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He Wonted Security, Too

An Arizona Indian went into a bank near the reservation and asked for a loan of two-hundred dollars.

"What have you got for security, Chief?" asked the banker.

The Chief said he had two-hundred ponies, so the proper papefs were,mad,e out giving the bank the ponies as security for the two-hundred.

Sixty days later the note was due, and the Indian walked in, pulled out a huge roll of money, and peeled off a couple of centuries to pay the note. Then he stuck the roll bachin his pocket and started out of the bank.

"Wait a minute, Chief," said the banker, "how about letting us keep that money for you?"

The Indian stopped, was deep in thought for a minute, then asked: "You got any ponies?"

Brond Nomes Foundqtion Lqunches New "Brqnd-5elling" Progrom

New York, N. Y.-A new "Brand-Selling Program," pro- viding a monthly service to retailers, has Seen liunched bv Brand Names Foundation. Evolved by the Retail Program committeq of the Foundation's board, the service wilfpro- vide to enrolled dealers a monthly packet of promotional ideas, suggestions, actual materials, merchandising tips and general news of brand selling.

Each of the packets is designed to help the dealer in planning and carrying out a vigorous, profitable brand gql_igy. The_service is free to dealers enrolling through BNF's member firms, comprising nearly 1,000 coirpanies-in nearly every consumer-goods field, as well as media and advertising agencies.

The "Brand-Selling Program" resulted from the Foundation's continuing work with retailers in almost every channel of distribution. Over the years, dealers have become interested in the profit opportunities available through BNF programs, and Foundation members have made t-he retail program a vital part of their dealer relations and selling activities.

Hollywood Jr. Twins Are All.Purpose Doors

Say goodbye lorever to old fashioned screen, sash and storm doors..,for here are tlvo all purpose doors..,COMB|NAT|ON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

NoIe lhese 4.Tn.I ADYAITTAGEIS

Comfort a The HollywoodJa Twlna p.mlt mora llght in lltchcn lnd 3Grulce porch6. a GlYe rd.qu.ta ersy wntllation. a Inseci-tight, rurt.prof scren3, a Sash ch33 m.y be clcrned with aas€.

Convenience a No mm dctdring around a3uparflu. ous extrr door with an armful ot bundl6. o No more:rggln& flimry scrran doof3 whlch invltc lntrudeF. a Bu.ghr-prcot A 3implG touch of fin. gc6 l6ks $rh,

O Act3 as rn addltlonal Fotrctlon lof hd3ewitc. Sha may onvem with ilt. rld.E thrugh 3!rh opaning without unlcklng th. dffi.

lll Economy

a SaE buylng a S!sh, Scren rnd Sto.m Doa Hollywood JF. .n rll 3 @mbined Into I door.

o Saves on hardwar", hlnglng tnd p.inting.

a Sav6 on expensiva rcplaemenb.

o Srv6 3pa@. The Hollywood Jr. Twins mry be hung to iwing in o. out. Lslves 8vllhble floor space whiafi 13 urually lost In ldlchen or ent.y way.

lTlPonel or Flush a Hollywood Jn Twiffi giE you ttout choice of a pan€l or tl$h dw to harmonize wlth lny styla rrchltecturo or Interior dctlgn. a Fluth dm lvdlabla ln Fhllipplnr Lurun, Orbnt l tuh (Scn, a Birch. o P.nal dor3 lvallabl€ in pln. only.

GOAST SCREEN GCD.

Stort Wild lqnds Reseorch Genter

Berkeley-E,stablishment of a Wild Lands Research Center in the University of California's statewide Agricultural Experiment Station was announced recently by UniversitSr President Robert G. Sproul to help focus more attention from science upon the problems of California's "big back yard"the 65 million acres of resource-rich wild lands that make up almost two-thirds of the state's land area.

Appointed to direct the Center is Henry J. Vaux, dean of the University's School of Forestry at Berkeley. The new program will also be guided by a Coordinating committec headed by Paul F. Sharp, director of the Agricultural Experiment Station, with other members representing University dep4rtments engaged in wild lands research.

California's wild lands-chiefly covered with trees, shrubs, or native grasses-include forests, grazing lands, brush lands. watershed areas, and high mountains. This vast region is divided about equally between federal and private ownership.

Forest Serr{ce Chief McArtlle Wins Top Career Awa,rd

F'orest Service Chief Richard E. McArdle received from the President on January 11 the nation's top civilian career service award, for whieh he was publicly commended by Secretary of Agriculture Ezra Taft Benson. Dr. McArdle and four other government career executives were given the coveted President's Gold Medal Award for distinguished federal civilian service by President Eisenhower in a ceremony at the White House. The citation for Dr. McArdle declared that his "imagination, vision and inspiring leadership have brought exceptional progress in the development and protection of vital forest resources for the American people now and for generations to follow."

Shaw Co. Dlstrtbuttng Wright Saws

H. C. Shaw Co. Inc., with home offices in Stockton. California, has been appointed a distributor for the Wright Saw division of Thomas Industries fnc., Louisville, Kentucky. The Shaw Company will handle sales of the company's gas-driven power blade Wright Saws in the Southern California and Arizona territories, through its branches in Fresno, Santa Ana, and Phoenix.