New Weyerhaeuser Cottage Designs Stimulate Dealer Package Selling

D EAUTY function and economy describe the 12 L, new interesting combinations and variations of Weyerhaeuser Economy Cottages available. These new design ideas elevate the basic shell cabin to luxury status through use of decorative additions and adaptations.

Designed to stimulate sales of "second" ltomes, the newly ieleased Economy Cottage promotion materials provide retail lumber dealers with the basic tools from which they can make the package sale of a complete and finished house around a basic floor plan.

Now, dealers can offer a wide range of cabins and summer homes from simple protective shell cabins to smart, sizeable and stylish structures including the all-new Arrowhead A-frame design. Ilere is a new system of construction developed by Weyerhaeuser designers to fit into the dealer's standard op-eration. These basic shell cottages are designed for two widtl-rs, 12 and 20 feet, with ar-ry length in multiples of four feet.

Economy cottage shells of 500 square feet have been erected and sold at retail for less than $1,500 at full dealer mark-up. Offering complete shells at this low price enables the dealer to continue the sale of a shell cottage into the sale of a completed vacation house.

The dealer has the opportunity to sell these shells in any or all of four different packages whichever best fits his individual operation: 1) Complete shell cottages, erected at the site and finished inside and out to any stage requested. 2) Yard-built panels ready for erectioll' to provide tire simplest possible aJsembly by the purchaser at the site. 3) Pre-iut materials for easy fabrication and as-semfly-fy customers. 4) Materials only for fabrication and assembly by do-it-yourself trade and builders. the jigs .ini.n is.,tt. panel accuracy, Panels can be built in advlnce and stock piled for use at any time, the perfect foul rveather and fill-in job to keep yard employees oc-

- Panels- consist of 4' x 4' and 4' x 8' plywood sheets appliecl to light frarning members. Only four easily-built jigs are needed for thJ 10 different- types- of panels that io-r- a cottage, and 60 per cent of,the 2 x 4's used in fabricating th-e panels are less than four feet long.

Funcfionol, beoutiful, economicol o new populor design in leisure hones, fhe "Arrowheod" is perfecl for use qs q beoch'house ot mounfoin ski-lodge. Sto-re your boot under the fronl tonlilever deck which proiecls out for o view of lhe iondscope, ocling as on observqtion plotform. A-frqme design mecns lwo'story living, with the upper level ideol for use os o sleeping loft. Weyerhoeuser hond-splir shcke roof cdPlures rhe rugged feel of rhe surrounding oreo. cupied. This new \Veyerhaeuser program is truly geared to dealer Drofrts from the start from the use of stock materials and short-length lumber, to utilization of sPare time labor to build tfie panels, to the four flexible selling packages which meet the need of virtually every customer' ' The* attractive Economy Cottage merchandising kit for Weyerhaeuser dealers is now available' Brochures containing working diagrams, assemrbly instructions, new designs ; newspaper ad mats ; radio anouncement cop F ; consumer hand-out stufiers; and estimating sheets are all contained in this new dealer promotion kit.

The complete package foi summer cabin sales is now available on a special offer for only $2.50. Send check or money o_rder to Weyerhaeuser Company, Box 82000, Tacoma, Washington.

Western

P.O. Box 3155 . Phone 415 Pt 6-7lll

WPA lssues Streqmlined Source Directory

Newest, most useful "look" in lumber source directories has been issued for 1962 by the Western Pine Association.

- Listing standard lumber products and species available from nearly 400 sawmill members of the Association. the new 2S-page book also features a fold-out flap reference for special _products and services-from finger-jointing to venentian blinds.

More product and sales information is provided in the ne_w_directory than ever before, including telephone and TWX numbers for each plant, and names of salei contacts.

The l2-state Western Pine Region lumber industry, featuring 10 species, is the nation's largest regional lumber manufacturing industry. Its annual 8-10 billiin board feet of production represents about one-third of tl-re U. S. softwood output.

Copies of the directory may be obtained free of charge by writing the Western Pine Association, 5lO yeon Building, Portland 4, Oregon.

Lompe Lumber Celebrcrting its 25th yeqr

. LlTp. Lumbe-r Company, Tulare, is currently celebrating its 25th year of doing business at the sam-e old standl Manager N. F. Griesbach has just completed a new warehouse designed for mechanical handling ind plans are on the drawing board for a remodeling and store e*pansion which will be completed later this year.

Lumber Company

DAIY CITY, CAtlF. . TWX SF 94O

Responsible Represeniqiion of euoliry Mills

frlUrray l-4668 o Posqdenq, Colif. o TlIlfX: PosqGql 7343 Representcrive: WOLF CREEK tUttlBER CO., Grqnts Pqss, Ore.

DIR,ECT SHIPMENTS

Corgo - Roil - Truck & Trciler

DOUGTAS FIR - PINE. PIYWOOD. ENGEL'UTANN SPRUCE IYIOUTDINGS & JA'YIBS

13625-C Venlurq Boulevord, Sherman Ooks, Cclifornio Southern Coliforniq Represenlofive for Dqnt & Russell, Inc.

TRicngle 3-2663 TWX: Vnys 5474