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THE CALIFORNIA LT]MBER MtrRCHANT

In This Issue

WPA "Road Show' Features Help for Framing Lumber Specifications

Lumber Asi6ciation oi Southern California-Convention and Trade Show -. ..--..

West Coast Lumbermen's Association

Asks for Emergency Quota Protection

U. S. Business Clim,ate Suffers bv Comparison with Common Markei, NLMA President Charges

More than 75 Lumbermen Attend "Old-Timers Banquet" Sponsored by Inland.Empird Hoo-H'oo Club

French McKirieht Elected HPI President .-.-..---...-..-......

Fashioru, Finishes Play Supporting Roles in Plywood House of Tomorrow ....-...-.-..

RenoVating-How to Build Houses to Prevent Paint Blisters and Stains on Exteriors and Prevent Many Other Troubles .-.... ...--.-. .--------..-...-

Collins Flakeboard Plant in Operation ..---.-------

CHIP National Franchise Plan Now Offered

Jewett Lumber Sales Is "Rich in Redwood"

Georgia-Paciffc House Featured at Orange County Home Show

N-AWLA Plarx 70th Annual Meeting

May B-10

Jack Davidson Testiffes Before Ways & Means Committee; Urges Support of Administration's Trade Expansion Act .-..--.---.-.

Big Salt River Valley'Annual Baseball Nite"

Calendar of Coming Events

Fun-Facts-Filosophy

Personals

The average fellow likes to get away from his business occasionally, and rest his mind and nerves by thinking about other things. Like the old story of the Irishman who was pulling the wheelbarrow, with his back to it. His friend said to him, "Pat, you know it's easier to push a wheelbarrow than it is to pull it." And Pat said, "I know it, but I get so tired looking at the doggone thing."

Everytime someone comes along with a new idea that startles the world, men rise up everywhere who thought of it long before. The difference is that they only thought of it. The big question is not who first discovered a worthwhile thing, but who introduced it to the world and put it to work.

It is well to remember that the pages of history tell us that the causes that live are not necessarily those that are the most justr, but rather those that are best defended and most ably maintained.

Gold and silver became the world's accepted media of exchange early in the history of civilization. There were several primary and fundamental reasons for this. One was their indestructibility. Another was that they represented large values in small bulk.

As commerce g'rew u'e avoided the early trouble and inconvenience of weighing and testing silver and gold with each business transaction by stamping the weight and fineness of pieces of these metals. and they became money. As commerce continued to grow and the necessity for praitical exchange media g'rerv more insistent, paper representatives were substituted for the heavy and cumbersome coins of gold and silver and, for those same reasons, next there came bank checks and drafts, being promises to pay their fair value in coin of the realm. Thus money grew.

Someone once asked the late Tohn McGraw. famous leader of the New York Giants for -many years, what was the chief difference between a big leaguer and a bush leaguer. John said: "The big leaguer steps forward to meet the ball, and the bush leaguervvaits for the ball to get to him." That's pretty much the difference between big and bush leaguer in every human activity. It isn't confined to baseball.

"Punch" is a big item in business. It means do and say things in so vigorous, effective or virile a fashion that they impress the other fellorv. It is "Punch" that glues your act or argument or business effort in the other fellow's mentality. When you hear it said that a certain man has "Punch" you instinctively know that he says or does things

Women in Conslruclion Plon Bosses Nighf

Women in Construction (Los Angeles Chapter) will honor their bosses at a specially planned dinner to be held Tuesday evening, lVIay 15, Chalon Room (Furniture Mart), 1919 S. Broadway.

The cocktail hour will be held fro,m 6 to 7 p.m., dinner served at7. A surprise guest speaker will entertain guests after dinner.

For further information and reservations, please call Edith Parker, DlJnkirk 3-1281.

BY JACK DIONNE

differently from the usual. And that difference is generally an intelligent sprinkling of tabasco.

"Punch" is the tabasco of words or deeds. "It isn't so much what you do or say, as the way in which you do or say it, for what would ttie egg amount to, pray, if the hen got up on the roost to lay it?" The man who hasn't that great-quality may have fine qualities otherwise, splendid thoughts, excellent ideas, but utterly fail to impress'

Gray's famous "Elegy In A Country Churchyard" mentions many such. He -tells so feelingly of men of mighty thoughts ind powers who live and die, unrecognized, such as is-"mute, irlglorious NIilton" and other undiscovered notables. And every lvord of the Elegy is true. Gray might fittingly have ended his remarks as follows: "And all the trouble with this famous bunch was simply this-they lacked the "Punch."

"An economist," says the practical man, "is a man who knows everything, and can't do anything." An economist says, "A pricticalman is one who perpetiates the mistakes of his ancestors." So you can take your choice.

Someone once asked the great teacher Confucius about another world, and that wise man answered: "How should I who know so little about this world, know anything about another ?"

Dream a bit more. Men cursed with too literal minds, miss a great deal as they go along. Such men are usually so busy mending their nets that they have no time to go fishing.

Help{ulness is a grand thing to strive for. It is the most dazzling star in the firmament of human characteristics. Helpfuf people are God's most gracious gift to society. A man may possess no great gifts of mentality, money, or i9fluence, but if he is helpful and works at it, he stands shoulder high above the gifted, the rich, and the powerful who lack that spiritual inclination.

During the First World War the great foreign songstress I\4adame Schumann-Heink began singing "Danny Boy" as a war song. And the beautiful music and heart-broken words caught public fancy like a prairie fire. It became her favorite song and in history will be forever coupled with her name' She is gone now. But, "Danny Boy" will live as long as the human heart responds to beautiful words of love and devotion.

It is just over a year since the Los Angeles Chapter was granted and membership has grown steadily during the past 12 months. WIC's are vitally interested in the tremendous construction industry, and at this dinner bosses will have a chance to meet other bosses and learn something of the purposes and aims of this association to which they have so generously lent their support.

The Tongass National Forest in 25,067 square miles-larger than Virginia.

Alaska has an area of the State of West

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TIIRMS ON ABUSE No other paneling creates such soft warmth and at the same time defies the mightiest of mights...mountain storms or wet sea breezes. Inside or out in any climate or terain Lam-Loc Pecky Cedar is at home. Tongue and groove, straight sawn, board and bat, board on board these are some ofthe ways La'"-Loc Pecky Cedar is adding new dimensions to western building. I It's adding a new dimeruion for dealers, too. One inventory takes care of either interior or exterior applications. You have a lumber product with specialty item profit going both ways. How can you beat it? We have a new three dimension brochure and merchandising plan that we'll gladly reveal if you tell w of your interest.

Ed Fountain Lumber Co.,6218 S. HooperAve., Los Angeles, Calif.

Idea Provoker This hand,somely illustroted brochure shows seueral woye Lom-Loc Pechy Ced,ar enhonces both e*teriars ond, interiors. It gives lour customcrs full informotion, including how to order. A supply is ovoilable to hond out or for mailing purpoeee with your imprint. Let ue knou how many lou want.

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