l\lfereha,rrt

lu,lll8l AND lUrtDrNG tl tElrAtS

,tfAGAZtNE OF tHt WEST-SINCE l.nz omrl WESTERN BUIIDING REVIEW FEATURES

FEB. 1966

VOL. 414 NO. I

AN OBITUARY TRIBUTE TO JACK DIONNE, 1882-1966 6 srxry yEAR oLD BEAMs DIscovERED INTACT 8

HOME IMPROVEMENT CAN BE PROFITABLE IO pLAN ToDAy FoR ToMoRRow's PRoFrr l2

MEDICARE: HOW IT EFFECTS YOUR COST OF BUSINESS l5

THE MERCHANT,S PLAN OF THE MONTH 18

L.A. CLUB STARTS STRONG IN SIXTY.SW 24 oLUB NrNE HELps our rHE ctttlonnN 25 cALS Hosr BIG BAY AREA clrunnrNc 28

REDwooD REGIoN LoccING coNFERENcn 30 A

Publlrher A. D. BeU, Jr.

Maraglns Edltor - - Davld Cutler

Ailvertlslng ProaluctloD Monager lerry Hlckey

Clrculotlon Dolrerhcnt Andrea Frlere

Publlshers Bcprerentatlvee NOBTIIEBIT CAIITOBNIA

Mox Cooh, advertislng and ne$'s, 4il0 Market Street, San Franclaco, Caufornla 94111, Phone Yukon 2-4797.

SOUIIIEBN CAIITOn,NIA

Ole May, advertising and nerys, 412 West SIxth Street, Los Angeles, Calitornla 90014, Phone MAillson 2-4565 or MAdlson 2-06?0.

PACIIIC NOBTITWEST

Peto I(lanror, advertlslng and news, Termlnal Sales Buildlng, Portland, Oregon W2o5, Phone CApltol 7-4993.

CIIICAGO

N.C. "Build" B€Uow, advertlslng and news, 11250 south Halsted Streel Chlcago, Iulnols 60628, Phone 568-1122.

EDITOBIAL OX.FICES

CALIFORNIA LUMBER MER. CHAIVI is publlshed monthly at 412 Wost Slxth Streot, Los An- gel6., Callfornla 00014. Phone MAallson 2-4605 or MAdlron 2-06?0 by Callfornla Lumber Merchant, Inc. Please address all corresDondence to olfice of publlcation; Second-class Doatase rates Dald at Los Angeles, Callfornla. Ahvertislng rates upon request.

SubscrlDtlon Rater-U.S., Canada, Mexlco- and Latin Amellca: E4one year; fil - two yeilrs. @ersear: lilt - one yeari $8 - two years. Slngle coples 50 cents. Back Coples 75 Cents -when avallable.

Chenge of Addro.E-Send subscrlp- tlon orders and address chanqes to Circulatlon DeDartment. California Lumber Merchant, 412 West Slxth St., Los Angeles, Calif. 90014. Include address label from recent issue lf pgsslble, plus new address, zone numoer or zlp code.

Reorint SorvlcoaReDrints. Drepri-nts, cover folders (ln both bfack and whlte and color) on Callfornla Lumber Merchant articles and advertislns are avallable on re- quest wtthln the month of issue. Contact our edltorlal olfices for informatlon and prices on any quantlty.

CATIFORlIIA TUTBER ilIERGHAIIf is an ind,epend,ent magaz'ine publ;ished monthly f or those members of the lumber and build,i,ng materials ind,ustries who need a,nd. 'want factual, accurate news and &n objectiue arml,gsis of eaents and products of concern to them in business.