Ietters

Published in The lnleresls of Los Angeles Hoo-Hoo

Los Angeles Hoo-Hoo Club #2

Attn: Joe Petrash, Pres.

Dear Friends:

Thank you very, very much for your generous Christmas donation on behalf of our Home and boys. We were thrilled to receive your check for $720.00 and we can assure you that it will be used for a good purpose.

We sincerely appreciate your concern and support of our program and hope that by giving of yourselves during this holiday season that your holidays will be merrler.

Thank you again for your generosity and for your continued interest. We sincerely hope that we will continue to be worthy of your kindness. -LeRoy R. Haynes, Executive Director, LeRoy Boys' l{ome, La Verne, Cal.

Longtime Lumbermcrn

Ole May California Lumber Mrechant

Dear Ole:

Have started this year with a new address, and would like to have The California Merchant sent here. It is my one connecting link rvith the past, both in business and in the Hoo-Hoo, and I go through every issue to learn of the activities of my old associates of both Los Angeles and San Diego.

'Was very pleased with the news of Harvey Koll's election to Snark of the Universe.

- Huntly A. Wark, 45374 N. Cedar Ave., Apt. D, Lancaster, Calif.

Good Moteriql Mokes Good Stories

Don Dick, Editor California Luml;er Merchant

Dear Don:

Somehow, with the holidays rushing up on n1e, I didtt't get a letter off to you expressing our appreciation for the fine way you handled the story on the two Bay Area restaurants in the Christmas issue of The California I-umber Merchant. It came off quite well, and I hope that we can work together on another similar use of stoty material from Redwood News.

Best wishes for the New Year! -Bernarr Bates. California Redwood Association, San Francisco, California.

Observqnt Lumber-wife

Our thanks to Mrs. Paul Penberthy, wife of one of Los Angeles' outstanding lumbermen, for sending in several wood products news items which are not only interesting but definitely do a selling job for lumber.

The first, "Aching Feet on

Slab Floors," is a report by Arthur W. Priauix, Portland lumber economist, who states, "The list of women limping into doctors' offices today complaining of leg and back troubles, is a public disgrace. It stems from the fad of building houses on concrete slabs."

Any foot doctor will tell you, Priauix commented, that wood makes the best possible floor, because it has certain give and resilience which is easy on the feet. You don't have foot trouble, he said, when women have wood joist floors in their homes . a good framework of Douglas fir joists makes the ideal base for any floor and it makes lots more sense than a concrete slab.

The second item, "Wood structures last centuries," tells that the oldest wood building in the world is believed to be the Horyuju Temple at Kyoto, Japan, which was build 1,350 years ago. A church in Norway is more than 1,000 years old. The item also relates that wood models and figurines found by archeologists in the tombs oI ancient EgyPt are estimated to be 6,000 years

Excavations in Turkey, it continued, have uncovered massive wood beams that had remained sound for 2,700 years.

ilV alauoiife Sba(

. By JackDionne '

He Wqsn'l Sceired lle arrsrvered, "Sure, just as good as any blinking lion." lmoginotive use of economicol moteriols oflen con resuh in substonliol sovings' fhe drop ceiling in the furniture store shown in this phoro is a good exonple. The old ceiling ond upper 18" of the wolb were pointed c dull block. Then fromed 4'by l2'Mosonite V+" Peg-Board ponels, poinfed while, were suspended by meons of sleel rod hongers 18" from rhe old ceiling. A whire nuorescenl tube fiiture wos qttoched lo olternate panels. Cost of the instollotion, including light fixtures ond pointing, wcs 55 cenls o squore fool, compored wilh an ejtimoted cost of $I.10 o squqre foot for q convenlionol drop ceiling ond new lights.

The highly advertised lady lion tamer was doing her part of the program, and rvas living right up to the advertisements with her deeds of daring in handling the great beasts. The crowd watched her daring performances breathlessly.

Finally she beckoned to the fiercest lion in the circus, and he took a lun.rp of sugar from her mouth as meek as any lamb. The lady looked around for applause.

"Shncks, anybody could do that," sl-routed a man from the ringside.

"Do yon meall to say you would?" stormed the lady tamer.

The largest wood-supported clear span ever erected is believed to be the dome of Montana State College's fieldhouse at Bozeman, says the National Lrrmber Manufacturers Association. Tl.re dome towers ninety feet high and its diameter equals the length of a football field.

Hobbs Wqll Efrects Ghonges

The new year marked two corporate changes for Hobbs Wall Lumber Company, according to an announcement made by Alfred D. Bell, Jr. and Lewis A. Godard, principal partners. The conrpany, long prominent in redwood lumber sales throughout the country, changed its name on December 3l to Godard & Bell, Inc. and will continue in operation as mill representatives for Willits Redrvood Products Company of Willits, California, a California Redr'vood Assocation member-mill.

At the same time, with an effective date of January 2, a new corporation named Hobbs \\iall Lumber Co., Inc., came into being under the managemeut of \{ichael Coonan, president, and William .fohnsor-r, executive vice-president, both of whom have purcl-rased stock in the company.

Coonan and Johnson bring a strong working knowledge and background to the nen'Hobbs \Arall management. Johnson, in lumber since his graduation in Forestry at the University of California, has harrdled procurement and sales with Hobbs Wall for the past 7 years, rvith 6 years prior retail and wholesale experience rn'ith two other lumber firms. Coonan, ur.rtil norn' manager of remanufacturing and wholesale distribntion at Tarter, \Arebster & Jol-rnson of Newark, California, l.rad been with that firm for the past 12 years.

Stating policy and plar.rs for the new corporation, Coonan said, "Mrhile the ner.v Hobbs \Arall firm will continue to specialize in redwood, we rvill expar.rd our coverage to general .lumber sales'inclucling fir, pine, hemlock and other specles.

Messrs. Godarcl, Bell and attorney William T. Doyle will serve as directors of the new company aloug with Coonan and Johnson.

Main offices for both firms will be maintained in the Hobbs Wall Building at 2030 Urrion Street in San Francisco. Phone number is Flllmore 6-6000. Southern California representatiou rvill continue.

Colifornio Pccific Soles Corporqlion Contrqcts McGorty Compony for Advertising

California Pacific Sales Corporation has made arrangements for The McCarty Company to handle all its advertising and promotion, effective immediately.

According to Franklin O. Billings, California Pacific Sales Corporation's assistant sales manager, "initial promotion will emphasize the firm's lumber selection and mill facilities at Arcata, Orick and Marysville, California, as coordinated for better customer service through the new San Francisco sales office."

Media plans and budget expenrlitures have not as yet been formulated. Account supervisor is George Church; account executive, Jerry Pierce.