CnRFTENSoN LurrBER Co.

Wholesole - Jobbing

T IMB ERS A SPE CI ALTY !

knew that this was his last chance to give his all to win one of the fabulous cash or trophy prizes. For this reason the competition was fast and furious. After a grueling contest, Gene Burnett rvon the tourney championship and the coveted $50.00 cash prize.

Don Gow, golf chairman, announced the Christmas Party's golf winners as follows: Low Gross, Jerry Hyink (75) ; Low Net, Don (Can't Lose) Swartzendruber; lst Flight, (1st) Jim Newquist and (znd) Gene Burnett; Znd Flight, (lst) Brace Gurnee and (2nd) John Gordon; 3rd Flight, Don Swartzendmber; Low Guest, Bill Knetsch ; and Low Retailer, Bob Merritt.

I-ater that evening, when tl.re sun had fallen into the eighteenth hole, FIoo-Hoo No. 2 president Joe Petrash announced that the Hoo-Hoo Steering Committee had unanimously voted to award the "Outstanding Lumberman of the Year" plaque to Jim Forgie. Jim walked to the speaker's table and accepted the plaque, but was so overcome by surprise and excitement that he could only say, "Thank You."

Following Jim Forgie's short speech Joe Petrash announced that the audience's long-awaited hour had arrived; it was time for the second in a series of educational prog'rams, the "Sid Zade Follies." Larry Weiland, Hoo-Hoo's

E,ntertainment Committee co-chairman, manned the lights, while Sid Zade provided the commentary for the assortment of fast-moving acts.

The show's headliners, N{iss "Stormy Night" and Miss "Nocturne," provided a vast panorama of novel sougs and dances. Both young performers quickly exhibited an extensive repertoire ,of unusual routines. One of the most exciting was a "love and death" dance between N[iss "Nocturne" and a certain hairy "gorilla."

At the conclusion of the thrilling entertainmerrt, Joe Petrash announced that 1961 was over but that there were bigger and better things ahead in '62.

Bruce Relocates Pacif ic Coast Off ices

The Pacific Coast Division office of E. L. Bruce Sales Co.. Inc.. rvas moved to 1080 Carol Lane. Lafavette. California. during mid-Decembei in a lnove eliminating company-ou'r.red warehouse distributing operations in Nortl-rerrr California. Following a recent fire whicl-r leveled its Oaklancl warehouse. E. L. Bruce has selected clistributors thr'oughout the northern territory from which a complete line of Bruce uroducts is available to tl.re lurrlber <leiler trade.

Continuing to serve as divisional sales matrager of Bruce's Pacific Coast division. Stan Eznekier will be assistecl by clistrict sales managers John Schick ancl Raloh Norback. Schick will travel Central- California from San Francisco to Fresr-ro, Marin County north to Eureka, as well as Utah, Idaho, trlontana and Wyoming. Norback will be responsible for sales in Alameda County, Stockton north through the Sacramento Valley to the Oregon border, and the r.rorthern portion of Nevada.

Also headcluartering in Bruce's new divisional office are Dana Lee ar.rcl Ted il ,;',=u1n rr.ii6i;1.,,. , '.,.: -

Ball. Lee is technical director of the company's Coralite Pool Division, atrd Ball is district sales manager of the company's householcl products divislon.

Colendqr of Coming Events

(Continued" from Page 27)

San Fernando Valley Hoo-Hoo Club 209-March 23. Golf, dinner and concat. Knollwood Country Club. Bob Merritt of Merritt Lun.rber, golf chairnran.

Woodwork Institute of California-March 30. General membership meeting. Los Angeles. To feature a display of exhibits of millwork and related products; millwork seminar to which architects, spe- cification writers, etc., are invited. Further details to be announced.

APRIT

Lumber Merchants Association of Northern California-April 8-10. Annual convention at Ahwahnee Hotel, Yosemite Nationa'. Park. Jack Pomeroy, Executive vice president, 1255 Post St., Room 911, San Francisco, California.

Salt River Valley Hoo-Hoo Club No. 72-April f7. Golf tournament, 11:59 a.m., Scottsdale Country Club. Dinner and program.

Los Angeles Hoo-Hoo Club f 2-April 20. Lakewood Country Club. Golf and Guest Night.

IYI'\Y

Arizona Retail Lumber & Builders Supply Association-May 3-5. Annual convention at the Superstition Ho in Apache Junction. G. R. Michaels, Association secretary-manager, 4740 N- Central Avenue, Phoenix 12.

Lumber Association of Southern California-45th Annual Meeting and Trade Show-May 8-9-10. Lafayette Hotel, Long Beach.

Los Angeles Hoo-Hoo Club fz-May. To be held in conjunction with annual convention of Lumber Association of Southern California. Date and details to be announced.

Salt River Valley Hoo-Hoo Club No. 72-May 22. Golf tournament, 11:59 a.m., Paradise Valley Country Club. Dinner. Annual membership meeting and election of 1962-63 offrcers.

PLEASE KEEP THE CATIFORNIA LUMBER MERCHANT ADVISED OF YOUR FORTHCOMING EVENTS

Weyerhoeuser Ships Lumber That Promotes As lt Rolls

Weyerhaeuser Company now is shipping kiln-dried fram- ing lumber irr wrapped packages thit both protect and promote.

F9r !.he company l-ras its name, symbol and ,,protected clualjty" emblazoned in lO-inch-high letters on tlie special reinforced paper that wraps unitized shipments on flat- cars. Thus, the covered lumber looks much like a traveling billboard as it rolls across the nation.

The first flat car shipment in the new wrapping went to Columbus (Ohio) Lumber Co. It consisted bt +b,OOO ieet of kiln-dried hemlock framing in 22 packages. Each of the strapped units, which are in NRLDA standard sizes. were about -26" high by 45,, wide. Lengths were up to 20,.

Packages in the new paper were first seen ai the NRLDA Chicago expo.sition recently, but these were provided only for the materials handling demonstration. Supplied through Rubenstein Lumber Co. of Chicago, they traviled with oth"er material in a boxcar.

_ The Aberdeen, Wash., mill is tl-re only one of the Weyer[a^9us.er plants so far ecluipped to ship wrapped lumber. Offerings from its other mills includ^e banded but not wrapped unlts.

Brand identification on the durable reinforced wrapping paper su-pplements the proof-positive marking on the- Lum-ber itself introducecl by Weyerhaeuser at all i1s mills about s.ix months ago. The words "Weyerhaeuser 4-Square kilndried" are lrow repeated along one edge of all of'the firm,s tactory-seasoned framing lumber as a sure sign of value to dealers, builders and home buvers.

Scientists have observed seven-foot redwood springing from trunks in burned over-acres at the one season.

Almost eYeryone is on the reducing craze...while

I'm so skinny I have to take expansion pills.

* Primarily, let me remind you to begin preparati0ns for the Lumber Association of Southem Galifornia's 45th Annual Meeting and Trade Show, May 8, I and 10 at the lafayette Hotel in long Beach.

*

Second, let me tell you that if you want to reap hig results from y0ur advertising dollars, sow them in the pages of the Calilornia Lumber Merchant.

Since 1952