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Von De Nor Lumber Sqles Nqmes

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Van De Nor Lumber Sales. Inc.. of Eureka, California, announced the association of Dave Davis with the firm as salesmanager on May 13. Manufacturers of qrralitv redwood since .|946. the company l20O River 5t. SANTA CRUZ is now on a dry program using the kilns and plant of the old Hammond Lumber Company Plant $2 in Eureka.

Mr. Redwood" himself, Dave began his career with the old McCormick Lumber Company, and has held executive sales positions with Rounds Lumber Co., Simpson Redwood and Georgia-Pacific's Hammond Redwood Division. In addition to his many activities in the Redwood Region, he has been an ardent Hoo-Hoo booster, having served as president of San Francisco HooHoo Club 9 and Snark of the Universe ( Rameses 48 )

Boise Coscode to Buy G-P Plywood Plqnt

The Boise Cascade Corp.. intends to buy the Georgia-Pacific plywood plant at Independence, Ore.

E. B. Moser, Boise Cascade vice president, said negotiations have been completed Ior the purchase. He did not disclose a price.

GArden 3-9222

Trade sources said the price probably was in the neighborhood of $2 million. The stud mill operation adjacent to the plywood plant will continue in GeorgiaPacific operations.

Boise Cascade also announoed it will continue to operate its plywood plant at Valsetz. The Independence plywood plant employs between 150 and 200 men.

Copelond lumber Building New Multnomoh Yord

Copeland Lumber Company, Multnomah, Oregon, is building a complete new store and yard on the site of the company's old branch operation which was flattened by the big Columbus Day windstorm last year. The new store will be a two story operation, the top floor devoted to all types of hardware and building specialties and the lower floor to larger building materials. Additional features will include paved parking for 50 cars, according to manager G. L. Cavitt.

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Mqsonite Promolions

Two new booklets, "Hardboard Sidings for Distinguished Exteriors" and "Hardboard Panels for Today's Interiors," have been published by Masonite Corporation.

Both booklets won first place awards in the 1963 Sweet's Catalog Service "most useful catalog" competition. The sidings booklet won in the Roofing, Siding, and Sheathing section and the panel booklet in the Surfacing, Paneling, and Paints section. Masonite is the only one of 13 winners in various sections to receive more than one award.

The 16-page catalogs are designed for use by architects, builders, and lumber dealers to aid their customers in the selection of hardboard products. Information, including drawings, show correct application techniques.

The Hardboard Panels booklet, A.I.A. file No. 23-L, includes many four-color photographs of actual installations of Masonite Royalcote cherry, walnut, teak, and elm woodgrain panels and of Peg-Board and new Presto Peg-Board.

The Hardboard Sidings booklet, A.I.A. file No. 19-D-2. includes information on

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Southern Colifornio Representotive for Dont & Russell, Inc.

Masonite X-Ninety lap, v-grooved, and panel siding; Sunline, Panelgroove, and Ridgegroove sidings. Black and white pho- tographs show installations, Additional information is presented on soffits, ceilings, fences, and patio walls. Both booklets contain general information on other hardboard products and methods of working with them.

Copies of the booklets can be obtained by writing to the Masonite Service Bureau, 29 N. Wacker Dr., Chicago 6, Ill.

U. 5. Plywood Builds

New Texqs Wqrehouse

United States Plywood Corporation has moved into a new 12,000-square-foot warehouse at 210 North "I" Street in Harlingen, Texas.

This new branch utilizes almost all of the company's extensive line of building products.

The two silver cups won by Masonite Corporation for two places in Sweet's Catalog "Most useful catalog" competition for 1963 are presented to M. K. Peterson, right, vice-president, marketing, by Edward R. Novak, Sweet's Chicago district representative. The winning catalogs are "Hardboard Sidings for Distinguished Exteriors" and "Hardboard Panels for Today's Interiors." Masonite Corporation was the only company of 13 winners in various sections to receive more than one award.

The exterior is finished in Weldwood Duraply siding and the interior offices and lobby feature Palamino Samara, Charter oak, cherry and pecan, Holiday birch and De Luxe walnut.

U. S. Plywood's Harlingen warehouse, one of the company's 154 sales outlets in this country and Cbnada, is a sub-branch of the firm's San Antonio operation.

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Jerry Essley

Distribution Yord:

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Gites Lumber

(Continued lrom Page 16) that come up. With a wide range of colIective experience they provide knowledgeable counsel for the customer who wants advice on the best way to put up the paneling in that new room that has just been added to the house.

March lst of this year was the 3lst anniversary for Giles Lumber Co. It was built with the idea that drive-in traffic would supply much of the trade. o'W'hen we built I had the driveway made thirty feet wide, which seemed plenty wide at the time," says Bill Giles, "but I'm sorry now that I didn't make it sixty feet wide."

(And how many times have we heard something similar to that in car-saturated Los Angeles.)

In 1942, ten years after opening, the yard made its biggest expansion, both in new buildings and in size. Presently it stretches for some 350 {eet along busy Hawthorne Boulevard, a main arterial for the area. The big warehouse at the back of the lot was built just after World War II. Any big, or damageable items, along with the rolling equipment, are stored in it.

With so much of their trade made up of do-it-yourselfers Giles Lumber has found that in many cases the best way to sell the customer is to let him so out in the yard and pick out what he wants. This has the added advantage of letting the staff handle a greater volume of customer traffic in less time.

Bill Giles, who got his start in the lum' ber business piling boards at the old Sine Brothers Lumber Co. at Slauson and Budlong in Los Angeles, has never felt that price-cutting was his way of doing business. "We don't cut price, because we don't cut the quality of the merchandise, as a result our customers can count on get' ting what they bargained for," he reflected.

And from seeing all those cars around his yard on Saturdays it would seem he knows whereof he speaks.