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now that BAXCO-PYRESOTE fire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible materials. Stock up to meet the growi ng demands as architects and builders turn to fi re protected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin.

AFTER ALL, YOUR CUSTOMERS WOULD RATHER USE WOOD

PYREsorEo wooD

From 1949 until 1952 he was on the finance stafi of Ford Motor Company at Dearborn, Michigan, handling official production schedules, pricing and cost analyses. In 1952, he joined Weyerhaeuser Company at Tacoma, Wash., as economist, specializing in timberland studies, long range projections and economic and industry forecasts.

Cedqr Shingle Moil<eting Efiort

The Red Cedar Shingle and Handsplit Shake Bureau has started the first of its 1965 local marketing campaigns in California. It is an attempt to sell home remodeling in order to make up for lost sales because of lagging construction business.

The campaign is being kicked ofi by a series of meetings throughout California, to make the shingle and shake applicators aware of re-roofing prospects in their areas, and to encourage their active participation in the extensive promotion spon. sored by the bureau.

This is followed by two "Remodeling Clinics" sponsored by the bureau for Calil fornia roofing firms and conducted by nationally known home improvement expert Herbert Richheimer, president of Home Improvement Marketing Consultants, Inc.

The clinics are one-day afiairs designed to help the applicators to compete more successfully for the consumer home improvement dollar. Next in line is the advertising campaign itself, targeted at the home buying public through a series of newspaper ads and outdoor billboards and at the lending industry through direct mail and merchandising materials.

The billboard sites are pre-selected with the help of cooperating applicators, who agree to pick up a second month of the showing. The bureau provides a variety of merchandi-"ing materials for dealer use.

Pcrticleboqrd Production lncreqses

Sharply increased programs in the areas of promotion, technical services and building codes to meet the growing demands of a growing industry were approved by the board of directors of the National Particleboard Association at its annual meeting.

The 18 members of NPA account for some B0 percent of the production of matformed wood particleboard in the United States. Production of particleboard is expected to increase by some 15 percent during the coming year. Total production by the entire particleboard industry, by both members and non-members of NPA, in 1964 is estimated by the U.S. Department of Commerce to be 593,060,000 square feet,3/4" basis.