A neW DtrrnENStON tN CONVENTION PROGRAMn ING

VIDENTLY the coming convention of the Lumber Association of Southern California will, in addition to its announced theme of "A New Dimension in Convention Programming," have a "long dimension" also, for it is reported that there is a 300/o increase in exhibitors.

Thus, it is not unreasonable to expect a 300/o increased turnout for the lhree-day meet, to be held May 8-10 at the Lafayette Hotel in Long Beach.

States Executive Vice President Paul Hollenbeck, "This year more than ever before, the dealers feel the keen competition in business. The convention is THE PLACE for them to find HOW, WHtrRE and M/HEN. Our program is loaded with essentials for a profitable and progressive year."

Reproduced in full is the conven,tion program. In reading the program, it is difficult to single out any certain items, for all the speakers and material to be presented sound lvorthrvhile. I{owever, let us give you some background information on certain of the teatufes.

Short and Long Range Forecast for lLesidential Construction in Southern California?", is Associate Professor, and Assistant Dean, Graduate School of Business Administration, UCt,A. He also heads the Executive Training Program of the school. He is a consultant on business manag'ement and locational problems, on appraising, market and eco,nomic background analvsis. and on urban renewal studies. ilis- professional associations include American Institute of Real Estate Appraisers, California Real Estate Association, American Finance Association and Los Angeles Realty Board; lre is a 196l-62 Commissioner, L.A. Building and Safety Commission pants, but if you check their listings in ihe program, you can readily see that eacli hai been hand-picked for an important contribution to the subject.

Relaxation and entertainment get equal emphasis with the exhibits Tuesday evening when members, guests and their faililies enjoy "FamilyNight at tl-re Trade Show." This has always been a star attraction of the convention, and with the entertainment, refreshments and attendance Prizes planned should this year draw a large and happy throng.

Tuesday's "Kick-Off Luncheon" presents two able authorities. Dr. Fred E. Case, whose subject is "What Is the

"Financing- Industry's Most Important Tool" will be discussed by Lloyd J. Sugaski, Vice President Corporate Finance Dept., Bank of America, Los Angeles headquarters.

Tuesday afternoon's Panel Discussion continues the exploration of that all-important subject-"the green stufi" -"Availability of Money for Capital Expenditures, fnventories and Consumer Sales." We won't go into the background of the numerous partici-

Wednesday begins on a cheerYand early-note with the "Pioneers Breakfast," and it is pleasant to note that Orrie \V. Hamilton, lontime head of the Association, is chairing the event. Guests will enjoy the speaker, Williarn H. Hunt, who has been highly in demand on the \Mestern lecture circuit this year. X{r. FIunt, vice president in charge of plywood and specialty sales of the Georgia-Pacific Corpora- t rhc Lofporation, takes up "The Responsibility of the Dealers to their Distributors and 1\4anufacturers." Mr. Hunt began his career ]n 1929 as a high school science teacher and athletic coach, and in 1935 (Continueil on Page 70)