Iltrereha,nt

IUA,ISER AND 8U'ID'NG A,IAIET'ATS

MAGAZINE OF 'HE WES'_S'NCE 1922

@?2d WESIERN BUIIDING REVIEW

FEATURES

RETIRING RETAILER ENDING CAREER

,RASSIIN AT THE L.A. CLUB RITES

PROGRESS AND PROMISE OF MACHINE GRADING

BIG TICKET HOME REMODELING JOBS

. LMA's SILVER, ANNIVERSARY CONVENTION

BIG HUMBOLDT HOO-HOO CONCAT

PREFINISIIED PANEL PLANT PARTY

, REDWOOD REGION'S OWN PARK PLAN

SIMMONS CELEBRATES ANNIVERSARY

HAWAIIAN PLYWOOD GUARANTY PLAN

ROCKPORT REDWOOD CO. JOINS CRA sAN JOAQUTN CLUB HOSTS SNARK

SINGLE U.S. BUILDING CODE FORECAST

FIERY OPEN LETTER BLASTS INDUSTBY

GARDENS CAN GROW DOLLARS FOR DEALER,S

FOUNTAIN ELECTED TIMBER GROUP VP scY* 9su5r

AdvEtl.lnt h,oauotloD ileneger

Jelty Hlekey

Clrculetlon Deparhent

Andrea Frlese

Publtrhcm Bo|rroocntatlvee NOBTf,ENN CALITOf,NIA

-![ar Cook, adveruslnq and new& 420 Market Streel San ltancigco. 8*grnta 94111, Phone Yukori

SOUTIIENW CALITIoBNIA

Oto Usy, adverilslnc and news. {ul west Slxth Street, Loa .A,nseles: Calltoraila 9OO14 Phone MA-dlsoi 2-4565 or MAdlson 2-Oci'to.

PACITIC NOEII{WEST Peto trI!,Dor, advertlslnc and news, Termlnal Sales Bulldlng Portl&nd, Oregon 9|205, Phoriii CApltol 7-4993.

EI'ITOHAL OFTICES

THE CALII'ORNIA LUMBER

MERCHANT ls Dubllsheal monthly a.t 112 Wo.t Slxth gtroot, Loa Aa;oler, Gollloralr 00014. Pholc DlAdlron 2-4666 or lfiAdlaon l-0070 by Callfornla Lumber Merchant, Inc. Please address all corresDondence to otflce of publlcatlon. flecond-clas8 postage rateS paid at Lo8 Angeles, Caltfornla. Advertlr- lng rates upon request.

Subrcrlptlon B*tce--U.S.. Canada, Mexlco and Latln Amerlca: S4one year; ff - two yerrs. Overseas: -iD5 - one year; lD8 - two years. Slngle coples 50 cent!. Back cople! 75 Eents -when avallable.

Chr,Dco of Adalreil--€end subrcrlp- Uon ordeB and address changes to 'Clrculauon DeDartmenl Caufornla Lumber Merch:ant, 412 Wert Slxth St., Los Angele4 Callf. 90(n4. Include addrerS label from recent lsrue Dlus new addresS. zone number or zlp code.

Soprint gervlcc6-ReDrlnts, Dre- prlnts, cover folders (ln both'bfack and whlte and color) on Callfor- nla Lumber Merchant arttcles and adver'tlslng are avallable on re- quest wlthln the month of issue, Contact our edltorlal offlces for lnformatlon and pttce8 on any quantlty.

THE CALIFORNIA LUMBEn MEfuCHANT is an inilep mitrent mag azine phl,&hed ,nonthW for those ttue'rnbers of the lnmber and building ma,teriale infuntries uho meeil, anil, u)ant facttnl, aeeu,rate neu)s ond, an objectiae onal,aeis of eaents anil proihtcts of cob cewt, to them i,n busi,ness.

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TIMBER TRAINING SCORES BULL'S.EYE FOR ROSSMAN MILL & LUMBER CO.

How to capture lumber business by substituting laminated timbers for steel "1" beams is one of the money-making skill points presented to dealers' salesmen attending.the Fountain Expert Timberman training school. Star pupil, John Drainville of Rossman Mill & Lumber Co., proves that it pays to pay attention.

Aiming his new found knowledge at a 376 unit apartment project, John went to work convincing the developer that a combination of laminated and natural timbers would work just as well as steel look better. and save a substantial amount of money. Bull's Eye! ...John hit the target with a huge timber order, all the framing Iumber and many other building products used on the project.

School ls Free-The Expert Timberman plaque displayed at your place of business will prove you are also equipped to recommend the best approach to low-cost structural support. Thefree training sessions are conducted twice a month. Call for reservations now! LUdlow 3.1381