BOITNINGTOIT LUMBDB OO.

New Mqteriqls Avciloble For Builders, DevetoPers Of House

After a year of additional research an'd experience with House of Freedom, D'ouglas Fir Plywood Association's retirement home design, the association has pro'duced revised plans for panelization and prepared a complete sales promotion kit for builders and developers interesrted in this market.

the American Association of Retired Persons. the National Retired Teachers Association and Douglas Fir Plywood Associa'tion' First shown at the White House Conference orr Aging in Jan'uary, 1961, at Washington, D.C., House of Freedom is being built and so,d in many sections of the country.

To assist the increasing number of builders and developers working with the House of Freedom design, a highly useful promotional kiit has been prepared and i's available free of charge. Called "House of Freedom Ill,odel Homi Promotion," the kit guides advertising and publicity for a local campaign with sample newspaper ad layouts' 6toihure ideas, tips on radio and rtelevision ads including sample copy, direct mail suggestions and a selection of billboards and iign designs for a model horne showing.

In addi,tiorn, the kit contains a handy order card w,ith which builders an'd developers can obtain additional promotiornal materials' These include sales leads in given areas, news storries and photographs for publici'ty purposes, a 4 x S-foot posrter show'ing former Preiident Eisenhower examin'ing a scale model of the House of Freedom, an l8-minute sound motion picture demonstrating successful House of Freedom promotions and the permrissi'on for endorsemenrts from the sponsoring organizations.

- fhis promolion kit for rhc Hourc of Frccdom for rclirci pcrsonr conloins cll thc informotion needed ro condud o fir3l-rqle locql qdverti:ing cnd publicity compoign The kir is ofiered to buildsr cnd dcvelop.ts -of ihc Hour of Frccdom by lhe Douglos Fir Plywood Asociotion, lllg A Streel, focomc 2, Worhington.

House of Freedom was conceived, designed and built through the cooperative eftorts of fhir hondromc ond functionol derign cnd plonning ccntcr will bc the focol Point of c regirlcred dcoler'l Dcrign Scwice Counscl octivily for cutlomcn ond homc imprcvcm.nl ProtPoclt. Besidcr rcrving or c dcrk ond dirplcycr of Maronilc hordboord produclt ond literoturj, it givcr impoct to fic idcs: ',\firsolizc bcfore you modernize," or pointed out by Ecd W. Hodlond, gcncrol ncrchondire nonagcr for llloronitc Corporotion.

New plans are also available for a panelized veriion of ,the retiremen't house called House of Freed'om II. Construction with panels is faster and results in a quali'ty job at lower oost.

Hrouse o{ Freedom II is identical to the orieinal model on which construction plans hav"e atready been available' The only difierence in the plans them'selves is th'at the panelized lrersion does not describe interior details like doors, shelves, etc.

Working drawings for the House of Freedom in standard and panelized versions together are $2 each. House of Freelom II ievised plans are 50 ce,nts. All plans and the free promotional kits are available from D,ougias Fir Plywood Association, 1ll9 A Street, Tacoma 2, Washington.