"trtility" for economy and strength !

"Utiliry" grode lumber is recommended ond widely used for boords, studs ond froming in home consfruction ond other ploces where o combinoiion of strength ond low cost is desired.

This folder is designed to help you ossoy for yourself the true worth of "Ulilily" grode lumber. Spon lobles meel Federol Housing Administrotion requiremenls, ond oll informolion hos been compiled by rhe technicol stoff of West Coqst Lumbermen's Associqfion from FHA dofo.

USES OF "UTILITY" GRADE

DOUGLAS FIR

WEST COAST HEMLOCK u/ESTERN RED CEDAR SITKA SPRUGE

\^/HITE FIR

Boards

Ample strength ond sotisfoctory coveroge moke "Utilily" boords o primory moleriol for sub-floors, woll sheofhing ond solid roof boording in permonenl conslruclion. This grode is widely used for light concrete forms.

Light Framing

thick, 2" to 4" widc

Recommended for wolls supporting ceiling ond roof only, oll non-beoring portitions, lominoted wolls ond porfitions, bridging, plotes, short posls ond fire sfops. See spon tobles on poge 3 for defoiled species informotion.

Joists And Planks

thick, 6" ond wider

Recommended for ioists ond roflers in shori spons. Where "Uliliry" grode is used to its proper spons, lhe resultont froming is stiffer ond compleiely sotisfoctory. See spon lobles on Poge 3 for detoiled species informolion.

tMA CONVENTION

(Continued lrom Page 50) l)rcsident Hic'ks succ'eeds outgoing president lllmer Rau. tiwner of Nlade,ra Lumber' .\ ilardlr'are Clo.. rvho rec'eived a fine nerr desk for lris \'Iadt'ra olfir'e, r'ompliment-s oI the rnemlrct'ship [or his letrdership durin;1 the past t\'r'o lcills. \\'e silt'erclv hope the membt'rship of LXiA \\,ill acknowledge Elmer'-. e{Iorts during his two-r'ear tour of dutl because ]re has shon-n real learlership during particularlv trying time,s {or lumber associations.

Fair'lield. Walnut Crove, Clark-*lrurg artrl Isleton.

The treasurer and executir,e r,ice-prcsi,lcrrt'i No neerl to tell you that lra Horton" of South City Lumber & Supplv. ryas once agairr given a new one-year lease. a,q rvas Jack Pomeroy, for thcse tn,o kev positions.

The conlention itseif? Vell, this year i\-e're not eoir-rg to report itr r,crlratim. I{ loll \rere thcre t'ou 'n'ere in,*pired lrv Iirlen

Ryl. who gave us the women's slant on thc retail lumber and building material lnrsirrcss. Iicsides getting some goocl tips on horv to lretter deal with \uomen customer-s. we also olrserlecl that Eden's a darned good lookcr-. That jokcr she used as an example of indiffcrence in that vard down south rnrrst lravc lrrt'n sornc kind o[ a nut!

|f vou rvcrc tlrcre vou got rclaxed. Not l,ith thc aid of 86 ploof, cithcr. You learncd how to relar by listt'ning to Dr'. Janres Corlrin, an outstalr(ling lecturer artd pulrlishcl of thc nt:n, lrook "'l{orv to Relax in tr llrrsy Worlcl." With tht' aurlit'nct' participatrng u'holelx:arterllr. [)r. (]orlrin t,{fcr'tively rcduc'ed t-r'ervone in lhe room to a cornplete,.tate of relaration ( t'r't'rrorre. tliat is, except vour intrcpid reportenvlro got his own private charge .r'atching tht- t'r. pression of the face o{ that poor lruslrov n'hen he walked into the room onlv to find cveryone apparently asleep).

And if You \\'ere there vou attended four r-trv informative \\iorkshoP-s" not ju,st gab sessions. brrt real dol'n-to-bras,s-tacks I'usirrets mrlluitnrtnt nrcctirrgs.

'l'he flrst such sessiotr rvas "The }Iathcmatic-s oI \et Profit Control.'' a roundtable presi<lcrl orer lrv Art Hood uh.o for our dough has donc nrorc to l)r'omote intelligent rcttril lunrl.rel antI lrrriklirrg matcria]s merchandising than just nlrottt atrr-guv around. \\-e're in l,usincss. it st'crns. to rnrkc moncy. As rirliculoLrs as tltat stat('m('nt lnay s()cm. manv oi us occasionallv losc sight of thc iact.

The second workshop 'lvas er parrcl tliscus-.ion of "The Profit in llomc \'lodernizatiorr and Improvement." 'l-he panel in this c'ase consisted of Jim Ross" Central Lumlicr Co.. CHIP's Jim Williams" Jim \elson oI Buena Park Lumher, and Br:tts-Sine Lumber's Jim "Red" Vetts.

A lirorough discussion coleritrs home improvemcnt ensued; rvhen and lhen not lo got into the bu-*iness" hol to handle your r:ontrlctor relalions. financing. adver(0ontirtued on Page 56)

tMA CONVENTION

(Contitwed, lrom Page 55) tisingo the advisability of getting a con' tractor's license (whether you use it or not), the HAPI program the works.

One figure that startled us no little bit was again a statement by Art Hood in this session. We remember putting a lead head over our coverage of LMA's 18th annual in 1958, *How to Capture That 6 Billion Dollar Remodeling l\{arket." Heck, we were just pikers then.

This year (just 5 years later) American homeou'ners will spend nearly 16 billion dollars on home improvements, according to Hood, an amount equal to 70/o oL total new home construction. And his educated guess is that in another five years Mr. Homeowner will spend another third more, something like 22 billion, on home expansion and remodeling projects.

Another informative workshop session was held Tuesday morning with Jim Dean, secretary manager of the Building Material Dealers Credit Association, speaking on "State Legislaliel-Je11v Association ancl You."

Noting that construction is California's second largest industry, Dean pointed out that it is also one of the State's biggest problem child industries. Referring to the absurdity of selling builders on the basis of lien laws, he noted that nearly 25/o oL all the new homes built in California last year were liened by suppliers! t950-t 962

Penonol incomc hos riren---..."....-....--......----125% Personol debt hor rlsen...-.---..--.---------.-..------.-l60%

Slofe ond locol loxcs hove riscn---...------..--.--l75to

Glad to know we're not alone in our own little personal state of bankruptcy!

However, on the brighter side of the picture, Dean also pointed out advantages of being in the fast growing West. According to the latest adjusted census figures, the population of the U. S. has increased I57o since 1950. But in the same period it has increased. 46/o in California, 58o/o in Nevada, and 7I/o in Arizona.

The fourth and final workshop was held Tuesday afternoon with LMA attorney, Wililam Clecak, at the rostrum, his subieli "Anti-Trust Laws and Competitive Business Today."

Although one generally associates the subject of anti-trust legislation with our larger industrial giants, many of whom have been making front page copy of late, it would seem to a candid observer that the lumber industrv should take a careful look into its selling and buying practices. Clecak discussed several smaller case histories with the interested dealer group, and questions from the floor ran the final n'orkshop period nearly two hours overtime. It was suggested that any LMA member having doubts as to certain buying or selling practices should contact his association headquarters, 1255 Post Street, San Francisco.

The final business session completed, the gentlemen joined their ladies in the Main Lounge of the Ahwahnee for the third industry-sponsored cocktail party, made possible through the generous donations of the firms listed elsewhere in this article.

Associqle Members

lumber Merchonls Associotion of Norlhern Colifomio

J. H, Bqxtcr qnd Co.

Bonningtd lvnbcr Compcny

Elue Diomond Corporqlion

Bvilding l,lotsrio15 Di.tributoB, Inc.

Evgnr-Horbor Products Co.

Fibrcboqrd Pqper Producir, Inc.

Gorehinq Corporolion

Hobbr Wqll lumber Compony lqmon Lunber Conpony i{aronifs Corporotion

,rlocBslh Hordwood Co.

Nqtionol Aisociqlgi, Inc.

P. B. A{. of Sonlo Roso

Pq€iflc C€menl ond Aggregotes, Inc.

Pqcific lumbor Co,

Poronino Lumbsr Compony

Permonenlo Cemenl Conpqny

Pickering lumber Compony

Roid ond Wright Compony

Round: lumbcr Compqny

Torier. W€bsler ond Johnsn, lnc.

Union lumber Compony

Unitcd Slot€r Plywood Corporotion

Wendling Nolhon Compony.

Western Door qnd Sqrh Compqny

Wertern Pine Supply Compqny

Wgycrhqeuser Compqny

Controversiat Programs

(Continu.ed, lrorn Page 39)

He offt'red tire opinion that the intlustrv's regiorral asso( iations. l)\ artcl largt'. are doilg a "'goo<l jolr." But ht' trtldecl :

". thev must he made slrorrgtrt in policv and not merelv in members--if thev are to realize their potential. Eventuallr'. an association becomes weak and inellective when it refuses to engage in corttroversial program,s. particularlv r,vhen it syiins off a problem to other a,ssociations simplv because the problem i,q cotttroversial.

"Continuctl reluct&nce to ertgage irt contraversial programs leaves a hollow shell of activities that could better lie lrerformed b1 the companies themselves."

To hecome strong or maintain their strerrgth" "regional associatiorrs must gct into rrontror,er-.ial at't'as and rtot shun thent like a plague. tht'1' must n'ork at resolling difl'rt'rrces arrtl rrot lct them ft'ster; thcl must (onstantlv <lt'r'ise ne('essarv new llrograms and raist' the monev for such yrroBrarns. Dor le usst'rted.

Fle foresau, these developments if the industrr fails to develop greater unity umor)g its trade associations:

"I tell you plainly that unless our rt'gional associations and the National work together to lead our industry out of the cost-price squeeze oI re<'ent years. major units oI this industry will be obligcd to band together