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Hoflow Tree Lumber Compcny Opent Own Sawmill Sales Offtce

\\'illiam Moores, president Hollow Tree Lumber Company, announced last month his company had opened its ou'n sawmill sales offices at 110 West Ocean Boulevard, I-ong Beach, California, in the Ocean Center Building. All sales, n'ith the exception of those handled in Northern California, will be handled from the Long Beach office under the direction of Max R. Barnette, veteran Southern California lumber executive.

Although young in years all of the executives of Hollow Tree Lumber Company are old in experience. Bill lVfoores, and Bill Smith, the vice president of the firm, were fresh out of school tu'enty vears ago when they joined the Pope and Talbot Lumber Company and spent the next ten years "doing everything" pertaining to logging timbers out of the forest. Following a series of many tasks Bill Moores became piling manager and tsill Smith was appointed to the important job of logging manager for Pope and Talbot. Mar Barnette, the new sales manager, has spent the past eighteen years in lumber sales in Southern California. He will be assisted by l-aura Larsen, as secretary-office manager. She is well known throughout the industry having spent many years in lumber sales promotion in this area.

The two "Bills" first organized Hollow Tree Lumber Company in May; 1946, near Rockport and named the company after the Hollow Tree school district located in kggett Valley. In 1949 they purchased their present property north of Ukiah and constructed a modern plant with attractive offices overlooking Ukiah Valley. This young organization is producing approximately 40,000,000 feet of lumber yearly under the direction of Wilburn Johnson, head sawyer, who r*'as born and raised in the Lake County big timber country, and as Bill Moores declared "born to his job right in the heart of the forest."

Hollow Tree Redwood Company will move material into the Southwest via continuous trucking service, with rail ship ments originating over the Northwestern Pacific Railroad spur at Ukiah, thereby offering fast delivery from its various sawmills as directed by the customer. This fast growing comPany is closely related to the trlasonite Corporation, furnishing them rvith all lon'er grade logs unsuitable for use in the Hollow Tree mill. "This assures our customers of top grade, good lumber, as \r:e are conscientious in our efforts to ship the kind of material ordered by the users of our products," said NIax Barnette.

Along u'ith the sales management of Hollorv Tree Redu.ood Companl-, IIax Barnette u'ill continue to handle the sales of Rockport Redu'ood Company and Rounds Lumber Company in Southern California through the Long Beach offices, for the distribution of their products at the r'r'holesale distribution level.