FIRST CALL

Home lmprovement Highlights

Part of the picture of home remdeling is shown in this summary of a recent Bureau of Census report. It originally appeared in House Beautilul magazine. Highlights: o Of an $11.3 billion market 56/o oL all expenditures were for improvements--44/o fior lupkerlp. o 53% of all expenditures were by owner-occupants of single family housing units. o There is relatively little variation in expenditures each quarter. o 23% of all expenditures were by the do-it-yourself market. o Of the $6 billion spent by owners of single family houses,62/o was for improvement, 3B/o for upkeep. o 36% of all expenditures were by a% of the market. o Families with incomes of $15,000 plus spent over twice the national average. o Homes valued at $20,000 plus spent nearly 5O/o more than the national average of $200 and accounted for 29Vo oL all expenfitures. o Households where husband is under 45 account for the highest per property expenditure. vo Households where husband is under 4.5, living in homes valued at $20,000 plus, spent 6O/o more than the average U.S. household. r ft{ore money is spent on additions and alterations by owners of recently-built homes. o Recent movers spent relatively more per property than longterm occupants of homes.

IHPA Elects Durrq

Imported Hardwood Plywood Association directors have elected lot.p! Durra to the office of executive vice-president. The young Getz Bros. & Co. executive succeeds Jon Gudmundsson. Woodl Mosaic Industries, Inc., of Louisville. Kentucky.

Other actions taken at the May 8, San Francisco board of directors meeting included the election of Tom Parker, M. S. Cowen Co., to the board of directors of IHPA, filling the vacancy created by the earlier resignation of O. A. PavlousJk.

IHPA directors also voted through a proposal establishing an executive committee comprised of Durra, Parker, Eric Walgrrer of Del Valle Kahman & Co., and Gunter Sih.. of Silmarco, "Inc.

IHPA is a national association of import-export firms whicl last year- soldnearly 7O/o - 9f.- all the imported' hardwood plywood panels and doorskins which went into commerciar and resiie"tial building_in_lhe U. S. IHPA maintains national h.udqu"rt"r, "t the World Trade Gnter, San Francisco Il. California.

Big Socrqmento Blqze

The H. C. Setzer Forest Products plant and the California pine Box factory in Sacramento were struck by a general alarm fire the last day of April that caused "r, "rti*"tJd million dollars damage. The box factories were adjacent to the Setzer remanufacturing plant.

_ Fanned by 30 mile-per-hour winds the fire spread sparks as far as seven miles away. A nearby house was ra"ed arri several other homes in the area were damaged.

It took l7 Sacramento unitg 12 engines and fire eompanies from neighboring-towns and 170 fireman a hard-foughi four hours to put out the fire.

Neither company has revealed when or whether the plants will resume operations.

Wood Preservers Elect Officers

G. C. Eaton, general plant superintendent of the T. J. Moss Tie Co., St. Louis, Mo.o was elected president of the American Wood-Preservers' Association at the closing session of its 4.day meeting in San Francisco. The association, national in scope, sets standards for the nation's wood preserving industry.

Retiring president is R. M. Alpen, manager of wood preserving plants for the Southern Pacific Railway at Oakland, Calif.

Other officers elected are L. C. Collister, manager of treating plants for the Santa Fe Railroad, Topeka, fire vice president; Harry Dunstano president of Southern Wood Preserving Co., Atlanta, Ga., second vice-president.

BMD Wins First Three Plqces

The Sacramento branch of Building Material Distributors, Inc. has been awarded a plaque for the greatest increase in sales of Armstrong building products in 13 Western States at the company convention held in Lancaster, Pa.

The Stockton and Sacramento branches won second and third places. William Grieve, president of the four-branch division, said it is believed this is the first time that one company has ever won first, second and third place.

BMD, Inc. is the largest wholesaler of the Building Products division of Armstrong Cork Co., in the 13 Western sta-tes.

Vaughn L. Pipes, assistant secretary of BMD, was one of five nationally chosen to sit on Armstrong's wholesaler policy committee.

APA Invqdes Europe

A two-year pilot program aimed at creating overseas markets for American structural plywood is under way in West Germany, according to Arthur H. Jones of the American Plywood Association.

APA will spearhead the program in Europe, branching out to other areas later.

t'irst efiorts are directed toward gaining a foothold for plywood in prefabricated housing, concrete forming and industrial applications, such as materials handling systems.

Jones will supervise the overseas operation. A primary goal in Europe will be revision of building codes to permit use of plywood in light construction, the industry's major domestic market.

Plywood is new in Europe for structural applications.

Field representatives will be stationed, probably at Hamburg and Cologne, with Germans to be added to the U.S.-trained stafi later this summer.

Ken Colenrcn |o E-Z Glide As Asst. Generol Monoger

Ken Coleman, 23-year veteran in tlle lumber, door and allied products field has been named assistant general manager of the E-Z Glide Sliding Door Frame Co. bv general manager and president I^ee Kramer. Ken has a well-rounded backeround in sales and administration. both wholesale lMVo. The l7-year-old El Monte, Calif. concern has shown steady, healthy growth by consistently ofiering service and quality products.

The expansion program in both produc. tion and sales will also widen the coverage of the manufacturing and distri,buting firm to include mid-western and southwestern states. The plant is a model of o'good housekeeping" and is geared for peak-production and rapid handling.

Ken ,Coleman has spent his adult life in tle Los Angeles area, where he was born. He lives in his new home in Hacien. da Heights with his wife Dolores and their two ch_ildren, Craig and Kathi. Ken is presently Los Angeles Hoo-Hoo Club 2 secretary-treasurer.

Bill lqwson Returns to Simpson

Hqllinqn Msckin Represents Forrest Wood Block Flooring

Hallinan Mackin Lumber Co., Inc., has been named exclusive representatives in the greater San Francisco Bay Area for Forrest Wood Block Flooring, a product of Forrest Industries, Dillard, Oregon.

Forrest Wood Block Flooring is a high density particleboard that is approximately 30 percent harder than Oak or Maple. It is finished with a baked on ooMirror Bright" plastic vinyl coat. This flooring will not dent under furniture or women's stiletto heels and is resistent to spots and stains. Grease will not affect it. Forrest Wood Block Flooring is an economically priced floor with built-in lasting beauty and durability. Ertimates are that it costs 25 percent less to install it than other hardwood floors.

and retail. He is a native Californian and Fg, *arted his career with the old E. K. Wood FSi.;

W. S. "Bilf' Lawson, one of the best known executives in the redwood industrv. has returned to Simpson Timber Co. in'a key role in utilizing to the fullest Simpson's resources in the Redwood Region.

It is produced. in 9"x9" sqaarer, l/ntr ar.d 3/g" thick, in two colors, Kashmir Wal. nut and Autumn Oak. It is also produced in 3/e" thick 2'x4l and 4lx4' panels, and 31/2"x8'long strips. It is applied by the use of mastic or nails, depending on the installation requirements.

LumbelCompany upon graduation from luuruer wurp4rry upulr rrom operations, procurement and sales. ke Kramer also disclosed that his firm has increased its plant and ofrce area by

As raw materials planning director at Arcata, he has the job in Simpson's prepa. ration for redwood area pulp operations, He also will give close attention to all projects dealing with full utilization of trees,

All flooring products and mastics will be stocked for immediate delivery.

Distribution will be to retail outlets only.

For further information and prices, write or call Hallinan Mackin, 1485 Bavshore Blvd., San Francisco, California.

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All buildings engineered ond designed by licensed Civil Engineers

* Insuronce rotes consideroblY less, yef full coveroge

* Pole worehouses meet oll building code requqirements

* Hos no long broces to interfere with equiPment

* All poles cemented to o depth of six feet maximum protection at minimum cost with

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NBMDA's Annuol Spring Convention

A healthy 30 percent increase in attendance was recorded at NBMDA's l2th Annual Spring Convention held recently in French Lick, Indiana. W. G. Grieve, president of Building Material Distributors, Inc. of Stockton, Calif., and vice president of NBMDA, said the large attendance was due to the merger of tlle National Plywood Distributors Association with NBMDA which occurred January l.

The Board of Directors recommended a marketing seminar to be held later this year composed of top executives f"rom leading suppliers, National Building Material Distributors Association members and retail dealers. Objectives of the seminar would be to review basic trends in the marketing of building materials. The Board also voted to provide funds- for a natiJnal catalog contest among members. Awards for the best judged catalogs will be made at the November Convention in Chicago.

In opening the convention, acting president W. G. Grieve stated, 'olt is my belief that changing patterns in the distribution of building materials have not occurred and that the constant search for a changing trend has done serious damage to our industry.

ooToo many in our industry use a desire for a change as an escape device to cover their own inability to meet demands of improved methods of modern commerce and society.

"The history of our industry reveals that there have really been no basic changes in the distribution of building materials. RegardIess of methods used, the products must be moved from the source of manufacture to the ultimate consumer-at a cost."

Record Redwoods Discovered

Redwood trees of record-breaking height have recendy beerr discovered on a 200 acre tract owned by Arcata Redwood, about 380 miles north of San Frdncisco.

The trees are about l0 feet taller than the prior record holder, the 356.5-foot monster located at Bull Creek Flat, about 30 miles away from the new discoveries.

The National Geographic Society, in conjunction with a government survey team, found the big trees. The survey was part o{ a project, in conjunction with the "Save the Redwood League" to preserve the redwood trees that grow in a 250-mile belt alone the northern California coast.

Howard Libby, president of Arcata Redwood Company, said the National Geographic people had been looking at his land, but he declined to say if his company would be willing to sell.

Dr. Melville Bell Grosvenor, president of the society, said that the conservation group hoped to buy the area to keep the trees from being cut down. The conservation group, among other activities, are trying to prevent a freeway from being built in the vicinity of the redwoods.

Dubs Sizzle Under Sun

Dubs, Ltd. held its 1?9th monthly turnout at Silverado Country Club, Napa, under sunny skies and ideal course conditions. Ralpl Lamon took first flight honors with a sizzling 75-Il-64 card with Art Bond and Fred Ziese in second and third position.

_ Bill Bonnell led the pack in the second flight, Hollis Jones and Duke Warnock settling for 2nd and 3rd in that division.

In the third flight it was Bill Leonard, Jack Crane and Dick Merritt in the winners circle.

Comes next the big Annual Outing with the wives, June 19, at Pasatiempo Country Club in Santa Cruz. Members and guests are urged to fire their reservations in right away as accommodations are limited at this outstanding "ouitry "lu,L.

Wood Moulding Business Hits $l0O Million Mqrk

Wood mouldings represent a $100 rnillion a year industry in the United States, .'according to a recent survey of its members by the Western Wood Moulding Producers.

This first survey of the group showq ' says Manager Warren Jimerson, that the industry had about $85 million in sales of finished mouldings last year and more than $15 million in sales of allied products such as jambs, frames and cut stock. Members of the Western Wood Moulding Producers, located throughout western United States, rnanufacture more than two-thirds of all the mouldings made in the nation, the study demonstrates.

California and Nevada lead tle producing areas accounting Lor 53/o of the total volume. Oregon and the Inland Empire of Washington and Idaho produce about2l/s, and Arizona and New Mexico accognt for more than 22/o of the volume.

The western wood moulding industry consum€s more than 300 million board feet . annually of shop and better grades of stock ir the manufacture of finished mouldings ind an additional tOO million bd. ft. fJr pl:i - allied products, says the report. To step up .,.-- the utilization of each board foot. more than 2O/o of pine mouldings being shipped are now finger.jointed allowing longer and more uniform lengths, says Jimerson.

THIS lS TllE lfElV lSSOCllTl0l{ embtem for Western Wood Moulding Producers. the emblem is the outline of a bed moulding pattern. "lt has been designed for easy recognition," says Warren C. Jimerson, of the association. "The pattern is easily identifiable in the lumber and wood products trado is a common moulding, ald Western Wood has been emphasized."

The 35 members of the Western Vood Moulding Producers ship more than 4800 railroad cars of finished mouldings annually, according to the survey.

Organized last August, the moulding trade group is already conducting market research and surveys, issuing production bdrometers, developing extensive prontotions, has group insurance available for members and will sponsor with Westem Pine Association the WPA moulding pattern catalog.

Home lmprovemenl Seminor Co'liforniq Lumber Deolers

A free seminar for lumber dealers interested in developing home improvement and remodeling service was recently staged by CHIP National Inc., accordins to Jim Williams, company president.

All phases of the CHIP (Comprehensive Home Investment PIan) were demonstrated with special emphasis on management, financing and utilization of the CHIP pricing system.

Principal speakers were Williams, whose topic was "Will you fight or quit?" and guest speaker John Taylor, Security. First National Bank, who discussed home improvement financing.

Jim Gladd, CHIP regional manager, introduced other CHIP stafi members who spdke briefly on their special fields. They were R. B. Burt Hall and John C. Clee, district consultants, Geo. Siddall, director of training, George Jacobsen, regional manager, and C. H. Barney McClure, advertising director.

A second all-day session in Los Angeles was held two days later, Thursday, May 28, lor CHIP dealers, managers and sales personnel. It was devoted to sales prospect. ing, closing and kitchen remodeling trainirg.

Presiding was Geo. Jacobsen.