Stor-studded Show Added Feoture of WRLAnnuol

By Harry O'Danlel Mitchell, Public Relatlons Consulta,nt. \ilestern Retail Lumbermens Assn., Seattle, Washlngton

A wonderful evening of fun and frolic is in store for dealers attending the 58th annual convention and building material exhibit, February 11-12-13, of the Western Retail Lumbermens Association at Portland, Oregon.

Ish Kabibble, Kay Kyser's inimitable stoog:e on the Ford and Lucky Strike TV shows, will act as master of ceremonies at the climax dinner, Monday evening at poriland's Hotel Benson. His quips will have 'em rolling in the aisles-and may even make it necessary to provide pads to soften the shock of those falling out of their seats with merriment, according to Ross G. Kincaid, manag"ing director of the Association and spark-plug for the big event.

A troop of hillbillies-the Cooper Mountain Boys-will make sweet harmony with backwoods musical ( ?) instruments of their own contrivance.

Martez and Lucia, noted Mexican dance team, will perform unbelievable head-to-head stunts while whooping up the rhumba and the samba.

A Gay '90's Revue, with six curvaceous creatures, will kick the audience.

Montreal's Hi-Liters, of TV and recording fame, will warble songs that are out of this world.

Plus ballroom dancing, a superb banquet, and an evening of fun for aII.

Sunday evening at 8 o'clock, Canada's famed Winnipeg Warriors will meet Portland's virile Buckaroos on Portland's ice arena at the Coliseum for an outstanding international match. The Association has booked 500 choice seats for sportsminded. fans attending.

Special entertainment will be provided for visiting ladies, including a demonstration of Polynesian and Continental cooking and serving by Trader Vic's maitre d'hotel, Waldo.

But the entertainment features are only the spice that will enliven a great show-what Ross l{incaid confidently predicts will be the greatest ever put on in the Association's more than a halfcentury existence.

By holding the convention over a weekend, only one day will have to be taken away from business. By using the superb facilities of Portland's new Memorial Coliseum, Iive demonstrations can be presented and space provided for larger and more varied displays of machinery, equipment, tools and materials.

A special feature will be a scale model of an ideal yard that can be adapted to the needs of individual dealers. Engineers of U.S. Gypsum Company will be on hand to advise those attending how to plan for more efficient operation in receiving, storing and moving materials to save labor and speed up deliveries to the job.

The most-up-to-date material handling equipment and methods will be presented under the personal direction of James V. Wright, materials handling director of the National Retail Lumber Dealers Association.

The panel of speakers is outstanding and will include such leaders as C. Armel Nutter, 1960 president of the National Association of Real Estate Boards, who will g"ive his views on the market today; Arthur A. Hood, who will talk on operating and marketing goals for dealers; Donald Jaenicke, special projects director for the Doug'las Fir Plywood Association, who will tell about the new opportunities in selling and financing the "second home," now being widely publicized for recreational cottages and lodges; and John M. Jewett, Seattle sales authority, who will report his flndings in researching yards incognito to get customer reactions and views.

Other features wiII include an illustrated presentation by J. G. Oldham, sales promotion and advertising' director of "Better Ilomes and Gardens," on remodeling' and home improvement; and

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PARTICLE BOARD OOORS a mock "Senate Investigation" by a group of talented Portland dealers dealing with distribution problems.

According to Kincaid, the convention and trade show and demonstrations have been tailored especially to help the retail lumber and material dealer to meet the problems of the Sixties.

"Attendance is the finest investment any dealer can possibly make this year and should yield worthwhile dividends in new ideas, fresh enthusiasm, broadened opportunities for profit and money-saving methods."

6Ofh Anniversory of Forestry School

New Haven, Conn.-The 60th anniversary of the Yale University School of Forestry, whose alumni are deans and heads of half of the nation's forestry schools, was celebrated with a special two-day program November 10 and 11. One speaker was Arthur W. Greeley, forestry class of 1935, who acted as toastmaster. Mr. Greeley is assistant chief of the United States Forest Service and son of the late William B. Greeley, after whom Yale's new forest laboratory is named.

Sqlesmen ro Floridq for 36th Annucrl

Official prog:ram for the 36th annual meeting of the National Association of Lumber Salesmen has been mailed to over 4,000 companies within the lumber industry. W. C. Mawhinney, CleveIand president of this organization of commission and wholesale salesmen, said the meeting will convene March 5 at the Dupont Plaza hotel, Miami, and will adjourn offrcially at noon, March 8.

In addition to industry guest speakers, panel discussions headed by NALS members will be featured during the business sessions. An "extra added" attraction will be displays of new products of lumber presently being marketed or to be marketed in the future.

Companies and associations which have accepted invitations to exhibit their innovations include California Redwood Association, Doug:las Fir Plywood Association, Georgia-Pacific Corp., Hammond, California, Redwood Division, and Southern Pine Association.

Taking advantage of the outstanding recreational facilities in Florida, the association has arranged an optional entertainment slate for those who '*'ish to combine a vacation with business.