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Less fho n Corlood Lots

Pockoged lofs -- Truck-&-frqiler Shipments

E. L. Bruce Reports Record Soles

Despite a decidedly mixed picture n the curent building materials market, E. L. Bruce Co. Incorporated, large southern hardwood flooring and paneling producer, has reported record first quarter sales gains.

This word came ,today from Edward M. Gilbert, New York in'dustrialist and Bruce president. Consolidated Bruce sales for the quarter ended March 31 totaled in excess of $11,800,000--up an impressive 35% from the comparison qualter last year, Gilbert said.

Although an earnings figure for the periocl is not yet available, it is expeoted 'to be "substantially higher" than for the first quarter of 1961, according to Gilbert. The firm's 196l financial repor,t, issued late last month, reflected a new record in yearly sales, with an increase of $1.17 per share in operating eartrings over the previous year.

All 1l plants in'the Bruce production setup are operating at capacity as a result of favorable business since January l, the executive indicated. Orders backlogged for future delivery now total nearly $11,000,000, a record 52/o increase from the same dat'e last year.

Although all divisions and subsidiaries of the parent firm are ahead for the year, building supply products were chiefl1' responsible f or the company's impressive first quarter szrles showing. Recent industry-lvide price increases on flooring and panelings rvere major contributing factors.

"A developing shortage oi ber may work to push thc even h'igher," Gilbert said'

Aiax Hqrdwqre Offers Nbw Disploy Cotolog

hardu,'oocl lumflooring market

Ajax Hardware Corporation nolv offers a complete ,l-page, 2 color, catalog featuring <tisplay boards and demonstrator units. All Ajax Display Boards featuring the "Kitchen Jewelry" line of cabinet hardware are shown and complete description of the hardware on each board is provided. Ajax demonstrator models featuring Ajax catches, pin hinges, clrawer slides and door grills and knockers are also shown in this new catalog.

The catalog is available from Ajax Hardu'are Corporation, 825 S. Ajax Avenue, City of Industry, California. Ask for Catalog D-l'

Service Plus Promotion Deolers Success Formulq

Shown here are some of the 660 homeowner-customers who attended three in-store shows and demonstrations at the Bruno Movrich Company store at 3542 West 59th St., Chicago, on Dec. 7, 2 and 3.

Bruno Movrich, and his wife and partner, Jo, continue to prove that the combination of a long record of personalized service to its customers and promotions such as these shows and demonstrations, proves a paint and wallpaper dealer can make what it has to sell a substantial part of Christmas planning, buying and giving for people in its area. IJp to Dec. 15, the store reports sales were up 15 per cent over the same period in 1960.

'I'hrough direct mail, store displays and local advertising, customers and prospects were invited to visit the store on these dates to learn and see the latest in color and design for easier living through usage of paints and wall coverings.

They were told they would be able to acquaint themselves with the latest in fabrics, design, decorative murals, accessories, color harmonies, room planning and layouts available to them through the following "Four Point Program."

1. DO-IT-YOURSELFPainting and decorating supplies furnished with "How To Do It Right" instructions. A trairred staff available to advise customers in proper planning for interior painting.

2. SHARE THE WORK-Custonrers do the easy-to-get-at areas they are capable of doing well; the balance of the work can be done by the store's trained craftsmen and material sup,plied for the complete job and only that part of the labor the customer requires.

3. RELAX WHILE WE DO THE WORK-The store to furnish all labor and matcrials for cleaning or painting and decorating job. Expert color and decorating layouts furnished at no additional cost. Fully insured for the customer's protection.

4. CONSULTATION SERVICE-Do it right the first time. Professional service on room layouts, color schemes and painting specifications at nominal charge. Customers not obligated to purchase materials under this plan, but consultation fee can be applied toward such purchase.

The store also tells its customers and prospects all or any of the four plans can be arranged on time payments.

Movrich, which has been a full-line O'Brien dealer for the past four years, is both a paint store and decorating firm and thereforc has much to offer. According to Bruno, "more than ever before, people want solirl information and "know-how." Wherl they find out where this is available and that we sell only the top quality brands of basic material, they come to us."

"The Timberline"

Appropriately named "The Timberline," this road scooter and mountain climber should fill many uses not only in lumber camps but also ar:.ound lumber yards where fast, light transportation is necessary. "The Timberline" comes completely equipped for only $324.95 and has many special features---one being the "hill retarder" rvhich retards the descent down steep grades without locking front wheels and losing control in soft dirt.