Redwood

SllSS lumber Co,, lnc,

Deqler Aid Progrom Announced By lliorlite

To enable Marlite dealers to take maximum advantage of national advertising and publicity, a four-page brochure ouilining and illustrating available newspaper ad mats and radio spot announcements has been prepared by Marsh Wall Products, fnc., Dover, O.

"Each of our advertisements in consumer magazines refers readers to the local building materials dealer, and we want the dealer to take advantage of this pre-selling to wrap up bigger sales and profits by identifying himself as a Marlite outlet,', explains R. A. Huff, advertising manager of Marsh Wall products.

In the new brochure ten two-column newspaper ad mats are shown. Included are mats on the complete Marlite line and others geared ,to specific products, such as Random Plank and the new marble patterns. All of the mats are sent free upon request to the company's advertising department.

Six radio spots also are included in the new promotional brochure for Marlite dealers. The announcements stress the durability a^rrd easy maintenance of the plastic-surfaced hardboard paneling.

"Those dealers who have developed a consistent local advertising compaign of their own have increased their volume in both the residential and commercial fields," Huff points out, "because they have identified themselves as Marlite headquarters for the community. Many dealers are making Marlite lJfagazine advertising work directly to tleir own benefit by identifying themselves with the product, and we hope this new brochure will make it easier for others to take advantage of the many Marlite consumer maga- zine advertisements read by their customers."

Philip C. Goodenough Given New Post

Longview, Wash.-Philip C. Goodenough has been named advertising and sales promotion manag'er for Internaticinal Paper Company's Long-Bell Division, it was reported today.

He joined International Paper after 14 years with Meredith Publishing Company, Des Moines, fowa, where he was retail merchandise manager, Headquartered in Longview, Washington, Goodenough will manage advertising of Long-Bell manufactured products, sales promotion, and will coordinate trade show activities.

Goodenough is a graduate of the State University of fowa with a BA degree in advertising and journalism.

Things it is nice to know about: "Mixtures of sorbitol, xylitol, erythritol, glycerol, propylene glycol, and enthlen glycol in products from hydrogenation and fermentation of wood sugars were separated by paper and column chromatography." F'rom a Forest Product Laboratory paper.

Setling Paint

Impress on owners the fact that painting is not really an expense, but an investment. That a litile paint now will save the cost of new lumber and carpdnter work later on if wood-work is permitted to decay.

Walking along the street and noting the many shabby, dingy buildings, leads to the conclusion that the paint trade is not,.on its toes" looking for business. Owners of many of these properties could be induced to paint.

Ilere's a true story: A tenant had lived in a certain house for thirteen years. It had never been painted during that period of time. Meanwhile the back steps had fallen down, also the fence around the back yard; the shingles on the front porch had decayed and, as a result, the roof timbers had rotted so that several boards had fallen ofr the porch ceiling. The whole house presented a dingy appearance.

The tenant moved out; said he wouldn't stay in such a tumbledown stmcture. Then the landlady got busy. Spent a lot of money on repairs and painted the building.

And what do you think she said? ..It's funny no paint salesman or lumber dealer ever tried to sell us the paint or materials or called and offered to get the job done."

And there's many other painter and paint dealer asleep at the switch on thousands of similar prospective jobs waiting for somebody to solicit them.

(Tell thern Vou sau it in The Californi,a Lumber Merclwnt)

GLISSIFIED ADYEnTlslile-Po3ltion Wantod $1.00 prr liio

-Tiiqlm,iii'$L{i{'#!l''li.:i*=5'L1-i.*r*

Cloilng dates for copt, 5th and 20th llames of ldvertlsers in this Drpartnett uslng a Bu llumber cannot be diwlged. lll inquides and npliu should be addressed to B0r shown in the adrrillsrmrnt

Successful Men Still Look for Work After They Find a Job

-HEI.P WAI{TED_ -FOR SAI.E-

COMMISSION MAN by Douglas Fir Wholesaler to be exclusive representative in the San Joaquin Valley, Should be based in Merced/Fresno area. Must understand Industrials, Clears & Specialties and have a good following in the trade. State full details and qualifications first letter.

Address Box C-3O62, The California Lumber Merchant

16 West 6th St. Bldg., Room 508, Lo€ Angeles 14, Cdif.

ESTABLISHED WHOLESALER, San Fernando valley, has opening for aggressive salesman. Exclusive representation, unlimited capital and large buying office. Must have rail experience with L. A. area accounts. All replies confidential.

Address Box C-3060, The California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

-POSMONS WANTED-

LUMBERMAN rccently sold interest in large retail yard. Desires challenging position with retail or wholesale lumber organization. E:iperienced in production as well as retail and wholesale levels. Free to relocate.

Address Box C-3043, The California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

PLYWOOD-HARDBOARD man with years as mill sales manager and divisional manager. Experienced in wholesale and retail sales, credits and warehouse management, Prefer wholesale. Married. Will travel.

Address Box C-3063. The California Lumber Merchant 108 West 6th St., Bldg., Room 508, Loc Angeles 14, Calif.

BOOKKEEPER by elderly rnan. Experienced in independent and line yards. Would take part-time or half-day work. Southern California, Nevada, or Arizona.

TOM BAKER

14752 Covello, Van Nuys, California

WHOLESALE HARDWOOD DISTRIBUTION FIRM, longestablished in Northern California area, at book value. Sale includes valuable franchises, Clean and current inventory and extremely attractive leasehold arrangement.

Address Box C-3056, The California Lumber Merchant 108 West 6th St. Bldg., Roocn 508, Los Angeles 14, Calif.

-YARDS €md SITES FOR SAI"E/IEASL

\ilfc are eettins somc Inquirics about Southern California Yards that are For-Sale.-If you want to sell your yard, we'll be glad to hgar from you 5% Cbmmission and a 60-day listing on an exclusive risht-to-sell.

- TWOHY LUMBER CO.

Lumberyard and Sawmill brokers for over zl0 ye-ars o 714 West Oiympic Blvd., Los Angeles 15; Rlchmond 9-8746

RETAIL LUMBER & BUILDING MATERIAL Yaril. Estab'lished nearly 50 years. Few miles east of San Dieg-o in-the Hub,of Business Siction- and thrivins community. Land, buildings, equiPment and inventory all goes. N[-l Zone. YOU CAN'T BEAT THIS.

Address Box C-3061, The California Lumber Merchant 108 West 6th St., Bldg., Room 508, Loo Angeles 14, Calif.

-EOI'IPMENT FOR SAI.E-

l-Ross Carrier, Model 80 l-Ross Fork-Lift, Model 15 SH l-Ross Fork-Lift, Model 15 HT l-Gerlinger Fork-Lift, Model PH 862 l-Hyster Fork-Lift, Model 75

2-Hyster Fork-Lifts, Model RT 150 l-Westcoaster 5-Ton Fork-Lift

May be seen at MacKAY MILL SERVICE 8n - 69th Ave., Oakland 21, Calif'; NEptune 8-9428

1952 Gerlinger Model PH 862-130-16,000 lb. cap. .. q4,500

1954 Hyster Model RC-I6G-16,000 lb. capacity .......$5,750

May be seen at: MORGAN-DAVIDSON LUMBER CO.

11401 S. Lakewood Blvd., Downey, Calif.; WAlnut 3-4571

OFFER YATES V-54 Bevel Resaw No. 8-12186, right hand bdlbearings, wheel width 6/9", F.eed, 3-H.P. Vari-Drive, Drive Sheave on resaw l6-pitch dia-, l2-groove V-belt. Will sell or trade for 42" or t[8" bevel resaw.

C. O. WATSON, DIAMOND NATIONAL CORP., CHICO, CALIFORNIA

STICKER-AMERICAN 2t10". 7y"-II.P. on Top Head and 15-H.P. Sides & Bottom Head. Can be seen in operation-$1,200. THE WOODWORKERS

15810 Walton Way, Los Gatos, Calif.; Elgato 6-4640

1958 GERLINGER FORK-LIFT Model 5-16. Used less than 2500 hours.Likenew... ......$7,250

S & S Lumber Co., TOpaz 1-6701 or SPruce 3-2292 ess o'crbtSt#53Britc co.

7125 Telegraph Road-I-os Angeles 72, Cahf. o RAymond 3-3221

...5PACE FOR, tEASE...

Clfilces, Yord, Govered Slorogeldeol Arrqngements for Wholesqle Lumber C)perotion

Adiacent to Sonfo Ana Freewoy -

COffrPlElE tllllNG ond

KIIN.DRYING FACIIIIIES wlrh 2 Spur lrocks Avoilqble

Csll

Sloter: Gllbert 3-3237 for Prices ond Quotstions -o-

WE ARE MATIUFACTURERS - II(,T IIISIRIBUT(IRS !