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,., now that BAXCO-PY RESOTE fire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and bY FHA for many uses formerlY restricted to non-combustible materials. Stock up to meet the growi ng demands as architects and builders turn to f i re protected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales uPturn-send for our Bulletin.

Mouldingcraft, Inc., of Klamath Falls, Oregon, recently leased the Corning plant of Crane Mills and is currently moving the entire operation down from Klamath Falls to Corning. The company is owned by CIifi Baxter who hopes to be in full operation manufacturing mouldings out of finger' jointed pine lumber by early March' Mouldingcraft will employ 40 people with an annual payroll of $250,000. and will share a portion of its shed space and carloading dock with Crane Mills.

Crane Mills recently moved its planing mill to its mill site at Paskenta where considerable plant improvements are currently underway including the installation of a new Beloit chipper.

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Housing Industry Criticized

If the housing industry is having its problems, it's because it hasn't kept pace with the afiluent society, a leading research analyst has said.

The housing industry has forgotten "that the consumer is a hurnan being who needs motivation, stimulation and justification before he will spend his dollars," said Sanford R. Goodkin, presi' dent of the nationwide Los Angeles-based real estate research and marketing firm which bears his name.

"The American consumer is spending more money on cars' color television? stereos and trips than ever before. Last year the auto industry sold a million cars more than planned, yet builders sold 100,000 less homes than anticipated," Goodkin emphasized.

ooPeople have been putting out a sign for the past two years stating that they do not like the smallness, blandness, boredom or imitation prevalent in most of today's housing" he added.

"But what happens is that designers excuse themselves by saying that the builder won't listen to us. And the builder excuses himself by saying that the land is too expensive and he's got to ,squeeze. The lender, in turn, thinks that new desigrr is called for, but when he sees it, he says that it won't sell. And the city planner is terrified of making a mistake in his city, so he mouths innovation but will not allow anyone to try it," Goodkin declared.

He also predicted a trend away from detached single family homes toward cluster housing. "Land is simply too expensive to be used as the site for sprawling one story detached homes. The future belongs to the multiple, the cluster, the townhouse and the patio or garden home.t'

Reseorchers Look to New Products

The wooden ,board, historically the basic product of the forest industries, may be on its way to oblivion. Researchers today have their eyes on wood fibers and cells, which may be a lot more important than the board in the industry's future.

Members of the University of California Forest Products Lab, taking a ten-year look ahead, turned most of their attention to wood veneer and plywood cores, to mking pulp and particle boards out of now-wasted parts of the tree and trees not now used, and to new techniques for sawing, slicing, and gluing woods.

'oln some areas of advancing technology, such as use of olasers' for cutting wood, progress is now so fast that what may be technically or economically infeasible for use by the industry today may have wider application tomorrow," said Dr. Fred E. Dickinson, Iab director.

The most inevitable problem and almost an immediate one, the UC Advisory Council agreed, will center around use of secondgrowth timber: redwood, Douglas fir, and pine.

Ployground Equipment of Wood

A unique playground which utilizes wood rounds for the building of all day equipment has been built at a Hayward, Calif., park.

The playground features slide towers, swing sets, shelters, lookout towers, horizontal bars and other equipment all ,built with machined peeled poles of 3" to 8" top diameter. W'ood rvas selected for this play equipment to carry through the overall theme of the park, which is ooForestland."

Deqler Soles to Rise

An increase of from three to four percent in dealer sales in 1966 has been predicted by the president of the Natigrihl Lumber and Building Materials Dealers Association, Robert J. Lloyd.

Lloyd foresees that the greatest increase in business for the dealer will be in remodeling, second homes and components.