TWIN I{ARBORS LUMBER CO. Aberd€rL Washingon

CApital

l4anufacturers and Distributors of West C-sast Forest Products

MENLO PARK, CALIF. 1618 El Camino Real fim Fraser-DA 4-2525 (Bay Area-San Jose)

Telephone: EN 1-0036

Cqlqveros Promotes Trvp

Calaveras Cement Company, a division of the Flintkote Company, has appointed Gordon Ragan assistant sales manager for administration, it has been announced by Mel J. London, vice president in charge of marketing.

London also announced the appointment of lester T. Fitzsimmons as assistant traffic manager for the company.

Ragan, formerly market research manager for Calaveras, has been with the firm since 1959. Fitzsimmons was a rate clerk for Southern Pacific Company before joining the Calaveras traffic department three years ago.

LONG BEACH, CALIF.

110 West Ocean Boulevard

Jim Rossman- George Otto

Telephone: SPruce 5-6318

Phone: HEmlock 2-3481

tMA CONVENTION

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Guest Calloway winners were Larry Whittaker, Jack Lanq Roger Schuyler, Sam Schumann, Mike Smith and Don Walker. Cecil Rouse copped the prize for the longest drive, and Visaliaos own Steve Hadstrom walked off with the goodies for the closeet to the hole-in-one.

Business? You bet. Consider keynote speeches by Thomas Sneddon, NRLBMDA big gun, and Ross Kincaid, executive vicepresident of the big Western Retail Lumbermen's Association of Seattle.

Ross's speech, 'oWhat Can Your Associa- tion Do For You,o' incidentally, stirred us beyond the short-sighted insurance coupon slipping outlook of trade associations and left us wondering 'oWhat Can You Do For Your Association."

An important breakthrough in industry relations was scored early in the convention with a manufacturers-only meeting on "What Can We Do to Help The Dealers?o'

BMD's Bill Grieve chaired this work group which was later broken down into three committees-lumber producrrs and wholesalers, building material manufacturers and distributors, and other manufacturers and distributors (hardware, etc.).

Grieve, who is current president of the

National Building Material Distributors Association, will later direct his committee to meet with [MA's merchandising chair' man Howard Hayward in the interests oI promoting a closer working relationship between manufacturers, wholesalers and retail building material merchants.

Add to all this a big educational program on Tuesday morning conducted by past prexy Elmer Rau on Electronic Data Proc' essing (compliments cf Bernie Barber) and Walk-In Trade Merchandising (thank you Lyle Schafer) and you can easily see what a literal Comstock this 25th annual convention was.

In the words of Elmer Rau, in closing the final business session and urging the