CLOVERDATE REDWOOD SAtES

New Ms,rlite Chonlilly Pottern

Marlite's new Chantilly lace panel can be used in heavy traffic, high humidity areas because the soft-luster plastic-finish can be damp-wiped clean. Grease, lipstick and even being introduced by Weyerhaeuser Company'

Utilizing a specially developed low-density particleboard core, the door is guaranteed for the life of the installation. Faces can be of any available hardwood species and factory prefinished with any of the 42 standard Weyerhaeuser finishes.

The new door wiII withstand a standard fire test for approximately 40 minutes, the manufacturer reports. Standard edges are maple or beech, %-inch thick after factory trim. Top and bottom edges are softwood or hardwood, at mill option, with a 1-inch minimum thickness. Edges to match face veneers are available at customer reouest.

WRITE: Weyerhaeuser Co., Wood Froducts Div., Tacoma, Washington 98401.

Up Soles on Bosement Proiects

Lumber dealers can increase salesonbasement-finishing projects by spotlighting the need for additional storag:e space to go with the added living space.

Merchandising experts of the Aromatic Red Cedar Closet Lining Manufacturers Assn. point out that such storage facilities require additional lumber, shelving, doors, closet accessories, electrical fixtures, hardware, and other building materials.

Plastic Finish Can Be Damp-Wiped Clean

crayon marks can be removed with a damp or sudsy cloth. This prefinished hardboard paneling, which never requires refinishing, comes in beige, green, gold and rose.

The four-foot wide panels cover wall areas quickly. Wallboard adhesive is used to secure a strong bond. Matching mouldings are available for use with this new addition to the Marlite decorator paneling line.

WRITE: Marsh Wall Products, Dover, Ohio 44622.

Solid Core Inlerior Flush lloor

A new, competitively priced, solid core interior flush door with excellent fire and sound dampening characteristics is now

Cork Brick Merchqndiser

A colodul new merchandising kit, featuring Dodge Cork Brick is now available as a retail selling tool.

Occupying less than two square feet of floor space, the new display uses two cartons of Dodge Cork Brick as a base, providing a built-in method of product storage. The product is factory-applied to the front of the display board so customers can feel the textured bricklike surface. Brick colors are red and white.

The new display board is shipped to dealers at no cost, with billing for material only.

A complete kit consists of: display board, two cartons of Dodge Cork Brick and four one-quart cans of Dodge Cork Brick Adhesive for use in applying the brick.

WRITE: Dodge Cork Co., Lancaster, Pa.

Expand Sales Package with Cedar Lining

Cedar closet lining can be installed right over the basement studs. It is tongue-andg:rooved for easy installation, and comes in random or uniform lengths, in pre.packaged bundles or cartons.

Lining to build a cedar closet of average size retails for about $50,

TI/RITE: Aromatic Red Cedar Closet Lining Assn., 221 No. La Salle St., Chieago.

Guide To Antitrust Lows

A legal guide for the building material wholesaler has been published by the National Building Material Distributors Association.

The guide consists of a general description of the federal anti-trust laws and how they are en{orced by the Department of Justice and Federal Trade Commission.

The booklet cites key provisions of the Sherman Antitrust Act, Clayton Act (including the Robinson Patman Act), an amendment and Federal Trade Commission Act that relates to the antitrust context in which building material distributors operate.

Copies of the booklet may be ordered at $l each from National Building Material Distributors Association. 22 W. Monroe St., Chicago. Illinois 60603.

$l5o,ooo Ad for Brick

A "living ad" in the {orm of a $150,000 model home in Los Angeles, designed as an advertising medium, has been developed for the Los Angeles brick division of Pacific Clay Products, according to George McConnell, firm spokesman.

A $100,000 ad campaign will be mounted to promote attendance, since the house itself is the primary advertising focus.

"The idea," said McConnell, "is to advertise facebrick for residential construction in southern California homes where frame and stucco have been predominant for many years."

The home will be known as Jansy' Pacific Case Study Home. It is being erected at Las Robles Estates, adjacent to the Janss/Conejo development.

McConnell said that 500,000 visitors are expected to view the home during a 6' month exhibition period. It will feature appointments and appliances of major national suppliers, who will use it {or promotional trade parties and product introduction.