TWIN HARBORS LUffIBER COA,TPANY

Aberdeen, Woshington

525 Boqrd of Trode Bldg.

451 Sourh G Srreel

PORTTAND 4, OREGON ARCATA, CAUFORNIA

Phone CApirol 8-4141 VAndyke 2-2971

Monufocturers ond

'IIENIO PARK Jim Frqser-Dick Merritt

1618 El Cqmino Reol

DAvenport 4-2525

EN. l{036 (Boy Areo, Son Jose) promotion efiorts. The Committee was asked to report its findings to the next meeting of the NWPC Steering Committee.

(2) Asked various committees of NLMA to consider and develop recommendations on the o'several detailed suggestions for spe' cific lumber promotion programs" advanced by the Economic Council of the Lumber Industry, long-range planning agency for lumber and wood product manu{acturers. The recommendations were requested in time for discussion at the next meeting of the NWPC Steering Committee.

(3) Sought to improve the opportunities for wood construction of building of "total rnodular design." In this connection. the

Distributors of West Coost Forest Products

I I IONG BEACH

I li- Rossmqn-Geo. oito-Mike Wqtsh

I ll0 W. Oceqn Blvd.

, SPruce 5-6318

, ' HEmlock 2-3481

Committee called for appointment of a task group of industry principals "to conduct a feasibility study with a view to the establishment of a cooperative industry facility rvhich could develop and provide complete rnodular designs for school and commercial structures and coordinate with the design the requifed heating, air - conditioning, plumbing and electrical facilities."

(4) Asked the cooperation of NLMA's 17 regional associations in the development of o'improved eoordination of information activities" between NLMA and its member groups. In this regard, the Committee proposed a meeting in Phoenix, Ariz., next November "to work out programs."

(Continued, lrom Page 19)

Elmer readily admits the shortcomings o{ the area, a below normal farm income population, but he's met the challenge and prospered while outside competition has come and gone.

Rau began his career at 19 with the old C. S. Pierce Lumber Company as a lumber piler in Fresno. This occupation might be enough in itself to make most of us change our minds and seek greener fields, but Elmer stayed with it and gradually made his way into outside salespicking up a little stock in the Pierce outfit to boot.

(Continued, on Page 92)

(Contniu.ed

lrom Page 90)

Meanwhile (while Elmer was piling his lumtber) Dean Cook, George Talladay and C. J. l,esan were selecting Madera as a site for their new yard. All graduates of Sugar Pine Lumber Co., the threesome established Madera Lumber Co. in 1937.

In 1945, several of the Pierce stockholders, among them Rau, purchased Madera Lumber Co. Rau became manager of the business and in 1953, he purchased controlling interest. He reached the top rung in 1959 when he bought out the remaining stockholders.

All along this long climb, Rau has been an active industry supporter in addition to his local civic activities. Madera Lumber has been a member of the Lumber Merchants Association since 1937, and Elmer himself has been active on the LMA board of directors since 1956. He served as president o{ LMA during 196l-63, and is currently chairman of the association's enecu. tive committee.

From his long background in the indus. try and his participation in LMA activities, Rau has earned a lot of moxy in the field of retail lumber and building materials merchandising. He is a consistent advertiser, allocating better than Ir/z% of his gross sales to direct mail, the local newspaper, the local shopper and Popular Home.

His employees all participate in a profit sharing plan and regular meetings are held to review the firm's financial progress. Rau likes to see his employees make money because after all the boss takes home a bigger poke under this plan too.

Run by obsolete old line yard methods of the past, especially in this modest income town with big cash and carry operators to hoth the north and south, Madera Lumber rvould be an instant failure. This is one case where the town didn't grow around the business. Looks to us like it was the other way around. Swing off the freeway next time you're in the area. You'll see what we meanl