Self Nails For More Safes

-use steel nails !

The nail can be a sharp promotion item

',whin dealers and clerks are familiar with

.$ei1 sales-buildlng possibilities. So says .l Ste€l Products News Bureau. Nails. savs !,'tle Bureau, can create added sales, buiid ii.,----.^-^^- -- -a I I r - ;! customer confidence, lead to repeat sales itil.l$ eltab.ljsh,a store's reputation of ; helpfulness to the home-owner.

$ you went !o nail down added sales ing, Iumber or hardware items. So. rather than promptly asking, .'How many?', (Even though nails are sold by weight), a good salesman should find out with a few judicious questions what the customer" whether home-owner or builder, intends doing with the nails. This added understanding leads, directly or indirectly, to the various tools or other items the store has in stock which could be useful for the customer in doing his job easier or better.

,,.. To begin with, a simple request for ,'"tsome nails,'o indicates the customer is en-

,g1guq in a repair, remodelling or building job that may lead to the sale of other buildl

In case you've forgotten, nails are made from wire which is the strongest form of steel.