ANOTHEN NEIITTNDEN.-.

The shingle mqrket is showing more signs of strength ond prices cqn eosily soor bqck up to record l95O levels-now is lhe time for ordering yord stocks before the pcnic buying spreebegins ogoin. Don't deloy qnother doy-ocl now.

Insect Screen Cloth

"DUROID" Electro Galvanized "ALCOA" Alclad Aluminum

Pacific tire Products Ga

<iuced lumber beiause people bought it-for more than 5,000 uses, most of which the buyers thought up themselves. Wood can stand on its feet against all comers. It may just be that for a long time those of us in the business haven't been proud enough of wood !

Impressive as its known merits are, there is something else about lumber which is even more encouraging.

The H&HFA has developed a new method of wall sheathing which reduces the amount of lumber used, as well as the labor required to put it in place.

This is promising. We have known for a long time our walls were stronger than they needed to be. We have permitted them to remain so because lumber was cheap. We have built out of habit. We have had little incentive to explore means by which the volume of lumber in a structure could be reduced. And yet the whole history of this country's industrial development has been based on finding cheaper and more efficient ways of doing things.

Automobile manufacturers know that if they can reduce the cost of their cars, and still turn out satisfactory vehicles, they will sell more ,cars. Whenever the cost of a house can be reduced rvithout sacrificing strength and livability, more houses will be built.

And so we come to what is perhaps the most encouraging consideration in the'future of lumber and the future of the men and the firms who deal in it. That is the tremendous l eserve of usefulness inherent in wood.

We are today in a unique position. Consider it for a moment. Lumber is being challenged by concrete, by steel, by aluminum, by glass, to name only a few. This is the American way of doing things. The useful survive; those rrnable to withstand competition go down.

Stagecoaches made by the famous craftsmen of Concord were replaced by engine driven vehicles. Commercial manufacture of a predecessor of the piano, the clavichord, has ceased. In each case something new, something better,

Uholesale

Wc something more efficient or satisfactory, took over the market.

Why, then, is lumber different? Steel and aluminum are on the rise. Their manufacturers are doing u'hat the car makers and the musical instrument designers have done before them. They are reaching out for every possible neu' market. They are studying evdry conceivable use, cartfully matching the qualities of their product with the requirements of the use.

The difference is simply that the stagecoach and the clavichord had reached the limit of their usefulness. Lumber has not. No one today can even hazard a guess as to the rrltimate limit of wood's usability.

Although wood has given satisfactory service as a construction material for thousands of years, we learned something new and important about it as recently as a few decades ago.

We learned to use timber connectors at the joints in engineered structures for greater efficiency. This meant that smaller members could be used to build larger buildings. Witness the giant blimp and dirigible hangars erected during World War IL Nothing to equal them had ever been built of woo'd in the history of the world. And yet the strength was always in the pieces. We didn't know how to fasten the pieces together. It was as simple as that. Who is to say that even better methods of fastening will not be developed?

There is a wiile spread of strength in each classification, or grade of lumber. Therefore a design in wood is based on the weakest piece which may be found in a speciiied grade. This means that much strength is rvasted. One <lay we will find a more accurate way of determining the strength in lumber-with the result that rve will use it more efficiently, and economicalll, than we do today. And, again, new markets will be open to us.

The rise of glued-laminated lumber has been little short of spectacular. For all practical purposes it had its commercial beginnings in this country with the use of gluedlaminated members at the Forest Products Laboratory in i935.

Again lumber got an assist-this time from the glue manufacturers, who developed waterproof glue. This meant that laminated lumber could be used where it rvas exposed to rough weather or water-as in bridges and ship keels.

The laminated arches used in churches and other structures are among the most beautiful things ever created from wood. A laminated beam has greater strength than a solid member tf tn" same size. It is all the same lumber with which we have been familiar, but a nerv and improved way of using it has been found.

Uholzrak aaA hMth?

Sincc 7888.

SAYE-A-SPACE

lnterior Sliding Door Unlts

Model I l9O Low Gost Units

-No loxger an extraaagdnce-

Exterior Sliding Door Units

Literatare and prices farnished on rcqilett

DISTRIBUTORS AND WHOTESALERS

Ook Stoir Treqds-Thresholds

Door Sills-Hordwood Floorings ond Domestic Hqrdwood Lumber

Worehouse

Our Job ls To Moke lt Poy You us, we don't know. We can only be certain that we have by no means come to the end of its possibilities.

The use of preservatively treated lumber has tripled since 1900, carrying lumber into markets it would not otherwise reach.

As important as anything else is the growing tendency to judge lumber on the basis of the function it can perform tather than on its appearance. We are getting satisfactory service today from lumber which five years ago lvould have gone to the mill burner or would never have been taken out of the woods. The lower grades of lumber, properly used, have become established in the construction industry.

It still isn't easy to sell performance instead of appearance, but think for a moment how much progress has been made. Only five years ago just about everyone connected with the distribution of lumber said it couldn't be done, The retail dealers wouldn't buy low grade lumber and the consumers wouldn't accept it.

Well, people still don't rush into a lumber yard and insist on taking away the roughest looking pieces in stock, but a lot of them have been educated into understanding that a rough looking piece can do a job of work. By and large the government agencies concerned .ivith construction have supported the lorv grade effort.

There is more to be done, of course, but a cr>mmendable start has been made-a start rvhich never could have been made at all without the united cooperation of commission salesmen, wholesalers and retail dealers.

Before we are through lve are all going much farther along the road of differentiating between the appearance of a piece of lumber and its utility. When we do we rvill be using our product more efficiently. Since appearance costs money, we will be asking the buyer to pay for no more than he needs. The market for lumber will be expancled in direct ratio to the degree of our success.

Not all events are conspiring to take arvay lumber's markets. \A/e occasionally get help from unexpected sources.

Los Angeles OIIice 639

639 S. Arden Blvd.

Phone WEbsfer iter 3-0327

Wholesqle

All Forest

ARDY iqle [umber ast Products

We thonk Ed Mortin n {or his writeup ond our for their response. In this cv is THANKS ond GOD

Mony loycl friends responi". In spcrce qil we con sqy BLESS YOU.

Tucson Olfice, Joe Tcrdy, Ir., P. O. Box 4455 University Stction-Phone 6-1557

One of these is the extraordinary need for new school buildings, coupled with the trend toward one-story schools. We had trouble competing for the old two and three story "monumental" type of school. They were naturals for stone and con,crete. But the one-story school is a natural for wood. So forces beyond our control have supplied us u,ith another market. All rve have to do is promote it.

Taken all together, a great rnany good things have happened to the lumber industry. We are competing in some fields we never competed in before. We are giving keener competition than we used to in others. We are realizing more of our product's potentials, and are awake to the extent of these potentials. It seems to me we are at the beginning of a new era in lumber usefulness. It is a position I like !

Perhaps everything we need at the moment in this matter of competition is promotion. And by promotion f mean more than advertising and sales literature and convention clisplays. I mean belief ln our product, pride in our product. The potential of lumber is an inspiration. We can believe in the wonder of wood, and sell the hard, practical merits of it.

Glenn Tucker Back in Olfice On Pcrrt Time Basis

Glenn Tucker, formerly assistant general manager and purchasing agent of Homer T. Hayward Lumber Co., Salinas, Calif., who spent more than two years in hospitals, has recovered sufficiently to get around in a wheel chair, and for the past two months has been spending every afternoon in his office at the Salinas yard. He is now acting as sunpervisor, and is in charge of personnel training. He has been with the company for almost 20 years, and served as manager of the Salinas and Hollister yards before becoming assistant general manager.

W. B. Wickersham, formerly district manager for Pope & Talbot, Inc., Lumber Division at Los Angeles, now retired, and NIrs. Wickersham, left New York the latter part of May on the S.S. Mauritania for England where they will attend a meeting of the American Friends Society at Oxford' After the meeting they will tour Europe, returuing in September on the S.S. Queen Elizabeth.

Wm. C. Peters, Beverly Hills, Calif., wholesale lumberman, is vacationing in Honolulu.

' Russ Hall, Century I.umber Co., Long ing in Mexico and will be back around

Lumber Yard Fire

Fire damaged the lumber yard of at Fresno on June 5. The loss was lSeach, is vacationthe middle of July.