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Since 1872 of FINE FOREIGN snd DOMESTIC HARDWOODS

Dixietine Lumber

(Continued. trom Page 28) a six and one-half acre site of tidelands in the heart of the expanding industrial area of the border city and represents an investment of more than $200,fi)0.00. Cowling also declared this one of the largest moves ever made by a lumber company in San Diego. More than five million board feet of lumbei will be on inventory at all times and will require the services of 15 units of mobile equipment to keep the materials moving into and out of the plant.

The main warehouse and mill were erected by the San Antonio Construction Co., Artesia, California. The rigid pole storage slged and general offices, 90 x 250 feet, will house a million board feet of clear, kiln-dried finish lumber and plywood. The 6,000 squarefoot mill building is equipped with various units of machinery for customer milling and resurfacing of all sizes of heavy timbers.

Both buildingr *"r" designed fi, "u.y, economical and fast handling and provide complete inventory protection at all times.

At the open house affair visitors were greeted by William S. o'Bill" Cowling, Sr., president, Bill Cowling, Jr., vice-president, and Gil Freese, Jr., secretary-treasurer of the progressive firm. Refreshments and bufiet were served from Il:00 A.M. until 5:00 P.M. Many of the key company employees were on hand to greet friends, guests and suppliers.

Dixieline Lumber Company has a total of 76 experienced employees on the administrative, operations and sales staff, and operates 12 trucks for local delivery in its trade area. The new plant will service the contractor trade as a distribution yard and has been completely surfaced to permit free use of fast modern materials handling equipment. It also contains a 276 foot Santa Fe rail spur which will handle loading and unloading of five rail cars simultaneously.

Another big advantage of the new plant is its easy access {or cargo shipments. "Eighty percent of all our lumber is received by ship and at this new location we have a thousand {oot pier which will be utilized to full advantage in handlins our water shipments"" said Bill Cowling. Jr.

This complete operation is truly a progressive venture, not only for San Diego, but for the West Coast lumber industry as a whole.

Weyerhaeuser Science

(Continued, lrom Page 6)

Al/o-and the remainder is in plywood, veneers, paperboard, containers and paper, But the changeover was unnerving. Once it had learned to bleach fir pulp, Weyerhaeuser quintupled production and set out to become the dominant U.S. pulp supplier. But rival pulpmakers bought up paper companies, which then used only their pulp; to compete, Weyerhaeuser was forced to buy up its own paper and plywood mills. It struggled through organizational shakedowns and an initiation into the unfamiliar areas o{ new products and consumer sales.

The initiation and the losses it involved are about over. For the past three vears the lumber industry has beerl plagued by overcapacity, Canadian competition and sales losses to such rival materials as plastics and metal. But Weyerhaeuser in- creased sales and earnings last year, for the first quarter of 1963 raised sales another l4/o to $136,856,000 and profits 25/o to $9,288,000. Its basic position is good: it has no debts, $ll7 million in working capital and a fourth-generationseedling in Vice President Weyerhaeuser, i36,-" who is ready to iake over when his uncle, Chairman Frederick K. Weyerhaeuser, 68, and President Norton Clapp, 57, step down. Trained in Weyerhaeuser tradition since birth, George has the outlook of an executive prepared to wait, i{ not 80 years, at least 40 for his trees to grow. "We don't go out and shoot ourselves over one bad year," hc says. "We're going to be in business for a long, long time."

' In o nolorious 1935 kidnoping, Weyerhoeuser then 9, wos snofched between school ond home, held eight doys while his kidnopers collecfed o $200,000 ronsom. Releosed unhormed, he showed up of o formhouse oulside Tocomo; his obduclors were lrqced soon oflerword through norked bills spent in Soll loke City. Willionr r\{ohon ond Hormon Woley, who kidnoped fhe boy, ore still in federol prison; Woley's wife. on occomplice, hos been freed.

Volley Lumber & Supply Co.

Remodeling Stockton Store

Don Giottonini, owner of Valley Lumber & Supply Company, located on South Center Street in Stockton, is currently remodeling his showroom to better serve his growing walk-in trade. Dealer Giottonini plans to complete the project this Spring in anticipation of a good retail business year in the area.

Women who know choose vertical erain west coast hemlock or western red cedar for wall paneling because these woods have rich texture and color, but their delicate tracing of vertical grain impose no restrictions on selection of other textures and patterns for the room's furnishings.

CaliforniaLumber Inspection Seruice

ll90 tlNCOtN AVE. (Room ll o SAN JOSE 25, CAIIFORNIA o CYpress 7-8O71 Inspection Services-DOUGLAS FIR . REDWOOD PINE Mill Supervisien-f Tslsient I nspection-Speciql Services Los Angeles supervisor: NOrmondy 5-5431 {ofter 5:00 p.m.-}.lOrmondy 2-4055) British Colu m bio supervisor: Kom loops 37 4 -4303 v NYS 5493

TRiongle 3-1050; STote l-5tll

WHIIIISAIE DISTRIBUI(IRS

Credit Corner

(Continued lrom Page 60) parts of our economy, but credit sales must be collected while good customer relations are maintained. He insisted that collections be made. He insisted that his stafi be trained in basie credit management and know how to help maintain goid eustomer relations.*

In my opinion, Mr. Heard foundo as so many do, difficulty acoepting a professional credit department standard requiring that credit applications be taken, investigated, and systematic and consistant collection methods be followed. He was so close to so many customers. He has been associated with Motroni-Heard Lumber Companv since 1939, was a member of WoodLnds city council for thirteen years and Mayor for ten years. Nevertheless, outstanding receivables represent invested capital and must turn over, and Mr. Heard, a good businessman, realized this.

This firm boasts a fine management team. Douglas Motroni is store manager, Bill McClelland as office manager was chosen to ram-rod the credit department, and since Spanish-speaking people are in abundance in Woodland and the surrounding trade area, a most efficient member of the team was Joe Espagaras who speaks Spanish. Joe does a magnificent job in sales and lending a hand when Spanish is needed to help collect a delinquent account.

Most of this dealership's annual sales of over $700,000.00 are credit sales. Last September revolving credit was ofiered to their customers and it o'took." Open accounts receivable with debit balances average 742 per month, credit sales per account are over $200.00 indicatine excellent credit selling, and the most tf,at has been added to these open accounts in service charges for any one month is nearly $900.00. Delinquency has been reduced 23 percent. Collected service charges help ofiset administrative costs.

CATIFONNIA IUIIDER'VIERCHANT

The management team in this dealership are worthy of commendation for their attitude toward progress and making profits.

Mr. Heard, past president of the Lumber Merchants Association of Northern California, and presently on the Executive Committee, National Lumber and Building Material Dealers Association, finds advancement interesting and agrees that there is always a way to do anything better.

"Mr. Locke can supply you with ua.rious lorms used, lor eftectiue collecti,ons. Write him d,irect lor samfl.es and, prires.

Del Chopmon Slqrts Winters Lumber Compony

Del Chapman has established Winters Lumber Company at 7O9 Dutton Street, Winters, California. Formerly a Diamond National branch yard, Chapman will carry a complete line of lumber, building materials, paints and hardware as well as farm supplies.