MARIONl|.tryARD

gone into the land delelopment business to supply lots to builders. This is good where an inventory of developed lots does not exist. Howevero the Irrmber dealer should not parlay himself into a position where he monopolizes the land and thereby controls. development of builders," Boutin answered, Promotion of the sale of homes should be undertaken more actively by dealers, Boutin said, since these houses contain the dealer's materials. "Producers and manufacturers have long been aware that the best way to market a product is to promote its end use." He proposed that dealers cooperate with local home builder associa. tions in their promotionsparade of homes. home shows. etc.

WHOtESAtE-JOBBING Timbers o Redwood

DIVI.SION OF HItt TUMBER & HARDWARE CO., INC.

Plywood Production lVlork

The returns aren't all in. but there is no question that they will make official what the American Plywood Asosciation had predicted all along-another record year for softwood plywood.

When all the mills have submitted figures that permit a final tabulation, the total will be between 12.5 and 12.7 billion square feet (/s-inch basis) . This is comfortably :.rhead of the association's estimate of 12.3 "billion square feet and 10 percent above the industry's 1964 production total of lI.7' billion square feet.

It is significant that American industry as a whole recorded only a lour percent increase in this period and some customer industries, especially in construction, did not achieve any significant increase.

A graphic illustration of the potential for plywood in construction is that in 1965 3,841 square feet of ply'wood was used per new house start, compared with 500 square feet per house in 1950. But plywood production's rapid rate of gain is attributable to its versatility. So while the 1965 market demand was led by the residential market with an estimated 6.6 billion square feet, industrial requirements ranked second, with a demand Ior 2.2 billion square feet.

Boss' Nile Coming Up

Mem,bers of Hoo Hoo Ette Club fl are busily preparing for their annual bosses nite Fobruary 14.

Betty Merill of Lane Lumber Co. is the program chairman. President Hazel Tandy of Randall Lumber Co. hopes that every Hoo-Hoo-Ette can persuade her boss to attend.

Much of the planning was done at the January Board Meeting held at the home of Bessie Stewart and will conclude at the February rboard meeting at the home of Helen Rude of Harry White Lumher Co.

Cholets Most Populor

l,eisure-tinrt' stcond homes are getting Itrr-gt'r. And chalet designs are overtakingA-framt' stnlctures in their appeal to familics lruildine vacation homes for both summer atrd n'inter usagc, 1'hest'apparent trt.nds are announced lrv \I-t'r'erhaeuser Companr a{ter anallzing salt's of blueprints for some 6I different desisrs of second homes offered in its t'urrent Holidav Homes planbook. First issut,d earlv last vear. the planhook i," availalrle to \\t-elcrhaeuser lumber dealers to hclp rler elop sales of leisrrre homes.

Tu-entr--fire plan lrooks in a bright corrn- ter display art- furnislrt'd lhc dt'aler at a cost of $lfi.75; each book is marke<l to sell at $1.50 lor a 100 per cent dealer markup. Blueprints and matt:rial lists art' available for each desigrr.

Most popular desigrr. lrast'd on actual lrlueprint sales during the past nine months. is a 1.792 squarr'-foot chalet. Another chalet of l.ll50 -squar(' fcet was second. Top-rankinii- A-frame u'as a 1.15:1, square foot plan. Balance of tht^hest stllers was spread about t'r'enlv betucen chalets and A.frames with contemporarl designs in the runner-up 1rosition.

Tlr'o-thirds of all lilueprints pun'hased u't're for second homes of oler 1.000 sq. ft.

Evons Promotes Jennison

\I:alter C. Jennison, former vi<'e president tSales) o{ Pacific Wood Pnrdu<rts Compan,r. Los Angeles. has lreen rramt'd marketing co-ordinator for the newly-<'reated building produtts group of Er.ans Prodrrr:ts Companl.

Announcement !\'as marlt, bv Lawrence \{. Flahive- erecutive 'r'it't' president in charge of the lruilding produt'ts group.

Jennison is responsible for marketing programs involr,ing pnrdut'ts manufactured liy three oI the fir'e t-r'ans dilisions. Jennison will maintain offices at Corona. California.