Home lmprovement Can Be Profitable

IG TICKET HOME IMPROVEMENT jobs have developed into an expanding source of new business for an aggressive retail lard in southern California. a market currently ailing from a lag in both new home and commercial construction.

"A depressed market ? Where? Our lmsiness is better than ever!" enthuses ent'rgetic Don Eyer, the younger half o{ a Iather and son team who operate the Plains Lumber Company retail center in Carden Gror,e, Calif.

The other half o{ the team. papa George Eyer, is a long-time Los Angeles area re' tailer, Iormerly a co-owner of Rugg Lumber Company in Upland before selling out to take over the Plains yard in 1957. Since that time, the company has grou'u up with the community, witnessing the population of Garden Grove expand from 20,000 to its present 120,000. The citrranks l3th in the state in buying Power. sa1.s Eyer, who manages the remodeling

Nucleus of the sur:cessful home remodcl' ing activity at Plains is CHIP (Compre' hensive Home Improvement Program ) "We've modified the program considerabll' to fit our individual type of operation."

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H0ME IMPROVEMENT program at Plain's Lumber in Garden Grove, Calif., gets a plug on the huge marquee sign (top left) in front of the retail yard. Slogans are changed each week and include such messages as "lf we ain't got it, you don't need it!"

Father and son team Don (left, too center) and George Eyer check blueprints of a new remodeling job now in the works. The remodeling counseling room (top right) provides comfortable, informal surroundings in which to discuss a project with a po- lential customer. Room doubles as a rumpus room for customers'youngsters while mom and dad shop. Handsome swingaway door display (center left) occupies a prominent spot in the Plains showroom. Here's the "dollars and cents" office (center), where Eyer figures costs and gives quotes to the homeowner. Sign at rear of desk lists names, addresses and ohone numbers of local residents for whom Plains has completed remodeling jobs. Out back, a neatlypartitioned pole shed (center right) houses roofing materials, cement, etc. Inventory is rotated bottomtotop as it is sold. A double-decker shed (lower left) houses the lumber, stacked in bins according to size, specie and grade. This compact island display of (lower center) toilets, disposals, hot water heaters and bathroom fixtures is a new addition to the showroom. Clean simple lines of the store front (lower right) reflect the image of Plains' aggressive management who keeps the emphasis on a modern sellang approach to big ticket home improvement jobs.

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