our bell iingle-iangle-iingles r r r

we get os mony iingles os the guy who iust won o lelevision set on o quiz show but it doesn't iongle us o bit. We like ii. We like the foct thot people rely on us - - they hove for 35 yeors -to give them the stroight focts obout hordwood qnd softwood plywoods ond thot they know we'll . come through with the best in building products, on time to meet their needs. We like to ring bells with customers by giving them the kind of service lhol goes into oction with o phone coll. Our phones ore busy but never "too" busy to help you. Got o problem in plywoods? A question obout Mosonite Brond Products or Formico? Give us o iingle ond let us show you why TRinity 0057 is your lucky number.

Closins Date for .NRLDA Public Relations Contest ls April 1

With a good number of entries already on file, the National Retail Lumber Dealers Association is reminding its members that the closing date for its new Public Relations Contest is rapidly approaching.

The deadline is April I,1952, and judging by the entries on hand, NRLDA predicts that by the closing date thel' n'ill have a very impressive ,collection of reports on public relations activities to submit to the Jury of Awards.

Since any single action taken in the interest of good public relations is eligible for an award, a great variety of entries is possible. To date many different activities have been reported, including providing odds and ends of lumber free of charge to youth organizations for hobby purposes, furnishing plywood and lumber to make emergencv "wooden lungs," and extending birthday greetings to other local businessmen by means of a special booklet.

Brief type'ivritten accounts, newspaper clippings, or other evidence of public relations efforts, such as printed pamphlets or copies of letters or speeches, make good entries, the National points out. Entries need not be limited to accomplishments strictlv rvithin the industry inasmuch as any action that creates goodrvill-like serving as chairman of a hospital fund drive-is a positive move torvard improved public relations.

Contest brochures and entrv blanks are still available from the National's Public Relations Department, Suite 302 Ring Building, Washington, D. C. And copies of a new folder reminding dealers of the closing date will soon be sent to the Federated Associations for distribution to their members.

Gridiron Bcrnquet Mcrch 17

The Gridiron banquet sponsored by the Construction Industries Committee of the Los Angeles Chamber of Commerce will be held Wednesday evening, March 19, in the Biltmore Bor"n'l of the Los Angeles Biltmore Hotel. Earl T. H.eitschmidt heads the banquet committee.

Highlight of the banquet is the ptesentation oI the Chamber's annual achievement award to the individual who has rendered the most outstanding service to the industry in the past year.

Appointed So. Ccrlilornic Representqtive

\\ralter Hammond, Hammond Furniture Co., Vancouver, B. C., ll'as a recent visitor at the offices of the Stahl Lumber Co., Los Angeles. Mr. Hammond is changing his furniture plant over to the manufacture of alder and maple climension stock. The plant has a capacity of 600,000 board feet a month.

Stahl Lumber Co., Los Angeles, will be exclusive representative in Southern California for their alder and maple dimension stock, also their lumber products.

Lee Steffensen Joins

Bernie Barber and Associates

Company in their general offices in Santa Ana. He has been very active in Hoo-Hoo in Orange County.

Bernie Barber began his organization in 1937 in the city o{ Fresno, at u'hich time he had a very few subscribers and very little capital, but u'ith the idea definitely implanted that the retail industry u'as very much in need of a Market Report Service. Bernie has served as secretary of the San Joaquin Lumbermen's Club, the California Lumbermen's Council, and the Lumber Merchants' Association of Northern California. In these capacities he had an excellent opportunitv to study the methods the various retail dealers u'ere using to compile their cost information in preparing their price lists. The idea was somervhat unique in that it had never before been attempted in the retail lumber industry, and the fact that it has grown to the large organization it is today proved a definite need of such a service.

Bernie Barber, owner of Bernie Barber and Associates, has announced the addition of Les Steffensen to their staff in Southern California. Mr. Barber states: "'fhis is in line with our established policy of maintaining the best possible organization to continue to render the finest service to our subscribers. Les has had a great deal of experience in the retail lumber industry, and as sttch lve feel rvill be a great asset to our organization."

Les is the son of E. Steffensen, who now resides in Fullerton, and rvho rvzrs for many years secretary of the Orange County Lumbermen's Club. He rvorked 'ivith his father in the I-umbermen's Club for six years. Following that, he joined the Bay District Lumber Company, Newport Beach, as salesman and estirnator. His next position was as purchasing agent for the Ackern,an Boat Company, followed by a similar position u'ith the Staats Boat Company, both of Neu'port Beach. During the past seven years, Mr. Steffensen has been purchasing agent for the Barr Lumber

Bernie Barber and Associates norv have subscribers throughout the entire states of California and Arizona, and the service u'hich originally started to cover only a fen' items of lumber and some building materials, norv has grown to list the majority of the products handled by the average retail lumber yard. Tl.re company is constantly adding neu' lines of merchandise as they are offered to the retail trade, giving complete descriptive and cost information about them. The service also includes a summary of government regulations affecting the retail lumber industry, digested into simple, everyday language so that the retail dealer can readily understand and know exactly what he can and can not do in regard to these regulations. It also includes e bulletin service entitled "What's Doin'?". which covers items of interest to the lumber dealer.

The service has been enthusiastically received by dealers tl-rroughout the two states, and the organization has grown from the beginning r.vith just Bernie Barber and his secretary, to its present size of eleven people. Bernie Barber, Sr. is ou,ner of the organization ; his son, Bernie, Jr., who joined him after World War II, is manager. He is also secretary of the San Joaquin Hoo-Hoo Club No. 31 and was very actir.e in the reorganization of that ,club four years zrgo. Riley Hallmark, a well-known lumberman from the San Joaquin Valley and rvho had wide experience during World \\rar II as Lumber and Building Materials Executive for the Office of Price Administration, Northern Division, is in charge of production. Don Walker, rvho has

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Tlsililtxffuf: P[YWooD r D00RS I AI'I'IED PROIDUCTS

Serviee - fnbgrrity- Quality tor ovet 65 years

\(/holesale Only bv

R,ODDIS CATIFORNIA INC.

2620 E. VERNON AVE. tos ANGETES 58, CAUF. toGAN 5-8341

RODDISCRAFT INC.

345 WltLlAmS AVE. SAN FRANCISCO 24, CALIF. JUNIPER 4-2136