf in which thcse pilcs wcre installeil was dismCntled, duc to the U. S. Enginccrs (War Department) having moved the pierhead linc inshore. Thc piles wcrc salvaged and redrivcn and arc today rendering lfi) per icnt capacity selvice in waters infcstcd with i'narine borers and are as s-ound as the day they were originally placcd. Thesc- piles alt told havc now becn-in seivice 36 to 37 ycars in heavily infcsted rratcrs in San Francisco Bay. In thc structure from which these piling wcre removcd after-!0 ycars' -service, th-erg.wcre -approl!- inatdiv 14,000 creosotcd piles. At thc time of dismantling this wharf, approximately 75 pcr cent of thc pilcs were in sound condition ind fit to rcdrive and arc today in scrvicc.
Fis. 4. 5 and 6 show somc'waterfront construction in San FranciscdBiv started in 1925 and completed this year. Fig. 4 shows l4-inch butt crcosotcd piles and l2xl2 crcosoted caps in place with creosoted 5xl0 sway braccs rcady to be placcd. Thc pilc driver preoaring to drive battcr or brace piles can be sccn in thc backcr6und. Fic. 5 chows crcosoted compound stringcrr 'lxl6 and ircosoted bridsins in placc rcady, for the laying of crco,soted tice. Fig. 6 showsireosoted 6xE tics in placc. Aftcr the rails arc olaccd oln thesc ties, crcosoted 4xl0 and 4x12 timbcr planking iri[ bc laid as a gub-foor to a Topcka deck.
Thc deceivinc Dart of the action of the marinc borer on untrcatcd piling, i-s ihat although the pilc may appcar sound on its surfacc, the interior may bc entircly honcycombed and the best way to detcrminc whcher or not thc wharf has bccn subje-ctcd to thc attack of the borcr is to pull scveral pilcs and section them for inspection. One method of inspection which. is gencrally used but, u;fortunatcln does not givc i reprcsentative lrrowled^g-e of the condition of the pile, is to go bclow the wharf at low tide in a small boat and cut into somC of thc piling with an axc. This somctimes cxt oses a light attack of thc borer and would inrii-
catc that thc pile has not been sevcrely attackc4 but if this pile were pulled it would very probably show thc attack to be concentraied at thc mud-linc. This is duc to thc fact that thc specific gravity of thc larvae of tcredo is such that it movcs about with lhc cirrents on the bottom and becomes dcposited on the oilins at thc mud-line. The tcredo thcn enters thc pilc the iizc 6f a pin point and in six months or less, through- fast borings, groith -and brceding the pile has bccn endrely honcocombed.
The question of thc marinc borer has bccn very thoroughly investicited ovcr a period of thrce years by a body of very able ensin;rs and scicntists. Thia body of research intelligence toinca bv thc principal industrial and govcrnmental organizations of the Picific Coast is known as the San Francisco Bay Marine Piling Cornmittec and has investigatcd the p-roblcm of the marine borc""e irom cvcry possiblc anglJand has dcveloped^ a- means.of Drotcction to wharf structurcs against the ravages of this marinc icst Thc committcc is in position to furnish any tcchnical in-
(Continucd on Page 114)
|)EALERS who do not push oak floor- uing are overlooking a profitable line. It is not difficult to sell oak fooring. The everage family wants to use oak fooring in the new home.- or lay it over old foors. The average woman puts oak foors in a class with furniture, an actuil part of the house furnishings. But so often the builder knows .little about the cost of an oak foor, believing it too expensive for his means. And the fact is that the averege small-home builder cannot afford to do without oak foors
R.
-for comfort, for beauty, for investment value.
Put the matter of oak fooring before every prospect. Tell them what it costs to lay and finish an oak floor for the average living room. Let them see the economy of oak foors.
They will like Long-Bell oak fooring. For one thing, because of its minimum cost in laying and finishing, due to excellent manufacture. For another thing, because of its beauty and durability. Keep Long-Bell oak fooring in stock.
The way to sell more oak fooring is easy. rVe have a definite plan that will cost you nothing to try, and, if followed out, will make you money. !(/e furnish the aids you need to make Long-Bell oak fooring a most profitable line.
Send this coupon todat for this free flanyou do not obligate yowrself
TFIE LONG.BELL LUMBER COMPANY, R. A. Long Bldg., Kancas City, Mo.
Douglac Fir Lumber and Timberr
Southern Pine Lunber and Timbeg
Creocoted Lumber, Timberr, Portc, Poles, Tier, Guard Rail Po*r, Piling
Southern Hardwood Lumber and Timberu
Oa& Flooring
California White Pine Lumber
Sash and Doors Box Shoots
Plea^re send me couoplete outline of your plan for increasing Long-Bell oak floori,ng sales, which can be f ollowed out u,ithout any erfense to tne.
Name of Firm
Your Nante
Street City and State
Please quote me as follozas on Long-Bell ook flooring:
The Los Angeles Hoo-Hoo Club held its last meeting for the summer on Thursday, June Z4th,'with an extra large meeting, full of life and fun, with the Charles R. McCormick Lumber Company as hosts. The meeting was officially known as "McCormick Day."
There was over a hundred in attendance and the prize for the man coming the longest distance was won by Percy I. Merithew, of Phoenix. Percy represents Hiplito, .Weaver-Henry, E. K. Wood, Schumacher and other well known manufacturers in Arizona, and is spending a few days in Southern California, taking a vacation and attending to business matters.
The "California Lumber Merchant" prize for the company having the most representatives present was taken by the E. K. Wood bunch, there being five men there from this company. The five boys matched out for the set of sterling cuff links, and at the end of the meeting were still arguing over them.
Clint Laughlin, California manager for the Long-Bell Lumber Company, was given a hand on his appearance at the meeting. Clint was formerly a Director of the Los Angeles Club, until his transfer to San Francisco. He is in Los Angeles now for a month, and was heartily welcomed by the gang.
Roy Stanton brought his young son to the meeting, stating that he wanted to get him started young in'atterding Hoo-Hoo affairs, as he is going to be a leading hardwood man when he grows up and of course will be a good Cat.
The McCormick delegation did a lot of advertising, but as long as they paid the bill for the splendid program of music and dancing, they were not fined. Posters all over the room proclaimed that their lumber was good and that
Drive up to Eueka over the wonderful Redwood Highway. A hip'into the Redwood Country is worth repeating many timel.
We extend a cordial invitation to all lurnbernnen and tbeir friendg to virit our mill and logging operationr.
Drop us a line and we will know when to expect you.
they had lots of it for sale. One said "Our salsemen have not been bothered with writers' cramp for ninety days."
President Wickersham handled the meeting in fine shape, and at the close introduced Mr. Jack Olson, Los Angeles manager of their company. Jack told the boys how he happened to join Hoo-Hoo, at the instigation of E. A. (Dooley) Goodrich, of the Union Lumber Company. It happened at Venice, at the big Concat, when Herm Rosenberg was Snark.
Vicegerent Phil Hart was elected as official delegate to the Annual, to be held in Kansas City, in September. Two other members signified their intentions of attending the convention, Ed Tennant and Walter Scrim.
The McCormick aggregation was out in full force, of course. Eddie Houghton passed the cigars, Ed Culnan was there in full force with his charming daughter and his equally charming better-half, Big Boy Freeland has little to say, Jack Olson was at the head table, and a young man from the steamship department by the name of Ted Lawrence sang, thereby taking the honors away from HartWood of having the only man in Southern California by this unusual name.
They passed around a "Bulletin" or "Weakly Letter," edited by Ed Houghton. It took a crack at some of the well known Los Angeles boys, Paul Hallingby, Gus Hoover, Frank ,Wise, Dave Woodhead, Herm Rosenberg, Jack Dionne, Fred Golding, and Book Bookstaver.
The,meeting was all fun, no speeches, and really was the best that the I,. A. boys have enjoyed for some time.
Orr Specialtv. Lumber Price Lists to the Retait Trade. We can lave you time and money by Mimeographins or Multigraphing your Lirtr.
Here is a decidedly interesting bunch of figures.
They show the monthly building permits for twenty California cities for the year ending with the month of June, 1926,"The California Lumber Merchant" year as it were'
They will stand plenty of study, and furnish much food for thought. Perhaps the most impressive thought furnished by these figures is the fact that there are no high and no low building months in California, a fact that "The California Lumber Merchant" has frequently stated to be its opinion. That is what makes California so wonderfully a lumber market, the fact that they build in this state consistently the year around, and no man can truthfully say that any particular season is the slow or the fast building season.
You often hear the remark toward the close of the year that business will probably be slow because of inventory time approaching. On the contrary, this statement shows that December was the biggest building month of the past year, and that January, February and May were the lowest months. Yet there was no great spread between high and low, and it is doubtful if any other part of the world can show so consistent a building campaign.
In 1925 there were 2O,167,149 motor cars registered in the United States.
Duritrg that year $4,10O,(X)0,000 worth of automobileE were sold, $1,(X)O,(X)O,(X)0 worth being sold for cash, and $3,100,00O,(X)0 were cold on time, the total cash paymentr on whioh amounted to $1,(XX),00O,000.
Of all cars sold nowadays 75t/2% are sold on the installment plan The average note given on a new car is about $530, and on the average used car $280.
The automobile industry contumes 85/o of the rubber bowht in this country, 5O/, of all the phte gla$, ll/, of all the iron and steel, 6% of all the upholrtery leather, artTyzbiil-' lion gdlonr of garoline. It furnishes the rEilroadc 3,(N0,00o tonc of freight a year.
Without tfre auto indurtry moct of the fire, theft, and carualty inrurancc companies would go out of buriner.
If crdit were killed, automobile ralcr would not excecd 35% sf prcrcnt production.
When Elizabcth Barrett Browning wrote Thc Drama of E:(ile, shc created two pessimistic, woe-beset spirits whose principal claim to notoriety was thcir ability to wail. Indee!, t-hey wailed so persistently that Eve, laying her apple- stained fingers upon her consort's brawny shoulder,-was moyed to remark in gently sympathetic tones, "Adam, they wiil."
But'still they wailed-wailed in season and out of season. wailed without rhyme or reason if Miss Barrett's moving account of the circumstancc is to be believed, wailed ad libitum, ad nauseum, and by so doing raised the ire of Edgar Allen Poc, who, some time later, criticized with caustic wit the Drama of Exile in general and thc wailing spirits in particular.
Time was when I wondered at their public display of uncontrolled emotion and considered it distinctly iil-timed, uncalled for, and out of place. Careful research, however, amgnded my opinion, and I came to know that the two mys- terious and noisy ghosts were the departed souls of lumber advertisers confronted by a situation over which they had lost control. ,Since then I have greatly desired to join thcir kgening and augment the hopeftss wailing until it should arise to high heaven and trouble the lyric song of the morning stars.
Think, brother lumbermen, and sympathize with these two forlorn lumber advertisers who year after year sought, with no shadow of success, for a calendar whiih would-re-
rnotely suggest the business of the retail lumberrnan. Is it any wonder that unforgetting, they wail on for all etern- ity? Is it any wonder that those of us who have engagedengaged annually in this restless and futile search are ready and witting to give up in despa.ir and mourn for that which seem- whi ingly can never bc? Lo, Mr.
Dionne, we wail!The calendar man comes tripping in with the glad New Year, and wonderful are the warei he brings. ealendars without number, calendars of all shapes and sizes, calendars beautiful and otherwise, calendars inspiring and depressing,,calendars for every mortal who walks the earth Cxcept the lumberman. With great assurance and a thinly veilid air of superiority he shows me handsome pictures -of pale, sweet Indians, spotlessly clean, immaculately groomed and becomingly_ garbed. They remind me quitJ forcibly of Fenimore Cooper's tribes of Indians that niver existediand add to my respect for the human imagination-but what have fndians to do with us? What relation do they bear to the business of selling up-to-date homes to the unprimi- tive men and women of a progressive community? 'None whatever.
-.Th"l he displays the perennial "famous painting" replica, depicting a landscape that a monstrous elk may pose against a cloudless expanse of blue-green sky. "Beautiful!" says the calendar man, "just the thing for Mr. Lumbermerchant to send his delighted petrons."
- "But-why.moose?" I wail, "lumbermen do not carry them in stock, builders do not buy 'em. There is really riothing about a moose which suggests the joy and pcace of tromJ
nothing about a moose calculated to create in the eyes of the beholder an overwhelming desire to ortyn a five room bungalow,
Still paticnt but slightly supercilious, the C. M. hauls out one after the other, a hunting scene, a gorgeous marine with a full rigged ship in the middle distance and a thunder storm coming to a head in the ofring, a mountaineer scaling the Swiss Alps with infinite hazard to life and limb, an adorable basket of long haircd kittens, a noble dog lying pathetically on his master's grave, Washington Crossing the Delaware, Mount Lassen in violent eruption, Sunset in an Affrcan jungle and a Cock Fight in old Spain.
.Any onc who has ever attempted to select a suitable cdendar for a retail lumber merchant knows that what I have written is not idle fancy but grim redity. There scems to be absolutely no appropriate, thought-provoking, desirecreating calendar for the genus lumberman, therefore f wail.
Now, the calcndar is an important part of our yearly advertising-a rather expensive paft too, and it should be made constructive if possible. If it could be selected with due regard to the'end we seek to serve, it would tie in with our daily round of duties and produce its share of advertising results. If artistic and not too large it would perhaps hang for a year upon the walls of office, shop, or home, and those who treasured it, together with the guest, client, or customer would see our name before them and be frequently reminded of our particular line of industry, and led to think of home and the delightful independence and comfort of home ownership.
We take pride and pains 'with our newstrxrper advertis- irg. We constantly endeavor to make it attractive, educational, and productive. IJnless we are hopelessly indolent and inefficient we change the copy each week, at least, in order that it may not become static and valueless; why then are we content to go on year after year selecting our calendars from a pictorial grab bag, charmed out of reason by bright colors, clever reproductions, and far-fetched subjects that harmonize with our business no more than do the latest rag time melodies with the symphonies of a'Beethoven?
Since the coming of our wonder magazine, the "California Lumber Merchant" to the state, the lumbermen have become noticeably more aggressive. They do not always take with the old time nonchalance just what fate sees fit to hand them. They have even been found resenting the unfair methods of unscrupulous competitors, they are growing proudly jealous of their business, and are beginning to seek and find their own. Therefore, while continuing to wail, I refect that even the calendar problem may in time be solved and hope that a few emphatic and well timed kicks, judiciously administered, may awaken the calendar manufacturer to the necessity of producing for the lumber merchant, a calendar which shall speak of home and home flelights, and truly and effectively represent the wonderful industry which has for its particular aim the building of artistic, convenient, and comfortable dwelling places for thc children of men.
Timber Scene of THE BOOTH.ISELLY
Eugene, Oregon
General Sales Of6ce: 1207 Gaaco Bldg., Portland
San Francisco Of6ce: 4O2-/|i!,4 Marvin Bldg. Douglac 2513
Loe Angelcr Office: 730 Central Bldg. TUckcr 9260
Golf is an easy game to play, a fact which I can prove, The little ball you want to hit, is one that will npt It stays exactly where it lies until your stroke is And that it's going to dodge your club, you theedn't be afraid-
Voltaire was at a gathering, and a friend, pointing to one of those present, asked Voltaire, "Who is that man?"
"f don't know," said the brilliant Frenchman, .,but f hate him."
'"Why," said his friend, surprised, "how can you hate him if you don't know him?"
time
So take your be true, and play your stroke, and the blow
And fex your wrists, and twist your have to do.
"That's why I hate him," said Voltaire, "because I don't know him."
Edgar Guest must have had this thought in mind when he wrote:
There's nothing to the game of golf, work, You'll hit the ball with grace and ease, never if you jerk. So just stand up and bend your knee And lift your heel and put it down, to the right, not with all your might.
through, And keep your eye upon the ball,
club
And use your fingers, not your and let the club go
Don't lift your eyes to see the the ball, Don't let your body beat your Doh't drop your shoulder left around,
all you do the t's all you have to do. before you've struck ub, or you will spoil it all. right, don't swing yourself
"\l/hen you know a fellow, know his every mood and whim, You begin to find the texture of the splendid side of him; You begin to understand him and you fail to scoff and sneer, For with understanding always, prejudices disappear. You begin to find his virtues, and his faults you fail to tell, For you seldom hate a fellow if you know him very well.,'
f9s1-..Ql3dys, on what to me?"
your father object
n a mile of the fusssgn"-
ie ary' l\dwn
,'don't draw it in to you, their time thinking about th little petty 3ffsi1s."your hands, that's all you Dreier. !
Remember, it's a little ball, not a drum you pound. "Hell is a place where pe ompelled to spend all Hit out and let the club Then stretch your arms have to do.
There's nothing to the shot, of golf; stand up and play the But never try to hit the Have patienge, get some with every ounce you've gof. trol, and practice day by d^y, And train your
and your head your bidding to obey. fifty years, though golfers good are club a chance-that's all you have
Jefferson to be remembered for three the author of the bill for reliSecond, that he wrote the DecThird, that he was the founder of the University of And he placed the separa-
ported by law up to that time) first of all, and rightly so.
First Actress: "\ll/hen I came
Second Actress: "Non once.tt
Gladys-"On any grounds Answers. Then work and wait few, Just learn to give t to do. Thomas Jefferson things. First, that gious freedom in laration of
:ll !h11 " single oyster will tay from one to eight milrton €ggs a year.'
"Gosh, think of the married ones."
The world loves the red.blooded man who stands up and makes a good fight for what he knows is right. If.\e winsfe is a generous victory. If he loses, he comes up smiling.
Wc opcrate ltree rawrnlllrr at Glconorat Oakdale and Mab.
Ilardwoodr are errt at Glcnrnora and Oakdale; touthcrn Dilne at Dlab.
Our own rallroad oonnecllng therc thrcc ptants allowc ur to oilec lrou an cftlcilent rerrlce b rntxed GNrc of hardwoodrt c:fpret3 and plne.
(Our hanluoods are lTiln drieil anil worftetl to any pattern the customer Dants. We also oorfr cypress to ilimension size.)
The California White and Sugar Pine industry confidently faces the coming year with every evidence of sustained demand for its diversified products at profitable prices.
For the past several years there has been.a gradually increasing production in the newer soft pine regions to take up the slack caused by a reduction in the old. This will undoubtedly continue until an equilibrium of supply and demand is reached for these particular woods. In some localities there has been a tendency to develop new lumber supplies at a faster rate than seems justified in view of the sustained production of older regions. This situatio:r will eventually correct itself and is now being met to some extent through reduction of cut in the North Pacific Coast States.
In California and Southern Oregon, the woods produced are somewhat of a specialty nature and therefore do not respond so readily to the demand or lack of demand for general lumber supp,lies. To be sure all lumber products are affected in some degree and price tendencies in this region bear some relation to lumber prices elsewhere. Ifowever, the fact that certain woods have apparently been produced in the greater volume than immediate demand justifies, does not necessarily affect the situation in this territory.
Due to exceptional,ly favorable weather conditioni the local pine industry was able to open its logging camps early this spring and no serious physical interruptions to production have since occurred.. This means that a considerable volume of 'lumber wilt be available to take advantage of most favorable drying conditions during the summer
The mills can make a normal cut and close down operations early in the fall before the weather conditions make drying difficult. The industry generally figures on a certain production and already plans are being made to close early at the seasona'l mills. Some mills that operat€ practically throughout the year are reducing production now so that the total cut from the entire industry will probably fall short of the amount that should reasonably be expect-ed in an expanding industry. In addition, some of the smaller mills, not being strongly financed have been closed through economic conditions which do not affect the larger ones.
Production in the pins region of California has shown a steady increase since 1921. In .Southern Oregon there was an increase up to 1923, a considerable reduction in 1924, and a partial-recovery in 1925. Taking the whole territory together, there had been a constant -increase with the eicep- tion ol 1924.
Stock conditions, as compared to production have shown the following tendencies: In the early summer of. 1924 there was a little over half a million ieet of lumber uncovered by orders. Due to decreased cut in 1924 and less volume available the stocks for sale in 1925 were reduced by a.hundred million feet. ln 1925 the cut was increased over 200,000,000 feet and a corresponding increase has continued into 1926. In s,pite of thii greaier production, the unsold stocks on hard in the early summer oi 1926 were less than 500,0C,000 feet.
In view of the more or less hand-to-mouth purchasing of lumber which always accompanies periods of uncertain market conditions, this showing reflects great credit on the sales forces of the pine mills. Undoubtelly the aggressive national advertising of the pine group has materia'lly helped as is shown by the constant expansion of sales in remote markets. Another contributing factor is the successfrrl maintenance of lumber standards, ably assisted by the Association ins,pection force.
New cus,tomers are constantly being added to the old and the public is learning that any "Cal" Pine product is right or will be made righl. This giowing confidence means growing sales and accounts in part for the early 1926 srrmm_er shipments which exceeded the previous year by nearly sa%.
The San Francisco Chamber of Com,merce keeps an accurate record of the lumber received into that port, both by rail and water, and the figures they furnish for the year L925 arc very interesting, probably totaling more than the average lumberman would suppose.
Washington and Oregon shipped into San Francisco that year by water, 750,000,000 feet of all species.
The Redwood mills of Northern California shipped into the city by the water route a total of 143,830,000 feet.
Thcre came into San Francisco by rail that year a total of 156,851,0fi) feet. This includes everything in the shape of lumber, from all directiorns, and of all species, including hardwood lumber from the east. :
The total is 1,051,021,000 feet of lumber that came intd San Francisco in 1925 by rail and water.
C. HARRY WHITL \.ICE.PRES. & GEN. MGR.
For fifty-four years we have supplied hardwoods of every commercial kind to Pacific your hardwood problems. Coast users. Consult us on We understand them and can help you.
Interest in California Pine is doublewhat it was oneyear aqo. Returns from our advenising prove it-thousands of requJsts for our literature from archiieits, builders and home owners. OurL926 campaign goesonwith increased momentum. Thar means more California Pine sales for you. Here areshown 26 publications in which our advenisingis being read bylumber consumers throughout the countrv. One million prospecdve lumbe_r buyers reluhdy read our h6mebuilder adveftrsements, one of which is shown-
Your customers like ro use light-colored, soft-texnrred woods -_ particulady pine. That is why they are so interested in Califorgg Pige, the nation's leading soft-texnred, light-colored building lumber.
If you do not now carry Califomia Pine,youwill find itprof. r0aDle to stock rt at once.
CALIFORNIA ITHITE AND SUGAR PINE MANTJFACTURXRS ASSOCIATION
Cdl Buildtna Sra &rocirco California Sugar Pine
'Bcbind tbh scruia an tbc fol- louinz silk, ubot. ottbut-abPloxiM!. s I Yz biIli o n fai of Q Ittoilu F na aAf,s4ll1 -47o-tr t or a.dsibQ stpply iafrcintfiir ,be tccdE oltuo ctttrlries: Al3om Luba ConpmyAl3ont,Ote.
S, T. Brltrrd Alturer, Calif.
Big Leta Box Cmpray Kluth Frllo.Ore.
Crlifmir Door Company
Dirmond Springr, Crlif l5th aad Wodr Str., Ortlrnd. Celif. Crrdc Cng Lumbcr Comgany Crrclle. Crlif. Clovcr Vellcy Luber Co. Loyelton, Crlif. IrtNrt BL. Bldg.,SenFmcirco Drvir Crcct Lunba Conprny Davir Cret. Celif. Bwrum Bor Conooy Klrmtt Fdlr.drc.-
Forcrr Lmber Conoany Pinc Ridge, Orcl Frult Growcrr Suoolv Co. Hitt md Swnvilla.(Xif.
609 S. Hilt Stret, Lor Angela lrt Nec Bk, Bldr., Srn Fnncirco
Her Lmber Commny Dirhop, Cdif.Hobrrt Brtrtc Conornv Hobrn Milb. Celif. -
llutchinron Luba Comour Orovillc, CJif.
Lrnn Lunbcr Cmouv Modoc Poinr. Oi.
Lgren Lurbcr & Box ComoenySurnvillc,Crlif. - -
4O3 Momdncl.Buildiag ilo lrtncuco
Lilely Lunbor Comornv Li&ely, Celiforaii Mrdcra Sugrr Piae ConpuyMadcn,Celif.
McCloud Rivcr Lmber Co. McCloud, Celif.
lO28 Moaadnoct Building Nn lttnc[co
Michigu-Crlifotnie Lbr. Co. Cuino. Calif.
F. S. Murphy Lunbet Comoany
541 M^oudncl<.Buildirg)u faatrcEco
Owcl.Oregon Luober Co. Medford, Ore, Pelican Bay Lumber Compuy Klanath Fellr, Ore. -
V. R. Piclering Lmbc Co. Tuolmae. Calif.
The Red Rivet Lunber Co. Wcrtwood. Cdif.
3O7 M_oudoct Building iln rtt[clco
M. J. Scanlon Lunber Co. Msuact, Calif.
Shew.Bertrem Lmbc Co. Klurth Felb,Ore, Sirkivou Lunber Comoenv Mt. Hebron. Calif. -
Sprnirh Peak Lumber Conpany
Quiacy, Cdif.
Sreadard Lunber Comoray Stedrrd. C.tif. -
Su3rr Pine Lmber Conpany Frecno. Calif.
Swryne Lmber Conpeny
Oroville, Calif.
Wced Lmber ConoanvVed.Celil. -
Yormitc Lunbc Comouv Maced Frlb.Cdif.-
..\I ZIrL my customers want it and buy it?" is the question W lumber dealers ask regarding California Pines. Our brg national advertising campalgn mikes the answ€r-ccyo."
"
uill bc bma&a*d tbmqb tbit krgelist of nationafurcad magazixa. Etery bryer and $.t of anod tnill learn the meny adoantagcs of tbe ue of C,alifoniaVhhePinc and S4ar Pinc-the fnett nft-rextund, light-ueight' light olorcd, all parpote uoodt that grow.
Call Building San Francisco
,-{kolrdrert of cluronmA vrorr na
There seems to be two rather well defined schools of thought within the lumber industry today-insofar as explanalion of, and remedies for, the ills of the industry is concerned, that is:
The one points to over-production, with curtailment, voluntary or otherwise, as the remedy. The second school points to poor merchandising and (or) lack of aggressiveness as the cause (with under-consumption as a result of that ,cause) ; and indicates pretty clearly and conclusively that the remedy lies, obviously, with the lumber industry itself.
To those who hold with the first school of thought, the Redwood Industry can plead "not guilty," for during 1925 Redwood was the only wood of major importancp within the Pacific Coast and Inland Empire regions which did not materidly increase its production over that of the previous year. More than that, Redwood production showed, as may be seen from the following figures, a material decroase in production over 1924:
(Figures in Million feet, B. M., for reporting mills)
As to past merchandising methods (anent the second school of thought)-little need be said here. The retail trade in California is familiar with the cooperation work which has been done and, I am glad to say, has expressed its interest in, and appreciation of, that work which has been so planned as to help the retail dealer increase his volume of, and profits from, California Redwood lumber.
And for 192G-and future years-that cooperative effort is broadened. The Redwood Industry, besides continuing efforts along past lines, is engaged in a State and Nationwide effort to secure, for the retail yards, new prospects and new customers.
This effort is a new one, but even now it giws promise of success. Many yards are following up our efiorts, rmany have expressed their appreciation and their conviction of the values-to the,m-of this new effort in their behalf.
Ilere, then, is a definite, carefully planned cooperative effort at better merchandising, an effort now made nationwide which, hand in hand with a voluntary adiustment of 'production in relation to demand, will, it is hopecl, do its bit toward correcting the present ills of the lumber industry.
We are lumber selling specialists covering Texas with our owR salaried men like the sunshine covers sunny California. We sell much western lumber and to sell more. If you have
want high to to sell in Texosr vve nzould like discuss handling thern for you. and
class lurnber stocks you want lT. H. N(IRRIS [BR. C(). HOUSTON, TEXAS
The Whitney Company, as is well known, is one of the outstanding manufacturers of quality lumber in the Pacific Northwest. Their extensive operations are located at Garibaldi, Oregon, on the north shore of Tillamook Bay, and we take pleasure in presenting here some particulars regarding this company and its products.
The name of Whitney is an old and well-known name in the lumber industry of the country, and while the mill at Garibaldi is its first operation in the West, the Whitney brands have been used in every big northern lumber center from the Atlantic Coast to the Pacific Coast since David Whitney Jr. started in the lumber business in New England in 1856.
The big mill at Garibaldi, located on the north shore of the bay, within a mile of the ocean and adjacent to the deep lvater channel connecting the bay and the sea, is one of the most modern and best equipped sawmills on the Pacific Coast, with a capacity of 250,000 feet in an eight hour shiff.
Whitney Fir Frames. These have attained a wide distribution and have been well received wherever they have been sold. All the lumber that goes into the frame is scientifically kiln-dried, the high standard of kiln-drying insuring uniformity of the product. The frames are built completely of one wood, Tillamook Soft Old Growth Yellow Fir. They contain no patented frills to catch the eye, but are buili on the experience gained by people of the different sections of the country where the frames are used. It has been proved that Fir frames will not deteriorate in any climate. No better evidence of their durability and lasting qualities is needed than the fact that many houses and frames made of this wood more than 70 yeari ago in the Pacific Northwest are still sound and intact.
It is interesting to note here that the 5000 windows of the worldls largest hotel, the Stevens, now under construction in Chicago, will have vertical grain Douglas Fir sash and frames.
Flame parts, ctrt to length or lineal run are also produced in the factory.
Being equipped with gang saws enables a very large percentage of the output to be produced in vertical grain stock. Some idea of the great .size of this plant can be gained by turning over to the double page aerial view reproduced in the company's advertisement in this issue.
The head rig is an Allis-Chalmers band of heavy type, and behind this is an 84-inch edger with the necessary trimmers and subsidiary equipment. On the main sawing floor is also a 26 x 6 Wickes Gang, being the largest in bperation in this territory. The logs are broken down on the head rig and the cants go either to'the gangor the edger as the occasion requires. Adjoining the main sawing floor is the 'remanufacturing department where the lumber is re-worked for grades and sizes. This department is equipped with all necessary resaw.s, pony gang, trimmers, etc.
The dry kilns and the planing equipment are of the very latest design and so arranged that as nearly as is possible the handling of the lumber is done mecLanically. The machines produce lumber com,parable in every way to any on the market.
The machines of the sawmill, planing mill, frame factory and other departments are all driven by individual electric motors, with the exception of the head rig and edger, the power being furnished by a battery of five Wickes boilers, drivirrg a big turbine and Corliss engine. This makes for a very flexible and economical operafion.
Leading products produced by The Whitney Company ;are as follows:
(Continubd from Page 49)
or dressed and sanded, is manufactured from Fine Old Growth Tillamook Soft Fir, cut and graded with the greatest care, workpd to precision and kiln-dried by the most upto-date methods. This includes casing and base and all kinds of interior trim.
Whitney "Green Tied Verticd'Grain Flooring, and other '(gr€en tied" ,planing mill products. These are well-known for their uniformity and high quality. All bundles are tied with green cord.
Fir Shop. This has attained an enviable reputation on account of its fine texture and the fact that it is carefully manufactured and kiln-dried to any moisture content desired by the customer.
In addition to the products named above the company manufactures every kind of lumber used in the construction of modern homes, as well as timbers and other heavy structural lumber.
The timber where the logging camp is situated surrounding the valley of the Kilches and the Miami rivers, consists mainly of Old Growth Yellow Douglas Fir, rtrnning very heavily to fine-grained clear, and the 50,000 acres embraced within the company's holdings gives assurance of an ample supply of raw material over a long term of years, thus.guaranteeing steady and continuous operation, irrespective of any supply.
This Old Growth Fir is soft, free from pitch, and has been much in demand for shipment to door factories, which are very exacting in their specification,s and requirements. A
great part of the cut is sold to door manufacturers and other users of factory lumber.
The logging camps are models of comfort ard cleanliness and are fitted up with everything essential to the well being and comfort of the men. The logging equipment and railroad equipment are of the latest design and ample irt every respect for the needs of the operation.
The mill and camps have been running continuously'since March 1922, and the production up to this time has gone by rail and water to all parts of the United States.
Although the operations of this company on Tillamook Bay are of comparatively recent date, they are an offshoot and continuation of one of the oldest and best known lumber interests in the United States.
The origin of the company dates back to 1856 when David Whitney, Jr., in partnership with his brother, Charles Whitney, and David M. Skillings & Company of Boston, started operations in New England under the title of Skillings, Whitney Bros. & Barnes. This name through business changes a little later became Skillings, Whitneys & Barnes, and this name is still among the best known of the lumber firms of the New England States. David Whitney, Jr., attracted by the pine forests of Michigan, moved to Detroit and identified himself with the lumber pioneers of Michigan, and his operations in that state continued over a great many years
'lhe opening of the timber holdings of The Whitney Company in Oregon marks the spanning of the contirent by the Whitney brand, and the activities started by David
Whitney, Jr., in New England 70 years ago have been favorably known wherever lumbermen foregathered in all the important lumber certers of the United States during that long period, and the reputation of the Whitney name. has continued unsullied throughout that time.
Upon the death of David Whitney, Jr., the direction of the lumber and other interests was taken over by his son, David C. Whitney, of Detroit. His son David M. Whitney is active in the affairs of the company, and no doubt his grandson David M., Jr., will, when the time comes, also follow in the footsteps of his father and carry on the Whitney name as an unbroken tradition among the lumber fraternity of the United States.
The following table shows the average weights of various woods grown in the United States.
The weights of rvood when green, as here recorded, are for material at the moisture condition of the trees when felled. The air-dry weights are for wood at a moisture cont-ent of 12 per cent, which is approximately the condition reached without artificial heating by material-sheltered from precipitation in the North Centrai States.
All the data are based on the weights and volumes of small clear specimers from the top 4 feet of 16-foot butt logs of typital trees. Wood thus selected ,probably averages a trifle heavier than the wood in ordinary stiuctural tim_bers, poles, posts, and railway ties. Such piices usually include the pith and are often taken from top ,logs of low averag'e density.
A recent classified advertisement in this journal, seeking a yard manag'er, said in part: ,'one who cin build up ar,d hold business against strongest competition."
Now comes W. H. Falconbury, retliler of Stockton, with a .few pert remarks on the woiding of the advertisement. They are good.
He said: "I am surp_rised at the advertiser wanting only o.ne.m3" of this type_. If there are such specimens, I Jhould think he could use fifty at least. I,ll takl a few on uo this way if a ,surplus shows up in answer to the ad."
It is no longer stylish to follow beaten paths. The man who finds the better way gets the better pay.
By Donald H. Clark, Manager the Starks Manufacturing Company, Seattle
A decade ago stained wooden shingles were in the class of an experimental building material. Today in most parts of the United States they are as standard an item in the progressive lumber yard as 2 x 4s or flooring. Some of the more progressive dealers in territories where stained shingles are enjoying the greatest demand sell practically no unstained shingles whatever.
It is not necessary to conduct an elaborate investigation to discover the reason for this remarkable growth. From the inception of the industry, stained shingles have been heavily advertised and well merchandised. The idea of color on the roof is the biggest factor in the campaign. House builders have always assumed that sidewalls should be colored but until recent years little attention was given to the decorated value of the roof. The portrayal of dwellings of every type with the proper color effect on the roof has sold the stained shingle idea to the architect, contractor, and home builder, and a point certainly not be overlooked by the woman.
With shingles stained before applying, any color effects are possible that cannot be secured by staining or painting the roof after the shingles have been laid. This refers particularly to the "variegated" or "tapestry" effect which is so popular in most regions. A variegated roof in differert color effects can be designed for almost any type of home in either harmonious or contrasting effects. Harmonious effects are usually secured by the use of several different shades of the same color, such as three or four different shades of green. Contrasting effects are secured by using very widely separated colors such as grays, blues, reds, and greens.
One of the essential elements in the success of the stained shingle is the fact that it is really economy to use stained shingles rather than for the builder to attempt to apply the raw shingles and color them after they are laid. The staining of a shingle after it is placed on the roof requires two brush coats_ to give proper durability. ff a reasonably good shingle stain is used, the cost of the shingles, stain, and labor, would exceed the cost of the shingles that were stained before being put in place. Painting a roof is very much more expensive than either of these two methods, but roof experts will tell you never to paint a shingle roof as it has a decided tendency to reduce the longevity of the roof. Moisture and dirt are held by the paint in such a manner as to cause rotting of the wood and rusting of the nails.
It is very interesting to note the impetus given to the red
cedar shingle industry by the development of the stained shingle business. An increasing large portion of the red cedai shingles manufactured are being sold by the mills to staining companies, or stained at the ,mills, or at central staininf poinis. Through such staining plants it is possible for millJ to market stiined shingles themselves either in straight carloads, or mixed with other lumber products,or with- unstained shingles. Shingle manufacturers are beginning to realize the value of the stained shingle as it affects-their industry, some of them predicting that rvithin the next few years practically all shingles placed on the market will be stained before beirg placed in the hands of the retail lumber merchants.
The strongest market for stained shingles at present centers around the Great Lakes and in New England and North Atlantic States. Every State in the Union uses a certain volume but the regions above mentioned are the most active in demand.
\Arithout rquestion the next territory that will develop as strong users of this material is the State of California. The home owners in California have always been inclined to the use of bright colors, and no rmaterial is better adapted to this taste than the stained shingle. There is no limit to the variety of colors that can be secured for roofs or sidewalks and with the merchandising and advertising that will be done on stained shingles in California within the next few years there seems to be no question but what the stained red clear shingle will be a standard item in the California lumber yard within a very short time.
Experin,ental work at the Mellon Institute of Industrial Research, Pittsburgh, Pennsylvania, instituted by the manufacturers, has resulted in some comparative data on wood and other flooring materials which should be of much interest to builders and householders. A curious result was the disclosure that marble and maple have about the same degree of resistance to abrasion.
The tremendous industry of manufacturing containers for fruits and vegetables, including berry boxes, baskets, hampers, and cratc., is indicated in figures compiled recently by the Department of Agriculture, which points out that figures showing the number of containers carried over into new seasons should prove of value to manufacturers in meeting the demand for packages.
The ,production of berry boxes alone in 102 factories'last year was in excess of 378,000,000 containers. Production of till baskets in 71 factories reached 167,000,000 containers, and of climax baskets 65 factories manufactured 26,000,C00.
Seventy-three factories reported aggregate production of 32,000,000 round stave baskets;74 factories made 26,000,000 hampers; 5O factories made 15,000,000 market baskets; 65 factories made 26,000,000 boxes, and 186 factories made 6.0C0,0@ berry crates and 58,000,000 vegetable and citrus crates.
Mrs, J, E. Fraser
FROM A LITTLE ACORN THE BIG OAK GROWS-
Just so the Qalifornia Retail Lumbe5qngn's Association has !to*r, in the last four years from a little handfut of Wholesalers, Manufacturers and Retailers to a big bucket full of purely Retail Lumber Dealers.
-
The compliment being paid me by the California Lumber Merchant to tell the Lumbermen in California somethins about OUR ASSOCIATION in the lirthday Number of tlie BEST OF ALL LUMBER MAGAZINES is surelv appreciated. The California Lumber Merchant has been a loval friend of this Association'
ir am proud to be the Secretary o-f such-a progressive Orea;iratibn as the California Relail Lumbermen's Associaiion. It's just four years ago this coming Augu.st that I assbciated inyself with this Association-at that time there wefe a-ottg- the members-Manufacturers,,Wholes-alers, "nd R.t"il.r1-and very few at that. That Fall we had a Convention at San Francisco and decided for the best interest of the Association to eliminate the Wholesalers and Manufacturers and make this a PURELY RETAIL ORGANIZATION-Ihis was done. The Retail lumbermen eviilently believed ,more in a strictly retail organization, sinbe a number of memberships were signed at that first Cohvention. The membership-has increased ever since till now we have over 300 purely-lumber dealers enrolled.
We have prospered financially in proportion-f-our;rears aso we had issefs ol $2.25 with liabilities of $1,500. Today *?h"',r" assets of close to $2,000 with NO LIABILITIES. When the next session of the Legislature opens we will have adequate funds with which to fight adverse legislation.
I have heard it said that Lumbermen were not Progressivb-that is rather amusing, for when I compare them with men in other walks of life-in attending meetings of other Associations-I find just as aggressive and progressive men in. our Association as I find in any other-in fact a little m6re so. It was the Retail Lumbermen who were progressiv'e enough to co-operate with Herbert Hoover in his s.lie*e of-elmination of waste-by this I mean the Grade Certificate-which was endorsed at our last Convention at Ffi:sno, and has since been worked out and is in use by a number of lumbermen. Homes built under the Grade Certificate Plan-of the proper materials, will certainly mean an elimination of waste. A home once properly built will ,last anyone a lifetime, but-if improperly built it lasts only a iew years, and the repairs then will soon amount to .more than the original cost of the home. I am glad to tell you that there ale 33 firms progressive enough to have this Grade Certificate in use in thei.r various yards, some in only one, others with more yards are using it in all or part, just as there is need for it.
Not only do the Lumbermen see the value of the Grade Certificate, but the Finance Organizations. The Califoinia Building-Loan League, at its last Annual Convention at Yosemite, in May, passed a Resolution endorsing the 'Grade
Certificate, and recommending that each one of its me'mbers (which number 110 out of l8O in the state) make it a part of their requirements for a loan. One Building-Loan Association has already incorporated it in the application for a ,loan, making it necessary that a Grade Certificate be furnished. Others will follow, and inasmuch as 7O/o of the homes in California are built through Building & Loan Organizations it is indeed a big factor to have them back of us in this progressive move. In talkipg with a representative of one of a rnanufacttrrers' association the other day, he said: "Mrs. Fraser, that Grade Certificate is going to do more to stabilize the lumber industry than anything else that has happened." I hope he is right, for it surely should be stabilized.
No one watching the achievements of this Association at Sacramento, during the last two sessions of the Legislature, can say that we are not progressive and aggressive. We succeeded in blocking all ,legislation which was detrimental to the best interests of the Retail Lumber Dealerand this coming session we will enter just as strong as we left at the end of the last Session of the legislature-we are having big things to watch in a legislative way this year.
Birthday Greetings to Phil Hart, Jack Diorne and Ed Nlartin the three fathers of the California Lumber Merchant.
Appointment of E. A. Selfridge, Jr., of San Francisco, as American Lumber Trade Commissioner with headquarters at Tokyo, Japan, was announced today by Dr. Julius Klein, Director of the Bureau of Foreign and Domestic Commerc'€. Mr. Selfridge is scheduled to arrive on the West Coast in July. He will confer with lumber exporters and organizations regarding a detailed study of the lumber trade and the lumber industry of the Far East with a view to expanding the demands in that region for thd lumber products of the United States.
St. Helens, Ore., May 31.-Joseph Maxfield, 53, prominent lumberman and well acquainted in Portland circles, died suddenly at his home here Saturday noon while at dinner from a heart attack. For the past seven years Maxfield has been in charge of water shipments from the Charles L. McCormick mill here. He is survived by a widow and 15 year old son. Fraternally he was affiliated with the Masons and Elks. Funeral services will be held at 2 o'clock Tuesday from the Episcopal church.
The Pacific Coast Commercial Company, Southern California, distributors for the Louisville Veneer Mills, and for other well known manufacturers, have recently ,moved into their new warehouse at 8300 South Alameda Street. Los Angeles.
You don't have to buy a big order of PAUL BUNYAN'S California Pine Plywood Panels to try them. Have a trial lot put in your next Mixed Car from Westwood, along with lumber, sash and doors, cut stocks or lath.
Panels are packed in dust-proof, dent-proof containers of sheet veneer. Sure to arrive in good condition.
Show them to prospecte who are planning to build or remodel hornes, hotels, apartments or business quarters. PAUL BUNYAN'S California Pine Plywood Panele command attention. Thev cost no more than others.
Manufactured and sold by "Producers of White Pine for Ooer HalJ a
D. J. Cahill
The outstanding development in the hardwood i"49tlty on the Pacific Coast is the increased consumption of Philippine woods in the manufacture of furniture, and automobilc Lodies, and for interior trim in the building field. This condition has not only afrected the Pacific Coast, but the lumber and its products are being shipped East' even to the markets on the Atlantic Coast.
In recent years the manufacture of furniture in Los Angeles has increased amazirtgly, notwithstanding the necesJitv of eoins East for raw material. It is true that low freight ites-through the Panama Canal have helped somewhal to encourage the industry, but even with the advantages of ideal climatic and highly favorable labor conditions, it -was manifestly impossible to overcome the handicap of double freight rates and send the manufactdred productsto the rEast-. Now, however, with an abundant supply of excellent hardwoods frorn the Philippine Islands available at low prices, it is possible'for our factories to not only supply an ever increasing prolrcrtion of the local demand for furniture, but to cross the Rocky Mountains, which have long been considered a natural barrier to the ambitions of Pacific Coast manufacturers, and invade the great markets to the East.
Encouraging as the prospects are in the furniture industry, the wide field of building promises even greater possibilities. The use of hardqroods for interior trim in dwellings, hotels and great office buildings depends entirely on the possibility of securing veneered doors at satisfactory prices and in sufficient quantities. With the establishment here of factories equipped with the latest facilities for the making of doors, the way has been opened for the movement through this port of a vast volume of the beautiful hardwoods of our fnsular possessions, and a correspqnding incre:rse in the number of artisans employed in our locd industries.
The Philippine Islands possess the finest body of hardwood forest5 on the face of the globe. These forests are retained under Government ownership, :rnd licenses, or long term contracts, arc granted by the Forestry Bureau
for the cutting of timber. ,Recent surveys indicate that about 63/o,of the total area of the Islands, or approximately 72,W square miles, are covered with forests. Sixty-four thousand square miles are virgin forests, yielding in some instances aJtrigtr as 40,000 board feet to the acre, while some 8,000 square miles are second growth forests, uftich supply firewood and timber of small dimensions. However, as trees grow very rapidly in the tropics, the problem of reforestation is not so serious as in the ternperate zones' where it takes a couple of hundred years or more to produce a hardwood tree suitable for making lumber.
The Philippine Bureau of Forestry reports a conservative estimate of the standing timber of the Islands, suitable for lumber at 200,000,000,00b board feet. The estimated annual cut is between 190,000,000 and 200,000,000 board feet, about 8O/o of. which is used in the Philippine markets. In 1923 exports amounted to some 37,000,000 board feet, about onethild of which went to the Orient. China takes much lowgrade lumlrer, while exports to other countries are of the better grades.
The -woods of the Philippines shipped to the United 'States, and used here for furniture, cabinets, and interior trim, have been designated under the general term "Philippine Maho3?ny," and divided into two groups, red and white. Th- principal woods in these two groups are Red Lauan (Shorea Negrosensis), and Tanguile (Shorea Polysperma) in the oni, and White Lauan ('Pentacme Contorta) and Almon (iShorea Eximia) in the other.
Another rPhilippine wood, Apitong (Dipterocarpus Grandiflorus) is rapidly taking the place of Oak, Ash and Hickory for use in the manufacture of automobile bodies, oilwell rigs, and for flooring in warehouses, etc.
Theri is no true Mahogany in the Philippines, but because many of the woods so closely resemble Mahogany in appearance, texture and figure, especially when stained and polished, they have become known cornmercially as MahoganS with, however, the qualifying term "Philip' pine." This is true also of woods of other countfies, so-me of wtrich have enjoycd the name Mahogany for so long that
they are universally accepted as such, although not entitled to the distinction without a qualifying name to distinguish them from the genuine. A notable eximple of this is ,;African Mahogany."
The manufacturers of Mahogany, jcalous of the Philippine woods because of their invasion of the Mahogany field, have enlisted the aid of the United Statcs Fedeial-Trade Commission in an efiort to prohibit the use of the name Mahogany in connection with these woods. Volumes have been filled wih testimony for and against the practice, the battle raging between the defenders of long- established cgmmercial custofii, and the scientists, who jeilously guard the domain of botanical nomenclature. A decision is expected from Washington shortty.
True Mahogany is a native of the West Indies and is fo_und scatteringly in Southern Florida. It belongs to the Meliaceae family and its scientific name is ,,Swiet-enia Mahag_oni." It was named after Baron Von rSwieten, physician to Maria Theresa, Empress of ,Germany, in the midate of the tSth cgllrtry, although the wood had been used, largely in s.l{pbuilding, since early in the 16th century. .,Mahagoni" is the name given th- tree by the native sivages, and w.as retained by the scientist who named the species. In time the name changed to Mahogany. This ii the only .species entitled to the name without -qualification. 'Therl is now very little of it available commlrcially.
There are, however, several species of the genus Swietenia. Tabasco, and adjoining states in MexiJo, the East coast of Guatemala, and Honduras produce Swietenia Ma- crophylla. This is sold as Mexican f,{ahogany or Flonduras Mahoganp and is the principal species pioduced commer- cially on the American continenl. .,swietenia Humilis" grows on the West Coast of Mexico and Central America. arrd is sold in this market as "'West Coast" or ..Guatemalan" Mahogany.
. "African Mahogany," although of the Meliaceae family, is not even a member of the Swietenia group, but belongs
to-the ge-lu! Khaya, and its scientific namc is ..Khaya Sencgalensis." tBecause, howevcr, of the close rcsemblance of tle wood to Mahogany, it has long basked in the sunehinc of that illustrious name, and finilly, without process of legal adoption, has claimed it as its -own. The Mahogany plople have welcomed into their family circle this Senegam!ia,n, dieq of questionable relationship, but hold up their hands in holy horror at the thought of a perfectly healthy young-ster of the Fhilippines, bearing a strong family resemblance, and a native of our country, assuming thCt he is entitled to the same privilege.
Whatever the outcone of the controversy,,Philippine Mahogany has established itself firmly in ihe favbr of the manufacturer and builder, and because of its abundance, its beauty, and its comparatively low cost, bids fair to continue to increase in use and popularity, no matter what its name.
-Jess9 F. fves, General Manager of Stimson Company
Seattle, Wash., June 6.-Jesse F. Ives, 56, who entered the employ of the Stimson Mill company at Los Angeles in 1898 as manager of the yards and moved to Seattle in 1903, died here today. At the time of his death he was general manager of the concern. Mr. Ives was born in Davenport, fa., and his parents went to California in 1873, when he was three years old. He gained.repute as an athlete in California when he -"s yoing.
Due to his remarkable physical and mental powers he w-as able to carry on in active charge of all the various affairs of his business until May 27,-despite the fact that during -the last ten years of his life he had gradually lost his sight.
Included among those who survive him are his widow, Mrs. P. Masters of Los Angeles, Cal., a sister; Mrs. Herbert Richardson of Los Angeles; a brother, H. M. Ives of Topeka, Kan., another sistei, Mrs. J. W. Holmes of Sacramento, Cal., and a son, Laurence H. Ives of Seattle.
With the finest timber stands in America, the Pacific Coast, until very recently, has failed to realize the farreaching power and value of her basic industry. This alleg'ed lic[ of appreciation has been due to the stupendous problem of transportation which the'location of this timber offered, and it is only within the last decade that western lumbenmen have beeir able to work out systems of organization that bid fair to solve this great problem of their industry.
Recognizing that economical transportation and marketing was to be the keynote of success in the Western lumber industry, the most progressive lumber operators have been giving the problem a good deal of attention for several years and the results they have gained are most encouragrng.
The Chas. R. NIcCormt"p "66rpany is an outstanding example of what can be done in following out a definite objective. Under its program of phenomenal development, it bids fair to become one of the largest lumber rmanufacturers in the West Coast region. This organization saw very early that its continued development would depend upon acquiring and controlling all the vital factors that must contribute to its successful operation. Timber stands, logging camps, logging railroads, sawmills, treating plants, wharves, docks, boats and railroad connections-e.very step required for successful production and marketing-have successively been added to the McCormick organization.
This company now holds seven great tracts in the Northwest's stand of giant timber in Washington. Another great
ffact in Oregon. Nearly three billion feet of the finest standring timber in America.
The Oregon tract consists of 15O,000,0O0 feet of very fine timber tributary to St. Helens, while in \Arashington, unit one takes in all the land in Jefferson County; unit two cotnprises the timber tributary to Port Gamble as well as some scattered tracts lying to the south, none of which is more than three ,miles from tidewater; unit three is tributary to Union River which runs into Lynch Cove at the head of Hood's Canal : unit four consists of several small tracts inside the Great Bend of Hood's Canal; unit five consists of two tracts, on between Case's Inlet and Carr's Inlet and the other between Carr's Inlet and Galvos Passage, all tributary to Puget Sound; unit six takes in all the rest of the timber tributiry to Puget Sound not covered by the first five units; unit seven takCs in the timber in Cowlitz County on the Toutle River, tributary to the Columbia River mills.
With the first of May, the St. Helens and the Island mills of this company began operating entirely on logs from their own holdings in Cowlitz County, brought in over the Silver Lake Railway which they have also taken over recently.
Due to the location of these great timber tracts within easy reach of the sea, the McCormick organization early saw the'necessity for building its own mills and dock facilities at strategic points on the Coast. With about two-thirds of the lumber-consuming area of the United States located east of the Mississippi and north of the Mason-Dixon line, with its buying centers directly on the Atlantic seaboard, water transportation has rapidly assumed a key position of importance in the lumber industry of the Northwest'
Thirty boats plying between Pacific Coast terminals and domestic and foreign now fly the McConmick house flag. Their own mills and docks at Port Gamble and Port Ludlow, \Mashington, and St. Helens, Oregon, supply the outbound cargoes and by picking up return cargoes for other companies, the McColmick organization realizes the benefit of the most economical transportation and contributes a generous share in solving the intricate problem of marketing Pacific Coast lumber in distant places' McCormick
terminals at every big seaport the length of the Pacific Coast are important factors in the company's well-defined system.
Affiliation with the Munson Steamship company has been effected to establish more direct and Cfficient connections with the Atlantic Coasts of the two Americas. This intercoastal service is known as the Munson-McCormick line and.has not only the fine backing of the Chas. R. McCormick organization but the benefit of the entire resources and personnel of the Munson service, as well. The company operates a weekly service to the Atlantic seaboard, a twoweeks' service to the east coast of South America and a rnonthly service to Florida and Cuban ports.
The varied factors of the Chas. R. ,McCormick Lumber company are concentrated at headquarters in the San Francisco office which is under the direct supervision of Chas. R. McCormick and Sydney M. Hauptman, mainsprings of the company's phenomenal grorvth and expansron,
Besides the main office in San Francisco, sales forces are maintained in Portland, Seattle, San Diego, Los Angeles, New York and Philadelphia. Through these offices, areas of production and consum.ption are efiectively br_o_ug_ht together. Steady, consistent advertising keeps the McCormick selling message of economy and good sgrvi_c,e constantly before the users of lu,mber throughout the United States.
The Port Gamble and Port Ludlow, Washington mills
and docks of this company are now being re-built and a fair idea of the scope of this organization's activities may be gained from the St. Helens properties which have already been remodelled, The St. Helens mill has been in operation for the past fourteen years, cutting at pfesent about 225,ffiO feet a day. The recent program of remodelling has included entire re-routing of the lumber through the mill, new docks and a new Colby H. I. lumber handling crane built by the Colby Steel and Engineer- ing Companl of Seattle.
This is a combined cargo and rail mill, completely equi,pp'ed to furnish anything which may be wanted, although it is now busy getting out a good deal of long timber, 3&3Ox90 feet long and 36x36x70, as well as car material, ties and cross arm ,stock. Clear flitches in 6x8x12 and wider than the six inch widths are in constant demand from Australia at this mill.
Although this mill has both rail and water connections, it is estimated that around 90'/o of its output is shipped out by water. This dock is equipped with every modern convenience for ,quickest and most economical handling of lumber. Ross carriers glide about noiselessly and quickly here and there the length of the dock while the new Colby travelling crane alone is estimated to have increased the storage facilities of the dock 250/o.
This crane has a capacity of hoisting four tons of lumber to 100 feet per minute and has a radius of 80 feet with full, revolving boom, covering a path down the dock 160
Mt. Chas, R' McCotmtcft
feet in width. Its travel speed is 300 feet per minute and it serves the entire face of the dock, or about 1300 feet. The crane handles from 600,000 to 800,000 feet every eight hours. Colby cranes are being installed at many laige docks as standard equipment and two additional orr." "r. being installed at the Port Ludlow and Port Gamble docks of this company. Th.e capacity of these cranes at the three plants for storing lumber on the dock for .ressels will be' about 1,200,000 feet of lumber for ."Ltv iOO feet of the crane track. The reduction in h"ndtins costs where Colby cranes are used is claimed to be bitween 4O/o and 7O-/o, depending upon local conditions.
The new St. Helens dock thus equipped with Colby Crane and Ross carriers gives doubled dock facilities and already has afiorded berihing space for four vessels at one tiine, making it possiblp to load as much as 2,000,000 feet a day. Besi"des [his, it is now " tltn'ple matter to pile up the lumber and put the slinger on it, thus reducing cost and labor for the boats handling it.
Outstandirig improvements within the mill colsist of two new resiws which have replaced older and smaller machines. ,One of these is a Prescott 7 foot vertical roller feed; the other, an Allis-Chalmers divided bed 7 foot horizontal.' Complete re-routing of the lumber, through the mill from log boom to dock has added greatly to the efficierit and ecoiomical handling at this plant. As much as tr50,000 feet in a single shift have been picked in the new sortin$ shed.
Two kilns are now used at the St. Helens plant, but as soon as the company gets into its own log tract, both th-e St. Helens and ihe- Iiland Mill directly opposite it, will have additional kilns.
A s'hort way up the river from these mills the creosoting plant has been equipped with new facilities and modern methods and improvements are constantly being added. The plant is now operating on several large tie orders. 'Greenlee incising and boring machines Prepare the ties for the retorts, insuring thorough treatment of all parts exposed to the elements and to the strain of the spikes.
This plant takes care of ,more than 13O,000 feet of 7x10x8 ties a day with its four retorts of a capacity of around 33,000 feet of these ties. The plant is operating now on an srder for 175,000 pieces or 7,291,000 feet. In addition, 160,000 pieces, 4/2x8x6 in size, are destined for India for qse on a meter gauge railroad. Another order for Zf1ffiO pieces destined for a South American point is now being handled by this plant also.
Oae of the fineSt instrument boards yet devised for f.ull control of temperature, vacuum and pressure and all essential operations connected with the most efficient methods of treating, is in use at this plant. A new condenser has
also been perfected in the retort room, affording a distinct im'provement over usual methods.
This system takes care of all water and gases coming off the timber in the retorts, non-condensable gases and vapors being exhausted through pipes, while the water vapor is condensed and measured. The measuring of the condensed vaoor makes it possible to arrive at the exact rate of drying per hour and establishds absolute accuracy in determining the moisture content of the wsod.
Typically illustrating what must be done to realize the full possibilties of the lumber industry on the W..tt Coasl is the Chas. R. McCormick organization, controlling as it does, every factor from sources of supply to great distribution yards at San Francisco, Los Angeles and San Diego, the last of which is especially equipped for the storage of mine timbers and treated lu,mber.
With the completion of the mills and dock facilities at Port Gamble and Port I,udlow, this organization will have plants for manufacture and treating, boats for shipping and sales offices located strategically for the successful marketing of its own forest products. This company takes a for'emost 'place among the pioneers in recognizing and building for the permanency of the lumber industry of the Pacific Northwest.
LOS ANGELLS
GALIFONNIA UOULI'ING GO.
For 18 Ycan
..CHTCKASAW BRAND' OAK FLOORING hu bcco r rtandrrd of Gradc-Qudity-Manuf acturc
Menufecturcd By
tlemphis Hardwood
Fl oofi ng Go. ilemphis, Tmn.
And Dbtributcd By
E. M. SLATTERY BRoedwey 1496
315 Producc Bldg., lan Aryclg
GEO. C. CORNITIUS
Amcr. Ned" Bank Bldg. Su Francirco
SAMUEL R. NORTON Hoory Bldr. Portlend
Dated May 1, 1925
Revisions and additions to the American Lumber Standards made by the General Lumber Standardization Conference of manufacturers, distributors, and consumers, held at the Department of Commerce April 27, 1926, and, efiective July 1, 1926, make necessary the following amendments to the American Lumber Standards, as published by the Department of Cornmerce in Revised Simplified Practice Recommendation No. l6-Lumber, dated May l,1925:
1. Page 7: For the headings "2. SIZE STANDARDSDressed ,Sizes" and Sections 23 to 26 inclusive, substitute the following:
Dressed Sizes
23. The terms "standard yard board" and "standard industrial board," and "standarh yard dimension" and "standard industrial dimension" shall be the designations for 1inch boards and 2-inch dimension, respectively.
24. 25/32 inch, S1S or S2S (measured at standard commercially dry shipping weight and moisture content for each species), shall be the thickness for the standard yard board; 26/32 lnch, S1S or S2S. for the standard industrial board.
25. t/s inches, SIS or S2S (measured at standard commercially dry shipping weight and moisture content for each species), shall be the thickness for standard yard di,mension not more than 12 inches wide; l/a inches, SlS or S2S, for standard industrial dimension.
26. The finished widths of finish SIE or S2E (based on kiln dried lumber) shall be ft inch off on lumber of standard width of 3 inches, f inch off on lumber of standard widths of 4 to 7 inches inclusive, and s/+ inch off on lumber of standard widths of 8 to 12 inches inclusive; and the finished widths of boards and dimension 51E or S2E (measured at standard commercially dry shipping weight and moisture content for each species), shall be /s inch ofi on lumber of standard widths less than 8 inches atd I inch off on lumber of standard widths of 8 to 12 inches. '
2. rPage 8: After the heading "Standard thickness" in the fourth column of the table add the word "Yard" ; and change the heading "Extra standard thickness" in the fifth
column to "Standard thickness Industrial."
Change the Standard widths for Finish in the of the table, beginning with the second figure, 5%,6%,7Ya,8%,9r/4, 1OY4, and lI%.
last column to 3f ,41,
3. Page 9: Change the Standard face width of 6-inch ship-lapped Rustic and drop siding irom Sfu to 5 l/76 (Face width for D & M will then be 5 3/16-See footnote 2, page ?); of 6inch Flooring lrom 5% to 5 3/16; of Ginch Ceili:rg f.rom Sfu to S 3/16; and of 6-inch Partition irom 5y4 ta 5 s/r6.
4. Section 28: fnsert'the word "yard" after the word "standard" in the first line, strike oui the word "extra" in the fourth line, and insert the word "industrial" after the word "standard" in the same line.
5. Section 30: In place of the present wording, substitute the following:
30. The widths of finish, rough and kiln of 3-inch width, board measure, shall be not nrore than % inch less than the nominal width, widths 4 ta 7 inches inclusive, board measure, shall be not more tha{r /s inch less than the nominal widths, and widths 8 to 12 inches inclusive, board measure, shall be not more than /s inch less than the nominal widths; the widths of common boards and dimension, rough and commercially dry, 7 inches and narrower, shall be not more than tl inch less than the nominal widths, and the widths
8 to t2 inches board measure shall be not more than /s inch less than the nominal widths.
6. Section 32: In place of the present wording, substitute the following:
32. The marketing practice covering lengths of yard lumber shall permit the buyer to secure specified lengths and/or specified assortments of lengths.
7. ,Section 37 : Strike out the word "yard" in the first and fourth lines. Capitalize "1" in "lumber" and eliminate the words "and extra standard" in the fourth line.
6. Section 38: Strike out the words "and extra standard" in the first line.
9. Section 39: Strike out the words "and extra standard" in the first and second lines and change the last word in the second line from "standard" to "nominal."
10. 'Section 41 : Strike out the word "yard" in the first line.
11. 'Page L2: Strike out the word "yard" in the heading of the first column of the table. In place of the first five lines of fine print immediatdly below the table substitute the following:
Widths of finish, measured and described as 3, 4, S, 6, 7, a, 9, 10, 11, and 72 incbes, board measure, to be respectively, not less than 2l$,3%, 4%, 5%'.6-%, 7%,8,/+,9/t, ft/t, and ll/a. inchis, SIE or S2E, based on kiln dried lumbcr; widtbs of bmrds and dimension, measured and described as 2, 3, 4, 5, 6, 7, 8' 9' 10, 11, and 12 inches, board mcasure, to be, respectively, not less than ltd,216,3r1' 4r4, 516, 6r(,7%,8%,9y2, 10%, and. ll% inches, SIE or S2E, at standard commercially dry shipping weight and moisture content.
12. Sectiori 45: Strike out the words "or extra stardard" in the second line.
13. Section 46: Strike out the words "and extra standard" in the first and second lines, and "or extra standard, as the case may be," in the third line, and "or extra standard" in the last line.
L4. Section 80: Change the first word "Inside" to "fn side,"
15. Section 83: Change the figure "2" irr the fifth line to "4."
16. Section 85: Insert the words "Dense Select and" before the word "Select" in the heading of the second column of the table.
17. Sections 90,97, and 104: Insert the word "of" after the words "southern pine" in the first lines thereof.
18. Section 105: Insert after the word "specified" in the third line the words "or given minimum."
19. ,Section 112: Insert after the word "plank" in the first line the words "or shop lumber"; renumber as Section 106 and transfer tq following Section 105.
20. Sections 106, 107, 108, 109, 110, and 111; renumber as 107, 108, 109, 110, 111, and 112.
2L. Pages 23 and,24: In place of the heading "4. INCTI FACTORY LUMBER" and all of the reading matter under Section 124 substitute the following:
124a. In determining the grades of either shop or cutup lumber two grades and sizes of cuttings shall be recognized and shall conform to the following rules:
Size of Cuttings
124b. (a) cuttings less than 3 feet long shall be free 18 inches long or longer.
124c. (b) cuttings shall be 5 inches wide or wider by 3 feet long or longer.
Quelity of Cuttings
124d. (a) cuttings less than 3 feet long shall be free from all defects on both sides. No restriction need be made upoSr bright sapwood.
124e. (a) cuttings 3 feet long or longer and (b) cuttings shall have a C Select or Better face in all softwoods except Douglas fir, Sitka s'pruce and West Coast hemlock, where
the face of the cuttings shall be equal to B or Better Finish.
22. Sections 126 and L27: Strike out the words "or extra standard" in the second lines hereof.
23. Section 132: Strike out the words "or extra standard" in the third, fourth, and thirteenth lines.
24. Page 27 z NOMENCLATUiRE OF COMMERCIAL SOFTWOODS: Under "Cypress" eliminate the line "Southern cyprcss .Taxodiu,m distichum." Add in parentheses after "Red cypress" the words "Coast Type," and after "Yellow Cypress" and after "White Cypress" the words "Inland Typi.n
. Under "Douglas Fir" insert the following as the third line "Red fir . . . Pseudotsuga taxifolia -(rocky mountain type).
rl. :1. * *
-thess changes will be incorporated in subsequent issues of the Department of Commerce official bulletin.
124. Basic Grade Classifications for Softwood Shop tumber
SHOP LUMBER
Shop Lumber gradcd for cuttings of minimum an-d largrr sizcs with rclerence to tts usc lor general cut-up purpores. Shop No. 2 Shop
qQ& _gltoP LUMBER / FoR SHoP LUMBER oNE rNcg rN THrcK- I or ALL TrrrCK.--- Nprsg (l) I NESS (zt- Selat I ( No. I Shop Lumbcr to contain not ,llcas than ZOq. "t iil f Lumber _ to contain not andlor (b) criitinss.'-' \ lTiz",l%>ulilr,fj".(.)
Lumberto cgntain- not / Lumber to contain not less than .50/, of (a) f less than +Oi"- it tii and/or (b, cuttrngs, \ and/or (b) cuttings,
(1) tr'or Northern, Western, and California, Pine, and West Coast woods.
(2) For Cyprcss, Redwood, and North Carolina Pine.
Annu-al rings of trees grow:i8 3vcr tnls Rcdwood show it heg lein on moist ground ovcf two centunct. It is sound; frce from dccay or cv€n worm holcs.
Trcec have gtowE ovcr this burlcd Rcdwood for 350 ycrn. But thc cut loio thc old Redwood rborc clcar, so.und wood fit to be rawn into highest gradc lumbcr.
Ovcr this 6ff) ye.r otd Red' wood, trccs clolc to -?00 ycara old hevc grown. Yct thc cut chows thc bgricd Redwood sound rnd frce from dccay,
Thc lifc history of threc Redryood trccr that lic lo thc Celiforair lorertr ir the best tcitimony to Redwood'r Darrtane[cc and rclistance to rot. Though rcstinE in m6irt ground end cbvered witb morr, mold aad forct-t &btis for from 25O to e-bout 400 yerra. rot onc of thm is dccaycd. Wormr hrvc not bored into thcm. Cut i'nto et random. thcir wood 6brc is as bright and sound .r that in a livc Rcdsood iurt felled. This rot.rcsistancc caros Rcdwood Dreferencc ovci othcr commctcial n'oodr. and cxplaias itr inereasing ue-c by builderr, architcctr and con. structlon 6ngrncert, Wite fot lttformation ott TPL Co, brtt onl milluorh.
SAN FRANCISCO
Robcrt Dollrr Bldf. 3ll Crlifornir St.
LOS ANGELES Strndrd Oil Bldg, l0th rnd Hopr Str
The Lsrgcs, Manrfacttrcrs and Distrib*ots of Califonh Rcduooa Mcmbers of Calilmh Rctloootl Astociation
IMPORTERS AND MANUFACTURERS
Mahogany (Genuine West Coost)
Gray Mahogany
Black Walnut White Mttltogany
Yerdr: 65th end Alerncda Lor Argclcr
Spanish Cedar Fi.gured Gum Plain and Quartered Oah Birch
Philippine Juana Costa Chichipate Tennessee Cedar
DElawerc 3rll2
Mril Addrcrr 197 Regcut St. Huntington Perk
"There is nothing new under the sun," quoth a famous philosopher of ye olden times. - He 'was wrong. On rdther, he had lived to see it. There IS. ,It is most remarkably new, and is making much talk in the lumber and building business in Los Angeles.
The entirely new thing is HARDWOOD FLOORING FOR STRICTLY CASH.
And this is how it happened. On March 22nd, 1926, the W. E. Cooper Lumber Company, of Los Angeles, wholesalers of lumber with a big distributing and storage yard in this city, sent out two letters. ,One of them went to the lumber trade of the city. The other went to the hardwood flooring contractors of the city. They were practically alike in character. It announced that on ancl after March 29th, hardwood flooring would be sold for cash only {rom Cooper's yard. This affected only flooring, and not lumber.
It created a mild sensation. Most folks said it couldn't be done, and wouldn't last. On March 29th Cooper came out with a brand new price list, cash only, regardless of how big or how little the buyer might.be. The prices were a substantial reduction from his immediately preceding credit prices.
For a few days Cooper's flooring business lagged. Why ? Because his cash proposition cut off entirely as prospective purchasers, scores-yes, HUNDREDS of people who previous to that time had been buying hardwood flooring. Cut them off because they were accustomed to buying for credit strictly, letting the Fardwood yard carry the eniire load of credits, liens, etc., although they were "flooring contractors" and bought flooring for the same price that the biggest and best retail lumber dealer paid for it.
It didn't take the retail lumber yards long to discover that whatever this new move might mean in the long run, it was apparent that they could get a bargain in their hard-
aimed at one big thing, namely, the elimination of a credit situation that was onerolrs, to say the least, and unfair to the wholesale yards as well as to the well financed hardwood flooring contractors, and to the retail lumber yards.
The general result is that as this goes to press, Cooper is still selling hardwood flooring for cash only, and is one of nine big hardwood lumber wholesalers who have orgarized themselves on a cash basis. The difference is that the others have issued TWO ,price lists, one for cash, and the other for credit business, the credit price being about l0/a over the price. Cooper issues no credit list, but joins the others on the cash list.
So a California Lumber }lerchant man dropped down to ask W. E. Cooper what it was all about, why he started this new wrinkle, and he told the story directly, interestingly, and convincingly, something like this:
"Are you aware of the fact that before we started this cash selling of hardwood flooring, there were over four hundred so-called hardwood flooring contractors in Los Angeles. Here is the list. Many of them were and are all right, financially, morally, ard otherwise. Most of them were simply hardwood laborers, without finances or responsibility.
"A printed card made a man a hardwood flooring contractor. Many of them had no other investment. Yet this entitled them to buy hardu'ood flooring at the same price as a million dollar lumber firm who bought outright, paid their bills, etc.
"Most of these flooring contractors would not even take the trouble to secure a lien ancl transfer it to us to safeguard the flooring they "bought" from us, and laid on the jobs they got. We had to go to the trouble to secure our own liens, carry our own credits, and take all the chances in every hardwood floor these people laid. We had infinite
wood flooring by simply sending the cash with the truck or order, and Cooper's business with the retail yard, grew apace. Some of the big retailers tried sending their order without the money, and the truck went back empty. "No reflection on your credit" Mr. Cooper assured them, "simply ouf new policy that must apply to all."
What the other wholesale yards thought about it, belongs not in this story. They evidently saw that the Cooper idea
trouble and big losses. I am sure all the others in our line did likewise. It was a situation that was thoroughly unbusinesslike, and needed to be rectified.
"The way to straighten it out was simple. Make these folks pay cash for their hardwood flooring, and you get rid of them, for they couldn't trade that way. In.so doing we
(Continued on Page 100)
A deeply religious old colored contractor of building attended prayer meeting one night at his regular church, and when the time came for experiences he rose and asked permission to speak, which was granted. His talk was brief, but very earnest and to the point, and came from his very soul:
"Dear bredern an' sistern," said he, "Ah rises to ax you-
J. B. Fitzgerald has resigned as editor of the Four L Lumber News to take charge June 14 of publicity work for the West Coast Lumber Tra-de Extensi'on bureau, which is under the management of Henry Schott, with headquarters at Seattle.
Mr. Fitzgerald has been a member of the Four L Lumber News staff for eight years, and for the last five years has been its editor.
all to rassle wid me in pra'r. I'se in a close place, an' Ah needs de he'p ov de Lawd mo' dan Ah evah did befo' in Mah whole life. Ah wants to do right wid Mah employer, an' Ah wants to give de collud folks a chance to live" Ah has a contrack to jut a strong night lock on de do' ov Kunrlel Murray's chickin coop do', an' to build a niggahproof fence round Mis' Simpson's water-million patch, an' Ah craves yo' prevailin' pra'rs."
"Three years ago I believe 80/o of our siding sales were of white woods. Today we sell practically no white wood siding; it is all Redwood.
"This is occasioned partly, I think, on account of the extensive advertising campaign being put out by the Redwood people. Today better than 45/p of our (volume) of sales ie Redwood.
"For the 6rst half year of | 926 our Redwood sales increased l2Y2o/o over sales for the like period in the years 1922-23-24-25. This un' doubtedly is partly caueed by our Redwood advertising.
Many iuch convincing testimonialg from dealers ever5rwhere endorse the new advertising campaign for California Redwood now running in national magazines.
For further details about tke amazing upward swing for Redwood. address
"Stanilaril in the South:n,est Since 1892"
The other day I listened to an address by a big employer of labor; a man of thoughtful, kindly, generous tendencies, who has made a distinctive success of an industrial opera- tion, and during his experience has never known labor trouble.
He was telling of his inyestigations into the various methods and theories used by employers for the handling of labor, and of his own experiences along that line.
And he drew a splendid conclusion, base.d on his own experience, and backed by his own success, which is that there is only one successful method of handling employees in this day and age, and that is by employing the Golde'n Rule as the gauge of service and of remuneration for that service
He spoke of the usual method'employed in large industrid plants, of having outside agents step in to administer justice when disputes arise within the organization between employer and employed, and he expressed the opinion that there is no hope for practical and lasting arrangements when such arbitration must be resorted to.
"If a misunderstanding arises in your own family, you wouldn't call in outsiders to adjust the matter," he said. "If the sort of feeling exists in your family that should exist there, you can settle it yourselves better than any outsider
can, and if the right sort of feeling exists within your organization, you can do likewise. My theory and practice is, to watch my employees, gauge their worth and their just deserts, and remunerate them accordingly, even before they have a chance to ask for thern- I have found that anticipating the demands of an employee who is producing and working well, and paying him what he earns before he has to ask for it, is the biggest result getter I have ever used in my business. I try to put myself in the place of each man, and treat him accordingly. It makes him appreciative, increases his desire to do good work, builds up an attachment between, that man and the firm, and makes him a devoted helper, rather.than a kicker.
"I have found that there isn't any situation arising in our business between employer and employed, that cannot be worked out by using the Golden Rule,"
It must rlot be gathered from this, that this gentlernan lets his men run over him. Far from it. The man who cannot produce, and who will not do his best, is given every chance, and failing to come to the mark, he is let go and replaced by some man who is also willing to put the Golden Rule to work for a measuring stick It makes good men do better, and weeds out the consistently incompetent.
ft's a good Rule in anybody's business.
The woodworters of Grand Rapids are lnown rhroughout the world. Therc are the mea, bred to the craft, who make "Evedasting" f,ooring. The sarne qudity that distinguichec Grand Rapidc funiture, dirtinguicher our product. Even our lumber ic dried in the same kilns ured in drying the lumber for 6ne futniture, and by rhe same ccientific mahods. .'Everlarting" f,ooring bearg the mark of skilled craftsoanahip, and a conrientious regard for every &tail of manufacture. NICHOLS & COX LUMBER CO., Grand Rapids, Michigan. Center ol fnc wood worhing. f,
Shaw Bertram Lumber Co. of Klamath Falls, Oregon, outgrew the.ir yarding .space. They planned to enlargJ ttreir irea. A little. investigation, however, suggested a better, more economical method of increasing their yard's capacity. They lave purchased a_ Sta_ndard Model Hille Piler, with z8-inc[r flange-wheel truck. Going up instead of out.
So many doing lt-night bc wall for YOU to lnvortiglte. A linc wlll brlng you atrlog.
What are the benefits to be derived from kiln dried fir lumber ? Who are the beneficiaries ?
Ultimately the greatest beneficiary is the consumer. The building in which he invests his money is subject to no deJects which would result from the trse of unseasoned lumber. As Fir lumber shrinks 3l per cent in drying, it naturally follows that such shrinkage, if green lumber is used in construction, results in the development of defects. The effect on walls, ceilings, floors and all joints of this amount of shrinkage materially depreciate the value and increase the cost of maintenance of such building. Moisture is one of the principal elements in the propagation of decay, and if green lumber is used in construction of buildings, and is not left so the air can reach it, decay may set up, the results of which may not occur for some time, but in the end may be quite disastrous. The Forest Products Laboratory of the United States Forest Service, at Madison, Wisconsin, says, "Since wood rapidly increases in strength with the loss of moisture, higher strength values may be obtained from kiln dried than from air dried wood" and consequently also than from green wood, and therefore better for the consumer. In the case of the use of drv lumber, we have a satisfied consumer, but if he uses green lumber, as a rule, he is a dissatisfied consumer. Every satisfied consumer that the industry develops, by reasbn of properly prepared lumber, is a potential salesman, and every dissatisfied one is a potential knocker.
The dealer is a beneficiary because the product is bright and dry and is more readily merchandised; because the stock can be bulk piled without degradation or deterioration. Handling costs are reduced through the saving in cost incident to sticking when piling the lumber. It broadens his markets, reduces sales resistance, creates saving through the carrying of smaller stocks, as dry lumber is available for the job when it arrives in his yard, and there is a further saving in insurance, space rental, and handling charges. It is less costly because it does not shrink or degrade, and the dealer is able to market as per grades purchased. It satisfies the customer and creates new business for him. The dealer can afford to pay at least as much more Ior the product as he can save in-the expense of handling, and in the cost of degradation.
The manufacturer is a beneficiary, as kiln drying costs less than air drying. The degrade is less than in air dry- ittg. The lumber can be transported at less cost than green lumber. It brings higher values because it is more valuable than green lumber. It extends the markets for the product because it meets competition in quality and preparation of comparable woods. It encourages the use of lumber and discourages the use of substitute materials, the manufacturers of which capitalize the disadvantage of green lumber and advertise their .products as being non-shrinkable, and lastly, because it is profitable.
In addition to all of the above advantages, the requisite amount of stocksn to be carried at the mill is less than in air drying and consequently there is a saving of interest on stock investinent.
Kiln dryingtbf lumber has made more progress in the past three years thah was made in the last three decades.
Scientific research has developed a better understanding and control of the elements of drying. There are three such elements, viz., temperature, humidity and circulation. With a proper combination and control of these three elements, it is possible to secure ideal drying conditions with maximum results.
In underweights alone on lumber shipments since the being of our operation at Vernonia, Oregon, in Julv, been have
glnnrng a 1924. the cost of investment 1924, the investment in dry kilns has already returned and as much more in increased values. and rve 30 million feet of dry lumber in storage, on which the underweights have not yet been liquidated.
In our Southern Pine operations, before this research was entered into, our averag'e degrading in kiln work was 27 per cent, while now, with improved kilns, it is less than 6 percent. In Fir we are able to hold the degrades to less than 10 per cent on Common grades, and on Clears to an average of 3 per cent, with an average of less than 6 per cent on the whole. This improved kiln drying work has enabled us to meet the competition of Southern Pine in the middle west and in some instances to secure equal or better prices. Fir lumber properly dried and prepared for the markets is a better product. Fir is given credit by the government for having practically the same tensile strength as Yellow Pine. Being all heartwood, it has longer life. It is softer and therefore easier to work. It has less resinous content and takes and holds paint better. It is lighter and therefore easier to handle. Because it does not blue sap stain and consequently can be shipped green, it has been shipped green and has lost most of its natural competition advantages.
An encased knot rvill drop out when lumber is air dried. It will hold better when kiln dried under proper control of the elements of drying
Is it not better to give the consumer what he wants, so that he will require more, than to make him suffer the degrade, and force him to use substitutes? If the product cobts more, it brings better values. The dealers and users are now asking the government to define "moisture content", making it a part of American lumber standards. so as to avoid shrinkage and degrading. The public will either insist on proper preparation of the product for consumption or use other products to serve its purposes
A new era of drying practice is already here. New inventions now in the process of being perfected in connection with an automatic control of the drying elements, viz., temperature, humidity and circulation, through the moisture content of the product itself, promise to further revolutionize the drying of lumber and remove entirely the human element, le4ving nothing to be desired in the complete and scientific control of drying operations. Those who are advanced in their purpose to succeed will avail themselves of their opportunities. Those who are not will ultimately be forced to do so through competition and this to their own advantage. A rnore general observance of proper practices will widen market opportunities to the buyer, create greater demand for the product, and change an industry now suffering financial losses to a prosperous one.
Scientifrc Hln drying pretervet within our productr naturet! rturdy and bcautiful qualitier, while
Modern mac,hinery and skilled human efiort iustifres our slogan
uhat lloor does he sPecifg?
A. C. Steere ig the most prominent realtor in North Louisiana. Aside from his ability in directing big real egtate projects, he is well versed in architecture' His new horne on Ockley Drive, in South Highland, Shreveport, waa constructed from plans drawn by himself. Naturally, he was careful to select an oak flooring that would be in keeping with the character of such a house.
Throughout, l3-1 6x2Y+ clear quartered 'white oak was used. Mr. Steere was well acquainted with the advantages of having "Perfection" Brand Oak Flooring laid.
TRY
OAK FLOORING
GUM FLOORING
WHITE OAK TRIM
RED GUM TRIM
CASING BASE
OAK WAGON ST(rcK
BEECH FLOORING
AROMATIQUE CEDAR LIMNG
RED OAK TRITTI
SAP GUM IRIM
MOULDINGS
GUM R'RNITURE STOCK
Milling, garding and inspection play an important role in oatc fooring. The 6nish, pattern and matching depend on how perfectly these three are carried out at the mill. Mr. Steere's foor is beautiful to look upon, ,and will retain this beauty generations from now. Yet it coet him no m'ore than a number of other brands.
There's a size and grade of "Perfection" Brand Oak Flooring for every type of structure, new or old' For full information, write todaY. ARKANSAS
"If lt's Bradley's lt's Better"
An Address by C. W. Pinherton, President of the California Retail Lumbermenis Association, Before the State Building- Loa! League, May 27th. Following This Address, th-e teague Adopted the Resolution Appearing Below
Herbert Hoover made an address before the National Manufacturers' Association in Chicago, in !922, and in that address he told the lumber dealers in a way that virtually meant that if the lumber manufacturers and dealers did not clean up their own business the Federal Government would do it for them. Follou;ing this the Southern pine Manufacturers' Association adopted the principle of grade markipS their lumber, and.put over a publicity campaign to sell the idea of grade marliing to the retaileri and ien"eral pub- lic. At first the retaileri did not. take kindl/to the 'idea but as their work became known and called m-ore to the attention of the public the retailers awoke to the fact that it lvas. a big step forrvard in progressive merchandising of material. -At the present time-better than 80 per cent of"the Southern Pine cut is grade marked at the mili. This move- ment has not yet reached the Pacific Coast to any great extent but the West Coast Manufacturers, Associatioi has just. recently bdopted the principle of grade marking their l1mb.er^11j19IpO.t gra_d-es.only. They are also expending a-boqt- $400,000 in a publicity campaign selling the public. the idea that lumber-is the inost draclical and" econ6mical ' construction material on the market at the present time. Thib question.was under discussion at the last'Annual Convention of the California Retail Lumbermen's Association, held at Fresno, October 30th and 31st, 1925. After quite a lengthy and heated discussion the question of Grade'Mark-
WHEREAS: Horbert Hoover, Secietary of Commercef has asked all organizations to co-bperate on the elimination of waste -in their respective lines; and
WHEREAS: The California Retail Lumbermen's Association is co-operating with Mn Hoover in his campaign for the elimination of waste by advocating the supplying of building materials best juited for thE construction into which they ente1, and with that end ir1 yew-have-ado-pted a mCthod of certifying Grades o-f Lumber whereby the purchasers can bL aJsured of the value and qudity of the materlals purchased: and
WHEREAS: The California Building-Loan League is vitally interested in ascertaining tf,e qualitv ;nd value of materials entering into thE buildings -wt ictr thgy hola as security for moneys loaned, an? are vilrllv- interested in the buildin! of better homes in California;
NOW, THEREFORE, BE IT RESOLVED: That the Cdifornia Building-Loan League does most earnestly recommend to its memberJ the method of purchasing materials under the Grade Certificate plan properly certified by the Retail Lumber Dealer from whorn materials are purchased* and that we further recommend that our members require this Grade Certificate in miking their loans.
ing Lumber was referred to the Board of Directors. The Board of Directors in turn referred it to the regional .or- ganization for discussion and recommendation. lfowerrer, at our Annual Convention the retailers did go on record as endorsing- the idea of the retailer selling to the consumer material,that he would use a certificate &rtifying as to the grade and quality. This certificate, gentlemett] you no* have up for consideration. This certifiiate will prove to be just as valuable to the home owner as the certificate of title tq h-is lot, as it will be documentary evidence of the quality of the material that_the_building ii constructed. nilnt at this point is where the Buildinglnd Loan Associatiois are very vitally interested and become a party to this question. As I take it the Building and Loan oiganizations have two objects in view. First is, making thJ loan-the second is the value of the security that you hold for repayment of your money. With this certificate it would be I verv easv matter for the Building & Loan organization to hive an absolute check on the construction and quality of the material.entering into the building. If you'will bnly stop to consider for a moment, you will realize that a Uditaing or the improvement on the real estate is the larger paii of the security. For example, we will assume th-=at a' lot is y"lfgd at $100O. An applicant for a loan asks for g3000 to build a house on this lot. 'The total value of the property in that case will be $40@. Based on a conservative estimate the Building S.Loan Association would lend on that piece of property $24O0 or $2500. Remember, Eentlemen.^ vou have started with a piece of real estate thatls worth $1OOO, qonseqgently glzloo or 91500 is represented in the value of the building or_buildings that arebn the real estate, repre- senting 60 or 65 per cent of the security on your loan. Now do you mean to say that you will not be interested in a very vital way in the. quality of the material that this buildin!. ls constructed ot t
The California Retail Lumbermen's Association own the trade mark and copyright on this certificate and they are only issuing permits to dealers for the use of this cirtificate who will sign an agreement with the association to use it honestly and fairly and in the way that it is intended to be used, and for the inis-use of the iertificate the dealer forfeits the right to use it, so that you would be perfectlv safe in accepting this certificate ceitified to by anv dealer that has the -right to issue the same. 'We, as -an organiza- tion, are asking the Building & Loan League of California to co-operate with us in this movement fol the purDose of securing_b_etter constructed homes and buildinls ior the public._ l[9- hav_e taken this matter up with qui-te a number of.Bu.ildi"S-_& Loan Association arid Finance organiza- tions individually and so far, without an exceptioi, they have endorsed the idea, some of them have goni so far ai to rnake the certificate one of the requirements of a loan.
Another interested party in this subiect is the realtor. Just stop and considei for a moment what it would mean to a realtor shorving a parly a home or building if he could ha.nd to the buyer a certificate certifying as to the qtralitv bf the material- that the building is ion-structed of. ' I bilieve that it will become almost as vital as a certificate of title to the real estate. Another angle on it is the question
of insurance. It would go a long way toward proof of loss in case of fire. It would be some tangible evidence that the property owner could subrnit to the insurance company for a basis of valuation of loss. Going a step further, other interested parties would be the Building Inspectors of the various incorporated cities. What would it mean to' them if they could be assured that a building under course of construction had one of these certificates on the building just the same as the building permit. It would be a simple matter for the inspector to glance over the certificate; ind by the certification of the lumber dealer furnishing the material he could be assured that the material was as reP-
resented. Another interested party would be the architects. Just think how much responsibility it would relieve the architect of to be able to insert in his specification that the material used in the construction of this building shall be certified materials. As it is now the architect has to depend to a very large extent on the honesty of the contractor.
Another thing, it would be a very great stumbling block and hindrance to the irresponsible contractor, who rvhen they secure the contract for the construction of a building will promise you the earth with a fence around it, but after securing the contract will go out and build a building of chips and whitstones.
Every retail material dealer who has adopted modern rnerchandising methods, who has equipped his business with a photographic plan service, who has prepared a suitable display room where the ladies will feel welcome and at ease to study the plans, and who consistently advertises; letting the public know that his place of business is headquarters for building information and that he is prepared to co-operate with them in all matters pertaining to construcions, has immediately be,come an enthusiast and does appreciate that the general public are not interested in his boards at so much a foot, or really know or care about the amount of materials necessary to .complete a certain buildi.rg. He has come to realize that those who have mo:rey to spend d'emand service; that his other trades-people -are employing the best of creative advertising and salesmanship to -ncourige the spending public to purchase their 'merchandise and among these, your greatest competitors are the automobile firms. Their business is always flourishing because they do not hesitate to spend money in order to create desires and make sales. They are on the job every day and they are reaching your customers, are encouraging automobile buying. People are exchanging their dollars every day for cars, the majority of them if properly approached, w6uld invest in homes. You can visualize bv means of your photographic plan service, can create desiies for more and better homes, can increase your sales; if you will attract the public to your offices. May we ask here-are you equipped to entertain customers, have you a suitable place in which to show your service, is it clean, neat and attractive and have you familiarized yourself with the different plans, that after talking to your prospect you can turn to a certain home and feel that particu'lar one will meet their requirements?
Go right after business and keep everlastingly after it, everybody loves and respects a live wire, and always remember, you are entitled to every bit of business you can create and every new home you furnish plans and materials for will stand as a monument, an everlasting piece of advertising for you.
Last month Cliff Bergstrom, Los Angeles, manager for MacDonald & Harrington, pulled up stakes and moved their offices over in the new Petroleum Securities Building, at 10th and Flower Streets.
This now makes four lumber outfits in this beautiful new office-building, MacDonald & Harrington, Hart-Wood, Coos Bay and L. A. Beckstrom.
No doubt others will follow suit and fos Angeles may have a Lumbermen's building yet.
Eurclra
If you know your business and work-work-work, you w i I I make a success or you are in a poor business.
The California Redwood Manufacturers Association has been trying national consumer advertising for a very few weeks, yet they have already discovered that "it pays to advertjse when you really have something worth advertising and when you really adertise it."
They have been shooting their advertising to start with in those three fine home magazines "Better Homes and Gardens," t'House and ,Garden," and. "House Beautiful.t'
They got replies from their first two weeks of advertising from prospects asking for literature and information located in 226 cities in 46 difierent states, and they got right busy wjth th€ir follow up efforts-for in the foll6wing up of advertising lies the retuin money.
.Of course, all follow up work is being done in coo,peration with the lumber dealer. fn no other wiv could the work be successfully done. So when an inquiry comes in, there is sent direct from the office of SecrCtarv R. F. Hammatt a special letter answering the inquiry, giving any specific information desired, as well as Con[aining itte ftan book or literature that the prospect asks for.
Then they look up the names of the retail lumber dealers in the__city from which the in,quiry comes, anrl he gets a spejially prepared sheet telling of lhis national adveitising of Redwood, and attaching at the bottom the name or namei of th.e local people who have answered the advertising and inquired about Redwood. The sheet urges the deaiir to follow up this prospect, and cooperate with the Redwood Association in selling more Redwood. It is an attractive and- forceful appeal for cooperation, is this sheet that goes to dealer.
So the Redwood prospect gets the information and literature-asked for, and likewise is called upon by one or more retail lumbermen in his own town, ofiering io turn the in- quiry into an order and a service renderdd. ,,Watch for more inquiries" the sheet the Association sends out says to the retail lumberman.
^ 4ld, so, because "nothing succeeds like success,,, The Califorria Redwood Association is going to go farther with this effort to sell Redwood to thelonJume"r by magazine advertising, and to tie it up to the lumber dealer. At ttr. Redwood Association has iigned up for the enlarged National.Advertising Campaign that they have plann"ed, and, ln addrtlon to the consumer advertising they wi.ll continue to run, they will take space in architeciural journals and in lumber journals, thus seeking to enlist the aisistance of the
retail lumber trade and the architectural trade in putting over this consumer campaign for Redwood.
It is a campaign that has every promise of success. Redwood is the only wood that can take the place of the famously. advertised Cypress for rot resisting and damp defying qualities. Cypress has been going fast, has a greatly reduced production every year, and brings a price at least one hundred percent higher than Redwood.
There is a great place in the world for Redwood, with its marvelous lasting ,qualities and its many desirable characteristics as to beauty, usefulness, workability, paintability, etc., but Redwood must make that olace for itself. The world does NOT reach out and grab a product because of its worth. Cypress had to create its own demand, yet so successful was it in its efforts that within two years after its effort began it had utterly and absolutely changed the chanrel of its consumption. it simply placed Cypre-ss in entirely new hands by advertising.
As a wood possessing attractive, unusual, and practical merits, of a particular character, Redwood should be easy to advertise, and easy to instill into the minds of the publii. No other wood since Cypress ever had such an adveitising opportunity. It is not surprising that its early efforts have met with success, and it would be no more than fair to expeg! i! to grow in public fancy as Cypress grew.
If the Redwood men manifest the faith-and the courage that the Cypress men manifested, the future of Redwood should be a glorious one.
Lumber Milb at Suranvillc and Hilt, CaL 150,(X)O,000 Fcet Annurl Cepacity
- B. W. ADAMS. Mgt. Salcs Dept. Firrt National Bank Bldg. - San Franeirco
Dirtributing Agcutr for Clert-Niclcrron Lumbcr Coo Evcrctt, lVerh. P.pp..y Lunbor Coo Trconrn Wuf. Doirncc Lumbc Coo Teconl lfuh. Berart Lunbcr Coo Vucouvcr, B. C. Whitncy Coo Grribrldi, Orc. Littlo Rivc Rcdwood Co, Huuboldt Bry. PORTLAND
909 Porter Buildias
SAN FRANCISCO
12d) Bdfour Bldg.
Opcrating Stcrncrr
W. R. Chubcrtia, Ja Berbrrr C
Phyllir Du F. Hralor Strnwood Bcrtic Henlo LOS ANGELES
266 Chambcr of Conncrcc Bkl3.
Dqore that make busi' ness for the dealer.
All gum doore per. fectly matched.
Mahogany doorr ribbon grain. all Write for
Stock Sizec
2-Oz6-6-ls/a
2-4x6-6-ls/e
2-Gx6-6.ts/e
2-8x6-6ts/e
3-016-SlyB
2-Ox6-8-ls/e
2-4:rl6-8-t8/e
2-Gx6-8-ls/e
2-Bx&8-ls/e
3-0x6-8-1%
Flush Veneered Doorg No 100
Quar. Sawn Fig. Gum 2 Sidec.
Quar. Savm White Oak 2 Sides.
Striped African Mahogany 2 Sidee.
Philippine Mehogany 2 Sides.
Oregon Pine 2 Sidea Plain Rotary Gum. Black Walnut.
S-0xl6-8-13/4
3-Ox7-O-ly4
3-Gz6-8-ls/
San Francisco is the hardwood center of the Pacific Coast. In this city are carried immense stocks of hardwoods which provide the material for the interior finish of fine Luildings all over the western country. The port of San Francisco is the magnet to which are drawn the fine woods of all the countriei borderins on the Pacific Ocean. Australia sends us Ironbark, that h-ardest and toughest of all commercial woods. It is used principally in our ship building plants and the importationi of it imounts to man! hundreds of thousands of -feet per vear. Central Americi sends us genuine Mahogany, Siam sends us Teak and the stocks of this wood carried in San Francisco are among the largest in the country. Teakwood is probably the inost dependable hardwood- known. It is used in shipwork, in- terior finish of the finest homes and for high clasj furni[ure. Teak has a romance all its own. Kipling tells of the "Elephants a-piling teak ln the sludsv. sgudsy creek."
The activity in Teak in itri S-an }trancisco market shows how close is our city to the far east. In fact the treasures of the Orient are almost on our door step. This is exemplil.d by the importation of Philippine Mahogany into San Francisco.. This_ port is the galiway throtigh'which enters Philippine Mahogany foi distribution io the entire United States. This wooil has taken a wbnderful hold on the consumers of the Pacific Coast and bids fair to become one of the most dominating factors in the hardwood industry of the United States; and San Francisco is the center of this trade.
California is one of the greatest lumber producing sections of the e_arth, but unfoitunately it has no good iative hardwoods. Its redwood,.sugar anci white pineire shipped all over the world but all its hardwoods have to be broirlht in from elsewherer The oak, ash, hickory, maple and otfier American Hardwoods are gathered in frirm the Mississippi Valley, and the Great LakEs region. The Southern Stal;s and twelve or more distributing yards in San Francisco maintain complete stocks of these woods for the use of the numerous planing mills, cabinet plants, furniture factories and other wood using industries which abound in San Francisco and the surrbunding territory.
Hardwood Flooring is- used nowadayi in practically every home-whether a simple bungalow or a pretintious mansion, and the San Franciico hariiwood dealers carry on an immense business in this material. Oak and Miple flooring are both products of Central United States. it has beei estimated that the San Francisco Metropolitan Bav Dis- trict alone uses over fifteen million feet oi hardwood flooring a year.
_ The public buildings of San Francisco are practicallv all finished in hardwoods. Our magnificent City'Hall hasbak for its interior woodwork. The Leeion of ilonor buildins is mostly of stone finish within, but-its flooring is Oat< tait in lterring bone pattern. The hotels of San F'rancisco are
celebrated the world over. The palace and St. Francis are finished in American Birch. The Hotel Whitcomb has its doors, casings and trim in.Jenisero, another foreign hardwood, from Central Ameriia. San Francisco is ihe onlv city where stocks of the wood are carried in any large quaril, tities and shipments are made from this distiiUuti"ng^cen- ter to other parts of the country.
San Franiisco architects arid builders use hardrvoods very extensively in the construction of the thousands of bungalows and other residences which are being built around the. bay. - Hardwood, while it is more costi-y than softwood, has the advantage of greater durabiliti. and beauty. The amount of hardwood iequired in an oidinary house for doors, casings, base, etc., is io small that the aJ- tual cash outlay is negligible compared with the intrinsic value of the finished product.
Southern Red Gurn was a favorite wood for panels and interior finish for a long time but now the builders are tuin- ing to Philippine Mahogany. This wood is produced bv American Sawmills in he Philippine Islands'and on ai_ count of the'large size of the treei-and consequent economv in manufacture it is extremely low priced. Millions of feel are imported into San Franiisco eich year and ii i" taii becoming the prime favorite for house tiim.
San Francisco store windows are a delight to all. Indeed it is said that they are lot excelled by ihe window dis_ gla.yl of .any city in the world. Most of t-hese windo*, "i" hnlshed in the most exquisite cabinet woods. A walk alons the streets of our shopping district is an education in fraial woods. One front will be in marvelous black walnut, ihe nelt in glorious Hawaiian Koa. euarter Sawed O"['"ni richly figured Southern Red Gum will strike us with their sheer beauty. Beautiful Mahogany vies with silky primavera, and all built in most fascinaling purity of dlsien bv our artistic architects. San Francisio sur6ty knorfs thl beauties of woods.
It is not alone in building that hardwoods are used. Every industry utilizes them to a more or less degree. fn. ship yards are large consumers of Oak, Ash, Teak-and Iron_ par!. Th.e oil companies use great quantities of hardwoods rn.tfrerr rrgs and transportation equipment. The railroads utrlrze vast amounts of all kinds of fine and durable woods. The furniture manufacturing plants which h;;;6.;o;; ,; numerous in this district, aJ tb require a building of their own fof combined display purpo3es are enormous consutners.
It is a far cry from the early days of the hardwood business in San Francisco, when- the- lumber was brousht in clipper ships around the Horn and unloaded on t;;p;; wharves to the present day of mammoth steamers dischare_ ing their cargoes of foreign logs and lumber into moder-n covered piers. The railroads ind the steamers olvine through the Panama Canal bring the product of ttre ivtisl sissippi Valley mills to San Francisco-in quantities which
would have dazed the early founders of the hardwood busi. ness on the Pacific Coast.
San Francisco has increased in population, industries have settled here, the field has widened and the hardwood business has expanded with it. The increase in prosperity in California has made possible the erection of better homes. The architects of the West have developed a typical California architecture, patterned after the style of sunny Italy and romantic Spain. This style lends itself to the use of beautiful woodwork and the results are unsurpassed in the entire country. The exquisite hardwood interiors of our homes are a feature of California Architecture and a svmbol of the artistic culture of our people.
"Fourteen years ago the Congress of the United States, recognizing the national need of a system of Federal forests in the eastern half of the country, inaugurated a program of forest land purchases. The plan contemplated the acquisition of six million acres in the White and Appalachian Mountains.
"The original program is still less than 40 per cent completed. At the rate at which forest purchases are now being made by the Federal Government, it will require more than twenty years to complete the original program.
"Since Congress began the work of forest land purchases, fourteen, years ago, the forest situation has changed-not for the better, but for the worse. Some 75,000,000 acres in virgin forests have been cut in the interim, and the area of deforested lands east of the Great Plains has increased to the staggering figure of 285,000,000 acres.
"The increasing urgency of making rapid provision for the forest needs of the country, and especially the densely populated sections east of the Mississippi River, is no longer a debatable question.
"Considering the urgency of the forest situation in most of the states east of the Great Plains, it is clear to the American Forestry Association that the time has come to formulate in general terms a new program of forest acquisition. A careful study of the reports of the Forester, the National Forest Reservation Commission, and the hearings before the Senate Select Committee on Reforestation led to the suggestion of the following ten-year program:
"1. A continuation of forest purchases in the White Mountains and Appalachians, primarily under the basic law, but on an enlarged scale, which will assure the acquisition of at least an additional 3,000,000 acres of land in the regions named during the next ten years.
"2. An extension of forest land purchases to the once famous lumbering regions of Minnesota, Wisconsin and Michigan, and the prosecution of this work at a rate that will provide approximately 2,5A0,000 acres in properly distributed forests.
"3. A similar extension of the acquisition work to the pine-land sections of the South, undei a program that will establish during the ten-year period a system of southern forests aggregating approximately 2,500,000 acres.
"The forests areas suggested would constitute but a small percentage of the total land in the regions named. These forests would not only serve as demonstration areas in the growing of timber, thus stimulating private owners of forest lands to engage in forest management, but they would provide recreational areas to meet the growing demand of the dense population of the great Middle West and the East. In addition; they would serve as protective units on the watersheds of our principal streams and rivers, and as game refuges and hunting grounds for our sportsmen and lovers of wild life.
"Such a program can be accomplished in reasonable time only by the establishment of a definite fiscal policy by the Federal Government."
AsbaLctalcnlmatfu cabin sboun abooc. Von tbin fu iliding sxow and beatingrain, it fibnsantillubitcailfint
Sugar Pine is a durable wood. Thetrees grow big and live long, because ofa toxic subatance that resists the germs of rot. This quality is carried into the cut lumber. Sash,frames,siding and other exposed woodwork, when made from Sugar Ping last for generations. Tfrite for copy of "Sugar Pine Facts," also price list and stock sheet. Give yourcustomers the best.
SUGAR PINE SALES COMPANY
68l Market Street, San Francisco
S. B. Sfrora
Stuart Bevier Show, recently appointed district forester of the California District, United States Forest Service, was born in 'Waco, Nebraska, in 1886, and came to California it: his ear'lv vouth with his father. the late Professor A. B' Show, f6. matry years with the history departmer-rt of S-tanford University. He attended grammar and high school in Palo Alto, California, and secured his bachelor's degtee at Stanford University in 1908. Having decided to make forestry his profession while still an undergraduate, he took a preparatory course in this subject at Stanford and a two year post griduate course at the Yale Forest School, whgre he obtained the degree of Master of Forestry in 1910. That same year he entered the Forest Service as forest assistant and was assigned to technical work on the Shasta National Forest in northern California.
Irfatural ability along technical and investigative lines caused his transfer in 1915 to the Feather River Experiment Station on the Plumas National Forest, where he carried on research work in forestry until L9I7 when lack of funds caused the closing of that station. He then was placed in charge of all forestry research in the California District with head,quarters in San Francisco, which position he has held until his recent promotion to District Forester.
Mr. Show's eight years of experience in research have given him wide contacts throughout the state and an intimate knowledge of the basic problems of forest management, grazing, land exchange and fire prevention. In the latter field he has been especially active and is the co-authoi of numerous government bulletins on the fire and forestry problem in California. His scientific studies into the causes, effects, and, in fact, the whole field of forest fires has been in the nature of pioneer work and has ,proved of great value to Federal, state and private forestry interests.
Show is a member of the Society of American Foresters and the American Ecological Society. He is rnarried and has three girls and one boy in his home in Palo Alto.
District Forester Show wi,ll be head of the 18 National
Forests of California, which contain resources valued at $300,000,000; replacing Paul G. Redington, recently promoted to assistant forester in charge of public r0lations at the Forest Service headquarters in Washington, D. C. In discussing plans for the protection and development of these Federal resources Mr. Show said:
"The policy of National Forest administration is the outgrowth of two decades of experience in the practical job of handling over one-fifth of the total land area of California. It represents a systematic attempt to contribute to the prosperity and happiness of Californians of present and future generations through the medium of wise ,land use Our policy will naturally be modified as conditions change or as we come to understand more fully the needs of particular situations. But the changes must be well considered, designed to meet known needs, and not hastily made.
"The various activities in which the U. S. Forest Service is now engaged are many, as would be expected in handling a forest property of 20 million acres. Among these fire control is of first importance in California. The fire control organization on the National Forests is made up of trained and alert men with genuine interest in reducing our fire losses. Nearly everywhere the citizens of the state are overwhelmingly in favor of forest protection, as is shown by their active participation in fire prevention work. Yet the number of man-caused fires remains discouragingly high, and the timber, young growth and watershed cover destroyed each year reaches a serious amount.
"What is the answer ? Partly, beyond doubt, in more intensive fire protective measures, as rapidly as funds can be obtained. Partly by a more individual and personal sense of responsibility on the part of each of us, not only to exercise care with fire but to see that others do so as well. I believe, also, that we have come to the point where we must face the fact that on many forest areas the hazard is so extreme that all use of fire must be excluded.
"fn many of our restocking brush fields, in our valuable
watershed forests, the merest spark will start a fire, which, once underway, can be stopped only after a large area -is burned and iireparable damage is done. On such lands, once the situati6n is clearly understood, I have no doubt that public opinion will say 'Here let us have no camp fires, no smoking, no use of fire at all.'
"Aoads and tr-iils are an important means of controlling fires in the forests. To date, the Forest Service has spent over seven million dollars in California in this work. All motorists-and who does not motor-are thoroughly alive to the benefits of roads. During the past few years many miles of new mountain roads and trails, built by the Federal government, have opened to wide public use the hitherto iniccessible mountain areas. This road program will be continued as long as money is provided by Congress.
"New roads strengthen fire control by speeding up the transport of fire fighters, equipment and supplies. At the same time, they often result in an increase in the nu'mber of fires caused by visitors to our mountains. Only in rare instances will it -be necessary to exclude use of new roads and then only where country of extreme fire hazard is involved. In inost cases forest roads will be available for public travel, as well as for the primary 'purpose for which they were constructed.
"The fire problem," continued the District Forester, "extends beyond the National Forest boundaries to include millions of acres of privately owned forest and brush land' Protection of this is just as vital to the state's prosperity as is protection of the Federal foresti. The problem- is hopeless for the individual owner of land unless his holding be-very large. The expense of an independent organization is too greai. It is a state problem and has been recognized as such. The State Board of Forestry undertakes the pro-
tection of much of this vast territory. Through direct appropriation by counties, private owners and associations, a- ikeieton fire -organization has been built up.But the magnitude of the task is not yet realized. The efiort now made is probably not over a third of what will be required to really master-fires outside the National Forests.
"Masiery of the fire problem on all forest lands is a vital ,part of the cut-over land question. At an ever increasing iate, private forests are being cut, and a considerable part left unproductive. Already nearly two million acres have been cut over. Some of this land, instead of producing promptly a new crop of wood is now in possession of brush. California can ill afiord to lose any considerable part of her producing forest area. Even now with a lot of virgin forest left we do not begin to supply our own wood requirementsThe need for growing a substantial part of our own.supply will increase, in future years, and immediate attention should be devoted to the basic question of keeping land at work. Several practical things can and should be done to help the private owner, for what happens to his land is the crux of the situation.
"Aside from strengthening the state protection system, the obvious first need, some system of tax relief for cutover lands should be devised. Annual taxes represent a considerable item in the cost of growing wood, since the timber harvest is obtained only once in several decades.
"fn all these phases of the forest problem of California both inside and outside the National Forests each citizen is interested. ,We can not separate the recreational value of forests from their commercial value and consider it exclusively. A vigorous and constructive national and state forest policy will both assure the economic benefits of forests and perpetuate their value as recreation grounds."
Columbus got a idear, borrowed a boat and brought home a world. Lots of folks thought he were wrong, perticulerly Edditers and Efficient Experts, and them is the lcind of fellers that is harrassin me in my own idears.
Since I has been in the Lumber business I has had an idear an I ain't had no other since an ain't I been setting' down here with a car or so of the cheapest Lumber, a few buckets of Paint an' Putty and a keg or so of Nails, a sample lot of winders an doors an has been an still is making them dealers in this town that has large stocks of QUALITY BUILDINC MATERIAL WiSh I wasent here when it comes to Gggerin a bill an tryin to get a price for their Lumber?
I has a system of my own about figgerin bills and THE STUFF THAT I AINT GOT I FIGGERS AT THE LOWEST PRICE SO THAT THE DEALER THAT HAS GOT IT CANT GET NO PROFITABLE PRICE even if I cant fill the bill, an I is still doin business at the same old stand and aint busted yet, fer I has the CHEAPEST .LUMBER AT THE CHEAPEST PRICE.
Cheer Up-the less you have the more there is to $et.Ga. F. Hofi
4th Streets, is a 6 story and basement, steel frame concrete reinforced structure, with foundation and walls to support 4 additional stbries. Will be ready for occupancy before the close of the year. Total cost $250,000.
The Building and related industries of the San Diego territory show steadily mounting figures for the first five months of. t926. Between January lst, and June 1st, the City of San Diego issued 3449 building permits aggregating $8,041,015-as against $6,936,2n for the like period in L925; of this amount $4,600,000 was for Dwelling Houses. Ninety-two per cent of the total permits was for New Structures, T/o for Alteration and Repairs and, l/o Miscellaneous. Of the New Construction, 64/o was Frame, 22/o Steel and, Concrete, and l4/o Brick. The record day was April 7th, when 29 permits, aggregating $393,160 were issued.
The smaller cities and towns of the County show similar advances over the like period f.or 1925. Activity in the down-town district continues unabated. Among the larger buildings now under course of construction may be mentioned the following:
The NEW SPRECKLES BUILDING on Broadwav between 6th and 7th Streets, 13 stories and basement, -steel frame construction reinforced with concrete, and costing when completed about $2,250,000. Ground floor will be ' u:9d for stores, etc., and the remaining 12 floors will prpvide nearly 500 office rooms. Is now about one-third cbmpleted. The PICKWICK TERMINAL AND HOTEL. occupying a half block on the north side of Broadway be. tween Front and lst streets will be eight stories and basement, constructed of reinforced concrete, and will cost completed about $500,000. The first floor and basement will be used as a gtage terminal, and the remaining floors as a hotel. The building is now about one-third completed. The CALIFORNIA BUILDING, 100 x 200 feet on the South side of "C" Street between 3rd and 4th, will be eight stories high, is of reinforced concrete construction, and cost $450,m0: Now about 2O/o completed. The Y. W. C. A. BUILDING on northeast corrier of 1fth and "C" streets, a five story 'and basement reinforced concrete structure 100 x L42. is about'one-fourth completed. fts construction cost is $S5O,- O00. The BENBOUGH FURNITURE BUILDING. occupying 100 x 100 on the southeast corner of .,B,, and
.dmong the larger projects for the near future are the MEDICAL AND DENTAL BUILDING, to be 1OO x 1OO in size and 13 stories high. It will accommodate about 200 physicians, surgeons and dentists and cost about $1,000,000. Work will commence the middle of July. About July lst ground will be broken for the SAN DIEGO ATHLETIC CLUB B.UILDING. This will occupy a ground space of 100 x 150 and will be 13 stories high. The cost will run considerable over a half million dollars. The IIOLZWASSER COMPANY is planning to erect a 14 story building on the northeast corner of Broadway'and 4th Street, as an addition to their present store building on Broadway and 5th Street. This -structure is to have-a sub-basemeirt for the accommodation of customers' autos. Details will be made public in the near future. Other large fireproof Class "A" buildings are being planned and will doubtless be under way before the end of the year.
Lumber shipments to San Diego are steadily increasing: from January- lst to June Ist, 1926, the watlr shipmenls aggregated 46,800,000 feet, rail shipments 5,200,000 fett, and the local Benson mill sawed 9,500,000 feet, making a total o{ 61,5@,000 feet for the first five months of. t926.- During the same p-eriod 3,500,000 feet of Hardwood was shipped into San Diego territory. Ninteen-twenty-six shipments exceed those of the corresponding period of 1925 by about 2ovo.
San Diego rates 4th among the California cities in Bank Transactions. From January lst, to June lst, 1926, these aggregated 9324,862,118 as against $274,749,775 for a like period in 1925.
The several Building and Loan Associations report a steadily rising volume of business. The heavy rains of {pil gave an ample storage of water, sufficient to supply the City and back country for a period of from 3 to 5 yelri on a basis of a normal increase in population,
All indications point to a steadily increasing consump- tion of Lumber and Building Mateiials in this-territoryl nothing- resembling a boom, but a fair and healthy growth. {e-re the_ dealers getting a fair and reasonable'piice tor their lumber and materia--ls there would be little bf wtrich to complain so far as this portion of the State is concqrned.
We are specialized Wholesale Dealers In ttrese quality Products.
Cedar Shingles
Redwood Shingles
Redwood Shakes
Redwood Ties
Redwood Posts
Douglas Fir
Lumber and Timbers
White Pine
You can't improoe either our grades or our sertsice. Make us prooe it.
The American farmer utilizes approximately one-third of the nation's lumber production.
One-third of our population live in farm homes, in which there is a tremendous investment. The value of farm buildings is second only to the land itself, and represents about one-sixth of the total value of all farm property including live stock and equipment.
Over 98/d of all farm buildings are constructecl of lumber, according to the Department of Agriculture, with an average of. 7l buildings on six and one-half million farms.
Ca,lifornia farm buildings, according to 1925 census, have a value of some 362 million dollars. The rate of increase over l92O was nearly 25/o and averages close to $15,m0,000 per year. The total number of farms is now well over 136,000, having increased practically L6/ain five years.
The day of the big farm in California is over. Far greater activity than in the past, in subdividing lands into small individual holdings, ,may be expected in the future; in fact, rs now rn progress.
The cutting u'p at this time of over 500,000 acres in the San Joaquin Valley, similar offerings of over 5O,000 aores il t-hg North, with a great number of fruit and poultry subdivisions in the South, and elsewhere, ranging from 1-000 to 18,0@ acres each, will lend tremendous impetus to the bui,ld- ing of farm homes and other buildings.
In the development of small truck and poultry sub-divisions there are over one hundred wel.l organized concern,3 actively engaged in selling and settling great communities.
New homes must be built in all; new dwellings, new poultry,houses, garages, implement and storage h6uses, birns, tanks, silos, milk houses, fences, etc. Accessories and equipment of every description are needed, with subsequent' additions to both pr.esent and new structures to providi for expansion.
T!t. outlook, in California particularly, ls bright. Neu, levels- are repeatedly being reached in the produling acre. ages'brought into bearing, and in the ircrease and vilue of live stock.
According to State and Federal Statisticians' reports, ihe value of 'live stock in California on January lst, was over I$/o1-greater_ than at the same datC last j,ear;'a gain of nearly 19 million dollars, with a total value-of all livi stock well over 200 milliorr dollars.
Current increases in bearing acreages of fruit incluctrg grapes and nuts, will average from 8 to l0%, with bettei than fair crops in prospect.
- Increased__ acreage in crops such as artichokes, cantaloupes, cauliflower,- celery, lettuce, onions, peas, potatoes. tom-at-oes, watermelons, etc., will run trom lO/o to as high y 3l7o g,reater than last year in the important produciig distrlcts.
The average farm income in California is more than double that of the East and Middle West. The farmers, dollar everywhere is rapidly gaining in purchasing power.
Over the State, as a whole, the California farmer is able, and should be encouraged to do additional and much needed buildiag.
Nowhere is there greater need for modern improvements and additions to existing homes and various utilitg buildings or for entirely new structures to keep up with the march of progress and expansion. Whether the farmer continu'es to give the same distinctive recognition to wood in the future as in the past, depends very largely on the retail lumber dealer whose influence is so important in most farming communities.
The farmer is spending huge sums o:r many items of far less economic value or importance to him than on lumber, chiefly because they are better exploited. Surely a more aggressive effort by the lumber dealer is doubly warranted when it has for its object the sale of lumber with which to improve and better equip the farm, to increase its profits, and make the far,rn a better place to live.
Recognizing the value of complete plans, specifications, and bills of material to encourage and make lt easier for the farmer to build, the CaliforniJRedwood Association has established an Agricultural De,partment to assist Lumber Dealers, FarmerJ and Agricuitural interests with farm building problems.
Plans and specifications are made available, that when followed, result, not only in better arrangement and appearance, but that avoid waste of material or labor. and insute greatest economy in choice of lengths, sizes and grade-s of material most- suitable, as confirmed by years of practical .experience in modern farm building design and construction.
Actions speak ,loudor than words. Sales have been materially increased and new farm business has been secured where dealers have built and displayed demonstra- tion farm fixtures and accessories, poultiy houses, etc. Farmers have listened patiently to't6ose who would tell them how to do a thing, but they prefer to be shown.
N9t only. are many dealers helping their far.m trade by furnishing free plans and specificaiions now made available, but they are making new friends and creating new business as well.
The farmers need this cooperation; modern merchandising demands it. They appreciate this service as much as the Dealer appreciates fiim business.
\{r. Frank Wright, of the Brey-Wright Lumber Company. Por_terville, accompanied by Mrs.-Wright and their d"yghl._: fl.arjorie, i-s on -an _e_xtenf ed trip through the east.
Ur. Wright attended the National Convention- of Rotarv. at Denver, travelling from there to New york, philadetphia. .Boston and other eastern cities, returning home by'way of Yellowstone.
A Motion Picture Stat's aeorrrt of a visit to thc Redwood Fo'reste of thc Harnmqd Lurnber Coropany in Hurnboldt County and hcr impressirons of the logging and manufacturing of Rcdwood Lurnhcr.
As c4neascd in a letter rritten to Ar H. Crrcnod, Assigtant Managgr of the Harnmro'nd Lumber Co.
Since arriving at Eureka and being introduced to thc wonders of the logging opcra- tions of that scction of California, I havc boen wondering, as thc magnitude of thosc opcrations unfolded itself to me, whether an expression from.me would in any way scrvc to convcy my personal gratitudc to you-not alonc for the opportunity you havc givcn our Company to secure othcrwise impossble scencs-for their productions-bu,t for thc op.
portunity you havc givcn me to gain a emattering kno,wledgc of an indusfir to which I havc heretoforc given scant attcntion and of given which I now find I knew absolutely nothing. Or pcrhaps I shoutd say I knew less than nothing, fc what I thought I knew I find was all wrong.
Like most pcoplc who havc nev6 followed a log fro,nr thc cutting on Orrough the various gpcrations that finally result in its bcing turnod out nniehed for building pu.rlro6es, I had always had a hazy eort of idea that trces grew in grows; that tb€y wef,e cu,t down somc way (I never paused to figure out just how) and that they werc put on trains by a means I had nevcr stoppcd to thin& about and that eventually they werc received at the mill. As I recall my ideas of a rnill, I sc€m to sec a building about thc sizc of an ordinaty planing mill and if I had bcen callcd upon to guess at the nunxber of mcn qnployed in it, I lxesume I shordd have estimatcd not more than thfufy or forty. How thcy got the logs moved around to bc sawcd had ncvcr occurrd to tnc, but it would not havc bothered me, for I had always imagincd a log was a stick of wood that could be lifled and ewung around by one or two average mclt. firis was as n€ar my idca of the industry as I can cxl[ess up to the time of our arrinal at Eurcka and subsequent visit to yorrr carnpe and mills. Then camc thc awakening. And what an awakeningl
On ttre day following our arrival, in the company of a Hammond Lumber Company repreeentative who acted as guide, several of the mcmbers of our party motored out to ttrc woods. It was on this ride that I fust bcgan to got some sight conception of the size of a real log. I looked at the base6 of several and tricd to readjust my mental attitude. For thesc did not resemble any logs I had ever seen- They were not logs, but vcgbtablc mountains. I paced around one of tho averagc size and found that it took more than thirty pa.ccs. Then I looked up ator rather say tovards-its top. Standing besidc the trunk it could not be done. I could not bend my head back far enough. It is com,mon custom in thc city to smilc at our cormtry cousins who percist in craning their necks to lok at our tall buildings. In the woods I found the situation renrerscd as I caught scvcral .men srniling at our inclination to crane our necks towards the top of the trccs.
We were lead to a prece of virgin forest whiich had not bcen rcached by thc cuttins crews and we werc left to feast our errei on it. Hills upon hills covered with ihe torirering rodwoods. Trees, trees, trees,-f had ncrrer imagined thcre were so many trees in the urorld. Even now. I wo,nder if I can possibly havc bccrr rnistaketr; if it might not
have been an optical illueion. And yct I know it was not for thcy sard Ham,mond Lumbcr Company has scventy thousand accs just like it; enough to kcep their mills busy for nearly one hundred years.
From these trec covered hills, wc movcd on to the scencs of 'the cutting. Then, for thc first time, I bcgan to realize how laughabh had been my conccption of the industry. Somewhcre I had secn pictures of men swinging axes at trces which looked as though thcy would fall after a few minutes cutting; hcre I found they planncd the cutting of each trce alnrost as carefully as thcy plan the launching of a ship. They studiid-the grain of thc wood, thc position of its branchcs, thc topograp,try of the ground and cvcntually carn to a decision as to thc proper way to allo,w it to &op. To rne this sccmcd a frishtful wastc of time un:il I was told that felling a tree impropcrly might rncan a loss of several hundred dollars cithcr in damage done to other trccs or in damage done to th: trcc itsclf.
"Scveral hundred dollarsl" I saiC. "For heaven'g sake. How much are thcse trees worth?"
Our suidc lauchcd.
'Vdl," he replied. '\ll/c have cut thcm that rperc worth as high as $5000 in finishcd lumber."
Wc werc fortruratc in b:ing present at thc felling of one of the larger trees. f say we llccre fortunate for it is a sight worth sceing, yet I hope never to see it again. Perhaps a smallcr tfee would not affect onc so. but this giant waa more than ten feet through ihc trunk. and f cannot guess how many fect in. hcight. At first there was sound of cracking and splittirfg. Thcn canne a reDort or two ttrat sounded like rife shots. Then to me, as f stood on a rise of grormd, it seqned as though the whole forest was sobbing. There was a moaning, a sighing and a whining that rose from the woods and made one's hair stand straight up. By this time the trce was leaning well-over and gaining in momentum. Thc low moan rosc to a wail. the wail to a whine and the whine to piercing strrick Minglcd urith thc shriek came a crash beyond my feeble powers of description, and the monarch lay like a drnng thing on its sidc. guivering. and the echoes of that last shri.k came driftins back from thc silent hills like voices raised against its death, f was filled with a rnixture of emotions which beggar deccription. For it is good to stand in awc of a work of nature as that scene made mc stand in awe of a tree.
Beforc the echoes were stilled and almost before the trde had finallv scttled the crew was swarming o\rer it like ants, clearing awav the broken lirnbs and making readv to "snake" it cut. Then camc thc cutting uo of the log into lengths capablc of being hauled on flat cars. Not until I had been heloed,upon the frunk did I truly rcalize its cnormous size. Then I began t6 wonder how it was possible to move it to the cars. Cortainlv no human power could do it. I ask.d about it and was takcn tc anothrr scction or the wnods. whcre th.v wcre doing the "snaking." Then f saw. Men rrerc tug-
ging at a stecl cable. They cventually belted it about onc of the sections of tree. I looked at the cablc, followed it with my eye to thc point of ite disap,pearancc around a finger of thc hills and saw no cnginc at the othcr cnd. I glanccd at thc mcn in the gang and wondered if they plarured to takc hold of that cablc and haul out thc log by hand. Thcn camc a scries of signals and suddenly thc line tightcned. The section of log rnovcd slightly, tlesitate4 then rollcd partly orrer and finally lcapcd clear and startcd lu,rrbcr- ingly forward, half-sliding. half-rolling towards the point of hille afound rhich it disappcared.
Wc followed and thcn I found it was a donkey engine that had been doing work and I was glad I had not voiced my question aa to whethcr thc rnen would haul the log by hand. That is thc slogan of the lumber industry. Let no work be donc by musclcs that can be done by steam. It was a hoict that liftcd the log to a fat car. It ras nor practically gqitting timc and thc train wae rcady to lcave for the mills.
Our party entered thc machinc and startcd back to Arclta and the hotel. It was a qui,ct crowd that rnadre the rcturn trip. It nray secm to Itou that the most natural thing would have been for us to talk about whal we had sccn For thc othcrs I cannot ansrcr, but I know that I had all I could do to think about it, without attcmptins to discuss it, It was all too big to 5c ulcd as a topic of light conversation'. That day had mcant for me thc shattering of conceptions I had since a child. An industry I had nevcr errcn considcrcd seriously I now found was bigger than anything I had cver irnagined.
On thc following day we visited the Hammond Mills across thc bay from Eureka, to watch the rcnrainder of thc operations anil to lcarn what was in store foi the loss aftcr they had left the woods. Perhapc -trt,y ctpcricrrce of the day before should have prcpa.red rne for what was to follow. But it did not. I could still imagine the little plant I had always had in mind as a saw millprobably the relic of some picturc I had seen of an old-fashioned water whecl concern thcy uscd to use to decorate calendars and valentincs with. You who are familiar with thc.industry g3n inagrne my feelings when r, stcplted rnsrdc.
I found the establishment so big as to be divided into depa.rtments, departments ao widely removed from onc another that men working in one might never come in contact with men of anothcr though they worked for the sarne concern a year. My recolloctions of that day's sights are confilsed. There rras too much happening at the same time. For variety of interest, it was worse than a three ring circus. I would just become interested in one thing when something else would attract me and within five minutes after entering the rnill, I was completely lost, wandering about, vagrrcly listcning to my guide and his recitation of figures, facts and statistics, and wondering how the mind of a man could havc conceivcd and accomplished the pcrfect system that handled the -thousands upon
(Continued on Page 88)
To lhe lumber truck operator, time is money. Lost time always meana lost profits. Hence dependable service counts.
The t{rree convenient locations of Truck Tire Service orlr corps of skilled mechanicr . . and modern service facilities are solving the problem of overcoming delays for a large number of lumber truck operators here in Los .dngeles.
It is enabling them to keep their trucks rolling on regular schedule, with t{re least possible loss of trucking time.
(Continued from Page 85) thousands of feet of lumber that daily passed in at onc door of the mill as tcn foot log8, and camc out chutes on the othcr side of thc mill markctable lumber, sawed, sized and, save. for the seasoning process, ready to beconrc walls qf houses,
There were the saws that cut through thc ten and fifteen foot pieces of wood like so much checse and left thcm in rathcr shapcless Blab!. Thcn came the carriers to lift these slabe and run them through other saws which cut therr into other picces, still ernaller and rnorc nearly t$e shape desired. Nor was this wo,rk done by otrc saw at a time. A log would be shovcd mcchanically into the tceth of a wholc gang of saws that would make half a dozcn pieces of it at onc swoop. Smaller saws would take thesc picces and handlc them thc sarnc way. Over hcad carricrs whizzed back and fort[ a man riding in each and dirccting the motion by a lever. And the shinglc bolts pickcd up and tocsed around like nratchcs and finally thtown where they belonged. Then a zzzzz+rtrrtringt--and what had been a "chunk" of wood wae now a sholper of fying shingles and in thc samc brcath these shingles were no longer fying, but were liftcd by machincry, balcd and lcft in thc shape I had been uscd to sceing thcm in the city.
To attempt to go into the dctails of that
da/e sights is too great an undertaking. As I look back on it, the most wonderful part of it dl ir thc fact that from the tinr the logs enter the rnill, until thcy cornc out lumber they are practically untouched by human hands. Thc whole process is no longer one of muscle, but rather one of mentality. Mcn sit quictly savc for their eyes whichr arc alwaya buay. Thcrc are key-boards and levers to bc manipulatcd and tiese levers and keyboards pcrform sontc Bilent function that tcts a machine to lifting the wood and placino it wherc it bclongs. And the pulling of other lcvers and the punching of other keyboards cause othcr pieccs of rnachinery to do to it what is rcquired by the man at thc levcr or keyboard of the machinc. Ncwr bcfore had I been so kecnly awarc of man'g advanccment as on that day. Ncver before had I been able to appreciate the extent to which man has made things his sl-ave. I saw him lift, with his mind, what hc and an army like birn could not have liftcd with their rnuscles, handle it like a feather and bring it out exactly as dcsircd.
My experiincc sincc coming to Arcata and visiting Itour carnip has been a libcral educatiqn. I havc a grcatcr rcspcct for rnan and his ability in thc making of picturcs during thc past four years, I have workcd in many intercoting placca; among the rnines of Ncnada: on cattlc ranchce'in Arizona and California; wc have had access to and havc used
cvcry departrncnt of rarlroad; b-efore ooming wcst, I had been through the Chicago pacLing houscs; fascinated, I have gazed at thc strange sights of the Hawaiias and clse' wherJ, but_I fccl that I can say without re!ervation that tfic most stupendous single in' dustry, the most Srippins scries of sights I havc ever seen arc those attendant upon the felling, hauling, and milling of redvoods on the Hammond Lumber comp:rny's propcrties at Samoa.
Whcn you so kindly volunte€red to Slant us permission to use your property here for our serial production, I was grateful to you in a mi1d. conventional sort of way, I felt it was vcry nice of you and all that sort of thing. I am writing you norr to rclteat that sratitude, raised to the nth power so far as the film production is concerned, and personally plact myself in your eternal debt for thi o-p'portunity you have grven me as an individ'ual to see with my own cyes a rcal worh the wo,rk of real men, and a work which mearrs so much to civilization. It hag broadened mc, I think, for it has nradc mc rcalize the smallness of a lonc human and his powerlessness. It hag made me undcrstand something of what real power ia and for that I than[ you It is good for thc average lrcrson to be brought face to facc with such a powcr occasionally that he may roal' ize how frightfuly small he' aa one pelson' really counts in the Grand Schcme of thiqp.
Muufecturod By
tcbrftr Bror thhrlc Co.
Nrtlood Lurbc I Mlr. Cc.
Jo CrcL thhgb Co.
Rlpby Crdrr Go.
Uldcra Shlldr Co.
Mortaarlo, WaaL Hoqulen, lVuh. Atoh. Werb. Abrodo, WerL. Abrrdm, WoL
We are in position to furnish your requircmcnts in all kindr of Shinglcs, either Grccn or Kiln DriGd' for alt rail or watcr shipment, and in order to better serve you havc opened a gencral sales office in the Finch Building, Aberdeen, Washington.
'Wc manufacture: 6/2 Extra *A*'s
5/2 Extra *Af's
Extra Oears
Premium Clears
XXXXX Perfect Clears
Eurekas Perfections Royals and all corresponding second grades
Few building territories-regardless of conditions-are ever actually "milked dry". Most salesmen stop before the dry point ls reached.
That there are opportunities for profit that are not com- nary avenue of sales. In many cases the dealer is already monly tal<en advant?ge of -by most of the retail lumber selling lumber to these cotrce.ni but has, himself, overlooked yar{s and planing mills is a fact emphasized !y Mr. _Lq Rqy the possibility of taking care of the specialty business at H. Stanton, president of E. J. Stanton & Son, wholesale the iame timi. lumber dealers of Los Angeles.
Several customers of this comDanv have built uD a considerable trade in specialties by^ letiing it be known that they.can supply lumbe-r for the unusual-purposes as well as for the more common forms of construction.
A recent example is the success one retailer has had in the sale of hickory spring boards to Southern California plunges. Rarely did the orders exceed two boards but the business was easily obtainable and the profit well worth the effort.
, From their huge stock of Hardwoods and Pine, E. J. Stanton & Son can supply practically any demand, arid dealers who have taken advantage of this iact have made money over and above that realized from normal activities. The sale of oil well timbers, mining timbers, airplane lumber, reach_ and pole stock, bending oak for ship building, panels and plywood, and similar items does rot-require an investment in stocks on hand, for the retailer can secure them on short notice from the Stanton yards when the sale is made.
Dealers and planing mill operators who take the trouble to check up on the users of lumber in their territories will undoubtedly find some that are going far afield for certain specialties , which they would 6e delighted to purchase locally if they were only aware of the possibility bf doing so. Once sold, these concerns or individuals become steadi customers and .frequently their purchases grow to quite slzeaDle proporttons.
As a rule, too, this type of business is less highly competi- tive and carries a higher percentage of profit ihan the ordi-
In a recent issue of the National Real Estate Journal a Mr. H. R. Bingham wrote on the wisdom of substituting other materials for wood in the building of homes, and giving many figures fo back up his suggestion.
Dr. Wilson Compton, Secretary-Manager of the National Lumber Manufacturers Association, rep,lied to him with strength and dignity in a succeeding issue, and drove home many very interesting facts concerning the present stand, cut, growth, and future of the timber resources of the country to refute Mr. Bingham's suggestion that the timber of the country is about gone.
But one hit he made on Mr. Bingham was a notable one, as regards the inflammability of wooden homes. Mr. Bing-
"From the retailer's point of view," said Mr. Stanton, "the supplying of lumber for special uses should be well worth while. Wholesale dealers like ourselves have the material on hand for. prompt delivery and it is unnecessary for the retailer to tie up money in stocks. It is simply a matter of searching out the prospects and frequently-they will be found on territory already covered bv- the ietailer's sales force. An extra *oO, " pfioned order..and the ledger shows a pieasrng profit from a new source."
E. J. Stanton & Son carry a stock of hardwoods that is sa_id to be unsurpassed for -variety and completeness any- where in the Wist. Practicallv el,.rv kind of hardwoocl even to the rare woods of the Orient ar-e represented. They are able to supply any demand that is likely to arise. Thi! con-cern iorygllr large quantities of Philippine Mahogany and other Philippine hardwoods and is also mill distributor of California Sugar and White Pine.
Under the direction of Mr. Le Roy H. Stanton. son of the founder,_E, J. Stanton & Son hai achieved prominence not only in California but throughout the country for excellence of material and prompt service. Branch- offices for the handling_of Eastern business are maintained in Chicago, New York, St. I-ouis and Norfolk. Va.
As announced in a recert issue of the "California Lumber Merchant" this company is planning still further expansion and details are now being worked out for new main yards on a site recently purchased at Alameda Street and Tweedy Road. Covered storage will be provided for stocks in eicess of 20,000,000 feet, an amount hitherto unapproachecl in hardwoods anywhere this side of the Rockies. -
ham made the statement that in a single year 162,42Z lrame homes burned, as compared with 37,53L brick homes. Dr. Compton accepted these figures as facts, and then called attention to the fact that according to the best figures of the United States Department of Commerce there are more than four times as many frame homes in the United States as there are brick. Since Mr. Bingham's figures showed that the number of frame fires were slightly over four times the number of brick fires, it would tend to show a.pproximately the same proportion of fires in brick as in wooden horrnes. Wonder what Mr. Bingham thought of that?
..Portland, Oregon, June 18.-Henry Schott, manager, West Coast Lumber Trade Extension -Bureau, Seattle. iai announced the appointment of John B. Fitzgerald, foi five years editor of the Four L Lumber News, this city, as pub- licity-manager for his organization. Fitzgerald-ieft'here lune 12 to take up his new duties at Seatti-e.
That's what Jack Dionne had, and that's what Jack Dionne "put over" when he started The California Lumber Merchant, four years ago, July lst, and the Idea is still go" ing strong.
And that's what we are trying to put over. in our cofitmunity-ONE BIG IDEA-and that Idea is "Own Your Home."
How are we chiefly doing it? By everlastingly keeping the Idea before the Public by ADVERTISING. And that's what I really want to talk about.
We are so absolutely sold on. the Advertising Idea, that we think it, we live it, we tell it and we almost have it with our meals. Before in these pages have been lots and lots of articles on Advertising, but it really doesn't hurt to review them once in a while.
,What we all should do is to use all the Dealers' Helps, use the "tie-ups" with Nationally Advertising Campaigns (where one sells Nationally Advertised goods) use their cuts and mats, send circular letters and don't be afraid of using Newspaper Advertising.
we can have at any time all the Front Page Publicity we want about any building or home, or anything in which we are interested. Newspaper Reporters are always glad to have it. Building activity always means a prosperous community, and that makes us seem to be growing to an outsider.
Use everything you can get a hold of to Advertise Homes and the various materials you carry.
One way we chiefly try to advertise is to make friends with all we meet (not just for,Advertising purposes, because we are naturally friendly) and to show to everyone who comes into our office, hospitality and cordiality from the 'school children, who come in asking for caps and pencils, to the real customers who buy small or'large bills of lumber. We try to make them feel welcome and at home, so that they will come again and bring others with them.
Even in written advertisements there should be a warmth, a hospitality, a friendliness and above all sincerity. This combination is something that is hard to beat. It holds "that something" that we are all working for. It holds "ONE BIG IDEA" and puts it over.
Newspaper Advertising may seem like a loss of money' We can't all be Jack Dionnes but we can copy after, steal when the rates are high, etc., but in a small com'munity it his thunder and his id.eas, and put them working for us, and is especially advantageous to the Dealer, as it gives him we can all Thank him ard Congratulate him, and Wish him Publicity that he would not have otherwise.
MANY More Happy Birthdays for The California Lumber
Just because we advertise regularly in our local paper, Merchant.
,SOUTHERN C.ALIFOiRNIA'S MIUSIC T,EMRL:E TO The guest conductors will be Walter Henry Rothwell, OFEN Los Angeles' own; Modest Altschuler, formerly conductorHgllywood Bowl. devotees witrl witness something de- of the Russian Symphony orchestra; Pietro Cimini, famed cidely novel when, for the first time in the world's history, four -conductors will direct the same symphony orchestra for his five years with the Chicago Civic Grand Opera and within one concert.*"i"L. rrtis wilt-'ocJur-tie night oi as a symphony conductor in Russia; and Adolph randler, Iune 22, at Los Angeles, wien the Bowl is dedicated' with conductor of the pion_eer Los Angeles Symphony and of the I *orr rp"ctacular "ptogt"- of music and dance. Tandler Little Symphony orchestra.
Your cugtomers naturally expect you to recommend the best and most economical materials to meet their requirements. Buttress plaster lath offers you an excellent opportunity to build good will, for it never fails to give complete satisfaction to architect, builder and owner.
The next time the question of plastering materials is put up to you, recommend the stronger, firedefiant, sounddeadening plaster lath-Buttress ! Buttreec Manufacturing Cr., 6910 So. Alameda St., Lor Angeler, Calif.
Plastercrs lrefer to zaork ozter Buttress In' terior Lath anil Erterior Backing because of the smooth eaen plastering surface and the assuronce that the iob will be satisfactory when contPleted.
It ir nrdc of pure gyltsum cornprerc4-betwGcn two laycre of rtroni chiiboar,4 and carefully tcrtcd for uniform thickner and wcight.
3.
Itr rtrength prcvents brceLagc end conrcqucnt wa.tc. Therc are 3300 punchcd, rough bumpr to thc lqqlrc yard, providing -thc bert Lind of a urechenical kcy and an ideal plartcring rurface.
Buttrera providce an e.ven, unbroken tuction to plartcr after application and will not rPotr crack' crawl or buckle.
The big l6i'x4t" eheetg cover four rtudr and provide a rigid bracing for the cntire rtructurc. In l,athing a raving in both labor, nailr and material ir cfrectcd.
A rimilar raving in plartcr rcrultr from thc fact that the plarter rle6 ir of uniform thiclneu throughout, and no plartcr ia forced back through crcvicer, ar ir thc care with other lathr.
Thc finiehed job ir morc ratirfactory to thc owncr, nore profitable to the buildcr ud contractor.
Tho usc, rcplaccmcnt and protection of t]re timber of this state have a-vital bcaring upon the well bcing of every man wornai and child in Superior California. iruly the lorcsts concern us all. Thc appeal of sentiment c'rists for evcry man wtid has a dioo of the old savagc blood in his vcins: th-e appeal of ttre material is thcre for the coldcet of business mcr|. firc man of advcnturc and ro,rnance, ttte out-door mar\ the man of industry, of hard factc. of dollars and cents. thc rarrchcr btrsilyengagcd in pnoducin! crops- ot llvcstock, fruit or grains-all arc Dourd to the forcsts.
Of all thc natural riches wittr which Amcr- icans have bccn cndowed, nonc have sur- passcd in uscfulness those of the forcst. Without thcm development of the continent would have been sct back for many decades. The forests supplicd the early caih of thc pronGc-rE, thc- housing, the bridgeq thc wag_ ons, thc trains, the tools, tho roadbcds of the railroads, fcnces, and thc thousands of other cssential needs of our fathcts. The forests arc_ cqrlally itnpo-rtant today. Just onc examptg becausc of paper the wholc ph-ysical basis of thc printera' lrt, thc universal -use of thc printed word, the mcans of busincss transactions on colossal scale. arc founded on thc forests. Can you visrialize Amsica as wc know ig forginC ahead with- out thc printing press? It could not run. Public cducation would collapsc, the ncwspapcrs would ccase to exisg books would be gcarcg, advertising would be practically eliminatcd, and all business wouid rcvert to thc primeval days of bartering goods in open markets.
Forests also have a profound cfrect uoon water flow, the life of thc West. Consider the importanco o{ water in Supcrior Cl ifornia o,n navigation, on hydro-eltctric power, on sanitation, on agriculture. particrilarlv irrigation- The forestJare the agencies thai slore gp the-winter rains and snows, issuing them forth during thc sunmer as they mai be necded and preventing rushinc [orrei_ ti4 floods from swceping away tFe fertile soil, and carrying devastation from the mountains to the sea.
-Fortunately for all mankind, the forests of all natural rcsoufccs, can be reproduced. Mineralr once mined and used are -gone foreyer. Trees can always be grown for all Unre to come provided our people become forest-conscious and give trees the minimum care which thcy so richly deserve.
In California greatcr progress has been made- in forest replaccment and protcction than in any other section of the nition. In thc last few years a change of attitude has taken place in the mind of the lumbermcn who are most closely in contact with the forests. Whereas in the past the lumber industry was migratory in character, moving on from onc tract of timber to another. from onc rogion to another. it has settled'down to stay on thc Pacific Coast. With no other available resctvoir of chcap nature-grown timbct available, it has become necessary to consider futurc nceds from a new ansle. For the first timc in the nation's histort it has comc to the point whcre wood for- futurc usc must bc raised in man-cared-for forests"
Scvciral ycars back a few far siglrtcd rcdrood lumbcrmcn realizcd that to makc thcir
industry pcrrnanent they would havc to grow thcir own trccs. A careful study of cxisting conditions was madc to dctcrminc what could bc rcasonably expcctcd in thc way of raising sccond growth rcdwood trecs. Compotcnt technical assistancc was employ- cd. Over a hundred natural sccond growttt rcdwood plots were accuratcly measured and thcir agca determined. Thcy put through thc sawmills sarnples of the second grorth trces that had sprung up following thc pionccr ox tcam logging of rcdwood for building materiale in th- days of '49. Results of the study showed that redurood could be raised as a crop; a crop that would mature in 60 or 70 ycars, but ncvcrthele--a crop. Furthemorc, a crop producing as much wood to the acre as evcr existcd in many of thc virgin stands of timbcr.
With this information in hand, thc oroblem bccamc onc of ways and means of gct- tin$ tlle young trccs started after harvesting the old ones. About twenty-five pcrccnt of thc cutovcr land is naturally replanted by naturc through sprouts that spring up fro'nr around the stumps of otrd trces. To incrcase this amount, lfic hunbenncn havc devoloped rcdwood nurserics wherc planting stock'can bc raised from eccd. Last wintcr ovcr thrcc million scedlings werc growing in the nurseries located at Scotia, Fort Bragg and Caspar. Of this nurhbcr some trpo million eix hundred thousand werc sturdv cnough tn ocrmit traneolanting. This made it possible for the redwood lumbermen to actuallv 8et out on their cutover lands ovcr two and one-half million young trees, coVering about gix thousand acres. Inasmuch as there is sfanding over a hundrcd ycrs' supDly of virgin redwood, amplc timc rill be afford.d for the socond crop to rcach mcrchantable sizc beforc the old supply is used uo.
Reforestation in the pine rcgion is morc dlfficul+ bccausc the pines do not take kindly to artificial planting in the Sierras. Ncithcr do they grow as fast as rcdwoods, thus postponing thc time when the crop will mature and returns will be reccivcd on thc invcetment. As a result the Forcst Service and private lumbermen havc adooted the policy of rcmoving the old trces with as little damage to the natural second growth as is practicahlo. Thc curover lands are then oatrollcd to keep fires from burninc uD rhc young rimber. Here again California leads the wav in forcstry. for in no othcr region do privatc lumberme.n pay just as much to orotcet cut ovcr lands from fire as they do timberlands, as is their policy in this state.
Six of thc largc oinc companies are on a pcrmancnt yield basis, That is. they cut cach year uo to the amount that qrows coch ycar on tho halance of their holdincs. For instancc the Fruit Growers Supply Comoan. in on a seventv year curting cycle, which mcans a crooping of each acre once efery scvcnty years for all timc to come. The other oinc enmpanics on a pcrmanent hasis ari thc Midrigan-California Lumber Comnany of Camino, thc l)iamond Match Compqny of Chico. the Clovcr Valley Lumber Comoany of Loyaltort Pickcring Lumber Comoany of Tuolurnnc. and the Pickerinc r.umbcr Company of Sandard City. Combincd holdings of these corno:rnics is wcll ovcr a hdf million acrcg. Thc total acrc-
age of thc pine and redwood companics that arc on a pcrmanent operating basis is about onc quartcr of the total privatcly owrred timberland in the state.
Thc problems of reforestation arc many. Very little inforrnation is available on wayg and means of economically raising second growth timbcr on a largc scalc. To spccd up reforcstation work thc California Whitc and Sugar Pinc Manrt'acturers Association, to which most of thc pinc lumbcr comoanics of California and Southern Oregon- belong, have inauguratcd a Department of Rcsearch' and placcd a Forest Engineer in charge. His work is to discover methods whereby more trcc:s can bc produced per acrc of cutover land, at a cost within rcason undcr prcsent economic conditions. Aftcr all, as President Coolidge has said, "Our forest problcm ia a land problcm of the first ncagnitude".
The busincss of raising trccs is the busincss of using what would otheawise bc idlc land. Idle land pays no wages, pays no taxes, Bup- ports no industries. is a burden on all other business. The forcstry problem is thc probIem of determining how much can be invested in growing trcc6 today in rclation to the probable rcturns in scvcnty or onc hrmdred years from now. To tax annually a growing forest for scvcnty or onc hundred ycars, is likc taxing a potato crop scventy to one hundred times betwcen geed timc and harvcst tirne. The tax must bc srnall or the accumulated tax will exceed the value of thc crop.
California's lcgislaturo rcalizcd this featurc of raising timber as a crop and passed a constitutiond amendmcnt which will be on the ballot next Novembcr,'that does in effect providc for the taxation of scco'nd gtowth timber on a crop basis. That is, thc land will annually pay its tax but the growing trees will be exempt until maturc.
By far ttre greatest enemy of reforestation is fire. Firc can dcstroy in rninutee what has takcn man and nature years to produce. Fire may low the young scedlings, that will be the sourcc of our grandchildren's wood sup- ply. Fire may wipc out the young trces that havo been protected during logging opcra- tions, and the seed trecs that have been lcft on the ground to start thc next crop. Fire may destroy watersheds. Fire may dcstroy timber. homes and resources wc canno't afford to lose. Thc fire problem is your prob- lem. Thc majority of all fires aro mancaused. Carclessncss and ignorancc are the lifc blood of thc rcd enemy of the forests. Ovcr half of the man-caused fircs in California forests arc started by smokcrs and camlrcrs; pure carelessness. The lumber industry was rcsponsible for only four pcr cent of the fircs in 1924, and yet spends thousands of dollars in working out methods of reducing this number. Logging equipment has becn fire proofed to an extent ncver dreamcd of a fcw ycars ago.
It is possible for every rcsident of California to help in the advanccmcnt of prac- tical forcstry in the statc. Thc greatcst aid to thc forest is prevcntion of fire. Appoint yourself a committee of one to sce that yeu do not start a fire in the woods this summcr, trhcn you are out on that fishing or hrmtinc trip. By hclping to prevcnt fircs you will bc hclping in the movc to savc our growing trees for our groring childrcn.
The company expects to move their general offices into the new modern structure about July 5th, Brinker said, thereby releasing additional space badly needed for increasing production on El Rey roofing products.
The new administration building is being erected under supervision of Charles B. Harp. It covers about 2,000 square feet of floor space and offices will be all on the ground floor, as this system best fits in with the p,lant efficiency scheme, designed to coordinate all departments which are spread over considerable ground on account of the character of the work necessary in turning out roofing products.
Although El Rey roofing products are a complratively
new venture with this pioneer company, Brinker said the firm had built up such an impregnable reputation on their roofing felts, which they have been manufacturing here for the past 25 years, that leading contractors and building material companies all over the state have been quick to adopt their new guaranteed asphalt roofings as dependable products of standard quality for a wide variety of structures.
R. E. Brown, secretary of the company, called attention to the fact that several shipments of El Rey products have been ,made to Hawaii in the last sixty days from the Los Angeles Harbor and another large cargo went North to supply the demand in that section, only last week, while many carloads have been shipped to surrounding territory and the loca,l demand in the vicinity of Los Angelis is keeping the "El Rey" trucks busy every minute.
,When the Big Lake Box Company installed o n e Willamette Carrier several months ago it was with the in' tention of giving the machine a thorough tryout under every-day working conditions. The result of the trial is shown in the accompanying photograph Of three more Carriers on their way to the Big Lake plant, at Klamath Falls, Oregon.
Once the Willamette is on the job it'quickly turns its op' erating cost into a saving by speeding up the handling. One exclusive feature is the single lever lift control which
The r,ecent introduction of tractor logging in California has led the Forest Service of the United States Depart'ment of Agriculture to undertake a number of studies to determine how this method compares with others in common use, particularly from the standpoint of damage to young trees and seedlings. Since the small trees and established seedlings left on an area at the tim'e of logging lrom the basis of the next timber crop, it is highly important that they be damaged as little as possible in logging.
It was found that while tractor logging is consiilerably more destructive thae horse logging owing to the wider roads required and the heavier equi'pment used, it is much less destructive than most of the heavy machine logging that has b,ecome common practice in California during the past few years.
On the area studied four tractors had been used, two S-ton tractors to bunch the logs and two 10-ton tractors to drag the big-wheels by which the bunched logs were carried. The indications wer'e that greater care in the use of the smaller tractors might obtain even more favorable results.
The three Willamette Carriers shown are on the way to the Big LalTe Box Company, mahing four ahich lhis concern wiII operate.
makes it ,possible to raise or lower the lift shoes while the Carrier is moving. This is done by means of a patented disc clutch which operates independently in a bath of oil.
Another feature is the use of automatic stops for both upward and downward movements of the lift. This effectively prevents breakage of cables or shoes. Furtherrnore the flexible cable lift allows the shoes, when lowered, to rise and slide over rough planking without rack or strain to the frame or machinery.
Steering with one hand is easy with the offset front steering wheels which were designed to prevent side slip at turns and to preyent the wheels touching the load when turning corners. This makes it possible to make as sharp a turn with the carrier loaded as when it is empty.
With the Big l,ake Box Company so thoroughly satisfied with the dependable operation of Willamette Carriers it is confidently expected that many more of these satisfactory machines will soon be seen in the Klamath Falls district.
Mr. Ernest E. Johnson, of the C. D. Johnson Lumber Company, Portland, recently spent a couple of weeks in California, looking over their Los Angeles and San Francisco offices.
OFFICES:
SAN FRANCTSCO
Croclcr Buildlng Phoac Suttcr 6170
LOS ANGELES
Lane Mort3egc Bldg. Phonc TRinity 282
MTLLS:
FORT BRAGG
Californir
Adcquetc rtoragc rtocfr at San Pcdro
C^A,LIFORNIA
A reactionary is like a boy riding a hobby horse in the parlor. He thinks he's going fast, but he's just wearing out the carpet,Mcmbcr Californie Rcdwood Arociatior
I PLAN BooKS or WOPTH-REAL vALuE FoF? youp MoNEy.
More wooden homes are built from Williamson plans than from any other dealer service.
Here is a special Birthday Issue offer surpassing any we have ever made before:
3 PIAN B00KS, Nos. 30-32-36
25
Each Album Contains Photos Mounted on Linen. Floor Plans Mounted on Linen.
A Total of
75 Home Photos. 75 Home Floor Plans.
The albums are stiff-backed, attractive books. Dealer's name printed in gold on cover. Our special price for total is
If blue prints are desired they will be ,furnished as wanted for $1.50 per set.
(r(90 cash $'Iith grH?t - order I
The Soutrhern Pine .Association, the Long-Bell Lumber Co., and other great interests use Williamson plans for their retail lumber service, on account of their variety, practicability, dependability and beauty.
International Hoo-Hoo extends to the livest, rosiestcheeked youngster in the field of lumber journalism, congratulations and best wishes on this, its fourth anniversary of constructive service to the Lumber Industry.
Others may marvel at your progress; we of Hoo-Hoo do not, for we have seen the heights to which a policy of practical, cooperative service has carried our Order in recent years.
In its thirty-fifth year, the assets of Hoo-Hoo and the rate of its progress are greater than ever before!
In just about the same space of time that Jack Dionne and his associates have reguired to build up a remarkable lumber newspaper, 55 Hoo-Hoo clubs have sprung up in the United lstates and Canada. In just a little moie time+ince 1919 to be exact-38 Counselors have been appointed to represent that number of states of the United States, and provinces of Canada. There were no Counselors in 1919. Today we have 125 Vicegerent Snarks-in 1919 there were 58.
Including the Supreme OfEcers and the officers of clubs, there are now in the field spreading the doctrines of Friendship, Confidence and Education, approximately 300 officers -and their only reward is the satisfaction they get from practically serving their Industry, their fellow lumbermen and the public at large.
Since the last bipthday of thc California Lumber Mcrchant, eight new Hoo-Hoo clubs havc been formed and the groundwork laid for others. Many new members have
Washington, June l8.-Steel is not to displace hardwood as the frame material of automobile bodies, it was brought out at the recent lumber seasoning conference in Chicago, held under the auspices of the National Wood Utilization Com,mittee of the Department of Commerce.
In the consideration of the relation between the lumber manufacturers and the automobile bodv manufacturers in respect to the cooperation of the two industries for the best and the most economical utilization of hardwood in automobile manufacture, Mr. Kettridge of the Fisher Body Company, Detroit, stated that the lumber industry was ap- parently doing all it could already to promote maximum service to the automobile people. 'He added that in his opinion his company would continu,e to use wood in the manufacture of automobile bodies.
Steel, he said, had not proven wholly satisfactory, and he predicted that the use of steel framing would pass and that manufacturers who have taken up steil bodies would return to the use of wood. Mr. Kettridge said that he knew of only one good argument for using steel in automobile bodies, and that was to conserve lumber. if necessary.
Advices received here todav frorn Detroit assert ihat all the mapufacturers of the nerni baby automobiles, following the success of the various small cirs in France and EneI land, have decided to use wood exclusivelv in the fram,es 6f
been enrolled and a surprising number of delinquent members have voluntarily sought reinstatemcnt because of tfic outstanding work the Order is doing.
There are morc paid-up members at the half-way mark in the Hoo-Hoo fiscal year than for any full year in the Order's history.
To what may this remarkable development be attributed?
First, to thc linking up with the fraternal activities of a policy of practical service of direct benefit to the Industry.
Second, to the public recognition accorded thc Lumber Industry for its forestry activities as sponsored by HooHoo.
Third, to thc unswerving loyalty of the Order to the Industry and its products-manifested, for instance, in its defense of the wooden shingle and the wooden box.
Fourth, to the realization among lumbermen that there is a very vital nced for an infuence that wiil unite the diverse and widely separated units of the Industry on a common basis; and that Hoo-Hoo alone fills this need.
Hoo-Hoo played during its youth and it was not until ripe maturity that the Order took up the serious tasks for which it is so admirably suited. The vigor of youth and the wisdom of experience combine to peculiarly fit the Order for this constructive work.
"The California Lumber Merchant," at the age of four, and Hoo-Hoo, at thirty-five, have before them a big field for constructive work. We should go on plowing and planting it together, and the harvest will take care of itself.
their bodies. Wood technologists here explain that contrary to a rneasure of'public opinion that has been recently adversely created, wood has a number of superiorities to steel in the places where it is now generally used in automobiles.
It is notable, also, that all of the high-priced cars have retained wood for their frames.
The Pioneer Paper Company, of Los Angeles, is making the final shipments on one of the first orders of com,position roofing ever placed in California by the Navy Department. The roofing, several thousand rolls in all, is designed for use on federal structures in the Canal Zone and was shipped direct from Los Angeles Harbor to Cristobal.
Selection of the Pioneer product followed a series of exhaustive tests in which roofing materials were entered by a score of Eastern manufacturers. Following the selection of the Pacific Coast product, a large quantity of the material was shipped to Washington for use in the rehabilitation program in progress at Camp Lewis.
According to J. H. Plunkett, sales manager of the Pioneer Paper Company, the awarding of the Canal Zone contract Was the third government contract the concern had received within a few weeks.
the recent Purchasing Agents Association convention at Los Angeles
In Calilornia White Pine, Nature has produced a wood parts to Pickering Millwork Products the highest attainadmirably adapted to the requirements ol millwork able standard of excellence. manulacture. Especially is this true oI timber growing Completing this natural advanrage with modern in the higher altitudes where maximum size provides m""hirr""y Jper"tud by skilled artisaris who take pride most advantageous cutting. in their *o"i, Pi"k rittg doo"", sash and millwork again Pickering mountain grown Calilornia White Pine im- conlirm the fact that ' *OURS Is rHE STANDARD"
Ask you.r Lqcal,'iobber for Pichering Standa.rd Prodwts
(Continued from Page 66.)
give the w,ell financed contractors a price edge, and we give the retail lumber yards a fair deal by making them a better price than the unfinanced firms could get.
"The result is most pleasing. We believe we have done a fine work for the benefit of the building trade of Los Argeles, we believe we have benefited our competitors by helping them out of a tangle that never was justified by good business procedure, and we know that we have benefited ourselves more than anything else we have ever tried. We actually sell our flooring rather than simply transferring it, and ther waiting and fighting for our money, get our cash, and for the first time since we have been in business, the hardwood flooring department is a blessing rather than a menace to our business."
And, from the road, it looks as though a lot of good had been done, where it was sadly needed.
If you doubt that Cooper has faith in the future of his hardwood flooring busiiress on the cash basis, visit his yard ancl let hin-r show you his new strictly flooring shed. It will make your eyes stick out a trifle, even though you are accustomed to lumber sheds.
The new shed is just finished and just being stocked. It is 178 feet long, and 90 feet wide. That wouldn't be very big for a lumber shed. And, if it didn't reach skyward so far it wouldn't be so very big for a flooring shed. But it is 45 feet high at the peak of the roof, and divided into bins that are 34 by 34 by 6 feet wide. Each of those bins will hold 3 carloads of hardwood flooring, and there are 58 of those bins, which means that they can store 174 carloads of hardwood flooring in that shed at once.
And they have arranged it so that they can facilitate their loading and unloading, and their figures show that they have cut their cost of unloading flooring 4O/o alreadl'. They will install a power system for loading and unloading, and are selecting that system now, to further increase the efficiency of the shed.
And taking the hardwood flooring from the other sheds greatly increases their capacity for other kinds of lumber. 'Ihe yard and facilities continue to grow and develop, with a business that has gone steadily forward since its first opening.
In the active handling of the business Mr. W. E. Cooper is powerfully aided and abetted by his son and right hand man, C. M. Cooper.
By Stewart H. Holbrook
Some time before the present lumber extension campaign got under way a group of sawmill employees in Bend, Oregon, used to meet in their 4L Hall and discuss the subject of rvood boxes. At first these discussions took on the nature of a vag'ue analysis of reasons for the inroads of substitutes, but slowly yet surely there was developed a consciousness that .something should be done about the matter; and that possibly the employees of the lumber industry could help. That is the manner in which the 4L campaign to promote the use of wood boxes was started.
Late in 1925 the 4L members of the Bend district got together "to start something". Under the leadership of George Pearson, sawyer at Brooks-Scanlon Lumber Company, who had been the moving spirit in the discussions, they appointed committees to present the matter of box shooks to the Bend Commercial Club. Hearty co-operation was voted by the club. The committees got busy. They first had some rubber stamps printed with the legend :
"All shipments on this order must be made in WOODEN containers. Goods shipped in fiber or paper containers will not be accepted. Advise at once if you cannot comply rvith this request."
Members of the 4L presented these stamps to local merchants, buyers and wholesalers and explained fully their rlse. 'l'he ccmmittees made out lists of goods shipped in wooden containers and distributed them to the families of the hundreds of 4L members in the Bend district. Merchants began to use the wood box idea in their local advertising. The 4L committees_ drew _up _advertisements which were run in nervspapers and paid for by 4L employer members. These announcements brought the message to the merchants and people of Bend that "more than $20{),0@ was paid out in wages yesterday by the trvo mills of Bend. Insisting upon the use of wood boxes will assist in maintaining or increasing that amount to us. Are you doing that?4L B'ox Committee."
About this time the Board of Directors of the 4L organization-composed of 12 employees and 12 employers, elected by ballot in the l2 districts of the 4L in Oreeon, Washington and Idaho-held its fifteenth semi-annual medting in Portland. The Bend locals asked Mr. Pearson to go before the board, tell them what had been done for wood boxes by the Bend 4L, and urge their ofificial support of the movement. Mr. Pearson did so and the board appointed him chairman of a general 4L committee to work not only for wood boxes, but to interest employees in the industry in promoting the use of lumber. This was May lSth of the present year. The board also voted its hearty support of the various lumber extension campaigns now being conducted by associations.
Through the general offices of the 4L in Portland Mr. Pearson. got in touch rvith active 4L members in all parts of the three states, and as I write there are reports lrom a large number of lumber producing centers in the western pine and fir districts indicating that 4L members, all sawmill or logging employees, are earnestly and activelv engaged in carrying the message of lumbei to the merchants, the business men and the people of their respective towns and cities. Committees have been appointed and the whole movement is being co-ordinated through the central clearing house of the 4L in Portland.
So far as I know this is the only instance of the employees of an industry initiating such a step as is here outlihed. The movement is the result of. organization-minded employees and I can think of no other organization than the 4L which could have brought about such a state of mind. When employers and employees are brought together on common ground, as in the 4L, and when men and manage- ment are given opportunity to learn that co-operation is as economically sound in industry as it is elsewhere, then we may expect from all industry the harmony that for nearly eight years has prevailed in 4L logging camps and sarvmills.
(Mr. Meliff is senior member of the retail lumber firm of Melifi-McAllister Lumber Company, immediate past President of The Lumbermen's Association of Texas, and one of the most successful "modern merchandisers" in the United States, particularly successful in selling the completed home through the retail lumber dealer.)
In the spring of 1910, shortly after I had entered the retail lumber business, it was my good fortune to attend a Retail Lumbermen's Convention. It was a good Convention and many instructive talks were made. There was one statement made by a prominent retailer that impressed me very strongly-I have never forgotten it.
He stated that, in his opinion, the retail lumber industry was the least developed large industry in the United States; that it offered more room for exploitation, expansion, and advancement than any business he knew of.
The speaker was not only a good lumberman, but a thinker and a man of vision, as well. He prophesied many changes in the industry that have since taken place.
The greatest change that has occurred since I have been in the business, has been the awakening of the retail dealer to a realization of his proper place in the sun in his own community. The retailer has come to realize that he is not, and should not be, a mere peddler of boards, a buyer and seller of wood. He hds realized that he owes his community an obligation, a very definite and well-defined one, and on the fulfillm.ent of it rests the happiness and contentment of his neighbors. He has realized that he is obligated to see that those in his community are properly housed, which means a HOME-happiness, contentment, and real American citizenship.
It is his duty to see that people do not bver-buy; that they can pay for their homes without too great sacrifice; that the loan on the home, if there is one, is properly and permanently financed; that the style of architecture is good and suitable for the community in which the home is to be built; that the proper materials are used in their proper places; that the construction is what it should be; and last, but not least, that it does not cost the owner too much money.
With these thoughts in mind, has come the so-called "modern method of merchandising" in the retail lumber industry. This, in a few words, in my opinion, means "the selling of the completed home," the most satisfactory and profitable form of selling, to all concerned, that has yet been developed in the industry. An amount in excess of. X)% of our own total sales are derived from this method of selling. The prospects are secured from the following sources, in the order named:
lst. Tips from satisfied customers, and friends of the Company.
?nd. From advertising:
3rd. From contractors doing business with the Company.
On receipt of a prospect, one of our salesmen calls. lf found to be a real prospect, who has not already practically closed with one of our competitors, salesman established point of contact; endeavors to sell the firm to prospect; ascertains requirement and desires; secures information that can latef be used to get detailed data on prospect's ability to pay. If the prospect has no definite idea as to size of home and design, location of lot is secured, survey
made, and tentative floor plans and design submitted. Salesman works prospect until definite and satisfactory plan has been perfected, that he knows will not exceed in total cost, the maximum figure that has already been established. When this has been accomplisled, plans and specifications are turned over by us to competent contractors dealing with us, and definite figures obtained, we recommending in most cases, that contract be let to the lowest bidder, if the price is satisfactory to all concerned.
Salesman, being familiar with the prospect's ability to pay, location of lot, and appioximate cost of the house, has already made necessary loan arrangements, if a loan is desired. In all cases, the plans and complete specifications are prepared under our own supervision, and are naturally written to conform with our own stocks.
The contractor's first contact with the owner is at the time the job is signed. The contractor has been sold on this form of selling, as he has seen that his yearly outptlt can and has been materially increased, if he is relieved of the burden of selling. .He looks to us to keep him busy. He is obligated to us and we are not to him . . a happy solution of the contractor's problem.
We are not in competition with anyone on a mere bill of material. We have furnished the prospect with competitive bids on a home of our (the prospect and ourselves) creation. The frame of mind that the prospect is in, is obvious.
This system is used on all homes up to $9,000 total cost. When the cost exceeds this figure, we recommend that the owner employ an architect, and submit names to him of competent architects, if he has no choice. By this recommendation, we are permitted to submit names of contractors to figure the job, and of course, submit only such contractors' names as are doing business with us.
An outline of our organization is as follows:-
Approximate net annual sales, $500,000.
Average investment in merchandise, $6O,000.
We maintain a down-town ground floor sales office, and display room. In this office are maintained samples of all materials we handle, and a complete plan book system; two salesmen working out of this office, on a commission basis. 'We maintain and operate a Roof Application Department, which applies all types of roofs; rve issue our two-year guaranty on materials and labor on all contracts.
We have established connections for handling any loan that should be handled. We carry in stock materials of qvery kind that go into a home, with the exception of plumbing fixtures, heating plants, electric wiring and fixtures, and wall-paper.
Business is as good as we make it.
During tt " ',,"""tiof;:lt#'lfrlT;ond, the san Francisco office of the Santa Fe Lumber Co. is again graced by the presence of Mrs. Vernon Bernstein, nee Miss Katherine Grant, who for some seven years prior to her marriage last February so smilingly greeted friends and customers cf "Gus Russell's Outfit."
A considerable celebration was held in honor of her return, the office being decorated with bunting, flowers, and photos.
The Sacramento Valley Lumbermen's Club needs no introduction to the readers of The California Lumber l\[erchant. We are just a bunch of fellor,r' lumbermen who get together once a month during the luncheon hour, when we discuss the problems confronting us, finding that they are much more easily solved or adjusted in such an hour of fellowship.
The closing meeting of 1925 was commemorated by the presentation of a diamond Shriners Emblem to our retiring President, L. H. Chapman, and also a gift to our Secretary, C. D. LeMasters, tokens of appreciation for the many and valued services rendered throughout the year, making it one of the most enjoyable and instructive years in the history of the Club.
The first three meetings of this year were given over almost entirely to the discussion of grade marking, rvith the result that this is now very generally understood not only by members of the Sacramento Valley Lumbermen's Club but by many of the other Clubs as well. It is during such discussions as these that the spirit of cooperation and goodwill fostered by our Club is Cvinced to iuch a degreJ that we feel we are one large family rvorking for the general good, not for lumbermen alone but for all those with r,r'hom we come in contact.
At our May meeting our yard foremen accepted an invitation to be present and listen to a talk given by a Standard Oil representative on "Service." It was then we learned that lumber as well as oil may be used as a lubricant in promoting that "smooth" personality know as "Service with a Smile."
On June 19th members of the Club with their families enjoyed a picnic at Del Paso Park, where rve forgot there was such a thing as a lumber-yard office and romped with the rest of the kids, and tho "Ma" had cautioned us not to eat more than one piece of every kind, we did that very thing and then declared a vacation of two months in which tcl get back to normal ready for our Fall Program. At this time several important committees will begin to function after the preparation of their problems during the spring months.
To make radical changes in the policies or methods of functioning of the Sacramento Valley Lumbermen's Clttb uiould seem folly after reviewing the success which has been attained in the past, so it may be said that we shall go forward pursuing the same policies as laid down by past administrations, profiting by mistakes made, ever alert to new responsibilities and looking to the welfare of individual members as well as the industry as a whole.
-l-tt manufacture of roofing is a practical job I for practical men-----one which requires not only scientific knowledge but also experience with practical problems. The highest of integrity, the most earnest desires, cannot possibly take the place of that experience-and the combined experience of the two executive heads of this company reaches the convinciirg totd of neady two score years.
The Weaver-Henry Mfg. Co. will continue to apply, in the manufacture of their products, the same constant thought, the same painstaking skill, the same rigid standards which have made'Weaver
Roofing so absolutely satisfactory. Not merely sadsfactory when it leaves our factory, not merely a quality that looks well in your showrooms-but a built-in quality that laughs at time and the elements. Such is \D7eaver Roofing today-and such will it be tomorrow.
That the public at large approves such policies is shown by the fact that we are now preparing to treble our capacity. 'With the same careful attention to detail that is characteristic of our f,actory methods, we are leaving nothing undone that could possibly facilitate the expedition of orders.
OMORRO!7'S defense depends upon today's preparedness-in business as well as 'W'ar. Just as eternal vigilance is the price of peace, so is lasting satisfaction the price of future business.
t0?hen a customer buys roofing from you, he buys it for protection-long time protection. When he gets what he expects, you have already sold tomorrow's customer-and he will sell others.
'S(/eaver roofing is made with that one thought in mind-long time protection. Made to make good on any promise that you make for it. Made for our future and your fu3u1g-via customer satisfac' tion.
It's the ptofit in the long run, that counts.
An intensive effort to improve the quality and grading of its products was decided upon by the West Coast Lumbermen's Association at its June meeting, held in Portland, Oregon, when it was voted to discontinue its daily sales analysis and divert to grading and inspection of the energy formerly expended in collecting price data.
This was the culmination of plans adopted by the directors of the association several months ago and approved by the general membership. At that time the bylaws of the organization were amended as pertaining to eligibility of membership, so that they now read:
"No mill shall be admitted to membership in the West Coast Lumbermen's Association whose grad-s fall below a test of grades efficiency, to be determined by the board of trustees.
"Any member whose grades over a reasonable period shall fall below the test of grading efficiency established by the association shall forfeit its membership in the Association.
"This membership qualification, together with a list of the association members in good standing, shall from time to time be nationally advertised."
Under the authority of this by-law, the association now requires that the product of all members be not less than 95/o on grade according to West Coast Lumbermen's Association Grading Rules and complying with American Lumber standards.
According to Robert B. Allen, secretary-manager of the association, improved mill inspection work by the Department of Grades is now being carried on and monthly detailed inspection of stock in sheds and yards of manufacturers is [o be held to the highest possible standard.
"Whenever such inspection reveals a condition of stock being not at least 95/o on grade, the mill will be sent a letter of warning by the association and will be put on probation with special attention from competent gladers, in order to bring its grades back to conformity wittr ttre standards," Mr. Allen explains.
"Then if on the next inspection the stock is still below standard, the case will be reported to the trustees and prompt acliog will be taken in cancelling the membership of such mill."
Where new mills apply for membership, applications are placed on file until association inspectors have time to elamine the stock, or if below standard, until the grading of the particular mill has been brought up to the siandard of the grading department.
"Only mills belonging to the West Coast Lumbermen's Association have the privilege of this rigid monthly inspec- tion service," Mr. Allen declares, "assuring uniformity of grades in conformity with American Lumber Standirds. The- wh.ole program constitutes a sincere efiort on the part of the Association to guarantee that stock purchased from its members will be of uniform quality and grade."
Under.the present system, it ii explained, every mill employeg who is connected with grades is officially rated every month as to his grading ability. This requirement has been in force for more than a year, with the result that deficient graders have been largely weeded ogt, while mill emplovees
dealing with grades have been encouraged to take a greater interest in their work. Graders hold meetings with the association supervisors after working hours, in order to get special instruction.
The present grading system was further strengthened at the June meeting by the passage of a resolution making the permanent Grading Rules Committee of the Association the sole interpreter of rules. This prevents any possibility of variation of grade interpretation and fixes the supreme "court of last resort" on any question of grades.
The West Coast Basic Differential List (not a price list) of May I,1926, is the only basic list applying to,West Coast forest products, which conforms to American Lumber Standards and it is pointed out that lumber buyers and distributors who place their business on that list are helping further the cause of governmentally-sponsored grades, sizes, simplified practice and waste elimination. It is also believed that the efforts of the West Coast Lumbermen's Association, representing as it does the world's most important stand of soft wood timber, will be appreciated by lumber dealers, architects, contractors and builders as a forward step in the standardization of material.
"TI{E PERFECT FLOOR" ia an important part of every house that'e built. Itg durability, economy, inherent beauty, and sueceptibility to a fine finish are unaurpaesed. Lons-Bell trademarked oak fooring is thoroughly seasoned, well manufactured and carcfully graded so that the labor cogts of laying and 6nighing are considerably rcduced.
Mr. Glen Pierce, Contractor, Ionia, Mich., says: "Car- penter's time is also noticeably saved with sood floor- ing which, being qccurately -machined and- carefully seasoned, can be fitted together with a minimum of effort, Ordinary flooring often requires considerable elfort to drive the joints together and even then is likely to spread because not thoroughly seasoned."
T!t.-lqgg_ty.o!_tLis quality flooring is not "skin deep"- IT IS DURABLE AND BEAUTIFUL ALL THE WAY THROUGH.
Plantt rt
Plnc Blufr, Arlc Hder. ArL. bnrvlnc. h. (Lo3.la| grlo" (Srporlor Brrad) (Iaj-BrU g;u41 LONG.BELL
TION'T let profitable busine$ slip away. Any time you have an inquiry U 1o, lumber for a special purpose let us supply the material. Retail yards and planing mills can add dollars to the profit side of tfie ledger through rupplyr rs this demand. Simply order these specialties aa you need them. Our fast deliveries aEEure you of prompt service.
For wagon and implemcnt s6[Qs1 atocks include oak, ash, hickory, guijo, apitong. AIeo gum and cottonwood boxboarde.
For rpring boardrespecially 6ne hichory ready for immediate delivery
Pattcrn lumbcrC-alifornia Sugar Pine, tfie fineet soft pine pattern wood available today.
Oil rvell timbcnthss6 can be supplied in oak, guijo and apitong. For brake blockr-BasEwood.
For :arh and doorrwe can promptly 6ll orderg in any quantity of California Sugar and White Pine.
Mininc timbercdomestic and Philippine harEwoods in stock at all timee.
Shipbuilding- lsnding oak, teakwood and Fardwoode for decking and interiors.
Airplane lumberwe regularly eupply airplane spruce, ash, walnut and birch to Southern California factorieg.
For furniture-Plywood and tops in wide variety. Imported and domegtic hardwoods, special woods required for inlay work, dowels.
Paneb-A wonderful variety. There is lesa than one chance in a hundrcd we haven't the kind and sizc you want. All hardwoods and O.P.
FlooringMaPle, bcech, birch and oak flooring. Border stripa of walnut, red bean and jara.
Oak cill rtock and rtepping6l$7ays qn hand.
Finirh lumberAn unrivaled stock of all har4woods, American and imported. Philippine Mahogany and other Philippine hardwoods.
Our ctock of hardwoodr ir unequaled for completenes and varicty. Stanton Qu"tity and Stanton Service are dependabLo at dl timec. CalI ru for any hardwood or for eoft pine lrmbcr.
Twelve Kittens had their eyes opened and tails properly curled, while being led through the "onion patch" at ths Bay District Concatenation, held on the Roof of the Whitcomb llotel, San Francisco, Thursday evening, June 10. There were two reinstatements.
The Concatenation was held at 6:50 P. M. The Nine in charge of the ritual work consisted of Fred Roth, Vicegerent Snark; A. B. Johnson, Jr., Senior Hoo-Hoo; J. E. Higgins, Jr., Junior Hoo-Hoo; R. F. Hammatt, Bojum; J. E. Martin, Scrivenoter; J. A. Stroud, Jr., Jabberwock; Homer Maris, Custocatian; Reginald Smith, Arcanoper, and George Troth, Curdon.
Following the Concatenation about 150 sat down to dinner. Robert Cameron, Peninsula Lumbermen's Club, Palo Alto, was awarded first prize for bringing in the largest number of Kittens and was presented with a beautiful gold knife. Floyd Elliott, Chas. R. McCormick Lumber Co., was the winner of the second prize, a leather wallet case. In appreciation of the good work done for Hoo-Hoo during the past year, Vicegerent Snark presented Frank O'Connor with a sterling silver cigarette case; E. A. Chamberlin was presented with a beautiful bronze cigar stand, and Frank Trower was presented with a very fine leather wallet.
The affair was billed as "Hawaiian Night" and music was furnished by the Co-Ed Orchestra comprised of six pieces who provided many excellent musical numbers interspersed with several exhibitions of the Charleston. During the dinner hour there were fourteen entertainment numbers bv
the following entertainers: Alika Duo, Hawaiian entertainers; Cleo, female impersonator; Gladys Dale, Jazz singer; Clothilde Berryessa, jazz dancer; Jeanette Morrow, oriental dancer; Mickey Mayes, ballad singer, and Virginia Clark, pianiste. Frank Schirmer acted as master of ceremonies. The following Kittens were initiated:-
Edwin C. Wild, Merner Lumber Co., Palo Alto.
M. A. Downing, Merner Lumber Co., Palo Alto.
G. A. Smith, Emeryville Planing Mill, Emeryville.
E. W. Pohle, Sunset Lumber Co., Oaklapd.
A. B. Griswold, C. D. Johnson Lumber Co., San Francisco.
T. S. McNamara, Smith Lumber Co. of San Francisco, San Francisco.
L. W. Blinn, Pacific Lumber Co., San Francisco.
G. G. Pearce, Chas. R. McCormick Lumber Co., San Francisco.
A. R. Edwards, Weyerhaeuser Sales Co., San Francisco.
A. P. Dron, Leonard Lumber Co., San Francisco.
S. J. Crowley, J. H. Kruse, San Francisco.
A. C. Ellis, Palo Alto Lumber Co., Palo Alto. Reinstatements :-
Charles S. Elms, San Francisco.
H. H. Mitchell, Loop Lumber & Mill Co., Alameda.
The Committee of Arrangements included J. E. Martin, "California Lumber Merchant," Chairman; J. E. Peggs, W. R. Chamberlin & Co., and Fred Roth, Vicegerent Snark, with J. H. McCallum.
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We guarantee all Hipolito Screen Doors and Window Screens to be satisfactory to Your customers.
There is no "catch" in this guarantee. It is a straight business proposition. It means that we will replace any Hipolito Screen Door or Window Screen with which your customer is not perfectly satisfied.
With this guarantee you can meet any competitor! Satisfied customers help build up and retain your trade. We will back you to the limit in keeping your customers entirely pleased with Hipolito Screen Doors and Window Screens.
That's the reason we have so many customers who have been sending us their orders for veneered tops and panels for years.
We have the most modern facilities to insure prompt shiPments, consistent with good workmanship.
Louisville Tops and Panels enjoY universal reputation for giving perfect satisfaction, earned through their high character and dependability.
We use only best figured face veneers, properly matched. Every detail of manufacture is given closest attention. We are particularly careful about sanding. You won't have to belt sand our tops.
American Black Walnut, Quartered White Oak, Quartered Figured Red Gum, Figured and Plain Mahogany
Our prices are no higher than other reputable manufacturers. Why not buy recognized quality)
Mrnufacturcrr of tho famour Hipolito Scrcen Doorr and \lfindow Scrccnr
21rt and Alameda Str. ' Los Angelee, Calif. Phone WErtrnore 6131
A review of the Douglas Fir market in California during the last twelve months, as far as net results to the trade in general is concerned, does not vary much from the previous year.
All branches of the industry have maintained volume at the expense of profit. Production at the mills for a period was cut below normal, but during the same time consumption decreased even to a greater degree, thus simply keeping the market from further declines, but did not advance prices.
Competition has forced the supply closer to all consuming domestic markets, thus giving the buyers less need for placing futures and causing every slight firmness shown during the year to hold for short periods only during the Fall and Spring. Coastwise and intercoastal tonnage being greater than required, freights have been soft. Anxiety to keep vessels in operation probably has been the greatest contributing cause of a gradually declining market in California, as well as on the East Coast, with delivered prices generally lower than mill prices plus the going freight.
Mill prices have held to a surprising degree considering the weakness shown at the main consuming California markets taking water delivery. The volume required to load the fleet in operation during the greater part of the year has kept the mill docks fairly well cleaned up. This condition enabled the mills to follow, not lesd the decline in delivered prices. Possibly at no time have the mills been able to hold prices so well, otherwise no telling where the market would be at present.
California probably has used slightly more lumber during the last six months than during the same period of last year. The demand about San Francisco Bay was exceptionally good until the carpenters' strike, called about three months ago, cut the demand about 5O/o. Just holv long the strike conditions will continue to interfere with a largi
b_uilding program, which would insure a good demand for F'ir, remains to be seen.
We are delivering to Southern California more than can be readily absorbed, or we would not have a surplus of unsold stock on the docks and prices r,veaker today than for about two years.
Within the last trvo weeks many vessels have been tied' u.p w.hi9!. may take fp the slack of the summer buying, thus holding the market at its present level, and proliabi-y lnaxy more vessels will be forced out of operation account lack of business. Competition forces these vessels back in the trade however when same can be loaded with a hope of selling- their cargoes at a profit, hence can expect thei? lay up to be temporary only.
It would_appear that the only hope for a profitable price for the mills is an increased demand from- off shori and. domesti-c markets, as there is no immediate signs of a lessening of supply through production or transpoitation. Our most experienced operators seem to feel that the above is true, so have started extensive advertising campaigns, hop- i1S to increase per capita consumption. -The ir.n'd of the trmes points to quantity production and intensive sales pressure, so presume our industrlr must follow and we can not look forless production.
Regardless of the facts set forth lumber will be used as long as people exist, and the future will take care of the industry through improvements $'ithin itself, the nature of which time alone will tell. With the gradual evolution we u'ill have-our-good_and bad times, and with the long period. of unprofitable business behind us we can rest assuied that prosperous times are closer every day.
The above is written simply to give an account of the Fir trade_ as viewed by many manufacturers and wholesalers, and does not pretend to take into consideration many other angles of the trade or to fortell what the immediate future will bring forth.
Early in 1925 the Mahogany Association, dealers in African, Central American and Mexican Mahogany, filed a complaint with the Federal Trade Commis,sion against certain importers and dealers in Philippine Mahogany, charging said importers and dealers with unfair trade_ practice in selling certiin Philippine woods as "Philippine Mahogany" when-they were not true botanical mahoganies. The case was defended by the Philippine Mahogany Association through their attorney, Mr. Daniel Forbes of Washington, and by the Philippine Government, through the War Department of the United States Government, whose attorney is Major F. G. Munson.
Heirings started in New York City in October, 1925 and for seven-long weary months the Federal Trade Commission wended iis way all over the United States, accumulating evidence, mostly from the man on the street, who had nJ definite knowledge of mahogany or, for that matter, of any other kind of wood. Over 3,C100 pages of evidence was talien by the Commission and the Respondents and over 150 exhibits were submitted and accepted into the record. Enormous expense accrued, not only to the Federal Government but also to the Respondents in the case.
On June l4th arguments in the case were submitted but at the time of going to press no decision has been rendered'
It is a noticeable fact that the manufacturers and dealers in Philippine Mahogany at no time claimed it a true botanical mahogany, as the "swietenia Mahogani" is recognized as the only true botanical mahogany. It was claimed, however, that Philippine Mahogany is a commercial mahogany and is as much entitled to be so classed as African Mahogany and several species of the Central American and Mexican varieties which are being marketed by the members of the Mahogany Association as "Mahogany." It is also noticeable that the dealers in Philippine Mahogany do not want to sell their product without the prefix "Philippine," contending that the wood has sufficient merits of its own to make it popular amongst the wbod users without having it confused with the botanical family "Swietenia Mahogani."
Ths Commission failed to prove by its witnesses that any person had been "deceived" in purchasing Philippine Mahogany, or that there had ever existed any intent on the pait of the manufacturers or dealers in Philippine Mahogany to deceive the public-their wood having been offered and sold on its own merits,
We submit that Philippine Mahogany should not be sold without the qualifying adjective "Philippine," nor should fuiniture made from this wood be sold without tlre qualifying adjective, but, by the same token, African, Columbian, Brazilian and many other commercial mahoganies should not be allowed to be sold without the proper qualifying adjective. General and widespread usage of the commercial term "mahogany'' as applied to different woods in commerce has, without question, informed the buying public that there are several kinds of mahoganies and it seems to us that it would be a reflection on the intelligence of the wood-using public to claim that they would be deceived or expect to receive "Swietenia Mahogani" when they had made a purchase of Philippine or any of the other varieties of commercial mahoganies.
The evidence brought out that practically every department of the United States Federal Government has for years been using the term "Philippine Mahogany" in making up their requisitions and the different branches of the departments of Agriculture and Forestry have used the term consistently in their publications, particularly when describing the products of the Philippine Islands.
It is to be hoped that the Federal Trade Commission will recognize that there does not exist aqd never has existed any intent on the part of the manufacturers and dealers in Philippine Mahogany to deceive the public. It is also to be hoped that the Commission will realize that no ugeful purpose will be served by their interference with the nomenclature of woods which have been in common usage foi years the merits of which have been fully understood by the public.
The dealers on the Pacific Coast will be particularly interested in the decision of this case as Philippine Mahogany has an extensive demand here-particularly for interior trim. Many of the largest buildings in all of the coast cities have been trimmed in this wood with verv satisfactorY re-
Sults.
The Planer Saw - that is the name for this new Circular Saw perfected bv Simonds. For fast hand feed this Saw gives results practically.,as smooth as a planer knife; crosscuts or rips any kind of wood. Just the circular saw for wood-working shops. Made 6 to 24 inches in diameter.
In reviewing the work of The Central California Lumbermen's Club for the past year, I recall many very interesting discussions which have proved exceedingly helpful to many of our members. The work of the Club for the latter part of. 1925 was devoted to the study of such subiects as the Lien law, collections and creditsj contracts and bonds and business ethics, all of rvhich are vital subjects and should be thoroughly understood by every lumber dealer. The writer is thoroughly convinced that much constructive work has been accomplished by these discussions.
When the new organization was effected for 1926 the following_officers were elected: J. U. ,Gartin, Modesto, President; O. V. Wi.lson, Stockton, Vice-President; Leste,r Elliott, Lodi, Secretary. At the first meeting of the execu-
was the program throughly enjoyed, but the genuine hospitality of the Sacramento club was very much appreciated. Their spirit of co-o'peration and good feeling was very noticeable.
The April meeting was devoted to the subject of Advertising. Studying this subject from a standpoint of a lumberman proved very interesting and helpful. While many theoretical points were emphasized, yet the practical thoughts- expressed by many lumbermen were veiy much worth while.
The May meeting of the club was an outing trip fo,r the entire club members, their wives and friendJto the Calaveras Big Trees. This trip was planned in minutest detail and carried through with unusual preciseness. Many historic places were visited, such as the quaint old town Columbia, Mark Twain's cabin, and other places in the Mother Lode. A report of this trip was detaiied in the last issue of The California Lumber Merchant.
It is the opinion of the writer that more real constructive and permanent work has been done within the last vear than in many yea,rs previous. Business ethics has been"emphasized- Co operation has been encouraged. Good fellowship.and a friendly-feeling have been Jstablished among the lu,mbermen. The entire lumber inclustry in Centra'i California has been placed on a higher plane'ancl a more substantial and modern btrsiness baiis.
Presldent J. U. Gotln
Secretarg ltstn Ellictt tive com.mittee it was decided that in order to give every member an eoual chance to take an active part in the cluL it would be advisable to divide the .rnemberdhip into groups and assign the entire program for one meetin! t" ; ?r;;;. A.s.we.have 9n-ll.ten regular meetings during"the y.i", *" orvrded the club tnto ten groups with a chairman for each grou.p whose business it iJ to preside at his meeting. ft. particular g,roup in charge seiects the subject for-discus_ sron, arranges. the prograg.qld the luncheon. In this way many interesting and -profitable subjects have been brought i?_iig discussed, which created quite a contest "*ong ih. groups_ as each one tries to put on a program that *ilt b. more. interesting and profitable than the prececline ore. lothlng elaborate or spectacular has been ittempted, btrt each.prograrh has been exceedingly beneficial "r,l ;a;;- tional.
As a result of the above plan, at our January meeeting we lrad a debate on the subjict of Unif5rm Ci"J"- l,f"iFirs. This subject was discussld by six chosen men_three on each side. Then the subject was thrown open for ;;.;i discussion- The informaiion gotten from ttti, a"u"'t"-""-,i general discussions prepared -our club members for the February -.:t-ilg in Saciamento- tt;; invitation from the )acramento Valley Lu,mbermen's club our club attended their meetilS.a.t the Sehator Hotel ai which tn. ."1i..t. oJ Grade.Marking, Trade Marking and Certific"i;.r-i""i" tnoroughly dlscussed by^some of the most prominent lum_ Dermen .on tne Hacrhc Coast. This meeting was an eve_ o)ener to. many lumbermen from the smalier towns wht had not grven these subjects much consideration. Not only
I , [n submibtipB bhis pleasinq nome fJlan or moderntzecl English design Foryour con.rideration yotr cannoL help bul admire [he many pracbical Features included in bo[h the exterior a Floor plan arranqements and in addibion thir.e is suFFicient space in attic For two or more r00ms.
formation desired and those wanting such data should address the sccretary, who,sc office is maintained at 900 Matson Building, San Francisco, Cal. This committcc consistE of such representative men as engineers in charge of thc various engineering departments of the railroads and oil companies, chcmists and biologists of local universities, repreaentatives of the U. S. Forest Scrvicc and cnginecrs of thc Army and Navy departments and harbor boards on the Pacific Coast. Onc of thc methods of protection that has been improved upon by the working of this cbm-
fication for the treatment of the piling and timber which meets rrith the approval of practically all industrial and governmental engineering bodies on the Pacific Coast.
The creosote treatment of piling is approximately as follov:s: The piles are placed in a large retort, a tw€nty to twenty-four inch vacuum is then drawn and while the timber is under this vacuum, which voids the cells in the timber of air, the creosote oil is admitted to the chamber, the oil is then boiled through heat applied by steam coils and the vacuum is maintained so that the rnoisture in the timber is evaporated and when the condensation in the hot well of the vacuum pump has reached one-tenth of a pound of water per cubic foot of timber in the charge per hour the timber is considered thoroughly seasoned. This system of artificial seasoning has been very satisfactorily carried out for years and results in a minimum loss of strength to the timber. All valves arc then closed and creosote oil pumped into the cylinder under a hydrostatic Dressurc and temperature until the desired amount of oil has becn injected into the wood. The oil is then allowed to cool grddually and drained from the cylinder, a final vacuum is produced to recover drip and surplus oil and the timber is takcn from the treating cylinder. In this manner the timber is preservcd for an indcfinitely long pcriod.
Thc harbor boards of the Pacific Coast havc adopted a method of creosoting the piles that is known as the l2-pound trcatment, which represents 12 pounds of oil per cubic foot of timber treated. The sway braces, caps, stringcrs and dccking are also generally creosoted but with a 6-pound treatment, which is for the purpose of preserving them from dry rot and fungi, but generaily all timber that is cxposed to salt water and the salt water lifc is given at least 12 pounds of oil pcr cubic foot. The creosotc
mittec is thc creosoting of the pilcs bcfore driving. Crcosoting plantr on the Pacific Coast have been treating pilcs for ycars .-. and havc been obtaining very favorable results, however, the San Francisco Bay Marine Piling Committee has devcloped a speci-
oil that is used on the Pacific Coast, is the highest srade obtainablc of coal tar creosote and is brought in from Germany and England" During the war it was impossible to get foreign oil and some of the timber and piles now in service were treated with domeatic oils, but since the Pacific Coast plants have again been securing their creosote oil from Europe.
Fig. 8 shows typical damagc to untreated piling structures in thc upper San Francisco Bay, whcre the action of the marine borer was nbt anticipated. l.-Onc of thc first docks which failed. Oleum, Cal., Octobcr 8, 1919. Several loaded freight cars werc plwrgcd into the bay. 2.-Fcrry slip at South Vallejo, failed Novcmbcr 4, 1920. 3.-Municipal wharf and house, Benicia, Cal., collapsed October 7, lm0.
There have bccn numerous substancc8 developed as timber preservativcs in an endeavor to replace creosotc, however, of all substanccs that havc been cmployed as preservative mediums all exccpt cr€osote suffercd undcr cxtrcmc disability that it was at least to somc extent solublc in watcr. This failing constituteg thc scrious objcction to their cmployment for thc Durpose of imprcgnating timber that is to be uscd in exposed positions.
The rnost widely uscd and thc most uniformly successful material that has bcen employed as a preservative agcnt during modcrn times is undoubtedly crcosotc, and a trcmendous quantity is used annually both in this country and in other parts of the world.
Creosotc has been experimcnted with for nearly 200 -ears and it has becn in usc as a timber prcscrvativc for thc best oart of a ccntury, thc earlicst rccords of its adoption on a serious scalc dating back to thc year 1E36, when it was first employed for imprcgnating timbcr by Franz Moll; hia rnethod of injection, howcvcr, did not attain thc succcss that \pas expectcd" and little noticc was taken of it at the time. Two years later, the forcrunner of. the modern proccss was invented by Mr. John Bethcll, whose Ftcnt, No. 7731 (British) was taken out in 1E3E, and this has bccn followcd with various modifications cvcr since. The o('ginal substancc was callcd "Krcosot", and consistcd of thc heavy oils distilled from coal tar, similar to those in use at thc prcscnt. Truc crcosotc is obainablc by thc destructivc distillation of wood, and thc tcrm, as applicd to thc distillatc frorn coal tar, is
(Continucd on Page 123)
Nothing could be better for pattern atock and planing mill lumbcr for all purposes, than our widc, thick, soft textured lumbcr. It comeg from California Sugar Pine treee, which are famous for their exceptional size and quality.
IIave you ever been bothered, while driving, by what y-ou called "flying ants ?" No doubt you have, as they are a pest frecluently encountered in the southwest. Now comes the enlomologist and says they are not ants at all but termites. commonly knou'n in the tropical countries as "rvhite ants."
,\ brief investigation of the reports of the Smithsonian h.r:;titute discloses a number of interesting facts. There are norv 43 known species in the United States. Of these, 19 r arieties have been found in Arizona and 8 in California. Of our California varieties at least three are known to be ciestructive to frame buildings and electric line poles.
According to the Government reports .the termites have a clefinite purpose in our forests where they live in down t-rnber and help in the process of decay and disintegration. It is not surprising that they have followed the tree to its u'iimate use. and there continued their activities.
The familr. life of the termites is interesting. The males
Of the three destructive varieties there are trvo that lvork in cedar poles. The Reteculitermes enter the pole below the ground and work on the butt while the Kalotermes enter the pole at times of swarming through checks in the top and work from the top to the ground line. The third variety works in frame buildings.
The "bugs" seem to be specially fond of cedar, possibly I;ecause of its high flavor. But they eat freely of Douglas Fir, Redwood, Hemlock and also hardrvoods. As an example of the latter, they attack locust insulator pins, and have been found in the Oak rvoodwork in the courthouse of one of our Southern California counties.
Reports have come of linemen who took sections of old poles to their homes to make firewood and thus unwittingly planted the termites in their houses with disastrous results. -fhere is of course no immediate danger of a general attack of our frame buildings, but it might not be impossible, fr.,r they are spreading and hardly an important district in the state but has reported them.
A good physician never diagnoses an ailment without prescribing a cure. So it is proper that a remedy should be r.Sgested in this articie. Certain substances are distasteful
and females (see Fig. 1) receive rvings about twice a year and fly away to start new colonies. The rvorkers are rvithout sex and do most of the destructive rvork. They are blind and white. Each colony also has some soldiers (as shown in Fig. 2) r,vhich are larger and are provided with sharp mandibiles. They protect the helpless rvorkers fronr certain insect enemieS such as the common red ants, rvhich feed on the white ones.
These termites were first reported in the southern end of the state but they have nolv been found as far north as Shasta County. Most of their activities have been confined to Cedar poles. Figures No. 3 and 4 show typical views of this action. At first the linemen reported them as worm eaten or rotten, but finally the termites were found ancl the industry realized that it had a new enemy to combat.
to the termites. For instance rvood that has been thoroughly impregnated with creosote 1s lN% immune to their attacks. No doubt other substances may be found. But so far noihing has proven itself as being"both practical and economical and at the same time able to rvithstand the elements. You will soon see the country dotted rvith poles creosoted their full length. Who can say but what the time will come when every retail lumber vard will carrv a stock of treated material for use next to the grouncl ":; noin, recommended by the government bureaus?
By Mr. \l[/. B. fnnes, Secretary-Manager, East Bay Lumbermen's Club
An individual can have little or no control over business States in a recent decision said, "The Sherman Law does conditions, but a comparatively few business men working not prohibit even the lessening of competition, and it certogether intelligently can at least have a most wholesome tainly does not command that competition shall be pursued influence on them. Hence trade associations are formed blindly, that business rivals shall remain ignorant of trade for the purpose of discussing, collecting and disseminating facts, or be denied aid in weighing their significance." facts which have to deal with the successful operation of Decisions recently handed down by the Supreme Court their business. of the United States in the cement and hardwood lumber
Business men realize the importance of sound and well cases were favorable to these interests. oro;,niz.ed associations, for it is through such organizations Com'petition which most lumbermen have most to fear that competitors in the same industry can get together and is not within the lumber industry alone. The real competisolve their problems. tion comes from without, from the industries supplying
In the past our government has looked with disfavor or similar needs, such as steel sash, composition shingles, plas-trade associations, or trusts as they were then called, but ter board and various other substitutes. This competition today the Department of Cor-nmerce is encouraging the cannot be handled separately, it must be taken care of various industries to organize. Credit for this goes diiectly through well organized associations which in turn should to Herbert Hoover, Secretary of Commerce, for it was he have affiliation with a national body. In a recent article I
noticed that twenty-two groups are spending $30,000,00O in 1926 to promote the use of ,lumber substitutes. The lumber manufacturers of the Pacific Coast recently appropriated $5,000,000 for national advertising purposes.
Our leading mercartile iistitutions agree that most business failures are caused by the entire lack of. or wholly inadequate cost accounting systems. The result is, many d_ealers are ignorant of their true .costs, improperly price their merchandise, and therefore not only do business without an adequate margin to cover their overhead and investment, but also force their competitors to the same low levels.
L.
who insisted that the law be clarified in order that tracle associations would know just what they could do. Associate Justice Brandeis of the Supreme iourt of the Urrited
It is generally known that the banking interests are more favcirably impresSed with customers wh-o hold membershio in trade associations. The banker knows that the member. of an association is in a bettelposition to conduct business more profitably than the one who tries to play the game alone.
Through associations there can be frank and friendly dealing between competitors. They can stimulate intelligent and constructive competition and build up confidence, which after all is the big factor in business
When the advertising campaign of the California White & Sugar Pine Manufacturers' Association was launched two years ago, no predictions were made by those in charge of it as to the extent of the success they hopecl to score nor as to the length of time it would take to make an impression. Now, with two full years of advertising behind them, they are able to talk about results in the past instead of the future tense, and what they say about the advertising is a lot more interesting on that account.
California pine has a big market in the building field as u'el1 as some very interesting industrial applications. Hence the market at which the advertising rvas to be aimed tvas so big that it might have been considered logical to resort to general advertising and to "tell the world" about the advantages of the product. With an appropriation of
market, use specialized mediums a.nd take advantage of the opportunity for specialized copy. The results have demonstrated that this was a wise policv.
fomtu GlifornieVhitc rnd i$ul SuFrPiq. irth. hiSh6rcohmongndc
3itha Od.[oncol thc ilc6t8-hdc3ol lumbd
l';s mrd.. IrconEintkno6,butthlyft.r.cli
erclytdlt n proponion ro rhc widrh Thict(E, qscD@. I namurmum c4Dcmrt. cd wi6 wirh thc widrh, end ii spcr 6.{$:'noa !odcccd lr! inchc! G d! rFrdq lo 6drd r;dthr of { md 6 i.ch; 2 in66 irdidaq in borrd widthtof I ed l0 inch;.2h irch6 in-di:ncd Wldlhr in 2 iqch hords; md lor ovd 3 inch6 :_) in d;.octc. in bo.rds wid.r rhrn l2 indrg. The rvogc y'ip66 of Lrotr ri&E L n$h lwd-' "Kndmurhcsud,righr,mdn lJs surv ruq oa ov{ In thrE. tuo mq ilrcs n@thly ecn riound thc tnc,m4pnmlly ipcrtinS, fn tm6 ffid oEdF ol da Dr(c. An c. siond &l oriirctord tnq Drv b. @iEcd. but ir Edbc6rmlv 6rA in 'r|irid rnd mu oddccd hrlf rhe OtlE iiEof thct d knGrdEiRd. .rligfu 'O.hddcf6p@ircdinrhir gndc &r&fi6MDl@c@D@oG
ufic cbcdl rlight oo(rli3ht orp rm.lr PrtcD Pocr.r,,[8haP((n, Pto rcm Dor6 xcu |ffi,ntnt m, mdim tom 8nin, md rl;8h. rkip.
"No. I Common b .v.ihblc in on. inch, inch-rnd-!-qus.., inc[-md-r. lidf md ilo.inch- thiclod. Drsr.d .i6 .rc rmd{d znd *t ttt&d, rha qivint th. pwhs. fulld os
"Vidthr mry bc rxifcd or nndm.
Lngrhr rc frcm io @ 16 fer, wirh Irfc p.rcGnhrcr of l6.fai. Fivc Dd eit <if 8 end 5 foot lcnrthr my bc'io cludcd in rrfiipmcu.'
"
"Cozter of the new illustrated book on grades and, ,{ses."
No. I Com;on dn bc us.d ftr smc DuDos .r r finirhint lmbd fo. in. icriirrod stsiorriml tcf ndrcxid rpplidrion io windowrnd dorGue ririoutridc <ornicc. Thi! rndc irilo qellcnt for rhclva md ir cxidlv ffiivc fo! ciry vrrd3 qtcrincior di. wmcnrsrorcr'ni o6cc buildinr ude. lr irdosold to oemcrnmrkcnl H.u Fl ow iul .f ptdirr ntq? V Jit uii"Cd" nil Io;. t6. hrf..
Cdifornia lVhite and Sugar Pine Manufacturers Association
6llCrll Euildlog.. .Srd Fnncirco
Abi.tn.f @M'|md @reE @rN@ crDr
ter ntagazine ads."
about $100,000 a year, however, best plan was to concentrate on
it was decided that specific sections of the the
Sales of the wood were increased in t925 compared with the preceding year, as shown by reports of .man-ufacturers covering shipments and stocks on hand, and values have been increased. In other words, the manufacturers are finding an increasing demand for their product, with a public not only more interested in the wood, but willing to pay more fot it. The results have been much more tangible than is often the case in a co-operative campaign, and the lumbermen have been able to see in a very dehnite way that it has actually paid them to advertise.
In the building field there have been three distinct campaigns, one directed to the lumber dealer who distributes the product to the contractors and builders; one to the architects and contractors, and one to home-builders. In addition there. has been an industrial advertising campaign and one to the farm field. It is evident that the scope of the campaign was broad enough to insure coverage of the important buying power for California pine.
The campaign to the lumber trade has been one of the
"I'll explairiSmll'l?t0.,
nro:t irrtcr-L 'ting i(';rtu1'('5. .\ tllLrlc r.'lt:Lt':tt'1t't-. "( rLl" I'irre \\'it\ c1'('rrt('(1. lLrrrl tltt,,rtqlr ltitr lt:Ls lrterr 1)r'('\('1lt('(l :t -('r'j(': ,li.t rr.:irr! tlrt' gr:trlcs ,,l' (':rlil',,t ni;r u ltitc iur(l -11!:r' 1;inr-t. ;rtrrl sttt.gr'.tirq t1.r'. lr)r' liit r,:|]'irru: qt:Lr1t'.
"(';L]" I'irrc lr:r. l)1'rr11'11 tl lrl r)r('r)l 11tl ttr,,.t l)()j)t1l:lr'1r;r(i(' t'lr;Lt rLt'tct'- r'\ ( r- i'1-('ir1('(i. 'i'lrt, ltttrlit'r'rttt r :r1,1r(lrIt'rl t,, ]il'r' lri. lr,'rrrr'lr lrut ((,tir ittr'irq .t,r'lt'. rrn,l ltLtrrrllr',1- ,,i ,lr'rLlt't'.
\\l'(ll(' irt l,' lt'lu'tt ltt()l'('ill)ltit '( rLi" iut(1 t]t( lrt'r,r1ttt'1 lrr.' t'r'1rt-t'st'ntt'r1. ln r itrr' ,,i 11tt' ittt1r,,r'1:ul('(' ,,i rii:tlilrrrtir)n l,)rl lrlorlrrct l, lrt rr:crl ir l,rril,ling.1lli: lrlltlslr:rl irrtt'r-t'.1:Lrirl f(sl)r)l:i\(rn('\\ r)11 Llr('lrilr-t oi llrt'lttrniict'rlcltlcr'. 1rt-r,rirlt'r1 1)l(' li 11rt tr, r:1':ttisi;Lt'torr ii':ltLtt't'.,,i llrr', ;rrr l ;riin
*ffi mmffimffimwmffim t,iiili;: pffiffiffi iisi;r*:
( {ufQR\la \rrrn so cuc^a mfi x,M^qllfErs Ai)drArrN '*#''.:\{ *j";*-
" -'1tt ,.t'ruttflt tl lltt " ltoutil,ttiltltr- .ir'/-ir'.t olt ud.; " 'l'lrc.t: rirlr t'rtiscutcnt-r 1r:Lvr' :rlrircltrerl ('\'('r,\' nr(rrtl) ir.r llotr't: N (irrrrlr.'n. ili,tttc llcautiirrl. lir:tttr II,,rrrt'- & (,;rr rltns. lnti Sutt.t't \laglLzirrc, tlrtrt'lr_r' gcttrng tlrc :t,rr-r' r;I (--aliir,rnia I'inr rrt:foss 1,i itttttilt't'rl: oi thorrsltrirls t,t lr,,trrt' {)\\'r)r'1'::rnrl 1,r,r.pcctirt: l,rrilrlcr.. 'I'lr:rt thc cr,lr-r-:r1r1re;r1 rLrtl i:luir-lclt'r' hlri r^ l,r'rn right is lrrtivtrl lr_r' the l:rr-gc rrrtnrlrtr Lrl' rlirct't trtrlrtilit: i,rr tht' "l'int' .l Iotnt'. l.]oc,1<." lilorn tltt':tr four trr:rg:rzint'. :Ll, ine. rltrr ing 1hc 1i;Lst civlrtt'r'l r.r1()tltlrs. tltcrc lrar t' lrtcri ,,r tr l(r.0(X) cnrluirie :\ rlilf trertt l-r 1rt' , rf coIr' lt:t-s lrcett t'tttirlri-r'r'rl irt a sl)e( i:i1 ('ilnsurlrer callrl);iigrr tci llrt'i:rrnr iirlrl. irr rvlrit:h:r lroolilt't .shorvrttg uses r)i ('alifornia lrittc ir'r tlrt: i:Lr-r.rrcl is,rltelt'rl. 'fhis lrt,r,ltlt:t i. c:tlicri .S,rnlt' I )ollar St'rr.c ,\lr,,ut Lllml)t: r on tlrc Ji:rrrr.r.":rnrl :L gle;rt rrr;urr-irr,lrririts for it lr;rs lreen recei\c(1.
I-ast [:r]l I'ut ont' iarrn palrcr rr u. ust,rl, "Srrcr:e.sirrl l;'rLrnr irrg," lrrrt tlris lear tlrr'list n'i11 lrt.enlrLrgcrl to:rl:o inclrrtlt' (la1r1rer's [irrrrner, 'l'lrt ])air-r- liarrner. I Iortrcl's I );iirvrnan. l'arrn ,\ ltarr:h i'l-t,x:Ls ) anri \\'isconsitr .\{ri,-rrltLrr:rli-t.
l)calcr'. irr thc far-rnirrg rlistr-icts are aclivtll co-o1;r:r-:rtirrg
Tr., ;Lrtrtrl rhe vairre of lrrmber by thc pricc per rh,rusrrrd frtt it is necetsan' io .lererm.inc ri'lrrrher on,;t it is the lrrml.er best suitc.l t(] the purp{)se. lfhat w.11 be the e,rst ofconverring itirrtoa sirr:ciurc2 Whar kind o{serlicc u,tll ir rendcr'\.hen once in plaeei' Thest'arc rhe prtintr you sh.ruld (\)n!r(lcr rrrJ Jcrcr mrnt lt.f,'rc snlcctin.t )..our lunrl.cr. l-or thtse 1,r,rrrrr meJsrr( $ve lil,n/:er' t,tlu. 'l irc vise farmcr rvill \l'ant to kngg. s,hir:h <.rf rirs r', r l<l,ls - l. Iiglrt i:t wcighr hcni,.cd\\ fr, l).r,.ll(. Iu casr!r caqqd, (ur and \urfdcr(l nnd q.rll rakt. rrrJ l,,rl.l 'ri,l. u rrhour sl'lrrring.
Ir caril) rt,rrled, thus srving mrr<h shrrpcning ,'f r,rol'
I I'r'.t'trll sr.s,'r,r'JrrrJ u'ili h,rlJ rrr sharcsnJ(rrm.
U ,tt rerdiir rrl c rr,J huld prrnr. rhu. lei<enrng nec,l ,,1 repilrlUrl]4. ( rr, i)( nut in Ilr. c m,,sr rr1rJ11. li st rr,ng crrorrglr li,rthclcrvr.c rc{'rrrrd rvrth',urra.rrh\trr! sr)4,('r){llcr hrr. qurlirrrs f0r i srrt.rrgrlr qhr,lr,s nor
ll{)\\ t{) 1urlge the vaiuc ol lrrnrber, hoq ro ger th(. rrtrn,)\t in rrrritc from the lrrmhcr you bui, hilu ttt lr.rn,llr lunrber. dre the chief furl'oses ofour free book
"Son:r Dollar Sensc Atrout Lurirbcr on rbe Fxfm." Ir r: lrrll,r' iliustratcd with beautiful phort:graph; of 6ne irr nr builJ rngs and is brimfull of hblpful, pri.rital sugrrstio:rs. lt rs a hook you'll firr.l useful eyerr. .lar. SenJ trrr ir. li:e rht coup6n.
:,!.1-*,
the tc'clrrrical rlrralilit'. of llrt' rr',,r,rl lr:rrc' lrcen rlu't'lt trp,rtt. n'itlr spe cilrc ittiornuttion its t' thc :L1r1rlic:ttiotts [,'r' s hiclt ('alii,rrrrirL yrine is ntri.t sttitlLlrlt'. 'l-'hr' :Lr'lr crti:ing colrr- ltl: :trtsst'rl tlte n:rtttc. itll(l altcntion li:1. lrt't'tt attt'ltt'tt'rl lrr"tlrt: ru:t'oi 1ri'n-anrl-irli rlt'au'ings of tltttttrl, rr:til sizt', illrr.trlLtirrg tlrt'rr:rr. irr rr'lriL'lr tltt rnlrtt'riltl h:1. l,r't'r ttserl t,;Lrlr':ttttrtqt in lrrrilrlirg.
calitbnia ffit ffi
'Tchirc?ins F,irr ffi ffil ffi
Da;rs of Permanent Beauty and Udlity
T\()O?.smr.c..rrl,l'''','f;' t -'nr:, r,,r'u .l
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s;isn.!- !r chargr: ic*rnrcrl:lrtrr< coatliti*s Crlrlonia lincr irrt the nlinjoilo <tr..'!tiadi." afll
.\!ln\'iritr.!mlrr.tr' .!etr(( 6i 'f,t_rr!' rr '1c
t i&*-lts. fhr:e quajrns arJ.ie fJ.r thr! Ctliloriii
?rmake ral holJ |!int !.des]$eJ rxr( ftterrdll *cli.
$N dl@ rbr rd.i, $r.ll for d' - 'r-
We bafe hs Lted h'r s.hrtqr' ,nJ r r'rt't I rc ci
C,l-itursir hne lnirrrmilian '-icd\ (rrtrr '" rl, us cf rbi - c-)1,ir Ths ddc srrs .'rr (or P:t I hy a Sim.l
T*!aol+ei5t fsmlv *ir! ** li. S ltovernseba F.)t'
ts Fralais hbo.arry l llldlrrr! \t' jrconi{ sd nr,r
axrft'l *{ir r}'i! rscj{i*r' Hco;i}l.llLdlr 3i:i.r
vu i*qamrs trr sl6'p1,v sf€ciai i.rra fur \p{.;i.{i.{i3. trlx rhro n.c nrlt.on d' rs ''r r ' rrlJr utr-J{ r"rr CrIf'xoL \htc Pir:od(rlrti rar- i.,rrP'nc \l, r dt rlrr Lrn { m nufaro* ',f o r.r ,'r *ndr .r, I p*l dc i nrule '1o q&atl, uf rntx hR s^ii f 'm;
()rli{ornia ,lu$trHxL -ili
s*r:nrr
Clin this coupon. pmte on tc postal. nrail todrr
California Whitc and Sugar Pine Manufacturers Association
tltt |r-,tu,r' ,l Cdhlcntu tt htte Flr , dahlbwa'Dor*lat Fir ' (rt&'/s'r ts,.r,. L.a!
OO0 Call Building San Francisco
Pleasc scnJ rne ),our free book "Somc
Nrnrc Street or R.F.I)
Post officc -
", I tt ttirLt'1 i.rr'//rr'ir1 itt t lrc I tlricult ttrtrl,\ [ oqu:ittt.t.' in clistrilrrrting the farrl lrotili to thcir crrlstolners. [Ian,r" rlcalers h:rve frrlrrislre<l narrrt'. rii proslicctive farn) lruilclels to u'honr the r\<lvcltisina I )t'liartnre rrt :i('lr(ls th(' lit clatttrt' "u-itlr thr conrplirrrcrrts" t,f tlrc clealcr crpresscrl irr un:rc cotttp;rn-r'ing letl cr.
'l'hc lrrrilclirrg llclrl has licrn coverc(l lr_i'advcrtising tlirectc(l to architt'cts, builrlt'rs. c()l-rt1-act()rs an(1 rc.rltors. I Icr-c
California r$fhite and Sugar Pine Manufacturers Association
t rll EurJ&ng ul Fr.rito
.., -*ri::.i;;; ,,4 uuffie{ rn n! @s
"()ttt olt lltc l,LluticLrl ttti.; .l or rti'c/ti1r'r 1.r' rLttt! ltttilitr.s."
()nc,,i tlrr: icrtlrrrcs r'f tht'c:un1)ai!n in tlris 1lelt1 lras itcerr llre crr':Ltion oi rL tt't'lrnic:Ll sc'rr icc ior :ttcltitect. :Lrtrl lrtrilrlcrs, u illr tlre olft'r ,,I technic:t] iL::istiulcc to ht'l1r s()lvc :t1l-\ prolrlcrtt rclating 1, tlte l)rol)t r use oi tltt' u-oo<1. I'.rtgirtecrs in thc olllcc oI tlrt' ;Lss<.rci:ttiott li:rtrrl]t' tltis serr tt'c.
-\ ttcu' serie> .i :trchitcctilrc antl lrtriltling aclvt'rlisctltetll: h:ts rcct'ttti_r- ltttn star.tt'rl, irr it hich "(,al" l'itrc is llon' irrorre'lr1 itr to arlvire thc rLrclritcct arrrl lrrrilcler.
In llrc arclrilrctllral:Lrrrl lrrrilclittg lrelrl tht trtcrlittttrs ll:tvc incltrrli'rl'\rcltitcctttral Iit'cot'rl. I)trrt'ii l', rittt.. -\rchi.cclttllll liolrrrn. -\nttrit'ritt -\rclritcct, l'acillc (.oast -\r'c1ri1tct..\llrt'ric:Ln lirrilder-, Ilrrilcling .\qt' arrtl \:rti.rral ltctrl llstittc .l 'rrr:1l:rl. ln iLrlriiti,,rr ltitr'('rl(',.' rlat;L ltrLs 1rt'ert lrrrlrlished irr tlltl lrr-t'lrittctttntl rt'Icrctrcc'lrr,,,lis.5tl('it:rs 5\\'t('t's.\r'chi.ccttrr:r l ( irliri(,gii('. I l,itnc llrril<lt'r's (':LttLi,,g tllt(l \\ (':tel-tl ( lttltlog 5r'r-r icc.'l'hc rr:rtcrial oi tlrt"'(la1" l'irrt' serics \\':ts,sr) l)r)1)lli:ll-. :Lrrcl presrtrtcrl thc tcchrrical (latiL lcgar(lirrg the n'ot,tls in :uch easil\ ttttrlcrstlLtlrllLlrlc ii,rtlt 111:lt a l)()()li \\':lii 1)l'('l)lll-c(l containing thc u'ltolc scric,s, c:Icll it(lverlistrttlrltlt lreilrg ilrcecl 1r-r' a ptLgt :ltoii-ittg ltl) actual 1r'llritogt'lt1rlti, 1,i'..ttlllttt' 'tl "I llrc gr:r<lt' <li:ctts:trl lr-r- "ClLl" l'irre 'l-lli. lrook 1t:ts prt,r ctl to bc ortc of tht' ttrri:t valttltlrlt' it:rtrtrt's,ri tltc :trlrt't-tisirlg rlorli, :rs it visrutiizt's tlre gr:Ltlc': lt-. u cll :rs teliitrg tllt' sizr': ;ul(l us(': i,rt- e aclt gllLcle. itr :r u'a-t' lt(t\ cl- (l()lle llt[orr: ]lr- atlr' Irtnrl icr ;ttiver.ist't-. 'I'lrc tlrrrlc ertrl oi tire catrrlrrtigtt ltlLs lrt'ctt still ILrt'tlrer srrlr'
"Putting human i.nterest into architectural advertisingl." ported by exhibits at many of the dealers' conventions, at which it has been possible to get in touch with the dealers personally and to stimulate their interest in stocking and handling the wood.
In the lumber trade the publications used have included American Lumberman, Nitional Retail Lumber Dealer, The Timberman, Retail Lumberman, California Lumber Merchant, Gulf Coast Lumberman, Wood Construction and Mississippi Valley Lumberman.
The building campaign has been carried to the consumer through advertising in a number of class publications. Here the story has been built around the "American Wood Juryi' the idea being that California pine has been recommended by the architect, builder and other factors, and that these experts, making up the wood jury, should be consulted in selecting a wood.
In addition, the association has sent out to 25,000 architects, builders, dealers and manual training schools, a filing folder with a set of Information Sheets that has attracted much attention. The folder itself carries some general information regarding the extent of the distribution and the supply of California pine.
Information sheets have been sent to this list at intervals, on which a great deal of interesting material iias been given. The sheets have been rveil iLustratecr, and Irave supplied complete technical information on various characteristics and uses of the rvoocl.
Experience has shorvn ihat the information service has been appreciated, and that the folder has lteen usecl ior tl:e purpose intended, the retention of all the data supplied a.bout California pine.
In the industrial field, the effort during the past year has been concentrated on the use of sugar pine for pattern and flask lumber in fouriclry rvcrk. Other specialty uses have
been developed, however, and these will be covered in industrial advertising, to be arranged later.
A feature of the industrial advertising is the attention paid to the manual training schools. This market has been found to be unusually interested in woods and responsive to the ofier of technicai information regarding them, and it is expected that it will be developed still further during the crlrrent year.
The Industrial field has been cultivated through The Iron Age, Iron Trade Review, Factory, The Foundry, Industrial Arts Magazine, and Sweet's Engineering Catalog'ue.
The total number of direct enquiries received from nragazine advertising now totals 22,000, while there have been over 1300 other inquiries as the result of others seeing the literature mailed out to direct inquiries.
"Standard size filing folder for architects, builders and dealers."
Wholesalers and retailers have themselves distributed thousands of booklets and information sheets supplied by the Association.
The lumber trade papers have brought in more than 1000 direct enquiries, many of them requesting quotations arrd stock information. All such enquiries are referred dirett to the mills, rvho give them prompt attention.
Enquiries from architects, builders, and realtors, have also been very satisfactory,-a total of over 2500 to date.
The number of enquiries was cut down substantially through direct mailing of the filing folder and informatiorr sheets previously referred to. The architects, builders and contractors who received this, of course, felt that their ilformation requirements were taken care of, but in spite cf this, there has been a fine display of interest on the part of many rvho did not happen to be on the list to which the, filing folder and information series were sent.
Due to a careful "Keying" of all advertisements, it has been possible 1o trace the source of interest in practically every field. 907qo ol the enquiries received used the "K.y'n address. This is an unusually large proportion.
The list of publications employed in the campaign shows
"One of the series of Inform'ation Sheets."
how wide-spread the advertising has been, and how thoroughly the fields in which the big buyi4g power rests have been saturated with Californii pine advertising.
According to the report of the advertising iommittee, made to the Association recentlv, the total distribution of advertisements during 1925 was 19,504,346, of which 12,7n,000 was to home builders, 3,000,000 in the farm field and the remainder in the various special industrial and building fields.
The report submitted by the advertising committee was one of the most complete that could be imagined. It took up in detail the purposes of the advertising, and described tie efiort made in each field, with a list of the publications employed, the results in the form of enquiries, etc. It would be hard to find a more interesting or convincing exposition of the scope and effect of a co-operative campaign than is presented in this report.
The funds for the advertising campaign otiginally were raised by a voluntary assessment of 7 cents per thousand feet actually cut, and the big bulk of the production, amounting in 1925 to over 1,500,000,000 feet was represented. Because.of the unusual success of the campaign and the unquestioned broadening and strengthening of the market as a result of the advertising, the Association has made a radical change in its advertising program. Some of the members who have been paying for the .advertising brought up the question as to the best manner to interest non-paying members to join in the lvork. The success of the -advertising work was generally recognized and it seemed advisable that in the reorganization of all association activities the advertising be placed on the same basis
as statistical, traffic and forestation activities. With the completed reorganization of the association it is provided that all members must pay the full assessment, including that for advertising, in order to retain membership in the association.
Beginning March 1 the membership is contributing 100 per cent to advertising and trade extension activities, which issures the permanence of the advertising program, and, therefore, permits planning activities much further ahead than would have been possible had it been necessary every few years to re-sign individual members. With this new line-up the advertising funds will be increased by the payments from former non-participants, and by the increased production from year to year, as the advertising income will remain at the rate of 7 cents per thousand feet of production.
The advertising is under the direction of Austin L. Black, as advertising manager. Mr. Black is a veteran of 25 years experience in building material advertising and selling. He was formerly advertising manager of The Pacific Lumber Company and before that engaged in the advertising of other architectural products, in addition to having been a.dvertising manager-of several of the leading magazines in the building and industrial field. The agency which has worked with him is the Honig-Cooper Company, of San Francisco.
The members of the Advertising Comrnittee are:
H. D. Morteson, Chairman.
D. H. Steinmetz, J. W. Rogers, and B. A. Cannon.
A. W. Heavenrich, now president of the Association, has been a member of the advertising committee until his election as president.
(Continued from Page 114)
in reality a misnomer, as it contains no real creosote at all, but the term has received very general recognition, and the operation of "creosoting" is known all over the world. The distillation of cr€osote from coal tar is carried out by heating the tar in a still until it is separated into three groups: (l) oils that are ligirter than water; (2) those that are heavier than water; and (3) pitch, the heavy oils being classed as cr€osote for the ournose of timber preservatioru Light oils are useless as timber preservatives, owing to their extreme volatility, while pitch is too thick and viscous, even after being heated, to panetrate so readily into the minute pores of the timber as to justify its usi from an economic point of view.
Creosote is the most popular preservative not only in this , country but also as a general rule in England, where larse quantities are used. The grade that is manufactured here, however, is of a very inferior quality, compared with the foreirn article, as certain by-products are extracted, which seriously reduces its efficiency as a stable and durable wood preservative.
You hear a lot of things about the way Los Angeles retail lumber dealers go out after business, about price cutting, whip-sarving, etc., and most of them .are probably not true,
At least, not judging from the experience of a well-known home builder recently.' He sent to'thirty-five retail vards in Los Angeles a fair-sized wooden house bill, and asked fop quotations by mail, stipulating that there be absoluteiy no substitutions made in grade or item.
So interested was he in the,replies, he received that he showed them to The California Lumber Merchant as basis for this editorial.
Of the 35 the bill was sbnt to, 3O quoied him, and 5 did not reply.
He'wrote each of the 30 and suggested that the price
was a little high. In reply only one offered a lower price, and that but a very slight cut.
There was a range bet"veen high and low prices of $169. It was noticeable that no two yards quoted the same price, but that the larger and more representative yards were all within a few dollars of one another, while the very low bids were all by small yards
The bill called for nothing worse than No. 1 Dimension, and all of those who quoted wisely suggested the use of some No. 2 f.or certain purposes as a saving. This was constructive.
It is interestirlg to note that in their quotations ten of the thirty who,quoted stated the total number of board fee! only two agreed as to the number o( total feet, and none of them gave the correct number of feet in the bill.
The development of the steam-heated dry kilns for seasoning lurnber from the steam-heated roonr where only a dry heat was used into the present high-powered and flexible internal fan system of kiln has been a gradual process. Ilowever, within the last few years, several outstanding improvemerrts in dry kilns have been placed before the lumber manufacturers for giving them better drying results, These two outstanding developments have been the application of automatic humidity control and the perfection of the Reversible Circulation Internal Fan system of kiln for all classes of lumber seasoning.
In the old type "hot box" kiln, the only moisture or humidity in the air inside of the kiln was supplied by the water being evaporated from the lumber during the drying process. It has not been ma.ny years ago that a leaking stearu pipe inside of kiln was considered a serious drawback for good lumber drying. However, soon the value of humidity schedules for correct lumber seasoning was recognized, and humidity was injected irrto the kiln rooms by means of live steam sprays. The use of proper steam sprays unquestionably improved drying results, but hand control of the spray line valve v'as a hit or miss operation, and oftentimes desired results wcre not secured. The necessity for better control of steam spray operation led to the development of the present automatic humidity controller.
The Automatii Humidity Cbntroller combines the dry bulb temperature control, the humidity control, and the recording of b91h ihe wet and dry bulb temperafures into one practical and servicealrle instrument. This instrument is operated by air, and is very accurar'e in control and positive in operation. The humidity controller enables definite schedules of temperatures and humidities to be cari.ed, a'rd then duplicated on successive rtrns, thereby eliminating the hurliln factor in control of the proper drying schedules. It has also elinrinated the evils of too much spray being admitted into kiln, thereby slowing down the drying rate. More than.four hundred controllcrs of onJ of the populir hakes have been installed on dry kilns in various sections of the country within the last two ycars.
The Moore Dry Kiln Company has adapted the autonratic hrrmiditv controller 1o their improved design of Internal Fan Sysiem of Diy Kiln. These high-poivered kilns would be like engines with.out governors, without having hurnidity controllers made a Part crf tlieir"equipment. These corrtiollers also play an important part in securins the flexibility and drfing efficiency that can only be sg6sred with thi reversible circulation itrternal far.r type of kiln
Moore's Reversible Circulation Internal Fan kiln has been ihe outsrowth of intensive study and development in dry kiln design' ThJse kilns employ special reversible disc fans and work. agairrst very low static bressuie, giving a very large turnover of air inside of i<iln with an expenditure of a very moderate amount of enelgl'. By having a large fresh air inlet, schedules for -drying.woods-having a -hieh nioisture content, such as western yellow pine and su1:;; r oine'ind also redwood lumber, can be secured and maintained. I'lte i;;;r;bl. ;i;.ttitio" of "i. tlitoueh load of lumber also gives thii tvoe of kiln a distinct advantage over kilns employing only a onewiv circulation. When drying woods having a high initial moistttre "otitent it is a well-known fact that there is a considerable lag in drvins between the entering and the leaving side of the load. tly ha;in; reversible circulation, this lag can be cut down. thereby rea"ci"E the drying time required. These benefits from reversible circulition are-esplcially evident in kilns using edge stacked Iumber' where air is required to tra\el across from 8 to 10 feet of lunrber before being reconditioned.
The mec6anical features of Moore's Reversible Circulation itrternal Fan Kiln have been carefulty developed, and lumbermen can now be assured of a practical and foolproof dry kiln instatlation' Moore's Special self-oiling diy kiln bearings have demonstrated their efficiencv ind serviceability at over fifty installations that we have made of this type of kitn. - This bearing allows the shaft t-o -cxpe.nd fieelv when kilir is heated attd contract when kiln is cooled' Tl'e bearins is designed with replaceable babbitts, making it oossible- to chinei' bearins"without disturbing fans, ducts. shafting or requirirtg oouring of b;bbitt. We have tested these bearings alongside of ball arii roller type bearings, and have found them to be the most "i".tii"t iv;t .i'biarine for' drv kiln use. The use of direct conirected drive makes a simple and practical mechanical drive arran.<ement. . Because of the low static the fans are working ^inst. oniy " i"tt-itorsepower motor is required for the average length dry ltln i04 feet long. Reversible circulation is secured by oush button startins switch.
Reversible Circulation Internal Fan Kilns (fully covered t" ""ien[s), are used in drying atl kinds of Pacific C^ast woods' Mdi;-t;t Kiln Company hive'made installations of their improved t.'oe kilns-at the foltowing ptants:
Seven kilns, Owen Oregon Lbr. Co., Medford, Oregon; two kilrrs, East Oregon Lbr. Co., Enterprise, Oregon; eight kilns, Susar Pine Lbr. Co., Fresno, Calif.; twenty kilns, Cady Lbr. Corp., McNary, Arizona; two kilns, A. C. White Lbr. Co., Dover, Idaho; five kiLts, Western Lbr. Mfg. Co., Marshfield, Oregon; five kilns, I\{cCloud River Lbr. Co., McCloud, Calif.; one kiln, Pacific Lbr. Co. Scotra, Calif.. and two kilns, Pacific Veneer Co., Marshfield, Ore-on.
Lumbermen looking for improvements for their old dry kilns, or when in the market for atlditional drying capacity cannot afford to overlook the real improvenrents of automatic humidity control artd highly efficient Internal Fan Kilns.
The Harchvood business in the San Francisco Bay IJistrict at present may be descrilled as rather dull ; the demand from industrial lines being only fair, and for Trim Lumber and Harclrvoocl Floor:ing, poor. However, in view of the carpenters' strike. to rvhich this situation mav-be djrectly att;ibutecl, no other conditiol could reasonably be expected.-During the lirst four months of this year business was very go;d. each month exceeding the- r'olume of the correspo;d-ing montil ol 1925, bttt since May lst,.the day the strike rv"as called. each $'eek sees business quieter than in the preceding one. An early settlement of this strike is .*pe.te.l, and as the fundamental conditions in Northern California are excellent, as soon as this trouble has been adjusted, the Hardrvood business should enjoy a good, neattny volume. Present prices represent rock bottom an(l will siiffen materially as conditions return to normal.
Philippine lumberi still represent the best values on thc market, lo continue in ever increasing popularity.
The early part of this year Bert Bryan, former- Sales Manager of tt'te Strable Flirdrvood Company.- embarked in busin&s in Oakland on his own account. 'fhe name of his firm is the Bryan Hardrvood Companl' and they specialize in Hardu'ood Flooring.
$2OO,OOO
Fire destroyed "the mill of the Nicola Pine Lumber Co., at Merritt. B. C., June 9. Several employes were rescued from the blazing building with great difficulty, and the whole town wal threatened for a time. The loss is said to be about $200,000.
A standardized carrier throughout, embodying a wonderful direct loadJift; exceptionally fast, simple and fool-proof, eliminating pressure tanks, cables, screws, gears, pinions and clutches.
Just a few of our nurl€four ulert.
In keeping with the long established custom of the Club, the June meeting which was the last before the summcr vacation, was Ladies' Day. The affair this year was a Picnic, which was held at the Del Paso Municipal Park, Sacramento, on Saturday afternoon, June 19.
At 1:00 P. M., about 100 sbt down to luncheon, and included in the gathering were many of the prominent lum-
Following the luncheon and dancing, the crowd adjourned to the park where the remainder of the afternoon was spent in games and outdoor sports. The day was ideal for the occasion, and the park which was green and shady was an excellent location for the picnic. The committee in charge of this enjoyable outing was made up of Curtis Cutter, Oscar Miller, and C. D. LeMaster.
bermen of the Sacramento Valley District, together with their wives, families, and guests. The lunch was served in the Dance Pavilion, after which dancing was enjoyed by many of the party.
Mills: PUGET SOUND
Among those noted in the gathering were:-
Mr, an'd Mr3. Jo. Shepard,-Friend & Terry Lumber Co., Sacramento.
Mr. and Mrs. E. S. McBride, Davis Lumber Co., Davis.
General Offces: SE,ATTLE
H. A. SMITH, Managcr
Bank of ltaly Building TRinity 7997
Mr. and Mrs. E. T. Robie, Auburn l,umber Co., Auburn.
Mr. and Mrs. Jeff Corkran, Owen-Oregon Lumber Co., Sacramento.
Mr. and Mrs. C. D. LeMaster, Sec. Sacramento Valley Lumbermen's Club, Sacramento.
Mr. and Mrs. W. F. Knox, Superior Lumber & Fuel Co., Sacramento.
Mr. and Mrs. I. E. Brink, Diamond Match Co., Chico.
Mr. and Mrs. Fred Holmes, Holmes-Eureka Lumber Co., San Francisco.
Mr. and Mrs. Joe Holmes, Woodland Lumber Co., Woodland.
Mr. and Mrs. J. P. Brewer, Redwood Mfg. Co., Sacramento.
Mr. C. Benj. Bemis, for some time past connected with the Millwork Institute of California, has been appointed Secretary-Treasurer of the Los Angeles County Branch, succeeding L. E. Gates, deceased.
Mr. and Mrs. M. Holcomb, Superior Lumber & Fuel Co., Sacramento.
Mr. and Mrs. Harvey Isenhower, Holmes-Eureka Lumber Co., Sacramento.
Mr. and Mrs. J. M. Montgomeqr, Silver Falls Timber Co.. Stockton.
Mr. and Mrs. L. R. Baker, Tilden Lumber & Mill Co., Sacramento.
Oscar Miller, Knox Lumber Co., Sacramento.
Al Kelley, Santa Fe Lumber Co., San Francisco.
Curtis Cutter, Cutter Mill & Lumber Co., Sacramento.
O. L. Russum, Delta Lumber Co., Isleton
C. G. Norberry, Cutter Mill & Lumber Co., Sacramento.
J. E. Martin, "California Lumber Merchant," San Franclsco.
Mr. Ben S. Woodhead, head of the Beaumont Lumber Company, Beaumont, Texas, has been visiting in Southern California with his uncle, Mr. Dave Woodhead of the Woodhead Lumber Company.
You and every other lumberman realize the danger of a serious 6re and the crushing effect it might have upon your business. You appreciate the necessity for insurance to enable you to rebuild and restore.
However, this is not enough-i1 is only the beginning of real protection.
The Associated Lumber Mutuals are providing sound insuranCe protection for the lumberman who suffers loss, but the greatest service they are rendering to the policy-holders and to the industry, is in 6re prevention. Through substantial dividends which go back to the policy-holder, this real inrurance protection is actually furnished at less than coet.
By C. C. CROW Editor Crow's Pacific Coast Lumber Index
Present conditions of the lumber industry throughout Oregon and Washington present a very complex.study that has many conflicting angles if delved into deeply
The fiist six months of this year have seen a heavy consumption of lumber, but the production has been fully equal to it and tardy placements have kept the market in a languid condition most of the time.
It is not to be wondered at that the cut has been heavy, for never in the historv of the Northwest have conditions been more ideal for b6th logging and sawmill operation. In the first place there was no winter and spring was mild with plenty of moisture even up to the present time to keep the fire hazard, down to a minimum.
Some few mills that operate under especially advantageous conditions have made a little money but a vast majority have lost.
There are two conditions in the Northwest which will always stimulate production, one is when conditions are good and the mills, being accustomed to long spells of no profits and sporadic spurts of prosperity, leap into the breach to try to make as much money as possible while there is a margin to be had. The other is when in sheer desperation, when the market is off color and 'prices have dropped to a low point, the manufacturers are confronted with the problem of shutting down and having a fixed overhead loss to absorb or adding shifts and distributing these charges over a larger footage, thereby reducing the manufacturing costs. During the last few months the heavy production has undoubtedly been more of a matter of compulsion than choice for the average operation has been having a difficult time in avoiding serious losses.
There is a limit to this trend and that is rapidly being reached now. A number of mills throughout the Northwest have recently shut down with no intention of starting up until conditions improve, for it must be remembered that even though a mill is able to operate at a nominal book loss they are dissipating their standing timber and throwing away the opportunity to make money when conditions are right.
From now on it looks as though production will steadily decrease unless some unexpected development should bring about an improvement in the demand. As the season advances a feeling of resignation is becoming more and more a.pparent.and the buoyancy born o{ a blind hope that.conditions will somehow improve, is disappearing.
There are two times in the year when the lumber manufactuleJs and logging camps of the Northwest stop long enoriffi:to make repairs or take a short holiday, the 4th of July adtl.Christmas. With the trade educated to this idea,
there is usually a scurry to get under cover- with any special cutting business just frior to these two dates. This.year is no &ception and thire has lately been more cutting !.o:iness ofierld than there was and -prices have had a slight upward tendency. However, unfortunately, the shutdowns oi this year do not promise to be as heavy as usual and just what will happen in ;uty and August remains to be seen' At no time this year has the market been on a consistent basis, as first oni trade factor and'then another has taken the lead or fallen to the rear. The market has never been badlv out of balance and a verv small increase in the volume bein! placed or a similar deirease in the cut would have been sufficient to put it on its feet.
The condition of stocks at the mills throughout the Northwest is just as erratic as the market itself. While some concerns- have fairlv large inventories, as far as footage goes, a majority ate pootly balanced lnd consequently t[e flacing of brdeis requires -as much effort as it does at a time when values are considerably higher than they are. Badly mixed orders and quick shipments that during normal timei in the past would have demanded a 'premium have become the ordinary thing.
Predicting what the balabce of his year will be is very largely a mltter of guesswork, but as one extreme in the lumber industry ubually follows another it does look as though the botlom has about been reached. No one can reasonably expect prices to go much lower than they are, as the cost of production prelludes it. Wages being- paid in the logging camps and mills throughout the Northwest are as low aslhey ian go and permit of the workers living decently. Heavy taxes make the carrying of timber an increasing burden-and if lumber is to be sold for less it would mean that the money would have to come out of the pockets of the manufacturers.
,Once a mill goes down and crews become disorganized they are not liable to start up until fairly sure that they can make money. It is not reasonable to expect any increase in buying during July and August. Should it drop off, production will probbbly go with it and when the demand starts in the fall, as it is quite likely to, the output of lumber will be slow to get under way, in which event the wholesale market for lumber could improve very quickly. That is a possible turn. One thing is certain, there is no use to expect the prices on fir to make any appreciable further declines as the bottom has been reaChed, in fact with many it has already been passed and they are meeting competition only by selling their product for less than it costs to tur.n it out, and such a condition cannot long exist.
Last minute advice from San Diego tells of a big building month for June.
To the night of the 26th their permit totals'were crowding nine million dollars, and the total for the same month last year was $9,2M,935.
Sacrarnento, June Z4.-,California ranks second among states of the nation ir value of her agricultural output, E. E. Kaufman, federal and state agricultural statistician, declared in his annual report made public today.
This state had farm crops worth more than V73,897,N0 last year, the report said. The previous year's crops were valued at $437,755,@4.
Several officials of the E. K. Wood l,umber Company have recently visited the Los Angeles plants, Mr. Fred 'Wood, Mr. George Kellog, manager of the Hoquiam plant, Mr. Fred Norman, superintendent at Anacortes and Bellingham and Mr. H. F. Vincent.
Nelson Jones, Jones Hardwood Company, San Francisco, is in the Northwest where he expects to spend two or three weeks on business matters. He will visit Portland, Tacoma, and Seattle. He is making the trip by automobile and is accompanied by Mrs. Jones.
H. P. Morton, Hill & Morton, well known Bay District wholesaler, has returned from a two weeks' business trip to the Northwest where he was calling on the mills and meeting many of his friends connected with the industry. While in the North, he made his headquarters at their Portland office.
George H. Brown, President of the Strable Co., Oakland, has returned from a trip to New where he spent a few weeks combining business ure. He reports that business conditions in metropolis are good. Mrs. Brown accompanied trip.
Hardwood York City with pleasthe eastern him on the
M. L. "Duke" Euphrat, well known and popular San Francisco wholesale lumberman and a member of the Wendling-Nathan Company, is wearing a big broad smile these days, the occasion being the arrival of a fine bouncing boy at his house. He reports that Mrs. Euphrat and the new arrival are doing just splendid.
Fred l-amon, representative in the San Joaquin Valley territory for the Wendling-Nathan Company, has been transferred to the company's Sar Francisco office where effective July 1, he will have charge of the company's California White and Sugar Pine Department. Mr. Lamon has represented the Wendling-Nathan Company in the San Joaquin Valley for the past seven years, making his headquarters at Fresno.
J. C; Seead, Jr. who has been acting as the company's representative in the Sonoma and Marin county territory, will act as their representative in the San Joaquin Valley, making his headquarters at Fresno.
G. R. (letr) Tully, with A. W. Smith in Los Angeles, has left for Tacoma, where he will open a buying office for the A. W. Smith Lumber Company.
Southern California yard, small town, wants all round yard man. Must be capable of selling, doing general yard work, and have a thorough knowledge of lumber. Address Box A-173. care California Lumber Merchant.
Mr. George F. Hoff, Secretary of the Materialmen's Association of San Diego, is on an extended trip through the northwest. He will visit most of the important lumber centers, taking in side trip to the mills. Will be back about August first.
Nearly 100 employees of the Homer T. Hayward Lumber Co., whlch consiitei of the employees from all their yards, recently assembled at the summer home of Otto Rogge and Albin Anderson in Eureka.Canyon near Watsonville, where a combined business and pleasure meeting was held. An excellent luncheon was served outdoors under the shade of the large linden trees, and after a short business session, the remairder of the afternoon was enjoyed in outdoor sports and games.
The feature event of the day was the "Steak Eating Contest," which was won by no other than Arthur Hayward himself. The arrangements for this enjoyyable party was looked after by Otto Rogge and Albin Anderson of the company's Watsonville yard.
Miss Leona Perkins, Charles R. McCormick Lumber Co., San Francisco, is sojourning in the Northwest on her vacation. She is at present at St. Helens, Oregon, where she is the guest of her sister, Mrs. Hamlin F. McCormick. Before her return to San Francisco, she plans to make a tour of Washington and Oregon where she will visit the many points of interest of the "Charmed Land."
Jerry Stutz, representative in the San Joaquin Valley for the Coos Bay Lumber Co., with headquarters at Fresno, was a recent San Francisco visitor where he spent a few days on business matters. Jerry attended the Bay District Hoo-Hoo Concat on June 10 where he met many of San Francisco lumbermen friends.
L. Edward Gates, fondly and familiarly known to his intimates as Lee, succumbed to a long complicated illness, on Monday, June 14th, at the home of his brother in law, at Rialto.
Lee Gates was Secretary and Treasurer of the Los Angeles County Branch of the Millwork Institute of Cplifornia, a position that he held since the inception of the Institute. Prior'to that he held the position of Secretary of the United Sash and Door Dealers of Southern California.
Lee Gates was well and favorably known by thousands of California mill men, was well liked, and his passing was keenly regreted by everyone.
Funeral services were held at Los Angeles on the 19th, and were attended by a large number of the members tlf the Millwork Institute.
He is survived by a widow and one daughter.
Located on Eastern Avenue at Whittier Boulevard, Belvedere Gardens, Los Angeles. Established five years, ample shed room, grounds 250 ft. frontage by 135 ft. deep. Stock practically all sold out. Small amount of machinery and two trucks for sale. No better location in Los Angeles County; a wonderful opportunity for a live man.
McCLEERY LUMBER CO.
924 Eastern Ave. 7-t-r
Can you use a live, experienced retail lumberman? Holds good position as Manager in a small city. Anything that offers advancement, prefer Southern California. Available on short notice. Address Box A-167. care California Lumber Merchant. Gt-2
Portland lumbermen will hold their annual picnic luly 21, and Elmer Xanten, general chbirman of committees, preclicts that all attendance records will be broken. Ruby's golf course has been picked as the location.
The committee are all hard at work and the program will be made up very soon. The Sports Committee have arra.nged an eighteen hole golf tournament in the morning with cups donated by the TIMBERMAN, SPAULDING BTIILDING, BRUGMAN TIMBER CO. A mashie has been donated bv the COAST CEDAR SHINGLE CO. Three dozen golf batts donated by the HONEYMAN I-IARDWARE CC.
The personnel of the different committees is as follows: GENERAL CHAIRMAN-EImer F. Xanten.
SPORTS COMMITTEE: Chas. E. Miller, Chairman, West Oregon Lbr. Co.; Phil. Patterson, West Oregon Lbr. Co.; Kurt Kochler, Eastern-Western Lbr. Co.; Norman Buoy, Buoy & Cutler; Mort. Tuft, Loop Lbr. Co.
LOCATION COMMITTEE: P. C. Stevens, Chairman, Chas. K. Spaulding Log. Co.; Harry Conroe, McCormick Lbr. Co.; Fred Cutler. Buov & Cutler.
615-1
FOR SALE-Small retail yard, boulevard location, long lease, low rental; will invoice about $5,000-$2,500 cash will handle. Terms to' right party; would take experienced office as partner. Address Box 4-170, care California Lu,mber Merchant.
A high class man wanted for manager of city yard doing wholesale and retail business in all kinds of coast woods. Address Box A-171, care California Lumber Merchant.
6-15-1
___Wan!.to represent go'od, reliable firms manufacturing Whjte Pine, Fir and Shingles. Have had fourteen years' eiperience in retail lumber business. Will furnish satisfactory references. Central Roofing & Supply Co., Inc., 201 Cameron Building, Waco, Texas. 6-I-4
Pine operation in Piumas County, California, for sale. One mile from railroad. Twenty million feet, 60 per cent Pine. Adjoins large tract of forest reserye timber. Hugh S. Herman, orrrner, Gilroy, Calif. S-l-4
Retal Lumber ",I*:3r::$':i1t'iving city, z0 mires from S.an Francisco, lumber and building materials $10,000, .machinery and tools $4,000, no real estate, good lease, doing -itipe business. Will bear investigation. Address Box A772" care California Lumber Merchant. 7-l-4
FINANCE COMMITTEII: H. T. Anderson, Chairmarl H. J. Anderson Lbr. Co.; E. E. J-ohnson, C. D. Johnson Lbr. Co.; Herbert A. Templeton, Iferbert A. Templeton, Inc.; Harry L. Potter, Timberman; Roy Janin, Patrick Lbr. Co.; E. L. Mercereau, Doty Lbr. Co. l W. B. Mack.
EATS COMMITTEE: W. J. Kuhd, Chairman, Douglas Fir Ex. & Ex. Co.; Forrest Hayworth, Spaulding Logging Co.; Lester Oakley, McDonald & Harrington.
MUSIC AND DATING COMMITTEE: Graham Griswold, Chairman, Griswold Lbr. Co.; Ferd Smith, Peninsula Lbr. Co.; P. S. McKenzie, P. S. McKenzie Lbr. Co.
E. A. SELFRIDGE APPOTNTED \ITEST CO {ST LUMBER TIRADE COMMISSIONER TO JI'PAN
The ,West Coast Lumber Trade Extensron riureau has announced the appointment of E. A. Selfridge of San Francisco as lumber trade commissioner to Tokyo.
The appointment was hailed with much satisfaction by \Ai est Coast manufacturers.
Japan, according to the bureau, now buys approximately 600 million feet of lumber from Oregon, Waihington and British Columbia, and is the largest foreign purChaser of American forest products, and it is believed that trade prornotion work can increase the volume of sales to Japan io a considerable extent.
"QUALITY" Oak Flooring
"Manathon" Maple Flooring
Handwood Lumber
6O46 Carloc Ave. - GRanite 3(d4,2
For Moderately Priced Homes and Re-Roofing
For homes that must be kept within moderate price limits and for economical Re-roofing, Pioneer Shingle Design Roll Roofing is just the thing. It is durable, 6re safe and beautiful . meets every roofing requirement at a price that makes it available for moderately priced homes and for re-roo6ng.
Pioneer Shingle Design Roll Roofing gives years of expensefree service because it is made of the best roofing felts and asphalts. It never needs paint or stain because it is heavily surfa'bd with natural non-fading ,Yosemite rock no artificiai coloring of any kind.
Keep your stocks complete . be ready to meet the demand for both red and green non-fading Yosemite colors, in both the Square Butt and Cut Corner Shingle Patterns.
BOOST YOUR BUSI. NESS WITH THE BUD. GET PLAN FOR RE. ROOFING!
Thc Pioneer Plan for lteItoofing is one of the rlcaler's greatest assets. This plan of finattcing re-roofing will triplc your business if I'ou gct bchincl it.
Relr.rember, ]'ou get your moncy when the job is finished. no collectiorrs, n<-r recl-tapc.
Ask about the plan
ProNrnn Papnn. Co., INc.
Established 1888
LOS ANGELE$ SAN FRANCISCO PORTLAND SEATTLE {r,
Pioneer Monufactures o Cofi. plete Line of Roofings ond Building Papets
easy to sell ?
r the DtLceis risht andtfie pablrcEnows its Qaofuy/
