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PERS@NALS
Alvin D. Espindola has purchased Freedom Lumber Company, 1716 Freedom Blvd., Freedom, from Y[. C. Hagelin. Espindola had been associated with Hagelin for the past several years.
Roy Brown is back at his McKinnon Lumber Company in Hollister after a bout with pneumonia.
Don lfilson, formerly merchandising manager of Diamond National's western retail division, has been promoted to the eastern retail division of Diamond National Corporation with headquarters at Boston, Mass.
Jerry Kearney is now working for Frank Tait of Almaden Lumber Co, in Fremont. Jerry recently sold his Fremont Lumber Company to Tait who also operates a large yard at San Jose.
Rich Stanley is opening a new sales office in Portland for the American Timber and Treating Co. of Seattle. He was with Warren Southwest in Los Angeles until their demise two months ago.
CAIIFOINIA IUMIET MERCHAN'
George and Mary Kovacs have sold their Ebbetts Pass Lumber Co. in Arnold, Calif. to three Bay Area couples. The new owners are Daniel and Barbara Miller, Arthur and Mitdred Hangon and Gary and Judith Johngon.
Hugh Pessner, West Coast Timber Products, treated his family and in-laws to a few days at Yosemite and the famous Christmas Eve dinner at the Ahwahnee HoteI.
Tilo Trethewey's many friends in the industry will be happy to learn that she's on the road to recovery and living with her son in Seattle. Tilo was severely injured several months ago in an accident on Highway 101 while on her way to work for Pacific at Scotia.
"Mac" MacBeath spent most of January in Salt Lake City tuning up his new branch there while Joe Cortese and Bill MacBeath kept things humming at Berkeley and San Francisco.
Don L. Jackson is the new specialty sales rep in Orange and Los Angeles counties for Simpson Timber Co.
Walnut Creek wholesaler Carl Watts treated the missus to a cnrise aboard the Holland-America liner Statendam on a three week holiday cruise which took them through the Panama Canal and back up to Nassau. Jamaica and Miami.
Leelie A. Baron has been named managing director of the Veimiculite Institute of Chicago. He succeeds the late Elward R. Murphy.
Don White, head of White Brothers and president of the National Hardwood Lumber Association, was the principal speaker early this month before the graduating class of the NHLA School at Memphis, Tenn.
Jack Chamberlin and Frank Bader of Ed Fountain Lumber started the year with a tour of the Eureka back country.
Sam Witzel, sales manager of R. H. Emmerson & Sons, Atcata, honeymooned in Oregon with his bride, Sharon, last month. The couple were marrried in Reno shortly before Christmas.
Bill Benkendorfer and his Claire recently returned from an all-expense-paid trip to Hawaii. BilI won the trip for his performance as top salesman during the first six months of '65 for Rossman Mill & Lumber, Long Beach. Bill also copped the award for the last half of the year, and has another free trip in the offing. Mexico City this time, Bill ?
George Brown purchased Bell Lumber Company at Ivanhoe, California, on New Year's Day. The yard was formerly operated by F. E. George & Sons, Visalia.
Lawrence M. F'lahive has been named executive veep for Evans Products' building products gr:oup. He now takes over direct supervision of three of the company's five operating units.
FEBRUANY, 1966
David Eardley is retiring and has sold Eardley Lumber Co.'s stock and equipment. The Baker, Oregon firm was started by his father, James W. Eardley, in 1914.

Erick Ahlbon, long associated with Siera Mill & Lumber Co. and Stan Gustafson in Sacramento, recently opened Nor-Cal Millwork, Inc., at 1540 South River Road in West Sacramento. Sierra Mill & Lumber recently closed to make way for the longawaited freeway which will skirt Sacramento.
George Harpole recently transferred to the San Francisco office of Potlatch Forests, lnc., after five years in Illinois with the firm.
R. O. "Bob" Lee is safely back from a 100 mile trek as expedition leader of a group exploring in Yucatan. Surprisingly, not one of the 12 died on the dangerous scientific tour which made major discoveries. Bob is the advertising and public relations director for Georgia-Pacific in calmer moments.
Joe Hammond left his Hale Lumber Co. in Morgan Hill in the capable hands of his son last month and logged a little vacation time. Joe's boy is on leave from the Army and scheduled to ship out to Turkey later this month.
Bud Barber, Bernie Barber & Associates, flew to Portland where he spoke at the annual Copeland Lumber convention, January 5-7, at the Sheraton Portland.
Appointment of H. Thomas Bryant as a line salesman for Kaiser Gypsum Company has been announced by B. F. Crosby, district sales manager. He will sell gypsum and insulating products in Fresno, Madera and Tulare counties.
Sidney Kline, general manager of the two-yard Angel's Lumber & Hardware operation in El Monte, Calif., and his wife Beverly recently returned from a six-week vacation in Europe. The Klines flew over, then rented a car for a 'round-the-Continent tour.
Bob Lynn, former manager of Rossman Mill & Lumber's yard at Orange, Calif., has been promoted to assistant sales manager, under the direction of Sales Manager John Drainville. New manager of the Orange operation is Russell Singer, former manager of Rossman's Long Beach yard.
Richard L. Rinde, the president of Columbia Plywood Sales Company in Portland, has announced Charles "Chuck" Walters as sales coordination manager for Columbia's southem pine plywood plant at Minden, Louisiana.
California Sugar & Western's "Bo" and Mary Day Aherns spent tlre holiday cruising along the Mexican Coast as far as Acapulco.
Ed Shedin bnd Peter Tyson of Consolidated Lumber have spent three days calling on Phoenix dealers.
ArthurYanderSye, ad manager for Evans Products' building materials div., has been honored at a retirement luncheon. He is a past president of the American Hardboard Association.
Fred Staehle will manage a new sales ofdce in Beaverton, Oregon for Connor Lumber Sales, Pasadena, according to bossman Bill Connor.
Tom Hughes of Hughes Lumber Sales has moved to new offices at 334 No, Central Ave., Suite 202, Glendale, Calif. Tom has specialized in direct shipments of Pacific Coast forest products for the past 15 years.
Harry Owens, owner of Alamo Lumber Company, recently held a "shed opening" commemorating completion of his handsome new dry shed adjoining his store. Harry, a former Safeway executive, purchased the Alamo yard.2\h years ag'o.
Art'ffoodcock of Watson Hardwood Ply- : wood Company has been appointed general manager of company headquarters in Torrance, California.
Lewis Scheer is the new manager of the Wilmington yard of Rossman Mill & Lumber. Scheer, formerly yard superintendent, has worked at the Wilmington operation for 21 years.
Bill Gillespie, formerly of Millbrae Lumber Company, has returned to South City Lumber & Supply where he will be in charge of the store division. Bill is replaced at Millbrae by "Butch" Buhl who had been with Merner Lumber Co.
Dislribution Dongers Noted
The dangers of over-distribution of products to the United States by foreign countries, especially Japan, could be avoided by in understanding of marketing practices, Dr. D. J. Duncan, professor of marketing at the University of California told more than I50 members of the West Coast Metal [mporters Association at their recent installation.
Dr. Duncan pointed out that distribution has not kept pace with the tremendous gains which have taken place in Japanese production and technology.
ooMarketing is probably the numrber one problem in Japan, which does some $4 billion buy-and-sell business with the U. S. each year, ranking second only to Canada in trade importance to our country," he said.
'oNo single reason can be cited for the ,lack of attention paid to marketing activities by producing organizations in Japan," Dr. Duncan said, "but typically, Japanese producers are more interested in technological problems than in marketing."
Among board of directors members tak,ipg office were Albert Perrish, Vinter, Wolfi & Co., Los Angeles, board chairman; Ralph Falk, Pacific Steel & Supply Co., San Leandro; Gerald Conrad, So-Cal Commercial Steel Co., [,os Angeles; and Werner Chilton, Banton Corp., San Francisco.

. The trade organization represents more than l@ of the largest firms engaged in steel and metal importing activities throughout the western states.
Shokerfrown Buys Mill
The shake mill formerly owned by High. land Cedar Products in Forks, Washington, has been purchased from the Internal Revenue Department at a tax sale by Shakertown Corporation.
This three band saw certi-split shake mill will be modernized and operated on a twoshift basis by Shakertown's subsidiary, the Jefierson Shake Company. The general manager will be Joe Hendrickson and plant manager will be Arnold Myers.
Wood Roofs Best in Hurricones
Documented evidence of the reliability and excellent wind resistant qualities of wood shingles and shakes in both roof and sidewall application is contained in a newly-published research paper of the U. S. Forest Service titled, "Houses Can Resist Hurricanes."
The paper points out that exteriors of houses are surbject to two types of potential damage in hurricane storms. These are roof damage, caused ooalmost entirely" by high winds associated with the storms, and siding damage, from windblown objects and water from tidal waves.
'ooften the greatest total damage in hurricanes occurs when asphalt shingles and shakes and other roofing materials are ,blown from roofs, although the roof sheathing is left intacq" the Forest Service report states. "Nearly all hurricanes leave extensive damage of this kind, and the lesson to owners is frequently overlooked because they repair the damage following the same procedur,es used in the original roofing job.

High-Speed Remodeling
In New York City, where there are about 40,000 'oold lawo' tenement houses, a new experimental approach to fast remodeling is being tried out.
Normally it takes weeks or even months to rehabilitate and modernize a tenement; and in the meantime, the tenants must find some other place to live. In an attempt to try out new techniques aimed at speeding up rehabilitation and cost reduction, the federal government has underwritten the cost of two experiments.
Technique No. One is to cut a large hole in each building from roof to basement. Old debris can be raised and new building materials can be lowered through such a hole much faster than they can be wiggled in through narrow doors, windows and halls' Technique No. Two is to use factory assembled components, including walls, kitchens, bathrooms, closets and others. These larger components can be lowered through the big hole in the roof and fastened into place, instead of being assembled piece by piece. The new techniques are expected to reduce the usual $8,000 to $11,000 per tenement remodeling costs to about $5,000.
Timber Production Record Set
Timber production in the United States set a postwar record in 1965 and appears headed for a higher level in 1966, a Northwest' erner has predicted.
Produetion in 1965 rose to an estimated ll.l billion cubic feet, about two percent above the previous year's total of 10.9 billion cubic feet, said John D. Gray, president of Omark Industries, Inc., citing government statistics. Omark, with headquarters in Portland, is a leading producer of cutting chains for power saws.
"The multibillion-dollar timber harvesting industry has shown steady yet modest annual production increases since 1962," Gray said. He pointed out that peak production years occurred early in the century, when wood fuel demand was high. Domestic lum'ber production in 1965 was calculated at 36.2 billion board feet, 0.6 percent above the 1964 figure but 4 percent higher than the annual average during the last decade.
Domestic pulpwood production in 1965 was an estimated 48.7 million cords, 3 percent more than the 1964 total. oqCurrent economic indicators point to further expansion in timber harvesting, consumption and construction in the next five years." Gray added.
