"Prompt Delivery lf lt Breaks Our Backt"

-Prupl Dclhcra Il lalr..LOuLcl

This interesting, and exclusive slogan, is the copl'right tradernark of the Mullin Lumber Company of 1950 \\'est Slauson Avenue, Los Angeles, California. And it is used by all branch offices of this firm for advertising ancl publicity purposes throughout Southern California and Arizona.

In 1898 John Mullin established the first lumber yard in the srnall rnining town of Jerome, Arizona. In those days the rniners hauled timbers to their projects via burro, and the day \'Ir. Nfullin saw three burros loaded w'ith lurnber leaving his yarrl he snapped their picture, not realizing in years to corne horv widespread its fame would reach in the business he had pioneered.

Early in 1901 Mr. Mullin, with W. F. \Iontgomery, organized the Montgomery & Mullin Lumber Cornpany and established a chain of yards in and around Los Angeles. As this conlpany became successful in Southern California they adopted the idea of the burros for a trade-mark and coined the siogan "Prompt Delivery If It Breaks Our Backs."

The year 1922 Mullin Lumber Company was established by Wayne and Russell Mullin following the successful operation of the Burbank Lumber Company which they purchased at the close of World War I. Russell remained as rnanager of the Burbank Company and Wayne headed the \Iullin Cornpany, rvhich positions they presently hold with the respectir.e cornpanies. They are the t'w'o sons of John l{ullin, but did not inherit their business. They started at the bottor.n and servecl their apprenticeship the hard way to gain their knorviedge of lumber and allied wood products.

Flowever, they did inherit the sound business principles, along with the trade-mark and pioneer spirit it depicts, from their father who truly followed its meaning to the letter, "Prompt Delivery If It Breaks Our Backs." The original photograph of the burros hangs in a prominent place in Wayne Mullin's office and is a constant reminder that it pays to givc goo<i scrvice.

Be Beady to Sell

Named Director of Dealer Merchandising

Dan Il. Sedgn'ick has been named director of dealer tnerchandising for Douglas Fir Plywood Association of Tacoma, \\'ash., in a nrove to broaden the scope of plywood sales promotiorr with ernphasis on modern dealer merchandising methods. The announcement was made by \\'. E. Difford. nranaging director of the association.

Sedgrvick, fornrer assistant sales promotion manager for Ilernington Rand, Inc. in Nerv York City rvill head up the plyu'ood industry trade association's nervly created departnrent of merchandising.

In his new post, Sedgrvick rvill direct the development of pl)'rvood sales literature, point-of-purchase material, displa.vs and otl.rer plvs'ood sales tools for retail lumber dealers, trade bul.ers and pl1'rrood users.

A graduate of the Universitl' of \\'ashington in business administration, Sedgu'ick was a Lt. Col. rvith the -\rmv of the United States, serving overseas in Europe for trvo lears. In 1940 he joined Remington Rand's sales department, returning in 1945 to specialize in sales promotion and advertising.

The neu' departr.nent u-hich Sedgu'ick heads rvas organized to handle an expanding program of plywood sales promotion. In the current carnpaign built around plans for eight nerv built-in plyr.r'ood storage units, the manufacturers have distributed 18,000 point-of-purchase sales kits and more than 2,(X)0,000 actual plans. In a follou'-up campaign earl.v this summer, the industr-"- s'ill offer a similar prornotion package keved to nen' plans for outdoor storage units r,r'ith an eye to building sales of exterior fir plywood u'ith u-aterproof glue.

Although the industry is increasing its emphasis on specific sales tools to help retail lumber dealers build plyrvood sales, it is continuing a broad program of plyu'ood sales promotion in other rnarkets rvhere plyrvood is used for homes, concrete forms, signs and displays, boats, farm structures, railroad cars, truck trailers and other industrial applications.

Roy Stanton, Sr., and his s'ife, left on an extended trip 'round the u'orld and expect to be gone at least three months. \\'hile awav thev s'ill again visit the I'hilippine Islands rvhere they have made man-r' friends since the end of \\-orld \\'ar II. Europe. the Near East and India are but a ferv of the manv places thev u'ill see before thel' return to Southern California so;netime the first part oi -\ugust.

You Con Figuro Ofirr Srno[ loldirgl Tco with qltcrnotcr lilc thir:

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INCI.UDE ANY Otr|EI flAIEIIAIS YOU WISH thi! i3 o cocv ot the Gcogc ?rlcc lirt urd by o p.mlnnf Colifomio lineyord fim od it yu Fl6 your om mqteriol3 ore timila lo thrir

?in o &llc blll rc y* lrtrcrhod 6d ridply wilc, "3qd ldt't Gcql ?rlc." tey boct if trot rdig iGd.

A. W. Holr & Asrocioles

3!Ol 3on Poblo Ar., O.U.nd f, CoEL

The Yoice of the American Revolution"

"ls life so deor or peoce so sweel lhoi we would purchose it qr rhe price of choins ond slovery? | know nol whot others moy do bul os for me' GIVE IAE

We qll remember thot closing port of Polrick Henry's hisioric speech but few of us know fhol he gove up hil form-his store-lo go up ond down ihe country side "iolking" liberty.

When his opponents tried to eniongle him with legol obstocles he decided to sludy low ond in only six months (qn unheord of feot) wos cdmitted to lhe bor. While South Corolinq wos hesitoting lo ioin the fight he reqlized the need for hoste ond would leove one convenlion lo trqvel oll night to be in time to speok qt dnother. We oll know the result, We too know the need for speed ond if you need custom milling in o rush-Coll Us forRip-Resow-Bevel