Getting The Most Out Of the Remodeling Market

For years there has been a trend in the remodeling market towards creating additional living space in crowded homes. Families need more bedrooms and recreation space. Consequently, lumber dealers and contractors are being asked just how such living space can be created in an older home.

The ansu'er is simple. Usually the attic is the best place for living expansion, but, there are also porches which can be closed in and basements rvhich can be made into beautiful and practical rooms by the magic touch of a good remodeling job. Often in remodeling, one large room can be divided to make trvo attractive rooms.

Every homeorvner has a little of the "knou'-hou"' himself and many of them find that such remodeling is easv if they get some good advice frorn their lumber dealer. Often the dealer is asked to recommend a contractor for the entire job and almost always he is asked to supplv the name of a heating contractor or an electrician.

Thus, if the dealer is prepared rvith several sets of plans zind some ::ttractive remodeling literature, he can usually land himself some good-size orders from remodeling rvork, merely by ;,iding the homeorvner in planning the impror.ement or recommending a method of procedure.

These sales are not limited to u'allboards, lumber, and rrails since new rooms require bright nerv harclrvare, glass, paint, flooring, doors, and often insulation, rvhich all runs into a pretty sizable order. Manv experienced lunrber dealers are finding that prospects are afraid to proceed n'ith the 'w.ork l>ecause of the overall cost and so a monthlv payment plan is computed l>efore the bid is ever presented to the prospect.

The trvo pictures above dramatically shoq' hou' an attic rvas changed into a children"s playroom ancl bedroom bv the use of Nu-Wood insulation board, plank, and tile.

The homeolvner chose to create the effect of the lines of a circus tent in keeping .lvith the room theme. A u'indorv seat in the dormer recess provided extra storage space for toys.

The circus motif is furthered by the use of a scalloped border made of Tuff-Wood. Painted, cut-out letters of the same harcl-board carry out the "show" effect. The bed spaces u'ere designed to resemble a menagerie, using one incl.r u'ood dou'els, and each "cage" was personalized with the child's name. The black linoleum floor rvith the large circus ring added the final decorative touch.

This is just one of many of the remodeled rooms that can be created in a home with a little ingenuity, and the cooperation of lumber dealer and homeowner. "Are you getting your share of the profits available in the remodeling m:rrket ?"

Hecring on Use oI Term "Mcrhogcny" June 30

The Federal Trade Commission has extended an invitation to all interested persons and representatives of groups and organizations to attend and take part in public hearing to be held under the Commission's auspices on the subject of proper nse of the lvord "Mahogany" in descriptive designations and representations of wood and .ivood products. The hearing u'ill be convened at 1O:@ a.m., on June 30, 1952, in Room 332, Federal Trade Commission Building, \\-ashington, D. C.

The hearing is to be held as part of a re-examination of the general subject which the Commission is undertaking and which \\,as prompted by the recurrence of complaints received by the Commission from time to time based upon the alleged misuse of the term "Mahogany" for various in.rported u'oods.

Hawk Huey, Phoenix, Ariz., wholesale lumberman, spent the cast six weeks in the hospital but expects to be back on the job in three or four rveeks. During his absence, George Funk, his salesman, is looking after the business.