WATCO

wood finishes you get REPEAT-PLU$. profits!

New Col-Pqcific Appointments

California Pacific Sales Corporation has appointed Pat Benson as general manager, and Freeman Campbell as sales manager, it has'been announced by William J. Pendola, president of the firm.

Benson's appointment is of particular note as it follows by just five years his joining the company after graduation from college. His experience is broad, having worked through the company, first on the green-chain during college summers, then sales, accounting, and now general manager.

Benson's progress has been geographic as well, with Cal-Pacific general offices moving from the mill at Arcata to San Francisco, and then last year to their present address on Telegraph Road in Los Angeles.

Freeman Campbell's appointment as sales manager brings over 20 years of experience to that position. It also brings a man well known throughout the Cali{ornia lumber industry. Campbell. a past secretary of Los Angeles Hoo Hoo No. 2, has worked evervthing from retail yards to custom-mills, all in the Southern California area.

Cal-Pacific also announced their biggest first quarter in company history. Records were set in both volume and net profit. Benson anticipates a record 1964 as well.

Hirt & Wood Buys H. E. Morkstrom

|YATC0 tS THE 0l{tY FUtt Ul{E 0F F|l{tSHES, SEAIERS, STA|l{S At{D PRESERYAIIVES 11{ U.S. MADE WIIH EXCTUSIVE SECRET F(IRTUTAS (IRIGII{ATEI! M(IRE IHAI{ 40 YEARS A8(l-C(II{IIIIU(IUSTY IiIPROVED BY WATC(| RESEARCH_AI{D T{HICH HAVE II|l EOUAI. I(lDAY

CONSUMERS GO FOR lT because Watco products are used today by maior furniture manufacturers here and abroad-more than 400 in the U.S. and Canada alone! The reason? Watco ffnishes are faster and easier to apply and they last longer. Watco Danish Oil, for example, penetrutes beneath the surface and makes it 25ft, hard,er, through polymerization. As a result Watco ffnishes protect from within-not iust on the surface.

*\ /ATCO'S broad national advertising program to millions of consumers will bring customers into your store throughout the year. Shopper-stopper displays, Watcoffnished panels, counter folders and other helpful point-of-purchase materials will help you make each sale. Most important:

1) Nearly every sale will be a repeat salebecause there's no d,issatisfaction with Watco products, and 2) Watco users will be so pleased they'll tell their friends - and there's your PLUS PROFITS.

WATCO'S FAMOUS 5.tN.ONE

Danish Oil

FINISHES! PRESERVES!

HARDENSI PRIMES! SEALS! IN ONE EASYAPPLIGATIoN

\^'ATGO

PRODUCTS INCLUDE: a WAIC0 5.Minut. Strin3 Itr ntnt tonsr. a IYATCo W.rsr rnd ClG.n. int Poli5h63. a UtlTC0 Proron.tlv$ md Srelerr tol wood. concretc,

O UvAtC0 0ll flnl3h€s tor woodr ol rll itFas - funlturc, floors, Dlnal. Ing rnd crlerior3.

WATCO is the FIRST superpenelroting oil ond resin process . .AND THERE rs No EQUAL!

Duke Elder has announced that Hirt & Wood Lumber Co., manufacturers and wholesalers in California, Oregon and Washington, has merged its southern sales offices with H. E. Markstrom Lumber Sales at Newport Beach, Calif. o'Brownie', Markstrom will continue with Elder in the sales operation of the southland office.

Dyke Elder, manager of the southern offices, is a graduate of the University of Oregon with 16 years in wholesale lumber. He started his career at the sawmill level 18 years ago in the big northwest timber country. Recently he has held responsible posi-tions in-the wood products industry and is corporation ,""."tury of Hirt & Wood Lumber Co.

In southern California, 'oBrownie" Markstrom needs no introduction. He worked from the northwest l1 years ago where he learned the business from the ground up. He has conducted his own wholesale distribution concern in Compton and Newport Beach for several years representing quality shippers in the three west coast states. He is active in lumb.er association afiairs. Hoo. Hoo and civic affairs.

"In addition to the exclusive representation of all mill sales fo-1 Murphy Creek Lumber Co. at Murphy, Oregon, we ship from all other mills in the pacific northwest," said Duke Eldei. ,,We also specialize in long dimension," he continued, ..and insure fast service in connection with all insuiries."

Lumber Employers Council Meets

o'Development of Positive Labor-Manaqement Relations in 196465" titled the talk by Dr. John Van de Water, associate professor of industrial relations and business law, UCLA, before the recent annual meeting of Lumber Employers Council in Los Angeles.

"A {irm approach, based upon sound principles, is the first step towards initiating and maintaining practical working relationships with unions," Dr. Van de Water stated. "Without such a foundation, management cannot convince labor of its true objectives," he told the assembly of executives representing more than 3l lumber and wood working firms.

In addition to the principal speaker, brief reports on the activities and plans of LEC were given by various members of the association.