Phoenix RetoilYords Pocing Growth of Arizonq

Phoenix, Ariz.-The home of the super-duper shopping centers, super population growth, and self-service, modern retail lumber establishments is bursting at the seams. But it is nice to know that they have all of Maricopa County in which to grow, with the sun shining brightly 365 dayl of each year.

Phoenix has tripled its population during the past decade and is now pushing the half-million mark, which natives n s_ay will be passed within the next two years. Maricopa County already exceeds the one-million mark and the building boom is on-and has been on for the past 15 yearssince the close of World War II.

One of the moit modern retail lumber establishments, not only in Phoenix but in all of the west, is the EntzWhite Lumber and Supply, Inc.,909 East Camelback Road, right in the heart of the city.

Strictly a "Self-Service" yard, the customers browse all over the place and the "soft-sell" is evident everywhere.

"Our sales staff is instructed to approach the prospective purchaser only upon request," said John C. Er\tz, ownermanager of the beautiful set-up. In fact, there are signs all over the place advising the customer that no one will bother him-or her. There are a great number of ladies hereabouts who are handy with the hammer and paint brush.

Entz-White was born five years ago with a new idea in mind-that being to let the customer make his own selection. It has been written up at least annually in The California Lumber Merchant in each of the five years since. Today this progressive retail lumberyard offers everything in the building and construction field, on a self-service plan. This includes mouldings, lumber, wall-surfacing and wood items in the modern yard, as well as all machine, hardware paint and tool items in the store.

There is only one way in, and one way out, of both the store and yard. Once the customer enters, he is

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"We find through definite experience that only ZOofo of the drop-in trade will complete the self-service sale," said Manager Ace Mason.

"( )Lrr sale snr('ll itrc instnrcterl to t'_rlterlitc tlre selectiorr (Continued ort Poge 40)