3 new merchandising ideas to help you build a high profit consumer business i,'

2. Direct mail. Envelope stuffers you can use as statement inserts will build extra trafrc through your store. Larger full-color product brochures tell the whole story.

3. Advertising helps. Complete promotion kit including ad mats and radio scripts helps you get maximum impact in local media.

In addition to all this Weyerhaeuser offers a set of beautiful wood Arabesque wall plaques, ideal for customer premiums at a fraction of their actual cost.

With all this support how can you miss? Ask your Weyerhaeuser sales representative to show you how to get aboard.

All-inclusive hardwood paneling campaign promases big profits for dealers

There's real money in consumer sales of hardwood paneling.

ff you want your share, tie in with Weyerhaeuser's new hardwood paneling promotion for 1965.

The program has already paid ofi with startling sales results for other dealers and it can do the same thing for you.

The foundation is a hard-hitting consumer advertising campaign based on a single theme: "It costs very little more to enjoy the quality and natural beauty of genuine hardwood paneling."

D ealer Listings. Full-color, full-page ads will appear in Better Homes and, Gardens, American Home and, Ebony magazines, which have a combined monthly circulation of 9 million plus.

The names of participating dealers who stock Forestglo@ and Craftwall@ paneling will be listed beside each ad in Better Homes and Gardens and, American Home

In addition, American Home magazine is offering a Sweepstakes Contest which will attract additional prospects into dealers' stores.

And the advertising in Ebony will attract a rich and growing consumer market so far relatively undeveloped.

Dealer Sales Aids. The other half of the package gives you the sales tools you need to make the campaign pay off at your level. What's available? Ifere's a partial run-down:

1. In-store sales starters. Window banners and wall signs identify you as headquarters for paneling materials. Full panel swing-wing display unit and

New idea folders sell home improvement

Spring's the best time of year to ring up profits on materials for garages, carports and fences.

And here are four hard-hitting fullcolor folders that should help you close murny a deal on lumber and plywood.

One illustrates 10 architect designs for garages, keyed to a wide range of home styles. Designs show additional features such as workshops, boat ports, playhouses, storage areas and facilities for cook-outs.

Another shows carport designs with optional children's playhouses, workshops and storage areas.

Customers are directed to you for building plans, materials lists and advice on construction.

Two other folders show a variety of designs for high and low fences. Both are in color and tell your customers how to select the right fence for their special needs, with maximum privacy and beauty.

Copy and sketches are complete. All you do is supply the materials.

Holiday Homes Plan Service attracts vacation home buyers

The market for building materials in second homes is booming. They may soon be as common as a second car. Economists estirnate that 100,000 second homes will go up this year.

Weyerhaeuser's new Vacation Ifomes Plans Service will help you get your share.

Backbone of the new service is a fullcolor, 48-page book featuring 60 vacation homes. ft's priced to sell at $1.50 a copy and complete blueprints are available separately from the publisher. The plan book is available to dealers in a special, point-of-purchase counter display package of 25 books at a cost of $18.75 (retail value, $37.50).

A free banner for wall or.window display and ad mats are also included to help identify you as local vacation home headquarters.

These items are only a sampling of hundreds of sales and merchandising aids used in Weyerhaeuser's 1965 promotional prograns.

No matter what type of customers you serve-cash and carry, do-it-yourself, contractor/builder-you'll find dozens of items in this lineup that will keep customers coming and wood products inventories turning.

Theee items are only a beginning. Weyerhaeuser's 1965 dealer merchandising program contains many other sales helps, merchandising aids and premiums to help keep your wood products inventory turning over. Ask your Weyerhaeuser sales representative to show you what's available.