GOOD NE\TS FOR RETAILERS

The FHA circular letter of Fcbrua ry 24, explaining thc ncw plan under which the RFC Mo*gage Company will purchase Title ll insured mortgages on new construdion, was such good news that we rep;inted it and sent a copy lo every retail lumb er dealer in Calilornia.

This ncw plan is expeded to make many millions ol dollars available f or residential building, and retail lumbcr dcalcrs should quickly recognaze the opportunity crcated by the new arrangcment,

LeRoy Staunton Appointed Celotex Advertising Manager

To guide the execution of the biggest Celotex advertising progr am in many years, The Celotex Corporation, largest manufacturer of building insulation and sound control materials, has appointed LeRoy Staunton, nationally-known advertising and merchandising man, as advertising manager,

Mr. Staunton, who was formerly menchandise advertising manager of the Westinghouse Electric & Manufacturing Company and advertising manager LeRoy Staunton of the Kolster Corporation, is particularly interested in the coordination of Celotex advertising with the needs of lumber merchants.

"The traditional Celotex merchandising policy-that our job is not finished until our products have been sold by our dealers to the ultimate consumer-exactly fits mv convictions," he de,clares.

"The effectiveness of national advertising depends upon the results it brings to dealers. This year's Celotex program should give every lumber merchant plenty to be enthusiastic about. For example, one of our major goals is to make Celotex Lath and Sheathing the prime profit items that they were for dealers during home building's hey.day.,'

Mr. Staunton believes that the practical experiences of dealers and suggestions from them are of prime importance in the development of national advertising, literature and direct mail.

He cites as an example an idea picked up from an Oskaloosa, fa., hardware dealer which resulted in the development of a graphic demonstration of the advantages of kitchen modernizing. In this demonstration, a home economist first baked an apple pie in an ac,ceptably good kitchen. It took her 72 steps and 30 minutes. Then she baked another pie in a modern electric kitchen, which took 10 steps and 10 minutes. The difference, Mr. Staunton points out, dramatizes the advantages of modernization far better than the most eloquent sales talk about kitchen improvements.

R. W. HORTON VISITS CALIFORNIA

R. W. Hrorton, general sales manager, \M. M. Ritter Lumber Company, manufacturers of hardwood and white pine lumber, Columbus, Ohio, recently called on the hardwoo<I yards in Los Angeles and San Francis,co. This was Mr. Fforton's first visit to the Pacific Coast. ITe was accompanied by his wife.

Wishful Thinkins

I wish I might compose the stuff Our politicians write, I'd start a speech at early dawn And have it done by night; I'd pad the lines with jokes and quips And innuendoes too, That speech would fairlv scintillate When I had rushed it through.

Of course I'd choose terse, compact wordsOne syllable, no more, In telling how the fathers docked At Plymouth's rubbled door; And then with flail like, jointed rvords I'd lash my thoughts along, Till from great heights of eloquence They burst and awed the throng.

I'd make my speech quite flexible To suit each time and place Of party pomp and circumstance With equal power and grace. One might declaim it at the fair Among bright throngs at play, Or mid the cacophonous blasts Of Independence Day.

This speech would be the only one That folk wquld need to hear, Or think about and analyze Through all the ,campaign year; And now, considering this fact, My ego grows apace; I swear, this speech of mine would be A boon to all the race !

A. Merriam Conner.

ATTENDS TEXAS DEALERS' ANNUAL CONVENTION

F. Dean Prescott, Valley Lumber Co., Fresno, and a member of the executive ,committee of the National Retail Lumber Dealers' Association, will be one of the speakers at the annual convention of The Lumbermen's Asso'ciation of Texas at Waco on April 14-16. His subject is, "The National Retail Lumber Dealers' Asso'ciation-Its Value to Dealers." Following the convention, he will leave for Chicago to attend the annual meeting of the directors of the National Retail Lumber Dealers' Association on April 2122.

Finds Buyers Optimistic

C. C. Stibich, sales manager, Tahoe Sugar Pine Co., San Francisco, returned March 24 from an eight weeks' business trip to the East which included the Atlantic seaboard states. He found business goocl and the majority of those he called on optimistic about business possitrilities for the rest of the year.

Elected President of West Coast Assn. Titfe I of NHA Extended to April 1, 1937

T. V. Larsen, Forcia & Larsen, Noti, Ore., has been etrected president of the West Coast Lumbermen's Association by the board of trustees. He succeeds Walter B. Nettleton of the Nettelton Lumber Co., Seattle.

Mr. Larsen has been connected with the lumber industry in the Northwest since 1900. With G. E. Forcia, in 1908, he organized the Star Lumber Co. at LaCenter, Wash., which in 1922 moved to Noti, Ore. He has served as a trustee of the West Coast Lumbermen's Association for several years, and for the past two years has served as president of the Willamette Valley Lumbermen's Association at Eugene, Ore.

C. I. GILB,ERT ON OCEAN TRIP

H. Sewall Morton, Hill & Morton, fn,c., was host at a farewell dinner party to C. L Gilbert, Eureka Mill & Lumber Co., Oakland, who sailed from San Fran,cisco, April 7, for a voyage of several weeks on a United Fruit Company boat to Panama Canal and Central American points.

The party rvas held at the .dthens Athletic Club, Oakland, April 3, and those present were, C. I. Gilbert, Bert Bryan, Earle Johnson, Clem Fraser, Miland Grant, C. C. Sherwood and H. Sewall Morton.

L. C. HAMMOND ON EASTERN TRIP

Leonard C. Hammond, president, Hammond Lumber Company, San Francisco, left Aipril 9 for a visit to the ,company's Eastern offices and sales 'connections.

Ask Home Owners

They

Outside and fnside Flooring, Stepping and Finish, Drawers, Closet Lining, Lawn Furniture, Green Houses, Sash, Screens, Sleeping Potch Fittings, Sills and Joists, Laundry Tubs, Trays and Floors and Venetian Blinds.

Port Orford Cedar Common Building Lumber-l",2" 6a Timbers-costing only about 2O/o more than Douglas Fir -defies time.

Smith Wood-Products, Inc.

Largeet Producers Band Sawn Port Orford Cedar

Mfgrs. of Douglac Fir

OREGON

President Roosevelt signed the bill on April 4 extending until April I, 1937, Title I of the National Housing Act authorizing loans for repairs and modernization of homes.

Government authority to insure modernization loans expired April 1, but the bill ,extending the insuran,ce is retroactive. Loans advan.ced between the expiration date of the old law and the President's signature of the new bill may be insured.

The new measure changes former requirements as to who may receive modernization loans, stipulating that only owners of property or persons holding leases extending six months after the maturity of their loans are eligible.

The amount of insuran'ce for institutions making the loans is cut from 20 per cent of the total advances to 1O per cent. The NHA's l'iability on such insurance was redu,ced from 2ffi million dollars to 100 miilion dollars.

A provision in the new law also prohibits insurance of Ioans for movable household equipment.

Financing of small homes is no longer permitted under Title I, however, the NHA has released regulations and standards, so that new ,construction ,costing $2,000 and less on unimproved pr,operty can be handled under Title II.

RETURNING FROM TRIP TOi ORIENT

A. J. Koll, president of A. J. Koll Planing Mill, Ltd., Los Angeles, will return on April 22 af.ter a three months' trip in the Orient where he visited China, Japan, and the Philippine fslands.

Our well assorted stocke, our well knonm deder policy and our central location guar. antee the kind of SERVICE you demand.

Fot remodeling and modernizing they arercal economy.

Carl Bahr to Head Redwood Agsociation Record Attendanca Expected at Lumbermen's

Carl Bahr, assistant secretary of the National Lumber Manufacturers Association, and secretary and treasurer of the Lumber Code Authority at Washington, D. C. during the time the Code was in existence, has been asked by the directors of the California Redwood Association, San Francisco, to head the activities of the Association.

He is expected to assume his new duties shortly after May 1, or as soon as he can be relieved by the NLMA, and

Reveifle April 24

The wholesalers will again furnish the entertainment for the fourth annual Reveille of Central and Northern California lumbermen to be held in the grand ballroom of Hotel Leamington, Oakland, Friday, April24, at 6.30 p.m.

Edwin fmhaus, tenor, and Fred Klein, baritone, nationally known radio stars, are guest artists, and Earle Johnson, chairman of the entertainment committee, promises an excellent entertainment program.

Ti'ckets for the dinner and entertainment are $2.00 each.

Reservations for the lS-hole golf tournament to be held at Oak Knoll Country Club on Saturday morning, April 25, should be made as soon as possible with the golf committee .chairman, Art Williamson, California Builders Supply Co., Oakland, telephone ANdover 1188.

Golf tournament tickets are $1.75, including green fees, a free ball and luncheon in the club house following the game.

General chairman Miland R. Grant exDects the attendance to set a new record.

Opens Ollice in San Francisco

Carl Bahr will be elected president of the Association when he comes to the Pacific Coast-

Mr. Bahr came to the National. Lumber Manufacturers Association in 1927 from the Foreign Division of the United States Tariff Commission. From t927 to 1933 his title was "economist," working mostly on such matters as statistics, economic studies, legislative matters and tariffs. He was also at that time a vice president of the Ameri,can Forest Products Industries and a director of the Timber Engineering Company, both of whi'ch are subsidiaries of the NLMA. He was made secretary and treasurer of the Lumber Code Authority in 1933, and stayed in that position until the Code was ended, when he returned to the NLMA as assistant secretarv.

Hotel Learnington

'Oatland, Calif.

The smart place to entertain your friends . . . Terrace dining room and cocktail lounge . Private rooms for luncheon and dinnet parties.

Mgr.

J. E. "Eddie" Peggs has resigned his position as sales manager for W. R. Chamberlin & Co., San Francisco, to go into business for himself. He is exclusive Northern California representative for Anderson & Middleton Lumber Co., Aberdeen, Wash., well known for many years in the California lumber trade. This firm owns and operates two boats, the Claremont and Quinault.

He will also do a wholesale business with mills on the Columbia River and Coos Bay, and for this business will make use of the W. R. Chamberlin & Co. boats. Barbara C and Stanwood.

Mr. Peggs has been with W. R. Chamberlin & Co. since 1919. He has a large circle of friends in the manufacturing, wholesale and retail branches of the industry who will wish him well in his new venture.

He has opened an office at 908 Fife Building, 1 Drumm Street, San Francisco.

The Southern California representative of Anderson & Middleton Lumber Co. is D. H. Doud, 631 Petroleum Securities Building, Los Angeles.

PYRAMID LUMBER SALES CO.

Hlgate 2525

Looks for Boom in Building

Al and Francis Make Good Team

The two good looking lumbermen in this picture are Al Nolan (left), Western sales manager of The Pacific Lumber Co., San Francisco, and Francis Pool, E. K. Wood Lumber Co., Phoenix, sales representatives in Arizona for The Pacific Lumber Co. Al was returning from a recent business trip to the inter-mountain States and stopped over for several days in Phoenix to confer with Mr. Pool. The picture was snapped by Max E. Cook, agricultural engineer for The Pacific Lumber Co., who was on his way to Northern Arizona and New Mexico.

Talks To Lumber Group

Clint Laughlin of Los Angeles, manager of the Southern California Wholesale Lumber Association, addressed the Compton retail lumber dealers at their meeting held at Compton on Tuesday evening, /rprilT.

C. D. Johnson lurnber Corporation

PORTLAND, OREGON

Solt Old Growth Yellow lDougtar Ftr and Sltk gpruce

Mills-Toledo, Oregon. Capacity 47 M p* hour, largect in Oregon, of combined kiln-dried and green lumber. Ovet 50 yearst supply virgin timber.

Catgo and Rail Shipments-V'eekly sailings to California ports-Packaged lumber, stowed even lengths and widths t Wt ot"sale traile solicited,-Le, \ ( ur haue your inquiries. t lmmediate teletype service between branch offices, head ofrce and mills available at all times pertaining to cus. tomerst orders and shipments.

-Shipments made as promised.

Walter H. Rose of Orlandq Florida, president of the National Association of Real Estate Boards, was the principal speaker at a banquet given in his honor by the Los Angeles Realty Board at the Hotel Roosevelt, Hollywood, on Monday evening, March 23. Herbert U. Nelson of Chi. cago, secretary of the national organization and Mrs. Rose, who acco,mpanied her husband, were also honored. The national officers were enroute to Seattle, 'Wash., to attend the Regional Convention of Realtors on April 3-4. Mr. Rose said:

"With an actual shortage of homes and rents definitely on the uptrend, we can expect to see shortly one of the greatest building periods that this country has ever seen," he said. "While the number of living units built in 1935 was 70,000 more than in 1934, there is still a great shortage.

"Two out of every three ,cities report an actual shortage of single family dwellings. City after city reports a vacancy of less than 2 per cent ,in hotrses. Our existing supply of single family dwellings is only sufficient to meet the demands of our present families and family incomes.

"Families in the United States are increasing at a rate of 360,00O annually. It is estimated that we must build better than 475,000 new units annually to meet the natural demand. New constru'ction for 1936 will exceed that of 1935 by a large percentage. It will not, however, reach what is commonly called boom proportions until the latter part of 1937, in my opinion."