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ANGETUS 3-6844

College Gourses for Retoil Yord Employes Agoin Being Offered

Twelve college and universities are conducting special courses early this year to teach employes of retail lumberyards how to do a better job of serving home owners and other customers, announces Paul R. E,ly, president of the

ADDnEss "srA'u^'l"

National Retail Lumber Dealers Association. "Because of broadened public interest, the curriculum will place increased emphasis on methods of estimating home improvement jobs and helping advise the do-it-yourself customer," Mr. Ely said. The courses which last from 14 to 30 days, or more, are being given for the eleventh consecutive year. To date, 70O0 individuals have attended 184 courses.

Other subjects include blueprint reading, time-payment financing, mechanical handling of materials, store and yard layout, advertising and accounting. In addition, the students are given a thorough background in the properties and uses of the wide variety of products they sell, including lumber, plywood, millwork, roofing and siding, insulation, insulating boards, gypsum products, paints and hardware.

Cqlqveros Cemenf Nqmes teflrey Solesmonoger; Two New Divisions

In a move to expand further its services to dealers and contractors, Calaveras Cement Company has appointed William G. Jeffrey (left) as sales manager and set up two regional divisions under the direction of experienced field men, it is announced by Mel J. London, vicepresident in charge of marketing.

Jeffrey has been manager of Calaveras dealer sales since 1954. He joined the company in 1949.

The new regional division managers will be James Casey, former supervisor of contractor salesmen, former contractor sales representative

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