Ordinory Shingle Stoins ore nol good enough for Filile Shokes

When you want something done "better than the rest"- you have to do it yourself. That's why, years ago, we learned to "roll our own" rich pigments to make the most superlative cedar shake stain in captivity. Fitite Shakes are pre-stained exclusively with our own Stayon Stains, made with our own pigment rolling equipment, and formulated by our own stafi of experts who have thirty years of shake-staining experience behind their work.

Dealers who know how important a good solid color-coating is in making cedar shakes a profftable and customer-satisfying line will want to know more about the Stayon Stains that have given Fitite Shakes their leadership in the market since 1922. Your inquiries are cordially invited. A telegram or letter will bring you prompt response. When you have the Fitite Shake and Stayon Stain lines, you can be confident that you have the best on the market today. Fitites are, of course, America's original processed cedar shakes.

WHOTESATERS ATTENTION: If you are interested in the sale and distribution of our quality line of pre-stained shakes, write immediately to:

Appointed Executive Secretary

Donald Linville has beer.r named Executive Secretary of the neu'ly formed Hardboard Association, it was announced by Harold A. Miller, Forest Fiber Products Company, President of the neu. association.

Linville rvas formerly with the federal. government as Section Chief of the Roofing and Insulation and Board Section of the Office of Price Stabilization. He has also held positions with the Federal Housing Adrninistration, the \\-ar Production Board. the Civilian Production Authoritv. the Department of Commerce and with Penn \rentilator Company, Philadelphia, Pa., and the Ruberoid Company, Atlanta, Ga.

The following manufacturers are members of the Hardboard Association: Superior Wood Products Company, Duluth, NIinnesota; Oregon Lumber Company, Dee, Oregon; United States Gypsum Company, Chicago, Illinois; Masonite Corporation, Chicago, Illinois ; Chapman Manufacturing Company, Corvallis, Oregon; Forest Fiber Products Companv, Forest Grove, Oregon.

The nelv association has been formed to deal with technical and trade promotional problems related to the hardboard industry. Headquarters will be in Chicago.

San Joaquin Hoo-Hoo Club Holds Concat at Visalia

Fridal', Aprrl 24, the San Joaquin Hoo-Hoo Club No. 3l held a Concat at the Johnson Hotel in Visalia. Cocktail horrr was at 6:59, dinner at 7:59, and the Concat started promptlv at 8:29. It u'as under the direction of \ricegerent Snar k "Cap" Nichols, of Reid & \\-right, Fresno, who r,r'as assisted by Ray Noble of the \risalia Lumber Company, Visalia.

The follou'ing six Kittens u'ere initiated into the order: H. \\'. Bennett ....Atlas Supply Co., \:isalia

George D. \IcColl U. S. Plyn'ood Cotp., Fresnc V. James llorea Delano Bldg. Materials, Inc., Delarv

Bill Fisk Screentite Door Co., Fresno

Horvard H. \Iyers, Jr. .Insulite Co., Fresno

Joseph L. Castanos.. .California Builders Supply Inc., Fresno

The follow-ing were the menrbers of the Nine who put on the initiation:

Snark, Henry Carr, Crolr'-Harr Lumber Co.; Senior HooHoo, Ray E. Noble, \'isalia Lumber Co.; Junior [Ioo-Hoo, R. F. Reid, Reid & \Vright Co.; Bojum, Arthur G. Post, Delano Building trIaterials, Inc.; Scrivenoter, E. \\-. Wilson, Sequoia Lumber Co.; Jabber*'ock, James IVI. Duart, Tarter, \\'eb' ster & Johnson, Inc.; Custocatian, Arthur D. \\Iilson, Lumber Ilerchants Association; Arcanoper ,Carrol E. Nichols, Reid & Wright Co.; Gurdon, Bernard B. Barber, Jr., Bernie Barber & Associates.

The part of the Visiting Officer $'as acted by Ray Clotfelter, formerll,'of Spalding Lumber Company and now retired.