GITBR,EATH CHEN'IICAt COMPANY

383 Brannon Slreel Sqn Froncisco 7

Peter J. Van Costing, wholesale lumber and plywood dealer, 1111 So. Glendale Ave., Glendale, has been appointed a distributor of Plexolite, a glass fiber reinforced plastic sheet which is translucent and shatterproof. Plexolite screens vision while admitting light, has great strength, and can be easily worked and applied with hammer and saw, nails and screws, and other common tools. It has gem-like color and beauty. It comes in 12 colors, six brilliant shades: green, blue, ivory, coral, aqua, vellow and also in six soft pastels.

A few of the suggested uses of Plexolite are for patio and sun porches, industrial buildings, shower and tub enclosures, partitions and transoms, modern interiors, awnings and shades, canopies of all types, store and building fronts, greenhouses, etc.

Mr. Van Oosting represents the Herbert Templeton Lumber Co. of Portland, Ore., and also handles plywoods, Japanese birch flooring, and complete Wood Conversion Co. lines of Nu-Wood and Balsam Wool.

Norman \Vendell recently joined Mr. Van Oosting as salesman and calls on the retail lumber dealers in all the Beach areas.

Crescent Plywood Co. Employees Aid High School Band

The employees of the Crescent Plywood Co. went all out on buying tickets for a musicale last month at Klamath, Calif., n,hich headlined the Del Norte High School band, directecl by Dave Silva. The 120 mill employees purchased 133 tickets so that the band might have uniforms.

The program was spark-plugged by George Evans. rvifh Steve Michaels, mill manager, seconding the program. The idea began when one of the youngsters came home and explained the purpose of the musicale. The band is composed of teen-agers from all parts of Del Norte county.

The Crescent Plyu'ood Co. plant is located about five lniles north of Klamath.

IT'S OUR AIM TO HEI.P DEAIERS

to build their reputcrtion lor good lumber by studying their requirements ccrrelully, crnd letting our knowledge guide us in shipping ecrch order. This policy tqkes cr little more time but we hqve lound thct it pcys off.

Gall Rlchmond 9392

Second Row, L to R: W. M. Sonds, Emmet Voughn,

Washington, D.C.-The 50th Anniversary meeting of tirc National Lumber Manufacturers Association opened May 8 in the Jefferson Hotel, St. Louis, Missouri. Presiding was John B. Veach, president of the Association and president, Ilardwood Corporatior-r of America, Asheville, N.C.

Thursday Session

At the morning session, Veach told the 250-300 lumbermen that their Association has helped in the fight against inflatiorr-that the industry can take pride in having produced an abundance of lumber for all purposes, domestic and defense. He said the Association is mindful of public relations vaJues and is wor!<ing hard to create public understanding of the industry; that well-directed effort has been made and will continue to be made to safeguard and broaden markets through product development, improved manufacturing methods and tretter designed equipment. He added that the Association rnaintains a '.,igilant watch over building codes throughout the lj.S. to guard against unnecessary restrictions on the use of wood for construction purposes-and aggressively conducted research programs under way must be expanded.

In commenting upon future prospects, Veach stated, "if increase in tree growing continues through the next 10 or 15 years, and there is every reason to assume that it will, and if the per capita consumption of lumber continues to decline. we will have trees running out our ears. I certainly am

Third not w'orried for the future as to the availability of raw material, but I am worried about our markets." As a solrrtion to this problem Veach said the industry must do a better job of selling, and proposed schools for lumber salesmen to teach basic properties of wood, elementary engineering in wood, and modern sales techniques. Veach also stressed the importance of rescarch and product development as an avenue to more sales and cited as illustration the worl< of the Timber L,ngineering Company of Washington, D.C., which maintains a patent pool of both foreign and U.S. patents and trade marks, and compiles information relative to methods of construction and wood chemistry for the benefit of the lumber industry. He prophesied that in another 20 years "501o oi our production lvill be products we do not now manufacture."

A forestry session was held in the afternoon at which some of the nation's top lumber industry leaders summarized thc accomplishments and progress in private, state and federal forestry during the past fifty years.

Chairman of the session was Hillman Lueddemann, president of West Coast Lumberman's Association and vice president, Pope & Talbot, Inc., Portland, Oregon. The lead-olT speaker, N. F. McGovr'in, president, W. T. Smith Lumber Company, Chapman, Alabama, traced operations of tlre lumber industry in the South from the early days to present day