Hrn,r,rAN A. S,r,uTH

Whol"ul" {u 6"r,llerchant

1908 Conodo Boulevord Glendole 8, Colifornio

FIR-GREEN.AD.KD

Corgo - Roil - TruckETrqiler

Medford Corporotion Mixed & Pooled Cqrs

KD or GREEN DOUGIAS FlR, KD V. G. UPPERS wHtTE FtR, P!NE, TNCENSE CEDAR

PERSONAT SERVICE ON HARD-TO.GET IIEMS

TIMBERS TO FIFTY-FOOI TENGTHS

Representing Ocegn View Lumber Co. - - Corgo

"Ore, Thirty-Five Yeqrs Experience Morketing Weslern Forest Producls"

Sen, Birch and other hardwoods, in doorskins for flush type doors-probably constituting B0 to 90/o of the total hardwood plywood imports. "A'ccurate figures on this are being obtained from the United States Department of Commerce," he stated. The report presented showed that there is not enough productive capacity of hardwood doorskins domestically to take care of a fraction of the requirements of the flush door factories in this country. This was brought out in the Tariff Commission's Escape Clause Action.

The report by this director showed that there has been mu'ch integration in the domestic hardwood plywood industry; door factories and furniture factories have bought their own plywood mills whose production figures formerly figured in the statistics of production, but now in the integrated plants merely become "doors or furniturs"-21d therefore do not show in domestic plywood production reports.

Another misleading factor, it was said, is that the figures on Japanese plywood are on a footage surface measure, rather than the American basis of /s inch net. Since approximately 8O/o of the Japanese plywood is in ){ inch doorskins, the actual footage on a ft of an inch net basis would be only about SO/a of the footage, on the American square foot basis surface measure.

The directors, in reviewing this report, stated, "We will present the facts to the public, and the Congress, for their fair evaluation of the facts, already proved." The meeting closed on this optimistic vein.

(TelI them you saw it in The California Lumber Merchant)

Hordwood Plywood Institute to Promole rhe Deoler Field

Renewed emphasis on promotion of American-made hardwood plywood and a continuing fight for relief from low-priced foreign imports of plywood emerged as the main activities in 1957 for the Hardwood Plywood Institute at its annual meeting in Washington, D. C., February 14, 15.,

C. U. Gramelspacher, outgoing president, issued a call for a quota on Japanese plywood at a banquet attended by senators and congressmen from plywood - producing states. He said that imports now take 46/o of the American market and have forced at least 18 plywood mills to shut down. Plans for promoting the value of the domestic product on the basis of the Institute's rigid quality control program were announced.

The HPI board of directors approved plans for steppedup activities in merchandising hardwood plywood products at retail level in the furniture and lumber dealer fields. Details of the twin programs, to be developed in cooperation with the National Retail Furniture Association and the National Retail Lumber Dealers Association. will be announced later, Richard D. Behm said.

At the HPI luncheon session, the new president of the National Association of Home Builders, George Goodyear, paid a tribute to the role of American-made hardu'ood plywood in home building, caused by improved quality. economies of installation and the value of the material in promoting the sale of homes.

YeS rr Mr. Deqler rr

We corry q complete line of Aspholr Rooftng, Roof Insulotion, Wood Roofing dnd Accessory ltems - - Moke I3S your heodquctrlers for oll of your roofing needs --Abundleorocdrlood.

L. A. Hoo-Hoo-Etles See Color Films nf Morch Meet; t3 Kiilens Get lt in Moy

Los Angeles lfoo-Hoo-Ette Club No. t held its March meeting the l1th at Raffles restaurant, Leimert Park, and welcomed prospective Kittens. The dinner was delightful, the surroundings attractive, and then President Marguerite Dixon paid special tributes to Members Betty Morrill, Violet Neal, Nelle Holland and Ruth Armand for their unselfish devotion of time and effort to flower arrangements, table decorations, favors and many last-minute preparations at the club's monthly get-togethers.

A letter of resignation from Gertrude Armstrong, second vice-president, was regretfully read following her inability to serve any of the 1956-57 term because of family illness. Orinda }Iazen of the Tarzana Lumber Co., who has served as program chairman for Mrs. Armstrong, accepted an official appointment to ,continue in this capacity the balance of the term.

Miss Hazen introduced Merle Reid. husband of Hoo-

Hoo-Ette Felicia Reid of Weyerhaeuser Sales Co., as the star attraction of the meeting. Mr. Reid narrated color films of an auto tour through Mexico, with its picturesque cities, rural districts and ancient points of interest. The speaker is with the Building Material Dealers Credit Assn., Los Angeles.

Nominating Committee Named

Dorothy Hagerman was appointed chairman of the Nominating committee for officers in the 1957-58 club year. Serving with her will be Eullale Matich, Pine Ridge Lumber Co.; Roberta Kinkade, Regal Door Co.; Faye Bolmer, Pacific Crate Co.; Violet Neal, Tropical & Western Lumber Co.; Felicia Reid, Weyerhaeuser Sales Co.; Marjorey Taylor, E. J. Stanton & Son; Bess Diffey, Fern Trucking Co., and Jeanne Serviss.

The prospective new Kittens, who will be initiated at the May meeting, are:

Margaret Mottola, The Bus McNeil Co.; Beverly Hall, Acme Plywood Co.; Regina Polin, Goldenberg Plywood & Lumber Co.; Ethyl Clark, Carl W. Baugh Co.; Elna Pavey, John Eells, Inc.; Betty Goodfellow and Patricia Douglas, Simmons Hardwood Lumbei Co.; Margaret Somerville and Mary Spence, Karpen Plywood; Mina Scher, Jameson Lumber Co. ; Virginia Rieke, Marquart-Wolfe Lumber Co.; Barbara Malley, Phipps Trucking Co., and Bernice Riddle, Roy-Mack, Inc.

The next meeting of the club will be April 8 at the Rodger Young auditorium.

KG Elevotes Tommy Donovon

Tommy C. Donovan has been named assistant general sales manager for the Kaiser Gypsum Company, with headquarters at the company's Oakland office, announced Colin L. Campbell, general sales manager. Formerly assistant district sales manager for the Southern California sales area, Donovan has been with Kaiser Gypsum since August 1947, starting as an order clerk in the Beverly Hills office.

0bltaafies

Paul E. Overend, member of the California Redwood Association staff and well known to retail lumbermen throughout the west, died in his sleep the night of March 10. Mr. Overend (left), who was approaching his 70th birthday, served in the Navy during World War I. He became associated with a San Francisco firm handling mutual fire insurance on retail lumberyards in the 2Os. During the early 30s he was secretary of. a retail lumber dealers' association in the Rocky Mountain states out of Denver. He returned to San Francisco in 1939 and went to work with the C.R.A., doing field work with dealers until World War II, when he served CRA-member companies and others on government-control problems and in procurement. After the war he resumed field rvork with Northern California lumber dealers and, since his semi-retirement in 1955, had served in the mail department of the C.R.A. Paul Overend was an early member of Hoo-Hoo and worked hard for the formation of the San Francisco club, of which he was secretary many years. He always had time for the interests of lumbermen and their sincere objectives. He leaves his wife Carolyn and three sons.

Mcrx GARDNER

Max Gardner, 65, one of the founders of the Atlantic Lumber Co., Bell, California, died March 16 in a Huntington Park hospital following lengthy illness. He was a native of Iowa and had been a Huntington Park resident 34 years, where he was a charter member of the Kiwanis club, and a past president of the Bell Kirvanis. He had been letired from the retail lumber business since selling to D. C. Caspary, Jr.ten years ago his interest in the Atlantic yard, which he founded with Dee Caspary, Sr., the present owners and officers. Mr. Gardner leaves his wife of the home at 6705-B Seville Ave., Huntington Park; a son, granddaughter and a brother.

Williqm E. RODGERS

William E. Rodgers, 56, vice-president of the Pacific Coast Division - W. R. Grace & Co., died March 9 after lengthy illness. Requiem Mass was celebrated for the r,vell-known import-export executive March 13 in the Star of the Sea church in San Francisco, rvhere he had joined Grace & Co. immediately after his UC graduation in 1923. Mr. Rodgers had risen from the ranks to assume direction of the company's lumber and oil exports in 1953. He was widely known and respected by countless Northwest lumber producers, as well as users in South America, Africa and other parts of the world. The lumber division he headed for Grace will be 75 years old this year. He leaves his wife Madeline and a son, William E. Rodgers II.

Rcrte-Position wqnted $2.00 per colunn inch

All others, $3.00 per column inch

Closing dctes lor .copy. Sth <rnd 20th