BEDWOOD

New Wood Repoir Product

FIC Wood Patch, the newest wood repair product to hit the market for both home and professional use, now ean be displayed effectively at point of sale.

As the manufacturer points out, "it is an entirely new concept in merchandising this type of product for the impulse buyer." It is a self-dispensing display with the FIC Wood Patch cans laid on their sides so that as one can is taken from the display an-

\^rINDOW and DOOR FRAMES

Standard

Display For lmpulse Buying

UKIAH SAWMITL

Old Growth Redwood

Green Uppers

Green Boards &Dimension

PHIL(l STUDMILL

DOUGLAS FIR STUDS

Precision Trimmed

Anti-Stain Treated

End Waxed Units Double Banded

GARCIA STUDMILL

OLD GROWTH

DOUGLAS FIR STUDS

Precision Trimmed

Anti-Stain Treated

End Waxed Units Double Banded

FROM ALL THREE MILLS

OLD GROWTH

R EDWOOD

Posts & Rails other rolls forward to take its place. The display is made out of wire and includes a header sign that tells the customer that it will "fill holes, dents and cracks in wood." Eight actual wood colors are faithfully reproduced on the header directly over the cans of putty so that customers can select the color to match the wood.

FIC Wood Patch is made from wood for wood and has many uses in and around the horne. The display takes the limited counter space of 12,, x 21,, and it i, 2l', high. Although it is compact, the display stocks 12 quarter pints and 3 pints each of all colors. For complete information about the display and FTC Wood Patch,

WRITE: Forest Interiors Corp., P. O. Box 1848, Seattle, Washington 98111.

New Furniture, Millwork Adhesive

A new thermosetting emulsion adhesive for furniture, furniture parts, and millwork is said to set in one-half the press time required by typical urea adhesives.

The new adhesive-Kor-Lok 3000-was developed by National Adhesives division of National Starch and Chemical Corpora- tion primarily for such applications as veneering, edge gluing, plastic laminating, curved plywood production, edge banding and flush doors.

In addition to speed, Kor-Lok 3000 offers these advantages over urea: 1) it reduces glue spread by one-third to one-half; 2) it has a 24-hour pot life, which eliminates waste; 3) it facilitates cleaning of spread- ing equipment and is easily removed from plastic faces; 4) it develops a lighter colored glue line; 5) the same formulation can be used on both radio frequency and hot press equipment.

The new adhesive also provides a tough, resilient bond, as compared to the hard, brittle bond developed with urea adhesives.

WRITE: National Starch & Chemical Corp,, 750 Third Ave., New York, N.Y. 10017.

OR SPECIFIED T( DETAIL

Pioneers of shop built frames, Vent Vue Window Products (formerly Coor-Pender Comnanv) boasts over a quarter century of experience. We offer regular scheduled deliverY to retail lumber and sash and door dealers throughout Southern California. Give us a call for your specified orders

-they're our specialty !

Quality arrd Service

Compaitive Prices

\il7indow and Door Frames

\Vall Pocket Sliding Door Frames

\Tardrobe Units

Louvred Glass \Tindows Screens

Duol-ply Wollboqrd System

New Ilual-ply wallboard partition systems which permit unusual design versatility in industrial, commercial and high rise apartment sfrustulssand provide superb sound transmission resistance-have been developed by Kaiser Gypsum Company.

Any one of the 28 non-load-bearing systems, which are designated Kaiserwall Dual-Ply series KTV-420 DP and KW-430 DP, may be selected for an easily installed, sound-rated and incombustible wallboard system, while fulfilling a wide variety of total design requirements in wall thickness, efective height, sound transmission class, and cost. Sound transmission class ratings range from 43 STC to 54 STC.

All of these Dual-ply systems install quickly on the same basic Speed Stud metal

We Sp" cialize

Ponderosa

California Tuitber Iierchant

framing, available in three widths for various height and contained-utilities requirements.

The KW-420 DU series utilizes two layers of regular Kaiser Gypsum 'Wallboard applied to each side of the metal studs with a minimum of screws. No laminating is required, a technological first for such a combination.

Sound transmission testing for all 28 partitions was conducted by an independent research organization and the Kaiser Gypsum Company Acoustical Laboratory. All systems are rated aecording to the ASTM Standard Sound Transmission Class (STC).

This "Select-A-System" and architectural specifications, plus additional data on construction, sound and fire resistance testing, is contained in the illustrated Kaiser Gypsum technical bulletin No. 5420A.

WE FEATURE

KD and W.W.P.A. Grade-Stamped

Your Assurance of Quali.ta

CALL BRUSH !

Mynond 3-5501

Copes of this booklet may be obtained without charge.

WRITE: Kaiser Gypsum Company, Kaiser Center, 3O0 Lakeside Drive, Oakland, California.

Don'l Overlook ihe Gq'ls

Don't overlook the importance of the woman in developing your merchandising programs, lumber and b'uilding material dealers are advised.

The Aromatic Red Cedar Closet Lining Manufacturers Assn., citing a study made by the Chico,go Tribune, points out that most lumber dealers make little or no effort to sell the woman despite the fact that women today initiate and play a dominant role in many home-improvement plans.

The study showed that wornen actively participate in work projects in about onethird of the cases, that they are willing to go to lumber yards also to buy, and that they are prepared to, take the advice of sales personnel when buying at lumber yards. ttPersuasive displays and stock arrangements should be used by the alert lumber dealer,t' the association suggests. "Show the woman how easy it is to use a product, and she'll buy it or influence her husband to buy it. In the case of cedar lining, she already recogrrizes the functional value of the product."

The association suggests that even something as simple as "before" and t'after" pictures of a closet remodeling is effective in selling the woman. Such pictures of actual jobs sold by the dealer or jobs for whioh the dealer supplied the material will be helpful in closing a sale.