Helpful

Every member of the NOYO organiza1ig11 is constantly trying tobehelpfrrl and considerate of your problems. That's our way of keeping

Douglas Fir in Common Grades

Effective April 1, members of the Lumber & Allied Products Institute of Los Angeles representing more than 80 per cent of the volume in the area embraced by the Institute, began selling and delivering grade-marked Douglas fir in the Common grades, No. 4 to Select Structural, inclusive.

To support the movement, they will pay 10 cents per thousand feet on all sales (except to other lumber dealers) in the area served by the Institute into a general fund to be u-sed exclusively for promoting the sale of grade-marked Itrmber.

The promotion program as at present outlined by the Institute is as follows:

Advertising direct to the consuming public the proper grades to use for the purpose intended and that the way to be assured of getting proper Common grades of Douglas fir is to specify "\M. C. f. A. grade-marked." Advertising in the large Los Angeles daily newspapers is favored as a medium for this.

,d direct mail campaign, plus personal contact by the local W.C.L.A. staff, to all lending agencies to inform them that the Institute is now set to cooperate with them in prote,cting their loans and that they can do this by simply rerequiring that "W.C.L.A. grade-marked" Common Douglas fir be used.

A direct mail campaign to contractors urging them to cooperate with the Institute by using grade-marked lumber.

The West Coast Ltrmbermen's Asso,ciation is behind the program and they have furnished the Institute with a list of mills which are now prepared to furnish grade-marked lumber at no additional cost. A list of these mills has been sent out by the Institute to its membership.

Large display advertisements appeared in the Sunday, April 12 editions of the Los Angeles Examiner and The Times under the head "Your Lumber Dollar Now Buys Guaranteed Grade-Marked Douglas Fir." Commenting on the movement, Kenneth Smith, secretary of the Institute, says: "ft is going over in a big way."

Spends Few Days At Ensenada

Jerome Higman, Reliable Lumber Co., Rosemead, has returned from a short trip to Ensenada.