TltENTY-FIlfE YEARS AGCD TCDDAY

As Reported in The California Lumber Merchant, May 1, 1937

Ralph Mannion, former Stanford basketball star has joined the sales .staff of J. E. Higgi,ns Lumber Co., San Francisco.

J. W. Mcleod, vice-presi'deni of the Cadwallader-Gibson Company, Los Angeles, recently returned from a five-weeks business trip ,to New York, Boston and other Eastern points. He found business excelle,nt.

Burns Steamship Company, Los Angeles, recently purchased the steamer Caddopeak from the Charles Nelson Co. The Caddopeak is one of the larger Point ,type vessels, and has a lumber carrying capacity of 21100,000 feet. It is equipped between decks for carrying northbound general cargo. I.t will be put into se'rvice between Los Angeles and Puget Sound.

The Fifth Annual Reveille of central an'd northern California lumbermen, sponsored

'Story of tlonogemenf Told

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DuPont Booklet

The creative role of American management is one of the prime reasons the nation's economy has soared to unforeseen levels of output and efficiency. This is the theme of "The Story of Management," a booklet published today by the DuPont Company.

Management has becone an art of bind- by East Bay Hoo'Hoo Club 39, and held at the Hotel Leamington, Oakland was held Friday April 23. Rod Hendrickeon, former lumberman, and now a radio star known from coast to coast as "Colonel Rod," gave a short talk and ,told some good stories.

Flash fnom Hollywood-Paul Collier, Don Montgomery, and Kenneth Smith, all new n,ames in the firmament of motion pictures have important roles in the screen's newest hit-"Here's How." It was specially written and pr'oduoed for the Red Ceda,r Shingle Bureau. It is another step forward on the part of the Red Cedar Shingle Bureau to assist dealers to see and hear about the applications and sales of the famous Red Cedar product.

John G. Ziel, of. Zeil and, Co., San Francisco explains that the scarcity of Philippine mahogany is due pa,ntly to the excellenrt ing together the creativity of many people the booklet says. "Without its force to pro- vide direction and momentum. the nation could not have attained its present stature, and lvould have no prospects for progress in the future."

Drawing a distinction between methods and purposes, the 32-page illustrated booklet shows that management is more than simple stewardship, more than bookkeeping and warehousing, more than hierarchies and demand for this wood and partly to the scar.city of s.teamer space. During the maritime strike a majority of Trans-Pacific vessels were laid up on this side of the Pacific, so that it took nearly 60 days before regular service could be resumed. Mr, Zeil does not expect the 'l'rans-Pacific steamer space situation to be back ,to norrnal until at least 90 days from now. chains of command.

The Diamond Match Co. has completed the modern'ization of lumber, building materials offices and display rooms at its Lodi yard. The walls and ceilings of the office an'd store are finished in Celotex of various shades, textures and patterns, giving the inte'rior a very at'tractive appearance.

Ernie Miller, prominently known in California architectural circles, is now affiliated ll'ith Woods Brothers Lumber Co. of Sanrta Cruz as manager of its home building service.

The booklet points out that while "management" is generally considered a synonym for busirress executives. the function is not restricted to large business firms, nor even to the commercial sector of modern life.

For more information write to E. I. DuPont de Nemours and Company, Inc., Pub- lic Relations Dept., Wilmington 98 Dela'\Arare.