llAllT&RU$SEIL, InG.

RAIL & WATER DOIYIESTIC & EXPORT

RAIL TRANSIIS

Douglos Fir

White Fir

Inlqnd Fir ond lorch

Western Hemlock

Ponderoso Pine

Sugor Pine

Engelmonn Spruce

Weslern White Spruce

Sitko Spruce

Port Orford Cedor

Western Red Cedor

Incense Cedor

Redwood a

DOUGTAS FIR PTYWOOD lnterior ond Exterior

Hordboord Overloy

One ond Two Sides

Hordwood Foces on Fir Core

Boot Hull Plywood long Scorfed Plywood

Exotic Hqrdwood Plywoods

Ribbon ond Rotory Cut a

Philippine Plywoods

Dimension

Plonk ond Timbers

Studs

Shiplop qnd Boords

Shop ond Foctory Lumber lndustriol ltems

Mining Tim,bers

Poneling ond Uppers

Gulfers a

Mouldings ond Millwork

Window ond Door Fromes

Cut Stock a

Loth

Shingles ond Shokes

Bevel ond Bungolow Siding a

Overheod Goroge Doors

Douglos Fir House Doors

Flush Doors a

DANT & R.USSELL tNC.

BRANCH OFFICE tOS ANGEIES, CAIIFORNIA

2625 Ayets Avenue, ANgelus 9-0174

Woyne Mullin Serves os Choirmon of L. A. Hoo-Hoo in 'lndusrry Nighr'

Los Angeles Hoo-Hoo Club 2 met March 15 at the University Club in downtown L. A. for an "Industry Night" meeting. Wayne Mullin, president of the Mullin Lumber Company and current president of the Southern California Retail Lumber Assn., was chairman of the evening and presided excellently for the meeting's events following his introdu,ction by Snark James Forgie.

A prime rib dinner followed the friendly social hour in the spacious clubroom. The entertainment started with a weLcome appearance by the rare San Diego Hoo-Hoo Quartet, in which Bill, Perry and Don were joined for the evening by a "hitch-hiker," Chuck Worth. The boys have added some novelty acts and visual gags to their song repertoire and pleased the crowd as usual.

Chairman Mullin regaled the Hoo-Hoo with some highlights of the Southern California dealers' recent Conference in Honolulu and the Hawaiian Islands, which is reported elsewhere in this issue, before introducing the main attraction. Vern Engel started the presentation on building ac- tivity in the Southland and then introduced his associate in Pacific Telephone & Telegraph, Jim Davis, who gave a current analysis of SoCal construction with excellent color film strips. They reported that PT&T is spending $316 million in two years on phone expansion to match the building boom there.

(1.

The awarding of many handsome prizes rounded out the evening and those Cats who were not there are definitely in the doghouse for having missed all the fun and some stimulating thoughts.

Fcrirhurst Lumber Co. Sells €orlotto Mills to Southern Humboldt

Eureka, Calif.-The sawmill and planing mill of the Fairhurst Lumber Co. of Carlotta were sold late in February for an undisclosed amount to the Southern Humboldt Lumber Co. of Carlotta and Pasadena, Calif., according to Jack Fairhurst, vice-president and general manag'er.

Fairhurst emphasized that this is not the sale of the Fairhurst Lumber Co. of California, which operates the wholesale business in the state and will continue to operate from offices in Eureka, San Rafael and Los Angeles. Fairhurst has improved its stud production at Trinity National by precision trimnrirrg, end painting :urrl packaging for flatcar loading tci offset the Carlotta productior-r, and the same improrrements have lleen prrt irr at the stud mill at its indtlstrial plyu'ood plant at \\'illits.

The Carlotta mill l.as a sul>sidiary olierating comllanv of the Fairhurst holtlings and u'as the first irr the pro<luction of ties ancl studs frorn J)ouglas fir in Humltt>l<lt county. Southern Humlroldt Lunrlrcr Co. c.rperates several mills at Carlotta and in the Van Duzen ]lir.er :irea. A limitecl amount of timber ancl lumber lr,as included in the sale. Fairhurst leased the site in 19.16 to load fir railroacl ties from Northern Calif<rrnia. In \947 it built a planing rnill ancl e<lger to u'ork rt1> the side cut from tie mills in the Bridger.'ille area. Since 19.16, more than 200,000,000 feet of ties. studs and lnn-rber had been processed at the plant by Fairhurst.

C. J. I,-airhurst :Lnd Jack Fairhurst saicl their is to concentrate their mill operatiot.ts at Fort (Trinity National l,un-rber Corp.) and a program ernizing that san'mill is norr' underrvay.

Monterey Shopping Center Plcrnned

ir-rtention Servard for mod-

N onterey, Calif.-Thc City Cor"rncil is rreeting for final clecision on a rezoning application which would permit Del N[onte Properties Co. to constrttct its plannecl rnulti-n-rillion clollar shopping center and apartmetrt house clevelopment on the old capitol site on Carmel Hill. The corlpany seel<s 32 acres rezoncrl from rcsidential to commerci:rl use an<l nine acres for rnulti-unit clr,l'eilings. The rernaining 260 acres .,voulcl be subcliviclecl into single-family drvelling lots of at least onethird acre each.

Mosonite Tokes to TV ro Plug 'Peg-goord' Ponels for Deolers on 'Home' Show

Plastic phonograph records received by 20,000 dealers has brought to them, in a 9O-second personal message from Arlene Francis, nervs of Masonite Corporation's participation in NBC's Home shorv starting April 4. The announcement followed one to the company's salesmen at a national sales conference held in the Edgewater Beach hotel, Chicago, Feb. 27 and 28 and Nfarch 1.

Masonite's advertising and sales promotion lvill be tied in closely to the Home shou"s presentations during the balance of the year. With the plastic record, each dealer re-

HATEY

M0lltcA

P.O. Box 385

Mqnufqcturers

Detoil Flush Doors ceived a reply card on u'hich he could order a colorful poster, two advertising mats, a counter card featuring tie-in advertising r,vith "Peg-Board" panels-the subject of the initial TV shou,-and pass-out folders on that product.

The company's magazine advertising, both consumer and trade, will be tied in closely 1&'ith the "Peg-Board" theme of the intial TV shor,r', which marks the first national television schedule in rvhich Masonite has been a participant. The printed advertising rvill appear in April and May issues.

Throughout the year, as the TV themes hit various Masonite products on u'hicl-r the company wishes to focus attention, magazine and trade advertising and sales promotional bids will be co-ordinated for the greatest impact, according to James H. Hurley, advertising manager.

Hurley said that both sales aids and advertisements throughout the year also tvill feature OHI. Soon to l>e released, he said, is a new series of ad mats. Each of four counter cards to be issued with plans or informative material rvill carry the OHI seal.

Terrible Twenty Tournqments Find A 'Young qnd Vigorous' Lumbermqn

The 370th Terrible Tn'enty tournament r,vas held at Annandale Golf Club, March B, rvith Syd Alling acting as host. ft r.vas a good day and the course .ivas in beautiful condition follor,ving the rains. The home talent gave an extra courtesv stroke, but they could have received three and not won any nratches. Paul Bowen won first prize wtth 79-9-70 and Clarence Bohnhoff won second place rvith 87-15-72. The semi-finals are at Lakeside, Tuesday, April 15th, rvith Fleming making the arrangements.

Our annual party at Los Angeles Country Club is set for Friday, May 77th. This tournament rvill start lvith a "brunch" at ten o'clock. Ed Bauer made the plans.

Tr,vo nerv members rvere initiated at our dinner meeting, Phil Hunter of Claremont (Red Hill C.C.) and Virgil Oliver of Northridge (Lakeside). Phil has agreed to bring Helmer Hoel to our tournaments and is in the oil business. Virgil is with the Georgia-Pacific Corporation, rvholesale plyrvood. (Another lumberman !-but this one is young and vigorous and looks as if he could play eighteen holes and still stumble into the clubhouse.),

Follbrook Lumber Co. Holds Open House to Celebrcrte Construction Completion

Fallbrook, Calif.-The Fallbrook I-umber Company helcl an Open House tu,o clavs recer-rtly to celebrate completior-r of the major construction expansion u-hich has been going on the past feu' months. Cloffee anrl doughnuts urere served by the rvives of the stal1 nrembers. Otis Ir. (Bill) Heald, president of the yard, came tri Fallbrook in 19:10 ancl bought 50 acres for avocado and lemon lilanting, then rl'orked as employment manager of I'lon-rb Tciol Co., l,cis Angeles, during the u':rr. In 1946 he started planning the Fallbrook Luurber Company.

"At that time," said Heald, "the oniy lnn,bervard in torvn u'as Hal'u'arcl. located s'here Itl Rancho stands torlay." (The Hayu,ard l-rrml>er Co., a Los Angeles concern, replaced the o1d Graf6n lrrmberyard here.) Construction begrrn in 1917 in a rliscarde<l s\van1l)y section of larrd on Soutl.r N{ission road and Heald said tu'o feet of grar.el hll l.as necessary before building coulcl start. Taxes, at that time, of $36 a year ha.r'e jumped tc, $3400 today.

Heald 'was associate<l n'ith ]iobert llaird in the vard after construction rr'as completed ir.r March 19.tr7. Ilaircl solrl his interest to N{ike Hall and the varcl has oper:ited:rs:r corporation since 1948. Heald is presiclent todav. Hall is r.icepresiclent. arrd Frank Lerrering is secret:rry. Dealer HealcI says the grou'th of the varcl, u'hich lrronrpterl the construc-

Speciolists in Efficienl Distribution

FRED C. H(}IMES TUMBER CO.

Wholesqle Lumber

Roil/T ruck - &-T r oiler Shipments

OID-GROWTH, BAND-SAWN REDWOOD from Boiock Lumber Co., illonchester

OID-GROWIH DOUGTAS FIR From Spocek Lumber Co., Monchesfer

PRECISION.TRIM'IAED STUDS

Douglos Fir o White Fir o Redwood

REDWOOD POSTS ond FENCING

Fred HOIMES / Cg,rl FORCE

P. O. Box 987

Fort Brogg, Colif.

TWX: Fort Brogg 49

Phone: YOrklown 4-37OO

Soulhern Cqliforniq Office: Russ SHARP

P.O. Box 5S-Altodens, €olif.

TWX: Poso Cg,l7670

Phones: RYon l-OO79; SYcqmore 8-6845 tion this 'rvinter, community.

. Douglqs Fir qnd Redwood

Kiln Dried Gleqrs

. Douglqs Fir Commons

Cleors & Exposed Beoms

. Ponderos.t Pine - Plywoods

. Simpson Products - Sheetrock

,,SATISFIED CUSTOMERS

G0ns0HIIATEll

1446 was made possible by the growth o{ the

Bill Heald has been very active in civic affairs in Fallbrook and surrounding areas. He has spearheaded additional water development in the community, serves on the public utility board, and saw creation of the Red Mountain Itanch Reservoir during his 1950-52 tenure as president. He has been active in San Diego County Chamber of Commerce work and pioneered cloud seeding in that area. lle was president of the Fallbrook C. of C. for three years and is a Rotary past president. Heald is also widely known as a speaker in San Diego county service clubs.

(Tell them you saTa it in The California Lwmber Merchant)

GeOrge Turner Wifh HOrbor PlywOOd

George Turner, prominent for several years in wholesale lumber sales in the Southland, has been assigned the south bay territory by John Northam to represent Harbor Plywood. He will be calling on all retail lumber dealers throughout the coastal area.

"Harbor Plyr'vood is expanding its sales force in Southern California and we intend to give a L}O/o coverage to all retail lumber dealers. Our policy of strictlv wholesale will be followed to the letter and we are going to carry a complete inventory to back it up," Northam declared.

Turner is well acquainted with dealers in all the southern counties and formerly represented E. J. Stanton & Son., Inc., in the Riverside-San Bernardino district.

VIEW of i/loryvole Terroce (lefi), huge housing proiect nesr Phoenix; NEu/ HAR.DBOAR,D PR,ODUCT

Used

Phoenix Builder John F. Long has solved kitchen cabinet door problems for 150 homeowners in Maryvale Terracc, a modern residential community near Phoenix. These beautiful, ranch-style homes feature a variety of spacious kitchen designs. Special 3/4" warp-resistant Forest Hardboard paneling was used for all cabinet work. Trade name for this unusual new hardboard is Forall. The edges of this special hardboard product are even, have no core gaps and do not splinter. It is smooth both sides and needs no sanding. Its light-colored surface takes beautiful paint or stain finishes. Zolotone finishes spocious kitchen (righr) in new Maryvole home feolures new Foroll producl. EXTENSIVETY

In Arizona Project

were used in all the Maryvale homes. Other features of Maryvale Terrace's modern kitchens are built-in work tables, abundant cabinet space and lam-in-art drainboards.

John Long, one of Arizona's largest homebuilders, praises Forall for its lasting true fit, says worries about warping are eliminated. This nerv hardboard development saws easily. Nails or screws hold fast even close to edges.

Some of the special features and conveniences in a typical Maryvale Terrace home are ranch porch across entire front of the house, radio already installed and wired to speakers